Super Orchard

Chapter 146 Continue to expand
Zhou Jianguo wandered around fruit shops in various places every day, and when Shen Yangguang was free, he would also visit nearby counties and cities to ensure that there would be no problems during this time.

With the sales of Jinquan apples on the right track and the average daily sales volume has stabilized, Zhou Jianguo began to purchase other fruits to enrich the fruit shops in various places.

Shen Yangguang was very concerned about this matter, basically every time he called, he would tell him to ensure the quality of the fruit.

Zhou Jianguo was also unequivocal, knowing that his company still mainly relies on the high profits of the fruits produced by the Golden Spring Orchard to maintain its profitability, and the other fruits are only used as fillings for the items and sold together.

The types of these fruits are mainly bananas, apples, pears, watermelons, grapefruits, etc., which are common in the market. The apples are only common varieties, and the treatment in the store is also very different from that of Jinquan apples.

At the entrance of each fruit shop, it is conspicuous to see that the middle of the aisle is full of Jinquan apples, and there is a big name and price tag hanging above it.

Other fruits, including ordinary apples, do not have this treatment. They are all displayed in a satisfactory manner, and the name and price tags are also of regular specifications, not as exaggerated as Jinquan apples.

As for the pricing of these ordinary fruits, although Zhou Jianguo knew it well, he still asked Shen Yangguang.

Although these fruits are common varieties, they are of high quality purchased at a relatively high price. Generally, the price of this kind of fruit is slightly higher than the market price. Zhou Jianguo’s idea is that he would rather set it lower. .

After listening to Zhou Jianguo's introduction, Shen Yangguang said: "All can be set according to the average market price, as long as it maintains a slight profit. You must know that our main profit point is the self-produced Jinquan fruit."

Under normal circumstances, the gross profit of fruit shops is more than [-]%. This is not to say that those fruit shops are so profitable. The main reason is that fruit is a fresh category, and there will always be some losses in it. If the gross profit is not high, After removing the loss, I am afraid that not only will it not make money, but it will also lose money.

What Shen Yangguang meant was to maintain a gross profit of [-] to [-] percent. In this way, on the premise of supporting a certain loss, he could still make a little money to maintain the turnover of the store, pay utility bills and rent.

As for the net profit, they all depend on the fruits produced by the Golden Spring Orchard. Anyway, from now on, apart from sightseeing and picking in the orchard, their own fruits can only be bought in their own fruit chain stores. There is no competitive pressure at all. If you want to eat this kind of fruit Delicious and healthy fruit, then spend a high price to buy it!
This statement coincides with Zhou Jianguo's inner thoughts. This has a subtle advantage, that is, when customers buy ordinary fruits, they will subconsciously make comparisons.

The fruit bought at the same price in the Jinquan Orchard Fruit Shop is much better than other places, or the same quality fruit, but the price here is much lower, so everyone will think that the fruits here are all It is high quality and low price, even the flagship self-produced fruits are the same.

This is not to say that all customers do not have the ability to identify, mainly because of the impact of cheap and high-quality fruits, coupled with the fact that self-produced and sold fruits have no peer comparison, everyone will take it for granted.

Shen Yangguang handed over all these matters to Zhou Jianguo.

In Jinquan Orchard, the construction team that built the office building and the wall did not leave, and continued to work.

This time it was not to build any buildings, but to return to his own business, building roads.

The valley where the Golden Spring Orchard is located is six kilometers long, plus the one kilometer distance from the gate of the orchard to the west of the village, the total length is seven kilometers.

Prior to this, Jinquan Orchard had paved roads of [-] kilometers each in two phases, covering a total distance of one kilometer outside the orchard and two kilometers inside the orchard.

At this time, there is still a four-kilometer-long area in the orchard without roads, and it is all wasteland. Now Jinquan Orchard still has a lot of funds in its account. , and signed a road construction contract.

This project is mainly to continue to extend westward from the end of the last road, until it reaches the foot of the virgin mountain forest on the west side of the valley, that is, across the entire valley where the Golden Spring Orchard is located. The mileage of the newly built road is four kilometers.

It is still built at the previous price of 200 million yuan per kilometer, and the cost of the entire road is 800 million yuan.

Previously, Jinquan Orchard had a total of more than 1 million yuan in its account. Later, in the name of the company, it donated concrete floors and plastic playgrounds to the primary school in the village.

Then dozens of stores were opened. In addition to rent and decoration, there are also a series of expenses such as purchasing goods. These accounts have not yet been finalized.

In addition, the final payment for facilities such as the construction of greenhouses and hotel solar panels last fall was not paid.

In addition, Jinquan apples worth tens of millions of yuan are being sold in fruit shops all over the country, and it is not easy to calculate the specific purchase, sales and inventory for the time being, so so many accounts are mixed together. Xiao Wei, a professional, is here, so you only need to ask her for the specific number.

Not long after Zeng Guang's construction team started construction, two more construction teams came to the orchard, including Weilong's greenhouse company's own Zhao Ming's solar photovoltaic power generation panel construction team.

Anyway, one construction site will also make noise, and three construction sites will be under construction at the same time. Shen Yang simply called these three companies over at once, and continued to expand the scale of the orchard.

Among them, the construction team led by Weilong is carrying out construction on the north side of the road, and the third giant greenhouse will rise here soon!
Among them, Shen Yangguang has already considered the fruit to be planted, and that is mangosteen!
Mangosteen is also known as the queen of fruits, because the fruit is warm and cool, which is completely opposite to durian, which is easy to get angry after eating too much, so many people like to eat some mangosteen after eating durian. Therefore, these two fruits can be regarded as perfect match!

Mangosteen, like durian or jackfruit, also grows on tall trees. The trunks are generally more than ten meters or more than 20 meters high, because ordinary greenhouses simply cannot accommodate them, so this special giant greenhouse must be used.

Weilong, who is directing his employees to build greenhouses on the construction site, is no longer as nervous as before. Now, the two giants including the durian garden and the jackfruit garden have withstood the test, and a third greenhouse with the same specifications will be built. Long is already a little familiar with the road, full of confidence.

As for the newly laid solar photovoltaic power generation panels, they are also connected behind the previous power generation panels and placed above the road. The specific power generation efficiency has also been calculated, which can fully meet the needs of new greenhouses and new buildings.

These several construction sites started construction at the same time, speeding up the construction of Jinquan Orchard again. Shen Yangguang also had the same idea. If he made money, he would expand the scale. After expanding the scale, he would make more money, and then use the money to continue expanding the scale!
At the same time, in an antique courtyard on the outskirts of the provincial capital, several men are frowning and studying the fruit shop of Jinquan Orchard. The plan they made before cost a lot of money and effort to make red-fleshed apples famous. Overwhelmed by Jinquan Apple, I originally wanted to succeed in one fell swoop, but I didn't expect to be disrupted by dozens of small fruit shops that I had never heard of.

(End of this chapter)