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Chapter 13 Aidou's Challenge (4)
Hearing Ai Dou's words, Lin Youhao was a little excited: "Miss Qin, you also know that 'you will win if you fight hard'? This is a true portrayal of us Hokkien people! Miss Qin, we used to be OEM for others to make a pair of shoes Just earn two or three yuan. Now to be your own brand, the financial pressure is very high. To be honest, we are doing our best for this price. Originally, the company did not have such a high budget, because I am your fan, and I strongly advocated it. You are the endorser. We are very sincere and hope to use your influence and appeal to promote Flame Bird. Our media plan has already been arranged, and we are waiting for you to shoot the advertisement..."

According to the gossip media, the advertising endorsement fee of domestic first-line stars is around several million, and Flame Bird invested more than 1000 million for Qin Wei this time, which is a sky-high price for a company of Flame Bird's level.It's really pitiful to be in business now. For such a big company, the money earned from hard work for a year may not be able to buy a house in Beijing's third ring road.

Ai Dou sympathized with Lin Youhao: "The price is negotiated by the company. Although the price you offer is good, you should know that I will not endorse ordinary brands. It's not because I am playing big names, but because I am against the script. I have an objection. I think the creative of the ad is not good, and it doesn’t show the characteristics of the flame bird. The sports shoe advertisements on TV are all athletes or celebrities running and jumping. There are so many advertisements that it is impossible to tell who is who? If I run like that Circle, at that time, maybe everyone will only know that Qin Wei is advertising again, but not who the advertiser is. Then you will fail in advertising? Since I will endorse the flame bird, I hope the flame bird can fly Soaring to the sky. I don’t want me to make money and you to lose money in the end. In the end, the sales are not good, and you think it’s useless to invite Qin Wei, and I lose face. Do you think I’m right, Boss Lin? Think I'm playing big cards?"

Although Ai Dou said polite words, her words were quite sincere and well analyzed, just like her performance when she was a salesman.

Boss Lin was so pleased that he stood up and bowed: "Where is that? I didn't say you were playing big names. It's too late for us to thank you! I didn't expect you to think so deeply. We invite you to advertise to highlight celebrities. Effect, ignoring the selling point of the product itself. Thank you very much, your opinion is very valuable, it is timely! I will review it carefully when I go back, and make a few new plans.”

"Okay, this suggestion is included with me, and there is no additional charge."

"Actually, we also know that if we don't make changes, we will definitely die if we continue like this. So last year, our company's design department underwent a major reshuffle and hired several foreign designers. We just wanted to work together on design and make some high-end products."

"There are a few shoes that look good."

"The running shoes you are wearing are our main products for autumn and winter this year. Do you like them?" Now that Aidou's scar was exposed, she said honestly, "To be honest, I don't feel it."

"Ah, why can't I feel it? Its soles and uppers are currently the most advanced in the country...It is bionic according to the characteristics of the soles of cats..." Lin Youhao explained the advantages of his own running shoes to Tianhou, It's a pity that Ai Dou is not interested at all: "I don't run, I don't know the advantages of the advantages you mentioned. I just care about whether I look good or not."

"Then do you think it looks good?"

"So expensive? You can buy Nike and Adidas shoes online at this price, right?" Ai Dou had the impression that only one or two hundred pairs of Nike and Adidas were cheap online. "We are making professional running shoes, not those high-end products. Professional running shoes are more expensive than ordinary sports shoes. Professional running shoes from Adidas are at least 1000 yuan, while those from Mizuno and Esikes are more expensive. The basic price of 200 yuan is on Taobao. They are all fakes, professional runners will not buy fakes.”

Ai Dou thinks not necessarily.She has read a piece of information that now domestic sales of counterfeit goods have accounted for half of Nike, and the company is miserable.

"Do you sell your running shoes to professional runners?"

"Our running shoes are professional-grade and can be used for competitions. Flamingo has always been a sponsor of the Fujian Sports Team. Now we are talking with the national track and field team and hope to sponsor the national team."

