Super Orchard

Chapter 158 Advertising Effect
It wasn't until noon that Ouyang Junjie's brows relaxed.

Although the number of tourists checking in at the hotel is also rare, the business of the hotel restaurant has suddenly exploded. Most of these tourists have no need for accommodation, but they all have a need for food!
Many people came to the resort hotel to prepare lunch because they came late in the morning or didn't have time to go home for lunch. Ouyang Junjie immediately beamed with joy and urged the hotel staff to move more quickly.

At this time, Shen Yangguang was not as happy as Ouyang Junjie, he was rubbing his head and thinking about how to prevent the reputation of his orchard from being suppressed.

If the Golden Spring Orchard had been in business for many years, the scale was large enough, and it had accumulated a large number of old customers and word-of-mouth, Shen Yangguang would not be as worried as he is now.

It is precisely because Jinquan Orchard has just embarked on a rising period. Although it has a certain reputation, most people still don't know much about it, so it is easy to be influenced by the outside world at this time.

Feeling a little hungry, Shen Yangguang got up and went downstairs to the staff restaurant to prepare for dinner.

After making a meal, one meat, one vegetarian, two dishes and one soup, just as Shen Yangguang sat down, Zhou Jianguo also came over with a plate.

Seeing Shen Yangguang's preoccupation, Zhou Jianguo asked, "Is it something about the orchard in Hujia Village?"

Shen Yangguang nodded, and said while eating: "Yes, they are in the limelight now, I am worried that when our orchard opens in a few days, it will be greatly affected."

"Just now I went around the orchard in Hujia Village and found that their business is indeed booming, but this is all due to the bombardment of advertisements during this period. Whether it is on TV or on the Internet, there are their advertisements. Let's not worry about it. How much it is affected, it is better to increase the amount of advertising.”

Shen Yangguang stopped his chopsticks and asked, "How to put it in?"

"Going to the TV station to advertise, and at the same time hiring Internet trolls, this is also their method, and we can do it too."

Shen Yangguang shook his head and said: "It's definitely too late for TV commercials, let's not talk about some of their preferential policies, as far as I know, TV commercials have been negotiated and finalized a long time in advance, we are going to advertise now, definitely It's too late."

"As for the Internet trolls, we are not prepared at all now. If we rush to find some studios, we don't know much about the inside story. It will affect the publicity effect, but it will affect the word-of-mouth of our orchard."

Zhou Jianguo was silent for a while, and suddenly his eyes lit up and said: "I have another idea, that is, let's put up advertisements at the entrances of the fifty fruit shops, so that no matter whether it is a customer entering the store or a person passing by the door , you can see the promotional information of our orchard."

Shen Yangguang turned his worry into a smile and said, "This method is good! We have fruit shops in every city, and they are all in downtown areas with the largest traffic. This advertisement must be very effective!"

After a pause, Shen Yangguang went on to say: "In addition to placing promotional signs at the entrance of the store, we also have to pretend to be a display screen on the door of each store, scrolling back and forth to promote our orchard!"

Although it is more troublesome and more expensive to install the display screen, the publicity effect is much better than that of billboards.

First of all, the display screens are installed on the top of the door, coupled with conspicuous handwriting, which can be seen from a long distance. In addition, at night, the content on the display screen should be clearer, which is better than the effect of billboards. more obvious.

As for the installation cost, Shen Yangguang didn't pay much attention to it at all. As long as the reputation of Jinquan Orchard can be established, the self-produced fruits will continuously bring huge benefits, far exceeding this investment.

The daily management of these stores is under the unified responsibility of Zhou Jianguo, so he immediately started this matter. Just after lunch, Zhou Jianguo called the manufacturer of the display screen, not asking for a discount, but just fast enough, and ordered a full fifty sets display screen.

At the same time, Zhou Jianguo ordered 50 yuan water signs from the advertising company, and put them at the door of each store, all of which were uniformly produced promotional pictures.

The annual New Year's Day has finally come, and the display screens and promotional water signs of the 24 stores have also been installed one day in advance, and the [-]-hour non-stop promotion of Jinquan Orchard has begun.

On this day, Shen Yangguang came to the gate of the orchard early. Now there are [-] employees in the security department, and he is no longer needed as a welcome guest like in previous years. Shen Yangguang came here just to see how many tourists came .

Gradually, more tourists came, and many of them were familiar faces. Shen Yangguang still greeted him like a welcome guest.

At noon, another familiar Passat drove into the orchard. Shen Yangguang recognized this car for taking pictures in the provincial capital at a glance. As expected, Mr. Feng and his group, who came to the orchard every year to live there, walked down.

Shen Yangguang hurriedly greeted him warmly.

This person is called Feng Yuanchao. Through previous contact, Shen Yangguang also knew that his father was the founding father of the country, he was a retired military boss, and his brother was a retired top leader in the province. The power of the entire Feng family in the Northeast Province is amazing. , It is not enough to say that the emperor is a country.

Now Feng Yuanchao has already lived a life of self-cultivation and self-cultivation. He also has three sons who are also in high positions. One is in the military region and the other is a high-ranking official in the provincial capital. The indifferent man has been in business all the time, and has the ability to call the wind and rain in the province.

However, these have nothing to do with Shen Yangguang. He is very enthusiastic about Feng Yuanchao only because after getting along for a long time, he found that they have a very good temper, and they can be regarded as friends who have forgotten each other.

When Feng Yuanchao came here this time, he still booked a few guest rooms for a long time. Now he likes the environment of Jinquan Orchard more and more, and even has the idea of ​​wanting to stay forever.

After seeing off Feng Yuanchao and his party, Shen Yangguang continued to stand at the gate of the orchard, silently estimating the number of tourists. After a whole day, the situation was neither good nor bad.

The significant reduction in tourists that Shen Yangguang was most worried about did not happen, because the flow of people entering the park today is almost the same as the first day of opening last year.

However, judging from the large increase in the number of tourists in Jinquan Orchard every year, this year is a bit miserable, because no growth means decline.

During dinner, Shen Yangguang sat down with Zhou Jianguo again and chatted about today's passenger flow.

Although the passenger flow has not decreased, Zhou Jianguo is not too satisfied with this, saying: "It may be that our advertisements in various fruit shops are too hasty. If it takes a few more days, the effect should be more obvious."

Shen Yangguang nodded, and he also agreed with this statement. Anyway, the decline in passenger flow that he was most worried about when he was idle did not happen. Whether it is a display screen or an advertising water sign, there is no room for any problems."

Zhou Jianguo also knew that the matter was very important. These stores distributed across the province can be said to be the biggest publicity point of Jinquan Orchard besides the Internet, especially now that the Internet propaganda is still being suppressed by the Hujia Village Orchard, it is even more important.

(End of this chapter)