Winning the new financial era

Chapter 76
After understanding the reason, Zhang Yida called Zhang's father again, boasting:
"Dad, I have found out the reason why your sales are so popular in Yunnan, Guizhou and Chongqing provinces.

And thanks to me!I have done a lot of advertising on the Internet, and most of the advertising effects have been enjoyed by the dog food factory.

Nowadays, most of the dog owners are young people. Before selling dog food, they usually search online to find out which brand is good for dogs?Which brand has a good reputation for high quality and low price?

So after your distributors buy the goods, they all sell well and make money.That's why I keep looking for you to get goods. "

Zhang Qinghua chuckled and said:

"What's the matter? Did you feel wronged by advertising for your father?

In the future, this family business will not be all yours, look at how stingy you are. "

Zhang Yida knew that his father was joking with him, so he still explained:
"That's not what I mean. What I mean is that now that the brand has launched, Dogford has to expand its presence across the country, or at worst the entire South."

"Is it too urgent? There are still 3000 million loans that have not been repaid! Be safe!"

Zhang Qinghua felt that the four southwestern provinces had already been covered, and the foundation had to be laid before expanding, and the current production line was almost at full capacity.

"Don't worry! As a company, I will expand the market several times in three months. If you are so slow, the market will be taken away by others." Zhang Yida joked.

"Then I'll think about it again! This kind of thing can't be decided hastily!" The conservative side of Zhang Qinghua's character has been highlighted again, which is why he has been struggling for 20 years and the scale of the company can't always increase.

Zhang Yida couldn't stand it anymore, and analyzed it to his father:
"At present, our brand has already been developed, and you can earn more money if you do one more province's market.

Also, I suggest that each province establish a direct sales branch.

At present, the biggest profit is eaten up by distributors. As a manufacturer, our family only earns one yuan per catty of dog food, which is too little.

In addition, dog food, like feed, is also an industry greatly affected by freight costs.

I suggest that in the future, according to the sales scope and sales volume, selectively build several branch factories, receive orders nearby, produce nearby, and transport nearby to reduce transportation costs. "

Zhang Qinghua was a little dazed, and only after a long time did he say: "Have you thought so far? It's also a provincial branch company and a branch factory. Can our family do it on such a large scale?"

Zhang Yida smiled, Dad's thinking space is still too narrow.Then said:
"To be an enterprise, shouldn't you take one step and look at three steps?

We now have two advantages, shouldn't we take a bigger step? "

"Wait, two advantages? Besides the brand you mentioned, what is the other?" Zhang Qinghua interrupted Zhang Yida and asked.

"Another advantage is that I have established a new company called Patenet." Without waiting for his father to digest it, Zhang Yida continued:
"Peter.com is mainly engaged in pet e-commerce, pet O2O services and pet social networking."

Fearing that Zhang Qinghua would not understand, Zhang Yida added another sentence:
"This software has many functions. You can think of it as Taobao + Meituan + WeChat Moments + Zhihu. It's just that the functions are all for users who have pets."

"I still don't quite understand. With your software, is it more convenient to keep a dog?" Zhang Qinghua feels that the world is developing so fast that even dogs have software to play with.

"Yes, with this software, it is very convenient not only to raise dogs, but also to raise other animals. Dad, you are really good, and you have explained the core of my business. High, really high!" Zhang Yida said poorly.

"Then tell me, what's a convenient way?" Zhang Qinghua was very interested in this software, and asked here to get to the bottom of it.

Zhang Yida thought for a while, how to explain such a matter to his father in the most easy-to-understand language.After thinking for a long time, he said:

"First of all, our software has a mall, which sells pet food, pet medicine, pet toys, and clothing.

Just like Taobao, users can buy food, live and play for their pets on it.

Tell me, isn't it very convenient!
Second, our O2O service platform will be settled in many pet stores, pet hospitals, pet training, trusteeship and other institutions.

If you want to bathe your dog or see a doctor, you can find out which pet stores and hospitals are nearby with a search on your mobile phone.

Then place an order on our platform, you can go to the store to enjoy the service, or you can have someone come to treat the dog.

Just say it's inconvenient!
Third, we also have a pet social and encyclopedia.

Just like WeChat Moments, you can take pictures of your dog and post them on the forum, and other dog owners will give you likes and comments.You can also make friends with dogs, which is very interesting!
There are also some pet encyclopedias on pet prevention and treatment of diseases.Anyway, those who don't know how to keep pets will know how to keep them. "

"Oh, you can still play like this! This software is good, and it can also help our family sell dog food in the mall." Zhang Qinghua finally understood, and his first reaction was that it could increase the sales of dog food in the factory again.

"It's not just a pet mall to help you sell. There will be tens of thousands of merchants on the O2O platform in the future, which is equivalent to tens of thousands of dealers in Dogford."

Zhang Yida is a little proud. He has already thought about this step. After the platform is established, he will develop the merchants on it into his own dog food distributors.

"Son, do you mean that the pet hospital and pet store that will let your platform be stationed in the future will help us sell dog food? This idea is very good! They themselves do business for dogs, and they can still sell dog food if they help sell it. of."

Zhang Qinghua lit a cigarette and began to think about this business model.

Looking into the distance, Zhang Yida said slowly:

"Yes! That's why Dogford needs to establish more branches and production plants!

