Super Orchard

Chapter 207 Warming Up
After entering February, there is less than a week before the New Year. At this time, whether it is Jinquan Orchard or Hujiacun Orchard, the number of tourists who come to pick fruits has reached its peak.

Jinquan Fruit Store launched the "New Year's Eve" promotion as scheduled. All fruits are discounted by [-]% and sold at zero gross profit. Slowly, the number of customers who come to the fruit store to buy fruits begins to increase, although it is not as good as before. , but much better than last month.

However, in Jinquan Orchard, whether it is strawberries or Buffona, they are still sold at the original price. This does not mean that the orchard will continue to maintain a high price without competitive pressure, but because the fruits in the orchard are all special fruits produced by themselves. No matter when these fruits come, Shen Yangguang does not intend to sell them at a discount.

In spring and summer, when the self-produced fruit enters the fruit store and starts selling, even if the fruit store is still carrying out preferential promotions and price wars at that time, it will only reduce the price of ordinary fruit, and the self-produced fruit will still maintain original price.

Once the discount activity of Jinquan Orchard Fruit Store was withdrawn, it quickly attracted a large number of customers. This is mainly because Jinquan Fruit Store had accumulated a lot of popularity before the opening of the True Fresh Fruit Store. At this time, the fruits here are also discounted. The price, many people will naturally enter the store to buy.

In the True Fresh Fruit Store, although there are slightly fewer customers than usual, because the opening activities are still maintained, the customer flow has not decreased much, and the operating income is only a little less than before, barely reaching the scale of 20 .

The most sad thing at this time is the other two fruit shops. Under the pressure of these two fruit shops, Lao Li and Lao Deng can't wait to embrace and cry.

"How about we also run some promotions to attract some customers?"

"I think it's better to forget it. Under such circumstances, we will only lose more if we carry out preferential promotions. Both of them are big chain companies, and we can't afford them."

"It's true, alas, when will this kind of life be a head!"

"Wait a little longer, alas!"

After the seventh day of the first lunar month, the opening activities of the True Fresh Fruit Shop officially ended, but on the second day, they launched a "[-]% off the whole site" activity, which lasted from the eighth day of the first month to the end of the first month.

This [-]% discount is based on the original price of the real fresh fruit store. When they set the price before, they set the price according to [-]% gross profit. Therefore, the [-]% discount at this time is equivalent to zero gross profit sales like Jinquan Orchard.

These two fruit chain chains have carried out promotional activities one after another, and they have long been popular on the Internet. With the launch of the second round of activities of True Fresh Fruit Store, there are more and more topics on the Internet about the price war between the two. .

It's just that in some people's eyes, the price of the real fresh fruit shop is lower, not because of anything else, the [-]% discount is definitely cheaper than the [-]% discount!
However, there are still many people who don't think so, because they know that the price of the fruit in Jinquan Orchard is already very low, and the price is [-]% off, which is basically the same as that of the real fresh fruit store.

There are also some good people who have nothing to do, take the fruits bought by two fruit shops, compare them one by one from the quality to the original price and then to the current price, and come to a conclusion: the same fruit, [-]% off the fruit shop of Jinquan Orchard The price is the same as the final price of the [-]% off fruit in the real fresh fruit shop, and this conclusion was posted on the Internet, with several pictures.

As a result, the topic on the Internet became even more popular. It didn't take long for more and more information about the two fruit shops to be dug out and put on the Internet. Back and forth in the middle to inquire about news.

"The two fruit shops are located in every county and city in the three northeastern provinces. Both have 150 stores, and the stores in each county and city are very close to each other!"

"In this round of preferential activities, the prices given by the two are exactly the same!"

"They are going to fight to the death!"

……

In the county town, on the opposite side of the road in the commercial district, Lao Li and Lao Deng were shivering in the wind. They saw that the real fresh fruit store had started a new round of promotions, and their hearts were completely chilled.

"You knew already?"

"I see!"

"They started again."

"Well, it's starting again."

"You still want to insist?"

"I……"

"I'm quitting, you, take care!"

Among the four fruit shops, Lao Deng, who had the worst business, couldn't hold on any longer and began to clear the place for subletting. Lao Li has been losing money, but now the activities of the True Fresh Fruit Shop are less active than before, and it seems that he still wants to persist. one time.

A few days later, another big piece of news appeared on the Internet: the original prices of all fruits in the True Fresh Fruit Store have been reduced across the board, all of which are the same as those in the Jinquan Fruit Store. , so the discount has also become [-]% off, the same as Jinquan Fruit Store.

This is a good idea from Wu Zhennan's think tank. In this way, whether it is the original price of the fruit, the discount strength, or the current price, the True Fresh Fruit Store will be consistent with the Jinquan Fruit Store. Fight to the end with the other party, I will come as you come, no matter what, I will accompany you!
Wu Zhennan was a little reluctant at the beginning, after all, his own discount on the surface changed from [-]% off to [-]% off, which didn't look very good.

The think tank obviously looked further, and persuaded: "It doesn't matter whether it's [-]% off or [-]% off, now who doesn't know that the prices of our two fruit shops are the same after the discount? Why make a [-]% off brand to deceive yourself?"

"We did this obviously for the sake of Jinquan Orchard. Presumably they also know our determination. As long as they continue to lower the price in the next round, we will continue to lower the price. Sooner or later, some people will not be able to bear it and others will admit defeat."

Wu Zhennan wondered: "We only have tens of millions of funds on hand, and they have hundreds of millions. If this continues, we must be unable to bear it first?"

The think tank said to himself: "That's not necessarily the case. If we keep the previous original price with a [-]% discount, the other party will not see our determination. Now that they see it, they will definitely think that we have more cards to do so, so , They must be the first to be unable to hold on, and when they restore the original price, we will also restore the original price, stabilize it first and earn some money back, and then find an opportunity to start a war again."

Wu Zhennan thought for a while and said: "This is a great trick. Without any changes, we can make the other party unable to figure out our cards. It is best to retreat in spite of the difficulties and give us some time to recuperate. After a while, the family saw that we were making a profit, and it would definitely be easier for me to ask for money at that time, and by then, our hole cards would really increase!"

The think tank smiled modestly and said: "That's right! On the surface, we are chasing after us, but in fact we are taking advance as a retreat to buy some time. Although they can make a lot of money by relying on this time, they are far behind us. A lot of money has been won from the group headquarters!"

Wu Zhennan said with some worry: "What if they don't know the difficulty and retreat, and continue to fight?"

The think tank also thought about this, but there was no good way, and said: "This is also a possibility, but if we don't do the same thing with them now, and make it clear that they face to face directly, they are likely to be like you As worried."

(End of this chapter)