Super Orchard

Chapter 341 Continue to Suppress
Seeing that there was something to be said about borrowing money, Huang Weicheng hurriedly said: "Then let you go back and take a look, and brother, I am not unreasonable in doing things, I won't just rely on my mouth, I have collateral, and I will give you interest .”

Shen Yangguang smiled and said, "Aren't your two buildings mortgaged to the bank? Why do you still have mortgages?"

"The building is mortgaged for a loan, but the things in the building are not mortgaged. Then I will use the movie theater, KTV and Internet cafes to mortgage the money. It is no problem to borrow 2000 million for so many things. In addition The annual interest will not be less for you."

Shen Yangguang waved his hand and said: "If the company can really come up with this money, I won't want the interest, you can get me some kind of Supreme Well Fart VIP card, and give me the lowest price when I come to you to spend. Just a discount."

"What kind of discount is there? From now on, all your purchases will be free when you come to my place!"

Shen Yangguang didn't come here many times, and there won't be too many in the future. In his opinion, except for banquets and other things that may cost more in the future, the rest of the expenses are only a few thousand dollars a year at most, free of charge. It's only tens of thousands of dollars in a lifetime.

This amount of money is really insignificant compared to the interest of tens of millions of 2000 million yuan. Although Shen Yangguang doesn't care about this amount of money, it is also good-looking to get a lifetime free card, so he didn't refuse.

After talking about the matter, Huang Weicheng enthusiastically dragged Shen Yangguang to the next box for a massage, allowing him to enjoy the top treatment.

In a building in the provincial capital hundreds of miles away from the Petronas Twin Towers, two people, one middle school and one young, were frowning and chatting about things.

Wu Zhennan flipped through a report in his hand, and said, "Our fruit store has reduced prices for so long, and a lot of money has been posted. Why is there still no response from Jinquan fruit store?"

The various data since this period clearly show that the sales of Jinquan Fruit Store have dropped significantly. Except for the various super fruits that have been on the market recently, the sales of ordinary fruits have dropped to the bottom. It is easy to investigate this kind of thing.

Su Li said leisurely: "I heard something recently. Shen Yangguang and the others went to Daguang City in Yunnan-Guizhou Province to buy a new orchard, but the fruit trees have not been formally planted yet, and the infrastructure is under construction. They have invested all their money there, and they have no extra money to compete with us on price.”

Wu Zhennan also heard about this matter, but he was not clear about the details. After asking the ins and outs of the matter, Wu Zhennan asked again: "You said they talked about the orchard in Daguang City a long time ago. , resulting in a lack of sufficient funds to compete with us, or did they do this deliberately, instead of competing with us head-on, they ran to develop orchards instead?"

Su Li was not very clear about this, but after thinking about it for a while, he came up with a general idea, and said, "In my opinion, they probably think that they will lose money if they fight us again on price, or they are not sure whether the two sides Compared with their funds, they did not dare to lower prices at will, so they waged an asymmetrical war, secretly continued to open orchards, and expanded their own production capacity. After they survived this period of time, when new fruits matured, they could purchase them at a very low cost. Then compete head-on with us."

Wu Zhennan wondered: "Then they don't care about the life and death of the current fruit shop? Although none of their fruit shops have reduced prices, under our low price strategy, the sales of each store are almost not far from zero sales , can’t make money at all, and if you can’t make money, you will lose money, because store expenses, staff salaries and various other expenses are all a lot of expenses. Without sales, how can you make up for these expenses? ?”

Su Li finally looked carefully at the report that was placed on the table, and then raised his head after a long time, and said: "I think they plan not to sell the fruit business and don't want to sell it at a premium. In this way, at most they will lose the salaries of the staff and the various stores in the store." I estimate that this kind of cost is more than 2 million yuan a year. If we compete head-on with us and throw money into it in a price war, let alone 20 million yuan, it is possible to throw away [-] billion or even [-] billion yuan a year. of."

This is indeed Shen Yangguang's plan, that is, he would rather pay more than 2 million yuan in fixed expenses every year, rather than join in this unfathomable price war.

Wu Zhennan nodded and said: "Now it seems that this is indeed a possibility, but they can't avoid fighting all the time, I guess when the fruits in their new orchard are ripe, they should fight us head-on Dou, otherwise, those fruits will not be sold."

"I think so too. At that time, they will have the advantage of low cost of self-produced fruit, and they can also wrestle with us. Unfortunately, they spend all their money on the construction of orchards, and they will definitely not be able to recover their capital in a short time. Without enough funds, the few years in between is our golden period, as long as we hold them down, maybe they can't hold on before they get back their money."

Wu Zhennan suddenly got a little excited, and asked: "Then should we continue to keep the price low now, or restore the original price first, and then fight to the death with them when their new fruits are on the market?"

Su Li thought for a while and said, "It's not an option for us to continue to lose money on such a large scale. If we lose all our funds before the official war begins, that would be ridiculous."

"So let's suspend the special offers now and wait for the opportunity?"

Su Li shook his head and said: "No, if we cancel the low-price event, the investment during this period will be wasted, and it will also give Jinquan Fruit Shop a chance to breathe. We must continue the event and hold it down tightly." They made Jinquan Fruit Store never turn over."

Wu Zhennan nodded half-understood and said, "What do you mean?"

"The activity cannot be cancelled, and the intensity of the activity must continue, but we can implement purchase restrictions. Each person can only purchase a certain amount of discounted fruits per day. If the amount exceeds this amount, they will be purchased at the original price."

Wu Zhennan clapped his hands and said: "Okay, this way our losses will be within a controllable range, and those damned second-hand traffickers can also control them!"

For these second-hand dealers, Wu Zhennan has always hated the root of his teeth. The price reduction of the fruit shop is not big, it has no effect, and the price reduction is too large. The fruit is then shipped to other places and sold at a higher price. The purchase volume of these people is comparable to the large number of ordinary customers, which directly doubles the loss of the real fresh fruit store.

(End of this chapter)