Super Orchard

Chapter 302 Cherry Market
After May, June comes, and after the annual holiday in the Golden Spring Orchard ends, the bright red cherries just ripen.

Generally, the flowering and fruiting time of cherries is relatively short. Unlike other fruits, which often take several months, they usually bloom in March and April, and they will mature around May and June.

The Jinquan Orchard is planted with fine varieties with large fruit grains cultivated by the Fruit Tree Research Institute. It also blooms in March, bears fruit in April and May, and matures in June.

A few months ago, the entire thousand-acre cherry shed was full of pink flowers. Now these flowers have long since fallen and turned into bright red fruits. The strings are hung on the branches, and they look no different from imported high-priced cherries.

Shen Yangguang picked a cherry, gently wiped off the dust on the surface, put it in his mouth and bit it, and immediately a unique delicious taste of cherry permeated the air.

This kind of cherry is sweet and delicious, with rich juice, and it doesn't taste sour at all. It is the best cherry that Shen Yangguang has ever eaten. He still remembers the taste of cherries bought at [-] yuan a catty when he was in college in the provincial capital , are not as delicious as this kind of cherries.

Seeing that the garden was full of ripe cherries, Shen Yangguang was a little worried that the fruit shop would not be able to digest such a large output for a while, and wondered whether to carry out sightseeing picking or something. Now many plantations have cherry picking business.

After thinking about it for a while, Shen Yangguang still vetoed this idea. He still didn't want to expand the sightseeing picking business to the eastern orchards. He thought that if the production of cherries was too large to be sold in time, at worst, he would wholesale them at a low price, and he could make a lot of money. money.

At the same time, these cherry trees are all fruiting in the first year. According to common sense, the yield per mu is not too high, so there is no need to worry so much. When the yield per mu comes up next year, my fruit shops in ten new provinces have already opened Wake up, at that time there is no need to worry about it anymore.

After the notification of cherry picking was issued, hundreds of employees gathered in the cherry orchard the next day and started to get busy again.

Shen Yangguang began to think about the price of these cherries. He had to determine the price at least one day before the cherries were shipped to the fruit store, and then uploaded them to each store through the computer system, but pricing was obviously not difficult.

Generally speaking, the price range of cherries on the market is very large, some are 20 yuan a catty, some are 50 yuan a catty, and some are more expensive hundreds of yuan a catty.

Shen Yangguang comprehensively considered the taste, taste and appearance of the self-produced cherries, and finally decided on a price of 50 yuan per catty. Compared with cherries, they are much cheaper.

The key is that the taste of these cherries is better than those more expensive cherries costing hundreds of yuan a catty, so there is no need to worry about market sales when setting this price.

Because of the fruit, cherries must be carefully picked during the picking process. This point has been trained in the orchard before picking. Electric tricycles drive in the orchard and transport the picked bright red fruits to the small garden at the entrance of the shed. storehouse.

In the warehouse, there are still many employees who are busy. They are packing and displaying cherries. These boxes are much smaller than the previous apple boxes and durian boxes, and they are also specially customized for cherries.

In the afternoon, Zou Jielun and the staff of the logistics department drove trucks outside the orchard, and began to carry cherries to the trucks. These delicious fruits will soon be transported to fruit shops in various cities on these refrigerated fresh-keeping trucks.

After a day of picking, only about one-third of the entire cherry orchard has been picked. The logistics department will not wait until all the cherries are picked before transporting them together, but will drive away when the truck is full, just like Line up like an assembly line.

At this time, the average yield per mu of the entire cherry orchard was also calculated, and it was about two thousand catties per mu.

Compared with other fruits in the orchard, this number is the lowest, but considering the characteristics of cherries, it will be found that the yield is actually not low.

You must know that there are many cherry plantations in China. Even in the fruitful period, those cherry orchards with a yield of less than one thousand catties per mu can be seen everywhere. Of course, there are indeed cherries with a yield of three to four thousand catties or even four to five thousand catties per mu. orchards, but the yield per mu of most cherries is concentrated below [-] jin.

For example, here in Jinquan Orchard, the output reached [-] jin in the first year, which has surpassed most of the plantations in China. Shen Yangguang is very satisfied with this figure.

After picking all the cherries on the thousand acres, the total output of cherries this year has reached 200 million catties. According to the previously set price of 50 yuan per catty, the total value of these cherries is as high as 1 million yuan!
After these cherries were transported into various fruit stores and started selling, Zhou Jianguo, who was busy buying stores in other provinces, also temporarily stopped his work and focused on the sales of cherries.

Because the marketing directors in charge of various stores are also busy opening new stores in other places, so Shen Yangguang temporarily acted as their role, driving around in nearby counties and cities, and inspecting various stores. This is not because he is idle. I have nothing to do, but because this is the first time that cherries are on the market, if I don’t keep an eye on them, I will always feel uneasy.

Fortunately, the reputation of Jinquan Orchard has already been stabilized, so when these cherries came into the market, they immediately attracted a large number of customers, especially Jinquan Orchard, which was written in the origin column next to the price tag of the cherries, made consumers even more excited.

No matter what kind of fruit, as long as it is produced by Jinquan Orchard, consumers have never been disappointed. Of course, the quality is mentioned here. As for the price, the wise see the benevolent.

Fortunately, although these cherries taste great, they are not super fruits, so the price is not set at several hundred yuan per catty, but only sold at 50 yuan per catty. Although it is much more expensive than ordinary cherries, it is also different from the market. The price of some big cherries on the market is almost the same, and it is much cheaper than imported big cherries, but the taste of Jinquan cherries is not inferior.

Therefore, these high-quality and inexpensive cherries attracted a large number of customers to buy them on the third day after their launch. Looking at the sales data in the computer, Shen Yangguang finally did not have to worry that there were too many cherries to sell in a short time. Now his worries suddenly changed. Will it be enough to sell cherries?

A few more days later, a thousand acres of cherries have been picked and shipped to various fruit shops and sold out, bringing a total of 1 million yuan in sales to Jinquan Orchard. At this time, in the account of Jinquan Orchard, in addition to opening In addition to the 12 billion yuan budget for the fruit shop, the original 6 million yuan was increased again to 7 million yuan.

(End of this chapter)