Super Orchard

Chapter 209 Come to an end
In the bustling commercial center of the county seat, the price war between Jinquan Fruit Store and True Fresh Fruit Store is fierce, but two stores are very bleak.

One of them is Lao Deng's fruit shop, which has been closed a few days ago and advertised for subletting, and the other is Lao Li's fruit shop.

He originally wanted to hold on for a while, but he didn't expect that the competition between those two shameless fruit shops would intensify. Although they didn't crush each other, he couldn't bear the losses for several days, so he also advertised for liquidation. , ready to close down.

In the past few days, because the fruit is sold with a negative gross profit, the prices of the two fruit shops have been unprecedentedly low, attracting customers from almost the entire three northeastern provinces, and there is an endless stream of customers who come to the store to buy fruit every day.

In addition to the two old fruit shops in the county town, some fruit shops in other counties and cities have also closed down one after another. In the battle between two powerful capitals, too many small businesses have encountered misfortune.

You must know that Jinquan Orchard sells fruits at a [-]% discount. This price is equivalent to about [-]% off that of ordinary fruit shops, which is lower than half the price. One can imagine the strength of it.

Jinquan Fruit Store opens at [-]:[-] am every day until [-]:[-] pm. Today is the first day of the [-]% off event. Both Shen Yangguang and Zhou Jianguo sat in the office and chatted casually.

At ten o'clock in the evening, Shen Yangguang and Zhou Jianguo looked at the sales data of the day on the computer together. The sales of all the fruit shops added up to more than 200 million!
The two did a simple calculation, and they knew that according to this situation, the sales in a month are estimated to be 6000 million, which means that the gross profit is about 600 million negative. Adding the fixed expenses of the store, the monthly loss is 1000 million. About RMB, of course, this is not counting the cost of the front room.

Although this number is far less than the red line of 9000 million, it still shocked the two of them, because there are more than 200 million a day, and each store has an average of more than 1 yuan. After a month, the average sales of each store will It will reach a terrifying more than 40, which is almost ten times that of ordinary fruit shops!
Although Shen Yangguang was a little shocked, he was not nervous, and said with a smile: "It seems that the method of purchase restriction we thought about before doesn't need to be used for the time being."

Because all fruits are sold at a negative gross profit, Shen Yangguang and Zhou Jianguo are worried that there will be Erdao dealers, or people from the real fresh fruit shop will buy in large quantities maliciously, causing losses to Jinquan fruit shop, but judging from the situation, this kind of thing did not happen .

Zhou Jianguo didn't dare to take it lightly, and said: "No one is snapping up maliciously now. I guess the price of our fruits is only [-]% lower than the purchase price of these fruits. This profit may not be directly proportional to the payment, so no one will do it. If the price is lower, then it’s not sure.”

Shen Yangguang nodded and said: "It should be so, so a [-]% discount is almost our bottom line. If it is lower, not only will someone maliciously buy a large amount, but we may not be able to bear the loss, so as long as the real fresh fruit The store remains the same, and we will continue to do so.”

If there is a [-]% discount, it is [-]% off the price of ordinary fruit shops. Not only will the basic sales be greatly improved, but it will also attract a large number of second-hand dealers.

At this price, whether it is an ordinary customer or a second-hand dealer, they will buy in large quantities in boxes, and the sales will explode at that time, which may increase by five to ten times.

At the same time, the gross profit rate of the orchard will drop to negative 20.00%, and the daily loss will double again. If nothing else, even if the sales increase to five times, the loss will also increase tenfold. It will reach tens of millions of yuan and nearly 1 million yuan! This figure is simply unbearable for Jinquan Orchard.

Wu family, in the study, a middle-aged man and a young man sat facing each other.

Wu Yunkong, who doesn't like to use a computer to read data, took the paper printed by the assistant in his hand, and said in a deep voice: "The 5000 million I gave you before, now there are only [-] million left?"

Originally, when Wu Zhennan was going to open a fruit shop, the budgeted investment was between 4 million and [-] million yuan. Wu Yunkong simply transferred [-] million yuan from the company, not because of anything else, you can’t just buy it for the store. As for the money for decoration, there are still a series of operating expenses before making a profit, or competition activities, etc. will cost money.

Wu Zhennan said truthfully: "The purchase cost of the store is more than 5000 million yuan, plus various expenses such as decoration and purchase personnel, the total is nearly [-] million yuan. During this period of time, there is a price war with Jinquan Fruit Store. Ten million, there are indeed [-] million in the book now."

Wu Yunkong put down the paper in his hand, and still said in a deep voice: "I usually don't care about how you do it, but there is one thing, I would rather not make money than squander the 5000 million at will. It was thrown into the water again, so you can find a way to raise money to operate it yourself."

Wu Zhennan was a little anxious immediately, and said: "Judging from the past years, Jinquan Orchard will invest a large amount of money in the construction of orchards, so although we know that he also has hundreds of millions in his hands, it is estimated that they will be able to spend a lot of money on the fruit shop. There will be more, tens of millions at most, and now they have poured in 5000 million, and they have no intention of stopping, if they continue to pour in, then my little money is not enough at all!"

Wu Yunkong shook his head and said, "First, the funds in their hands are far greater than yours. In this regard, you cannot delay them."

"Second, they are now in a period of rapid development. If too much money is invested in commercial competition, it will definitely affect the development speed of the orchard."

"Third, shopping malls are like battlefields, not a place to act on your own will. The most important thing is to know how to protect yourself, accumulate strength, and wait for the opportunity to attack with all your strength!"

Wu Zhennan was originally a smart person, but these days he thought he was bothered by the real fresh fruit shop, his mind was a little confused, and he didn't understand what his father meant for a while.

Seeing that his high-spirited and intelligent son turned out to be a fool who could only stare, Wu Yunkong couldn't help feeling angry, and said loudly: "If you stop now and withdraw first, Jinquan Orchard will definitely not continue to chase after them. We must also focus on development, it depends on who has accumulated more power in the future, and then we will have a showdown!"

Only then did Wu Zhennan understand what his father meant. He always beat others to beg for mercy. When did he admit defeat?So I was a little reluctant, and wanted to persist, trying to get my father to transfer another sum of funds to me, but seeing the expression on my father's face, I immediately shut up and didn't speak.

(End of this chapter)