"Most people don't pay much attention to running. I think you can wear any kind of sneakers."

"We have conducted detailed market research. Consumers who really like running still pay more attention to the performance and quality of shoes. Of course, we hope that ordinary consumers will come to buy our running shoes. Running shoes are high in technology and light in material, and they are easier to wear. Ordinary sneakers are comfortable, and ordinary consumers can feel it.”

"You don't understand what I mean, Boss Lin. When an ordinary consumer spends three or four hundred yuan on sports shoes, will he buy Adidas or Flamingo? And a long-distance runner, when he buys professional running shoes Will you consider domestic brands? Or buy a pair of Adidas or Mizuno running shoes? Who are your USER target customers?"

Aidou's master's degree in business English is not for nothing, and marketing is one of the required courses.After graduating, I spent so long in the business department of a brokerage firm, talking about market positioning and customer positioning.

Lin Youhao didn't expect Ai Dou to ask such a professional question at once, so he had to answer carefully: "Flame Bird has been making running shoes for the past two years, and its reputation can't compare with professional brands such as Saucony and Mizuno. We also We don’t expect professional athletes to buy our running shoes. Our target customers are young people who love sports, pay attention to equipment but have a limited budget... Our selling point is that our products are professional, but the price is only three times that of foreign brands of the same level one-tenth or less."

Ai Dou crossed her hands and gritted her teeth, pretending to be angry: "So you're positioning me as a representative of cheap quality?"

Lin Youhao explained calmly: "Miss Qin, you misunderstood. You are a powerful faction! Rock queen! Popular lover! Absolute quality! That's why we paid a high price to invite you to Shishi."

When you can make jokes, the atmosphere begins to be harmonious.When the two were eating, Lin Youhao said: "Miss Qin, I have watched "Bones of Beijing"."

"Does it look good?"

"It's pretty, it's that—"

"Is it heavy?"

The man smiled ambiguously: "Miss Qin, why don't you continue filming? I think your films are very good-looking."

"It's all for nothing, and you can't sell tickets."

"You sat on the window sill and sang, wow, the person is so beautiful, and the song is so beautiful!" Hi baby, this is Beijing at 24:[-], please let go of your defenses. Don't say you won't love again, don't Use the night as a disguise. Believe me, I don't...'”

Lin Youhao suddenly started to sing "Beijing at 24:[-]", the theme song of Qin Wei's movie "Bones of Beijing".

"Hahaha, my God, please stop singing. Boss Lin, what have you done to Qin Wei's song..."

Lin Youhao was not disturbed, and sang even more vigorously: "...Hi baby, believe me..." After three bottles of red wine, Lin Youhao's tongue was a little big.

It's too cool, but Ai Dou dare not laugh out loud.Ai Dou was awake, but her face felt a little hot.It had just been three months since the plastic surgery, and she was afraid that laughing would tear open the newly formed wound.Jin Yuye's doctor said that it will take at least half a year for her to fully grow, and she must be careful when doing any exercise.

"Miss Qin, now you believe that I am your fan." Lin Youhao's voice was broken, "I'm sorry, your singing voice is too high, I can't sing any of them."

To be honest, the atmosphere between the two of them is really happy.After laughing, Ai Dou put his hands on his face and said, "Boss Lin, go find it. The pair of sneakers I have been wearing in the movie should be called sneakers. They were found by the crew. I think they are very good. I wear it all the time. I like sneakers, I think sneakers are the same as jeans, they look better the more you wear them, but they look ugly when they are old.”

"We also produce sneakers."

"Show me a few pairs, and see if you can design a limited-edition sneaker specially for me. I like genuine leather shoes with a higher upper, white or purple. I can sell them on the official website. How much can you sell a pair to donate to a charity foundation? The price is 888 or 1888 a pair. What do you think of this idea? It should help you improve your brand image.”

