Super Orchard

Chapter 328
After sitting in the office for a long time, it seemed that his chest was tight. Shen Yangguang turned off the air conditioner and opened the window. Immediately, the sound of cicadas outside the window became louder, and a wave of heat rushed in through the window.

Shen Yangguang took a deep breath and said, "The natural wind is still comfortable!"

Going back to the sofa, I took two boxes of ice cream from the small refrigerator, handed one to Zhou Jianguo, and started eating.

Zhou Jianguo was also polite, the two of them ate, and after a while, they felt that their restless hearts gradually calmed down.

After eating a box of ice cream, Shen Yangguang felt much more comfortable. After a moment of silence, he said, "Old Zhou, do you think we should continue fighting with them, or hold it back for the time being and plan for the future?"

In the past, Shen Yangguang would call Zhou Jianguo Vice President Zhou, but when there was no one around, or when major decisions were being discussed, Shen Yangguang would always call him Old Zhou, and Zhou Jianguo liked this title very much.

Picking up the paper towel on the coffee table and wiping his mouth, Zhou Jianguo said: "Actually, according to my thinking, I just ignore them for now. Even though the sales of ordinary fruits in our fruit shop have dropped sharply, it will not affect our super fruits." To make money, as long as we get through this period of time, when we open more stores and the fruit planting area increases significantly, we have nothing to be afraid of."

Zhou Jianguo was shocked by the "super fertilizer" "invented" by Shen Guangguang. Although he didn't know the specifics of this fertilizer, he also knew that with this fertilizer, all fruit trees could produce super fruits. .

And no matter how noisy the True Fresh Fruit Store is, they can only compete on price against the ordinary fruits of Jinquan Orchard. For super fruits, because there are no similar varieties, any price is meaningless.

If Jinquan Orchard can successfully open more fruit shops and build more super orchards, then all the super fruits will be sold in the stores. Jinquan Fruit Store competes, because only Jinquan Fruit Store sells super fruits, and there is no other semicolon.

If, in order to maintain the current operation of the fruit store, a large amount of money is invested in a price war with the real fresh fruit store, it will definitely affect the future planning. If the price war continues, then the idea of ​​a super orchard in the future will be lost There is no way to implement it.

So Zhou Jianguo thought that he would rather let the ordinary fruits in the fruit shop lose money now than invest too much money to maintain the business.

After hearing this, Shen Yangguang said: "I am also inclined to this idea, but in this way, our fruit shop will be a little dangerous."

At present, most of the fruits sold in Jinquan Fruit Store are ordinary fruits, and super fruits only account for a small part. If the price war is ignored, the sales of these ordinary fruits that occupy the majority will inevitably drop sharply. Both fame and passenger flow will be reduced accordingly.

Although the True Fresh Fruit Store does not have a benchmark super fruit, customers must go to the Jinquan Fruit Store if they want to taste this delicacy, but the sales of super fruits will also be affected to a certain extent when the passenger flow drops sharply.

Fortunately, the production of super fruits is not high at present, even if they are affected, they can be sold in time, but the sales of ordinary fruits will be greatly reduced, and the overall income of the fruit shop will also be greatly reduced.

Now the profits from the sales of ordinary fruits in these fruit shops alone are enough to pay the salaries of all employees of Jinquan Orchard Company, including the employees of the orchard and the fruit shop. You must know that the monthly wages of thousands of people add up. Nearly 2000 million yuan!
Without the profits of ordinary fruits, Shen Yangguang spends an extra 2000 million yuan every month to pay employees' wages, which is more than [-] million in a year!
This is still only counting the case where the fruit shop does not make money. If the customer flow decreases to a certain level, the fruit shop will not only not make money, but will also pay back money, and the loss will be even greater.

Zhou Jianguo also thought of this, and said: "So I suggest that the ordinary fruits in our fruit shop would rather not be sold than to reduce the price, so that we can still make money from super fruits. As for the salary of the employees, it is only 2 million per year. Diverse, we can afford it.”

If you avoid the price war, you will have to bear an additional cost of more than 2 million yuan per year, but if you want to fight with the real fresh fruit store, you don’t know how much money you have to invest, and you don’t know the result. If you win in the end , then you can continue to accumulate funds and seek development. If you lose, it will be completely over. After all, the company is too large now, and the daily expenses are astronomical. If there are not enough sources of funds, bankruptcy will happen sooner or later. .

Shen Yangguang thought about it carefully. One of the two options is to have a fixed loss of more than 2 million yuan, and also bear the loss of reputation of the fruit shop. The other choice is not to bear the loss of reputation, but the investment of funds cannot be determined. Take it all, maybe you will lose everything in the end.

After a long time, Shen Yangguang finally made up his mind that he would choose the first path and hold on for the time being. Now that the company can earn 20 billion yuan in revenue every year relying on super fruits, it is not difficult to spend an extra 2 million yuan.

On the other hand, even if the reputation of Jinquan Fruit Shop has been lost now, it will soon make up for it when a larger-scale super orchard is built.

Another most important reason is that the golden airflow in Shen Yangguang's body has now evolved into a green ball, and the special energy contained in it has increased significantly, which can fully support a larger super orchard.

This is why Shen Yangguang chose the first path. As long as he is given enough time, a new orchard rich in various super fruits will be established. Competitiveness, because Jinquan Fruit Shop sells super fruits, while True Fresh Fruit Shop only has ordinary fruits.

In addition to not being afraid of competition from the other side, as long as Shen Yangguang is willing, he can wholesale a large number of ordinary fruits to compete with the real fresh fruit shop. In this way, he has what others have and what others don't have. never fail.

After the plan was finalized, Shen Yangguang didn't hesitate anymore, and immediately asked Zhou Jianguo to notify all the stores to keep the existing fruit sales price low, and pay attention to the fruit sales in the store every day, and reduce the purchase volume of ordinary fruits according to the data , to ensure that there will be no situation where the stock cannot be sold out.

Because if there is no simultaneous price reduction and price war, the sales of ordinary fruits will definitely continue to decline, so at this stage, we can only reduce the purchase. Zhou Jianguo is worried that some store managers who have opened new stores will not be able to accurately grasp the purchase data, so he will not delay and leave immediately. Go to various provinces and cities for on-site supervision and guidance.

(End of this chapter)