Super Orchard

Chapter 201 Competing to Buy
In the kitchen of the catering department, Zhang Zhahui took a few helpers for a brief training, and then began to devote himself to making vacuum hare meat.

After each wild rabbit is cleaned, it is directly sealed and packaged into a bag. This task is not difficult, as long as there are no mistakes in the production process and the quality of the meat.

Soon, the first batch of [-] bags of hare meat was produced, and Shen Yangguang transported the batch of hare meat to each store according to the sales data of each store and the local consumption level. Then ten bags.

Although this quantity is very small, Shen Yangguang really didn't dare to take the risk of producing too much at one time. If it couldn't be sold, it would have to be thrown away when it expired.

At the same time, the doorplates of various fruit shops and the Weixin official account of the company began to release the news of the launch of hare meat, and began to carry out large-scale publicity to promote the sales of hare meat.

The sales on the first day were not ideal. Shen Yangguang could see the sales situation of each store through the background data of the computer. Some stores sold as many as three or four bags, as little as one or two bags, and many stores simply had zero sales. .

This made Shen Yangguang very surprised. When he was in the orchard, the catering department sold a lot of hare meat every winter, and the delicious taste of hare meat had already been spread. Now many people should know that hare meat is delicious. Why? So few people bought it?

The next day, the sales data was still very bleak, and Shen Yangguang couldn't sit still anymore, so he drove to the fruit shop in the county town to observe customers' purchase intentions.

After waiting for a while, a customer took a look at the hare meat in the freezer, and then put it back. Shen Yangguang stepped forward and said, "Sister, I think you seem to be more interested in this kind of hare meat." Interested, why don’t you buy it again?”

The customer glanced at Shen Yangguang and asked, "Who are you? What does it matter to you whether I buy or not?"

Shen Yangguang was very embarrassed, and quickly said: "I am an employee of Jinquan Orchard, and now I am mainly responsible for the sales of wild rabbit meat, so I took the liberty to ask."

The woman's complexion is much better now, and her attitude is also very good. She said: "It turns out that it is an employee of Jinquan Orchard. Is your hare meat the kind sold in the restaurant in the orchard? I ate it in Jinquan Orchard last winter, although A bit more expensive, but the taste is absolutely amazing, totally worth the price.”

Shen Yangguang nodded again and again: "It's the kind of hare in the Jinquan Orchard Restaurant, don't you want to buy some back today?"

The customer shook his head and said: "This kind of wild rabbit meat is delicious, but no one has ever made it. It's okay if it's so expensive, but if it's ruined, who doesn't feel sorry for it?"

After hearing what this customer said, Shen Yangguang suddenly understood why so few people bought hare meat. It turned out that most of them had never done it!
Next, Shen Yangguang asked several customers in a row, and they basically gave the same answer. Shen Yangguang was completely sure where the problem was, and hurried back to the orchard.

Trotting all the way to the office, Shen Yangguang began to search the Internet for how to make hare meat, and asked Zhang Zhahui to write an article about making roasted hare himself, and push it out through the official account together with the article downloaded from the Internet.

The cooking methods of these wild rabbits include almost all eating methods, such as grilling, braising, steaming, and making soup and so on.

Zhang Zhahui looked at the article he wrote on the official account with his mobile phone, smiling and a little embarrassed, he never thought that his cooking experience could be spread through the Internet.

On the third day, Shen Yangguang was pleasantly surprised to find that the sales of hare meat in each store had directly doubled. Although the quantity was still small, the momentum of increase was very strong. Moreover, the vacuum hare meat, which was not in stock originally, Basically sold out.

The sales situation was very good, and Shen Yangguang quickly asked Zhang Zhahui to step up the production of vacuum hare meat and deliver it to the store for sale in time.

Not only were the people in the kitchen busy all the time, even Xiong San and the others in the apple orchard were very tired. Although they didn't need to make hare meat, they were responsible for catching hares.

These hares were nimble and stealthy, and it took a lot of effort to capture them. Xiong San led a few staff to catch [-] hares, all of which were handed over to Zhang Zhahui for further production.

When people began to know how to cook wild rabbit meat, the extremely delicious Jinquan wild rabbit became even more popular. In addition to the delicious taste of this kind of wild rabbit and its great tonic, this wild animal has always been the favorite of many foodies in China.

At the same time, Jinquan wild rabbits are all vacuum-packed fresh rabbit meat, the nutritional value and taste of which are many times better than those of sauced rabbit meat and dried rabbit meat on the market. Soon, vacuum wild rabbit meat There was a wave of panic buying.

These hare meats are all sold at a price of 1000 yuan per catty, and are priced according to the net content of the wild rabbit meat. Some wild rabbits only weigh two or three catties after cleaning, while others weigh a full four or five catties. Therefore, each bag The price of wild rabbit meat is also different, basically fluctuating between [-] yuan a bag and [-] yuan.

The [-] bags of hare meat that were put on the market soon sold out. Xiong San had to ask Shen Yangguang for a few more helpers to continue catching the hares. As for Zhang Zhahui, Shen Yangguang also arranged for a few people to help.

Only one month later, there was a sudden trend of eating hares in the three northeastern provinces. Many people would unknowingly talk about Jinquan hares when they met, which made the sales of hare meat in various fruit shops even more popular.

When the sales of hare meat were at their peak, Shen Yangguang was dumbfounded by Xiong San's words: "Boss, almost all the hares in our orchard have been caught. If we go to catch and sell them, I'm afraid there won't be enough hares for meat. The Winter Food and Beverage sale is gone."

Shen Yangguang hurriedly exported the sales data on the computer, only to find that a little more than [-] hares had been sold within a month, and quickly asked, "How many hares are there in the orchard now?"

Because these hares are stocked in an apple orchard of more than 100 mu, it is difficult for anyone to count the exact number. Xiong San only roughly estimated the number of hares in the entire orchard based on the activity signs of the hares in a unit area.

"We estimated that there are a little more than [-] left now, and the actual situation should not be much different. It should be between [-] and [-]."

The remaining hares plus the sold hares, the total number is close to 1, which is much more than the original estimate of nearly [-]. It is due to the habits of hares, and this data is already within a reasonable range of error.

Knowing that there are only so few wild rabbits left, Shen Yangguang will certainly not continue to catch and sell them in large quantities, and immediately said: "From today, we will suspend the harvesting of wild rabbits to make vacuum packaging, and keep them for cooking and selling in winter, and wait until next year according to the actual number of wild rabbits. Decide whether or not to make vacuum hare meat for sale."

Immediately afterwards, Shen Yangguang began to export the hare sales data of all stores during this period through the system. The average price of 700 hares was more than 800 yuan each, and the overall sales reached [-] million yuan!
(End of this chapter)