After they place an order, branch offices and production plants in various regions are responsible for production and distribution.

If this move is played well, our Doggerford will also have a chance to go public in the future!

In addition, in addition to pet food, we can also make pet toys and clothing. After all, we have such a channel in our hands, so we don’t have to worry about sales. "

Zhang Qinghua listened to his son's words on the phone and didn't speak for a long time. He felt that his son had really grown up and his business layout ability was getting stronger and stronger.

"Okay! If you build your petnet, I will expand the scale and start to build branches and factories.

But, I have no money!I heard that you recently raised 5 million US dollars in financing, just sponsor your dad with [-] million or [-] million US dollars! "

Zhang Qinghua also made fun of his son.

"The 5 million U.S. dollars is dedicated to Ruixiang's special funds and cannot be embezzled. Later, Dogford will expand its business scale, and it will be fine to introduce financing."

Zhang Yida also followed his father's topic.

"Financing? That's not okay, I won't give the shares to outsiders." Zhang Qinghua repeatedly refused.

"Dad, you're outdated! In the future, Dogford will go public, so it's not about issuing public shares.

In this society, fighting alone is a thing of the past.

You just need to keep the shares above 50%.It is necessary to reasonably dilute a part of the shares in exchange for the funds needed for development. "

Zhang Yida tried his best to persuade him.

"Don't talk about this topic! Let's talk about it when the time comes!" Zhang Qinghua was a little unhappy. He likes sole proprietorship when he does business, and he has the final say only when he has the final say.

Zhang Yida knew that his father had a conservative personality, so he didn't continue to persuade him on this.

The father and son chatted about some other topics before hanging up the phone.

night.

Zhang Yida and Zhao Erya had dinner together and took a walk on campus.

Zhang Yida asked:
"Ah, let me ask you a question?

If a person's father is stubborn and unwilling to accept new things, how should he be persuaded? "

Zhao Erya frowned, looked at Zhang Yida, and suddenly guessed something, laughed and said:

"You won't say your own father!"

"Yes, it's my dad. I want him to agree to transform our family business into a modern enterprise, and to let me introduce venture capital."

Zhang Yida admitted frankly.

Zhao Erya took Zhang Yida's hand and said while walking:
"If you want me to say, you can't rush this matter.

Uncle must have his concerns when he disagrees with breaking the status quo.

What you have to do now is to make him let go of this concern, and prove to him that introducing VC is definitely better than not introducing it.

As for how to prove it, then I don't understand! "

Zhang Yida felt that what Zhao Erya said was reasonable, and his stubborn and conservative father would definitely not be able to change this concept for a while.

The key is how do I prove it to him?
While Zhang Yida was thinking, Zhao Erya said coldly:

"How did that Song Caiwei become your administrative assistant?"

"That time when she came to our company to solicit sponsorship, she said she wanted to join our company as an intern. I thought she was pretty good, so I let her in."

Zhang Yida said in a slightly embarrassing manner.

"Hehe, see for yourself!" Zhao Erya sneered twice, and threw her mobile phone over.

Zhang Yida hurriedly received the phone she dropped from mid-air with both hands.Pick it up and take a look, the Weiming Lake BBS registered on it, a big headline comes into view:

"Shock!A Senior Sister Bribes a Freshman with Her Body"

The specific content that is clicked is:

In order to enter a company founded by a freshman boy, a certain senior girl did not hesitate to bribe the boy with her body, and eventually became the assistant to the chairman.

Freshman boy, chairman, the combination of these two key words, you know it is Zhang Yida.

Because in Peking University, there is no semicolon except him who has served as the chairman since his freshman year.

About Song Caiwei's role as Zhang Yida's assistant, she found out after a little inquiring.

At this time, a group of people eating melons under the post have already started to comment:

"Who? Who is this talking about? Zhang Yida can't let Zhang Yida enjoy such a good fortune. Let me go!"

"The man must be talking about Zhang Yida, but the woman is not sure."

"I know, the girl's name is Song Caiwei, she's a pretty girl from our School of Economics and Management."

"I rub it, it's amazing! But I don't know if it's true or not!"

"It's probably fake. Does Zhang Yida need unspoken rules? It's probably because of this woman."

"Yes, he is so rich, he can't find any kind of woman. Most likely this woman seduced him!"

"Doesn't Zhang Yida have a girlfriend? Our girlfriend Zhao Erya is in a relationship with him! Damn, this is cheating!"

"You say, who is this post? How does he know so clearly?"

"I guess, maybe this Zhang Yida or this Song Caiwei offended him and came here to take revenge."

"It's possible, but I don't think what he said is necessarily true."

"Yes, it doesn't have to be true, but it doesn't have to be fake either! Flies don't bite seamless eggs!"

In less than half an hour since the post was posted, hundreds of floors have already been built.

The people who discuss it are mainly discussing around a few points:

"Is the news true or false?"

"Is Song Caiwei trying to seduce Zhang Yida, or is Zhang Yida stepping on two boats?"

"Who is the person who posted the post? Is there any enmity with Zhang and Song?"

After reading all the news, Zhang Yida's face was ashen. Looking at Zhao Erya, whose eyes were red and about to cry, he asked lightly:
"Do you believe me?"

(End of this chapter)