The Legend of the Great Wilderness

Chapter 187 Interest Kidnapping
"The name of the furniture city, I plan to call it "Trapped Furniture City". According to my rough plan, it will cover an area of ​​tens of thousands of square meters... Uh, it is the size of a village (55814 square meters), and it must include a huge showroom and a large enough warehouse!"

"The flagship store, that is, the main store of "Trapped Furniture City", is best placed in [Shicheng]-level cities. Of course, it would be better if it could be placed in [Fucheng] and [Juncheng]. Under cover, open as much as possible to [Mintun] first-level counties and towns, and ensure that there is one branch in each village, [Shuzhai] and [Liwu] are fine, the population is too small, and it is in time for [Mintun] market day At that time, it is enough to hold a 'furniture hypermarket' with discounts and promotions."

Gu Yi said to Gu Ning, whose eyes were shining brightly: "In the future, all kinds of valuable items will also be sold in the main store, and some second-level valuable items can be properly sold in the [Rongbao] level branch store. In the first-level [Mintun]-level branch stores, a batch can be placed not for sale, but only for display samples.”

"If there are local tyrants and big dogs who want to buy luxury furniture to show their status at home, let the clerk tell them that the expensive furniture is expensive and the quantity is limited. Hunger sales law', every month [Mintun] level store only sells ten sets, and [Shicheng] level main store only sells one hundred sets!"

"Of course, in order to deal with those rich and powerful dignitaries, we can also launch the Supreme Member Gold Card with the privilege of exempting from ranking! It can be reserved internally, as much as you want!"

"But if you want to get the supreme gold card, you have to upgrade from member copper card, member silver card, member gold card, supreme gold card, all the way up. If the consumption reaches [-] gold, you can give a copper card, [-] gold A silver card will be given to those with one hundred thousand gold, and a gold card will be given to those with a million gold, and only one million gold will be eligible to get the supreme gold card..."

Ziyu was holding a stack of yellow leather papers, and was nervously burying his head in the book, while Gu Ning interrupted Guyi's continuous conversation like the flood of the Yellow River from time to time, asking about terms they didn't understand, such as what is "flagship store" ", what is the "Hunger Sales Act", and what is the "Supreme Membership Gold Card".

"Shaoyi, although this furniture is exquisite and ingenious, as far as I know, it is not difficult to make. Any carpenter in the carpenter camp can imitate it just by looking at it!"

Gu Ning was puzzled and said: "According to what you said, once our household items are sold out, those noble people who can't buy them will go to the Jiangliying to order them by themselves, and even open such a 'furniture city. 'For profit? Why do we have to 'limit' and 'price'?"

"Now I have to explain to you what 'brand effect' and 'corporate culture' are!"

After instilling a brand concept to everyone with a smirk, Gu Yi pointed at Lord Xiaoyi: "For example, Master Xiaoyi, you saw a set of 'authentic', "Famous brand" dresses, you also want to buy a set, but the store sells them in limited quantities, there are only ten sets with the "Famous Brand" logo and numbers every month, and they are only sold to noble ladies with status and status You can’t buy dresses, so when you go home, you ask your maid to make a set, and you can wear dresses that look the same or almost the same when you go out…”

Gu Ning and Lord Xiaoyi thought about it, and suddenly felt very awkward, but they didn't know it was awkward for a while.

Gu Yi looked at their strange expressions, and smiled: "What? Do you think you can't afford to lose that person? If someone finds out that the dress you're wearing is an imitation of yourself, guess your noble sisters, secretly they What would you say: Oops! Master Xiaoyi couldn’t afford to buy other people’s ‘Zhengkong’ dresses, so he imitated a set?! Tsk tsk! It turns out that Baozheng’s family can’t even get a ‘membership card’?”

Everyone was chilled, and the owner of Xiaoyi immediately became angry: "How can I not buy it!" With her family, if there is such a dress shop in [Ironforge], then the first dress must be worn by her. of.

"Yes!"

Gu Yi ignored the indignation of Lord Xiaoyi, smiled and took out a piece of exquisite silver hollow metal LOGO shaped like a crater, very sci-fi style, pointed to the number on it and said: "Think about it, if every What would happen if such a numbered 'nameplate' was inlaid in an inconspicuous but visible position on a household item?"

Gu Ning and Zi Yu's eyes widened. The Nanwan Hao merchants have been engaged in the production of goods for generations, so it goes without saying that they are sensitive to business, but Gu Yi's marketing method made them unheard of, and at the same time, they suddenly realized.

"I didn't expect Shaoyi to be so proficient in this matter of merchant breeding, it's amazing! It's amazing! Gu Ning admires it!"

