Clear Wear and Lie to Win

Chapter 96 The effect is remarkable
In the era when there was no Internet in modern times, the propaganda ability of paper media was huge, and it was no exception in ancient times. The continuous bombing of three newspapers did have an effect, shaking many people's minds.

Some of those hesitant people have already signed up, and some are originally aspiring and unwilling to consider journalism colleges, and they have also begun to waver in their original determination.

They don’t want to go to the journalism academy because they feel that there is no future. Scholars, their ambitions are to worship officials and become marquises. Now they have this opportunity to go to the journalism academy. Some of them feel that their qualifications are average, but they are not willing to be civilians, so they think this is an opportunity. .

Seeing that more and more people signed up, Qi Yu was very happy to the point where she could pick people by herself.

Yinzhen is well-informed, and the first professional academy has special significance, so he pays a lot of attention. Hearing Qi Yu's way of promoting the academy, he finds it very novel.

Although Yinzhen has been floating in the form of a soul for many years and has seen newspapers, but after all, he has not experienced it personally, and it is the first time he has seen such a thing as an advertisement in a newspaper.

Yinzhen knew in his heart that since this method was effective, Yunrong should know about it, so he wanted to talk to Yunrong.

Yinzhen and Yunrong each have their own affairs to be busy with during the day. Now that Yunrong is the queen, even with the help of a capable maid in the harem, she can't ignore it at all, and her research career can't be left behind. It's okay for Bobo to be older, but the younger daughter still needs to be accompanied by her mother.

The husband and wife also have time to talk and talk during meals and evenings.

In the evening, after washing up, the husband and wife were lying on the bed, Yinzhen said, "Do you still remember the Journalism Academy?"

Yun Rong had some impressions: "I remember, what's wrong?"

Yinzhen briefly told Yunrong what Qi Yu had done. After listening to it, Yunrong could only sigh in her heart. The ancient people were really very smart!It doesn't take long for newspapers to run ads.

Yun Rong thought for a while and said: "This kind of method is also available in modern times, called advertising. In the prosperous period of paper media, newspapers can survive by using this method to earn money from merchants. Many merchants want to make their products famous and attract customers. , Sprinkle a lot of money, merchants feel that spending money to promote their products, so there is a lot of room for profit, such a one out, one in, and finally more in, the merchants feel that they have made a profit, while the newspaper, Using their own influence, they can easily sit back and wait to collect money without doing much, and they also feel that they have made money, which is a mutually beneficial thing.”

After hearing this, Xu Zhen felt that this sounded okay, but there were still some hidden dangers: "I'm afraid this will send some false news to the people!"

Give Yinzi a reputation. If the product is not as good as the publicity, it will be the common people who will be unlucky in the end.

Yun Rong: "You are right. The formation of every industry requires a development process. In order not to lose its credibility, newspapers will naturally take measures, such as trying out the products they need to promote in advance, and for example, signing credit with merchants. Contracts and the like, although this cannot be completely avoided, it is a lot better, but it will be much better, so we can’t just give up because of choking.”

Yinzhen thought to himself, since he can't give up eating because of choking, then: "It seems that the "Public Opinion Law" will add some new content."

There is a wave of restrictions on businesses, and a wave of restrictions on the Propaganda Department. Two-pronged approach, public supervision.

Yunrong wasn't very interested in the Journalism Academy at first, but after hearing from Yinzhen that someone had made an advertisement, Yunrong became interested.

Yun Rong: "When does the School of Journalism start? I'd like to see it."

Yunrong seldom makes requests, but when she said this, Yinzhen took it to heart: "Okay, let's go and see when the time comes."

Yun Rong: "Has the school's opening time been fixed?"

Yinzhen: "Not yet, the construction of the academy is not yet completed, and it is estimated that we will not be able to wait this year."

Have to wait until next year!

Seeing Yun Rong's mood swings, Xu Zhen asked, "What's wrong?"

Yun Rong: "It's nothing, I don't know if I can remember what I'm going to do next year."

Yunrong has a good memory, but usually there are many trivial things, it is really possible to forget them.

(End of this chapter)