Super Orchard

Chapter 244 Zhou Jianguo's Worries
While planting fruit trees and covering sunshade nets in the carambola orchard, Zhou Jianguo returned to the orchard as scheduled.

Shen Yangguang didn't wander around in the greenhouse either, and handed over the scene to three managers, Wang Chunmei, Yang Xiaomi and Niu Neng, while he returned to the office building.

In the office, Shen Yangguang and Zhou Jianguo sat facing each other, without a word of politeness, they directly got to the point.

Zhou Jianguo looked worried, and said, "A few months ago, I heard that a company purchased a large number of stores in Beijing and Huangbei Province. I suspect that they are planning to open fruit stores."

Shen Yangguang nodded and said, "That's true. At that time, we also said that the real fresh fruit store was probably expanding."

"Now they have started to unify the decoration, and the actual situation is exactly the same, it is the real fresh fruit shop!"

It’s not a big deal for a real fresh fruit store to open a new store, which is an investment of several hundred million yuan, but the meaning behind it is more significant, that is, the Wu Group has started to inject a large amount of capital into its subsidiary fruit industry companies!
Considering the Wu Group's value of 10 billion yuan, the amount of capital injection cannot be too small. It may be several hundred million yuan, or several 100 billion yuan or even more than [-] billion yuan. This is a very dangerous situation for Jinquan Orchard. Signal.

Shen Yangguang also knew this, so he began to meditate.

Zhou Jianguo went on to say: "According to our statistics, the True Fresh Fruit Shop is still operating as usual this time around every one of our stores in Beijing and Huangbei Province, and the overall number is the same as ours. Do it to the end!"

"In addition, we also got some information, that is, in the surrounding areas of Huangbei Province, such as Xingdong Province, Xingxi Province and Mengnai Province, they all have new stores starting up!"

Shen Yangguang was taken aback, and said, "They also have actions in those three provinces?"

"Yes, but there is no one of us there. I just drove around in the car and asked about the news. Although I can't say that I'm 100% sure, it's pretty close."

Shen Yangguang sighed: "Their handwriting is really big, there are 200 stores in the capital and Huangbei province, plus the stores in the three surrounding provinces, there are at least more than [-] stores in total, all of a sudden it's just buying At least five or six billion yuan will be invested in the facade room!"

"Now if the three provinces are occupied by them first, we will be in a passive position to open stores in the past. Anyway, we also have plans to open stores there. Otherwise, we must act now to ensure that the local market is occupied by them. Build your reputation."

Shen Yangguang had been thinking about continuing to open the store, firstly to open up new markets, and secondly to meet the sales needs of self-produced fruits. After hearing Zhou Jianguo's proposal, he almost agreed.

Immediately, Shen Yangguang shook his head again, and said: "Our current capital is limited, only more than 8 million yuan. After investing several hundred million yuan to open a store, I am afraid that the other party will soon start a price war again. Now their funds should be more than that. We have more, and we opened a store one step earlier than us, and it is very dangerous for us to consume with them.”

Zhou Jianguo was a little anxious, and said, "Then what should we do? We can't just watch them do it, we should remain indifferent."

Shen Yangguang leaned on the back of the sofa and calculated carefully. After a long time, he took a deep breath and said, "This time we will have an asymmetrical war!"

"Asymmetrical war?" Zhou Jianguo was a little dazed: "I understand military asymmetrical wars. For example, some countries have too many aircraft carriers. We can't fight them, and we can't catch up in a short time. So we vigorously develop cruise missiles designed to target aircraft carriers." Deterrence, to form a certain strategic balance, but what does the asymmetric war in the fruit shop mean?"

Shen Yangguang said slowly: "They have a large amount of funds to open a store. We will not be able to keep up for a while, so we will not follow. Instead, we will go all out to develop the base camp and accumulate strength. When we have enough funds, then Our self-produced fruits will also form a certain scale, and when the time comes, we will open stores in a large area, and they will be caught off guard!"

Jinquan Orchard still has 5000 million yuan. Originally, Shen Yangguang was considering continuing to open a fruit shop or building a new greenhouse, and also left a part of the funds for emergency.

In Xingdong Province, Xingxi Province and Monaco-Nai Province, the planned number of fruit shops in the future is about 150, and the cost of purchasing the shops alone will cost more than 3 million yuan.

If we go the other way, it is to build a base camp, such as building an ordinary greenhouse of 3 acres in the farmland orchard, plus building two giants in the valley orchard, which adds up to more than [-] million yuan.

Although the cost of the two is similar, and there is still about 5 million yuan left for emergency use, it is difficult for Shen Yangguang to guarantee that after opening a new store with 5 million yuan, he will have 370 stores by then. The group survived under the pressure of strong capital.

Although the current old stores have already established their reputation, even if they lose some money in the competition, there is no need to worry too much about closing down. However, if the newly opened stores cannot withstand the test, they will be easily defeated before they become famous. Depressed, Shen Yangguang didn't want to close the store in a dismal manner after buying it and decorating it.

And if we try our best to develop the base camp, not only will there be no crisis of opening new stores, but even if the old stores face strong competition again, they will be able to temporarily stabilize themselves. To subsidize the losses of 220 stores is likely to break the capital chain and cause serious consequences.

In addition, all the funds are invested in expanding the scale of the orchard, and the self-produced fruits can be sold in their own fruit shops, and the cost is much lower than that of purchasing from suppliers. In this way, unknown losses can be reduced. Make yourself more stable.

After Shen Yangguang explained his thoughts in detail, Zhou Jianguo thought about it for a while, and then readily agreed.

In this way, the limited funds are invested in the development, and the consumption of the other party is avoided. Even if the old stores cannot escape the situation of consumption, it is much better to lose money in fewer stores than in a large number of stores.

At the same time, you can make a fortune in silence, and when you have enough strength, you can stand up again and fight the opponent to the death.

At this moment, Wu Zhennan, who was inspecting the renovated fruit shop in the provincial capital of Xingdong Province, looked to the north with complacency, and the corner of his mouth cracked. The direction he was looking at was the Golden Spring Orchard.

(End of this chapter)