Super Orchard

Chapter 155 Bufona goes public

The north wind was howling, the snow was flying heavily, and the entire northeast land was covered with silver-white snow, which looked a bit bleak, but in the valley to the west of Jinquan Village, there was another lively scene.

In the Bufona Garden, which covers an area of ​​[-] mu, the fully ripe fruits hang on the branches and vines. The bright red color is very attractive. Under the branches, dozens of employees are busy picking them.

Shen Guangguang counted the fruits on several fruit trees, and roughly calculated the fruit output this year, which is about [-] catties per mu, which is a significant increase compared with last year. Obviously, Bufuna will soon enter the fruitful period .

Calculated in this way, the output of the entire 200-acre orchard is about 2000 catties. Based on the calculation of [-] yuan per catty last year, the overall income should be [-] million yuan!
After the electric tricycle under the fruit tree is filled with fruit, the employees drive the car to the temporary small warehouse next to the door of the shed, where other people are sorting and packing.

After picking the fruits of the two acres of land, the picking work stopped. At this time, there were already boxes of Bufona that had been packed in the small warehouse, with a total weight of about [-] catties.

Immediately afterwards, the employees loaded boxes of fruits onto trucks parked on the side of the road.

After Jinquan Orchard acquired Zhou Jianguo's original fruit trading company, it also reorganized the pair of transport vehicles and disposed of some old models, leaving only two medium-sized refrigerated trucks, two medium-sized vans, and a large truck.

At this time, two medium-sized vans were in charge of transporting Bufona, each carrying about [-] kilograms. In fact, with the capacity of this kind of truck, one truck can fully load it.

But because there are fifty fruit shops all over the province, it would take too many detours to travel with only one car, and it would be much more convenient and quicker to have two cars separate for transportation.

One of the vehicles is mainly in charge of the south side of the connecting line from the county seat to the provincial capital, and the other is in charge of the north side, with almost the same range on both sides.

In the office on the second floor, Shen Yangguang saw two trucks disappearing from sight through the east window, so he walked back to his seat and looked at the specific department restructuring plan that Jiang Xiaoxi had just brought over.

The general content of it is similar to what the two discussed before, but some details have been improved.

Shen Yangguang read it once, then signed on the back, and then called Jiang Xiaoxi, planning to set a time to hold a staff meeting to announce the reconstruction.

In the "Jinquan Orchard" fruit shop in the county seat, because it is the closest to the orchard, Bufona was also the first to be delivered. According to the notice sent in advance, several shop assistants immediately placed Bufona at the entrance of the store. s position.

In the fruit shop where people come and go, people soon found these bright red fruits with strange shapes, and asked about them one after another.

"What kind of fruit is this? Is it delicious?"

"Why is it so strange, I've never seen it before."

The clerk standing aside smiled and said, "This is Bufona, also known as Black Tiger. It is a special fruit produced in our Jinquan Orchard. It tastes very delicious."

Out of curiosity, the inquirer originally wanted to buy one to go back and taste it, but when he saw the price tag hanging above it, he was startled: "This thing is two hundred yuan per catty? Did you forget to add a decimal point?"

The clerk shook his head, still smiling and said: "The price is two hundred yuan a catty, so-called you get what you pay for, if you eat it, you will know that it is definitely worth it."

The man waved his hands again and again, and was about to leave when two young female customers entered the store.

The woman in red saw Bufona at the door at a glance, and said in surprise: "There is actually a seller of Bufona here!"

Another woman in green came over and took a look and said, "This is the Bufona you bought in Jinquan Orchard last year? It's the first time I've seen it."

"That's it. I ate it once and enjoyed it for a long time. I wanted to buy it later in the year. Unfortunately, Jinquan Orchard was sold out. I wanted to wait for the orchard to open this year before buying some. I didn't expect it to be sold here."

The woman in green pointed to the price tag and said, "Two hundred yuan a catty? Why is it so expensive? Did you buy it at Jinquan Orchard at that price?"

"It's the price. This is the most expensive fruit I've ever eaten, so I remember it very deeply." After the woman in red finished speaking, she asked the clerk next to her: "Is this kind of Bufuna produced in Jinquan Orchard?"

"Yes, we still have the inspection certificate and the place of origin of the purchase, etc., if it is fake, we will replace it!"

After hearing this, the woman in red picked up the bag next to her and began to pick it up, saying, "After eating such delicious fruit in Jinquan Orchard last year, I couldn't forget it all the time. They are all three and fifty yuan a catty, which is much cheaper than there.”

The woman in green was also packing fruit, and was taken aback when she heard this, stopped her hands and said, "Why are we still buying it here when it's so cheap elsewhere?"

The woman in red kept holding her hand, and said with a smile: "It's expensive for a reason. I also bought bufona that costs 50 yuan a catty. Although the taste is also very good, it is far from comparable to the one produced by Jinquan Orchard. Fruits are on par!"

After a while, the woman in red made two big bags full of Bufuna, and the woman in green also took a big bag, went to the cashier and began to weigh and pay.

This scene was seen by several other customers in the store. They were already curious about this fruit, and after listening to the conversation between the two girls, they bought some more or less under itching. The dozens of catties of bufona were almost sold out, so the clerk hurried to the small warehouse at the back and moved out a few more boxes and put them on the shelves.

This scene is also happening in various shops in the province, but it is a little different from the shop in the county seat. The reputation of Bufuna in Jinquan Orchard is far less famous outside the county seat.

At the same time, the number of people who have been to Jinquan Orchard to see Bufuna or bought it personally, or heard of this fruit is also much less, so the sales speed is far behind that of the store in the county.

However, this is also in line with the plan of Shen Yangguang and Zhou Jianguo, which is to rely on a small amount of Bufuna to continue to make the name of the fruit shop, and not expect them to make much money.

First of all, this kind of strange-shaped fruit, which most people have never seen before, can bring a lot of topics to fruit shops everywhere. Secondly, the price of two hundred yuan per catty can make these topics spread more widely. Finally, If someone buys and eats this delicacy, he will be impressed by Bufona in an instant, which can bring more talking points to the fruit shop.

In addition, even if no one is willing to buy it because of its strange appearance or high price, just placing Bufona in the store can achieve the desired goal.

The "Jinquan Orchard" fruit shop already has a good reputation for "good quality and low price". Now that this kind of fruit is in charge, it can further increase its reputation.

In this way, it will not only bring in a large number of customers for the future sales of the orchard’s self-produced fruits, but also subtly promote the orchard in the valley, because in each store, there is a graphic introduction of Jinquan Orchard.

"Jinquan Orchard" and chain fruit stores complement each other to enhance their reputation, which also makes the "Jinquan" brand more and more famous. I believe it will not take long. In the entire Northeast Province, even if Jinquan Orchard cannot reach everyone It can also become a brand that most people are familiar with.

(End of this chapter)