Lin Youhao was full of praise: "This idea is great! I will immediately ask the designer to make a plan. Casual shoes are also the direction we want to break through, but there is no breakthrough. It would be great if you come to break the situation for us. You With so many fans, it must be a good seller."

"I think we can choose another name and make a high-end sports and leisure brand. After success, we can improve the quality of the entire product line. Well, I think we need to start a new name. Flame Bird feels relatively low, Boss Lin, Do you know what I mean?"

"I understand. Ms. Qin, I admire you so much. You are not only a queen of rock and roll, but also a queen of marketing!" Boss Lin's praise was sincere, and the image of a queen became more and more noble.

Ai Dou was complacent: "Can it be called Qin Wei Shoes? Wei Wei Shoes? QQ Shoes? Weiwei Shoes? Pinyin Weiwei Shoes, I think it's pretty good."

Lin Youhao agreed. "Miss Qin, don't call me Boss Lin. It doesn't sound good. You can call me Ahao or Youhao."

"It's all the same, anyway, the company is yours in the end."

"It's not what you think. We're a family business and I'm just part of the company. I also have two younger sisters and a lot of relatives who work in the company."

"You Hokkien people are the most patriarchal, and you are the boss. Sooner or later, you will take over. After taking over, you will have the final say."

"My father and uncle are in charge of the flame bird shoe industry now, and I'm just a helper. Our group also has real estate investment, and now my mother and I are in charge of it."

"Real estate is making money now!"

"It's not bad, thanks to the acquisition of two lands a few years ago, but after the development of these two lands, there will be nothing to do. Now the land price is horribly high, and we dare not rush in."

"Then concentrate on your main business and sell shoes well."

"To be honest, making shoes is too hard, and my personality is not suitable."

"Then what do you want to do?"

"This year's movie box office is very good, I want to try it!"

"You layman want to make a movie? Have you been drinking too much? Don't just see the ones who make money, the majority lose money."

"Just try it out. I don't vote too much myself. It's relatively easy to find a few friends to vote for 500 million or 1000 million each. It's relatively easy to get three to 5000 million."

"Oh, do you want to flatter your girlfriend?"

"If I want to praise my girlfriend, how can others be willing to invest money? They are not fools, and besides, I don't have a girlfriend right now. Next time I go to Beijing, can you introduce me to the person in charge of Meihu Film and Television? "

"Well, I can ask Wang Zichong if you want to introduce some more beautiful actresses to you?"

"I've seen all of them, even the little stars."

6. Subhuman and superior

Ai Dou asked Lin Mengmeng: "Mengmeng, how do you know that I need a pack of cigarettes?" Lin Mengmeng smiled and said, "Before you go out, I saw that you were very nervous, and I was afraid that you would be stage fright. Take a pack of cigarettes and follow to see Do you need my help? When you don’t know how to speak, just take a puff of cigarette. Sister Wei is also like this, she is quieter when she smokes. "

"Thank you, Mengmeng."

"It's okay, that's what I do."

"I hope I can get through this time..."

"It shouldn't be a problem. I see that you and Boss Lin are having a good conversation."

"I can't help it, try my best to deal with it. I'm afraid I'll embarrass Sister Wei, and I won't have a chance next time." Ai Dou suddenly realized that it's not good to behave too much, and it's taboo to overshadow the master. "You think sister Wei will blame me?" Ai Dou asked cautiously. "No, Sister Wei often NGs when she shoots commercials. Of course, no one dares to say anything about her."

"Then I'm relieved." Ai Dou exhaled exaggeratedly, rubbing her chest. "Be careful, sister Hua's place may not make you feel better." Ah, Ai Dou became nervous again. "Sister Hua is very fierce when she scolds others, you must be careful when doing things under Sister Hua."

"so what should I do?"

"What can I do? Scold her. Don't be nervous. Sister Hua is willing to scold you because she thinks highly of you. When she really doesn't want you, she doesn't even bother to scold you and just lets you go."