After admiring for a while, Gu Ning questioned: "However, even if expensive houses can use this method called 'brand effect' to control them, common people's houses are not so particular. If someone creates something similar to ours If the same household items are sold at a low price, I am afraid that the common people will not care about the 'brand' or not, right?"

"That's right!"

Fortunately, he is a professional businessman, with a close mind and vicious eyes, he immediately grasped the point of the problem, Gu Yi nodded and said: "This will involve the key points of several other 'corporate cultures', that is : 'I have what others don't have, I have something new!', and 'Quality and quality determine the future!'."

"If we say that our products are not only better in quality and quality than others', but also not more expensive than others', the style and style are extremely unique, plus some technologies that others cannot imitate, and a certain brand effect..."

Gu Yi smirked and said: "Think about it, will someone buy those imitations? We don't just plan to make expensive furniture, we want to occupy all the high, medium and low-end fields! Not to mention the formation Industry monopoly, at least form an oligopolistic enterprise..."

"...Isn't there a so-called 'fourth grade and sixteenth grade' grade distinction? I plan to divide the precious items we produce into 'heavenly grade [holy grade], earth grade [virtuous grade], mysterious grade [spiritual grade] ], Huangpin [Baojie]’ has a total of sixteen grades, covering all categories of mid-to-high-end and luxury goods!”

Pausing for a moment, thinking for a while, Gu Yi said: "The low-end market that is classified as 'Fanpin [Famous Rank]' is further divided into nine grades, the cheapest one, we even It can be made from such a cheap and deadly material as bamboo..."

bamboo?Don't talk about other places, even the mountains around Qingshi Mountain are so densely packed with long hills that they don't think it smokes when they are cut to light the fire?Would anyone be willing to buy that thing?
"Finally, we have to talk about the key point of being able to do all of this! Leaving aside those mentioned above, the most important point of monopolizing the market is 'price'!"

"Suppose a set of five bamboo stools without backrests, and I pack it for a small gold, who else do you think can lower the price than me? Of course, for such low-end products, we don't need to inlay famous brands. Just a stamp..."

Gu Yi said confidently: "The ones that are made well are not as fast as ours! The ones that are made quickly are not as good as ours! Or to put it another way, the ones that sell cheap are not as good as ours, and the ones that are good are not as good as ours. Sell ​​cheap!"

After listening to Gu Yi's explanation, Gu Ning and Zi Yu were dumbfounded. If cheap materials such as bamboo were used, the cost of the materials would almost be ignored, and what was sold was the money for handicrafts. There could be about [-] craftsmen in a camp. Even if each of them can make a chair by hand, they can only sell one-fifth of a small gold cake, which is not enough for their daily food consumption. The town owner will be twitching , to do such a loss-making thing?

And if it is more expensive, the market is filled with a lot of high-quality and cheap "empty brand" chairs of the same grade, and ghosts will come to buy your low-quality, high-priced things!This is the power of mass production of industrialized assembly lines!
This is a typical example of wearing other people's shoes, walking one's own way, leaving others nowhere to go!good or bad!But Ruining and the others... like it very much!
"As for the distribution of property rights... uh! It's the ratio of how we divide the money after making a profit. As I said just now, we [Qingshi City] are in charge of production, and you [Nanwan Commercial Bank] are in charge of sales. The profit is [-]-[-], but the production The various raw materials needed, in addition to what we can collect, all need to be purchased from outside by the merchant!"

Gu Yi reminded Ning: "However, I personally suggest that [-] to [-]% of our profits should be used for commercial public relations..."Commercial public relations" you don't know what it means? Uh~ it is at the location of the store, find A noble person or official envoy with a suitable status will give him a [-]% bonus, and let him handle local industrial and commercial taxation, urban management and fire protection, local hooligans, business rivals..."

Well, I have to say that Gu Yi thought too much, he didn't have any of the things he said. Gu Ning only needs to get the local city orders, forts, and village masters. , there is hardly any hindrance in this regard.

However, Gu Yi still insisted that Gu Ning find a target for every store to block the gun, and this bonus is only for the position and not for the individual, whoever is in the position will get the bonus, and don't take it away!
In Gu Yi's plan, there will be more than just one furniture store in a city. He plans to form a huge sales group to form a sales network covering the whole city, and at the same time kidnap all the local dignitaries with benefits.

If someone starts to covet the huge profits, feels that [-]% of the bonus is not enough to eat, and plans to simply swallow the whole store, then they have to face other dignitaries on the entire profit network.

Once there is any problem, let all the dignitaries who are tied to this huge profit network fight and check each other on their own, even if their brains are out of their minds, it will not affect the operation of the store.

(End of this chapter)