"Oh, it's my luck to be scolded? Then I have to beg God to bless you and you must be scolded when you return to Beijing." Lin Mengmeng laughed and said, "You are very lucky. Mazu blesses you and you will definitely be scolded." Haha Haha, the two laughed.

Ai Dou asked Lin Mengmeng again: "Do you really think my luck is good?"

"Of course."

"What's good, it's just a substitute."

"What's wrong with being a substitute? You have a salary and a dormitory. If you tell me about this condition, how many people will envy you."

"I don't think so."

"Nothing? Do you know how many Beidiao in Beijing dress up every day and go out to hang out, and when they go back at night, they can only squeeze into group rented houses?"

"No pain No gain."

"You put it lightly, is it so easy to be a master? How many actresses rely on unspoken rules to get their roles? In the entertainment industry, this is what 'superior' means."

It's disgusting... Ai Dou is speechless.If it was so dirty, she was in luck. "If you don't have a background, even if you are willing to be unspoken, you may not have a chance to stand out. So you are really lucky. Sister Wei and Sister Hua are both big sisters. If you really want to hang out in the entertainment industry, this is the starting point for many people. I can't ask for it."

"I will work hard." Ai Dou added, "Tell Sister Wei that I will try my best not to embarrass her."

"Sister Wei is a very nice person and takes good care of her own people. You have to seize the opportunity yourself." Ai Dou nodded: "I know, Sister Wei still depends on you to help me say good things."

"I will. When you develop in the future, I will rely on you to take care of you."

"I didn't think so far, just make a double first."

What Ai Dou said was not completely insincere.Ai Dou has analyzed her own strengths and weaknesses: her looks belong to others, and most people will call her "little Qin Wei" in the future; her lack of acting skills will reveal her true nature when she shoots an advertisement this time; It was a divine comedy that became popular in an instant, otherwise it would be very difficult to become a singer.

My own advantage is that I can learn things quickly and understand the boss's intentions quickly. If I go on the road of business, I should be able to.

In the future, no matter whether you take the road of acting or management, you will have to rely on the support of the two big sisters.What you have to do now is to be a good "servant of others", willing to be a stepping stone for others to step on until they can't do without you.

After bidding farewell to Lin Youhao, Ai Dou set off for Beijing.On the return trip, Ai Dou and Lin Mengmeng went directly with the RV without taking a plane.Lin Mengmeng is going to take Ai Dou back to her hometown to play.

Lin Mengmeng's hometown is Putian, which is very close to Fuzhou, the capital of Fujian.The most famous scenic spot in Putian is the statue of Mazu in Meizhou Bay. Mazu is said to be the patron saint of fishermen at sea, and the incense is very popular.Ai Dou and Lin Mengmeng burn incense and worship for their respective concerns.Lin Mengmeng told Ai Dou that people in Putian are also very patriarchal. Her family is in the countryside and she has two younger brothers.

Her parents didn't care much about her since she was a child, so she dropped out of school early and left home to work.Lin Mengmeng hasn't been home for several years, and usually doesn't have much contact with her family, only making a phone call occasionally.Passing by Putian this time, Ai Dou asked her if she wanted to go home and have a look, she said no, the mess in the countryside is nothing to see.Ai Dou thought, the relationship between Lin Mengmeng and her parents is worse than her.

In fact, Putian urban area also looks messy, and the gap with Jinjiang is not small.It is said that Putian people have a strong sense of business, but they often do not abide by business rules.For example, there are a large number of imitations of brand-name sports shoes at very low prices on the Internet, and Putian is the main production place.

Jinjiang people choose to create their own brands, while Putian people choose to counterfeit. The result is that there are a large number of listed clothing, footwear and hat companies in Jinjiang, but Putian does not.Counterfeiting and substitutes have no way out after all.No matter how risky it is, Flamingo has to build its own brand.If you want to succeed in your career, you have to work hard.

Fight hard to win!During the trip to Putian, Jinjiang, Ai Dou re-recognized his job.

(End of this chapter)