Winning the new financial era

Chapter 59 The Wool Party

Beijing.

On the 36th floor of Kelin Building, in the office of the chairman of Ruixiang Jinke.

A young man about 30 years old wearing a pair of black-rimmed glasses shook hands with Zhang Yida warmly, and said with a smile:

"First of all, I would like to thank Mr. Zhang for taking time out of his busy schedule to meet with me and listen to my talk about the financing plan for entrepreneurial projects."

The young man has a mediocre appearance, the kind who can't be found in the crowd.

But the words are neither humble nor overbearing, which makes people feel good.

Zhang Yida smiled and nodded, but did not speak.

This is a project submitted by the company's strategic investment department, which is said to be for campus shopping in installments.

Out of curiosity, Zhang Yida looked at the financing plan.

Then I saw the wonderful installment period in the plan, and Lu Min had a few key words.

Without further ado, Zhang Yida asked the strategic investment department to invite Lu Min to the company for a talk.

Looking at this 30-year-old young man in a small town who has repeatedly failed in starting a business.

Zhang Yida remembered many past events in later generations.

The Miaofen CEO of the later generation founded the company in 14 and went public in 17, with a market value of more than 100 billion US dollars.

Ten billion US dollars in three years has created an entrepreneurial myth!
I remember that the later generations of Leech Financial Services also invested in Miaofenqi. Relying on the huge number of student registered users of Miaofenqi, they vigorously promoted a wave of Sesame Credit.

Don't let it go, this was Zhang Yida's first reaction.

Whether it is for making money or strategic layout, you have to invest in it.

Zhang Yida asked Lu Min to introduce the project.

Lu Min started to say excitedly:
"Mr. Zhang, the Miaofen installment I made is a project focusing on campus shopping installments.

The goal is to win the national market of 2000 million college students, so that every student can buy mobile phones, sneakers through my Miaofenqi APP...

Purchases can be made in installments of one week, one month, three months...

After students graduate, they can continue to enjoy our financial services, and we can also provide them with cash loans...

I plan to buy instant noodles for 1 cent, buy biscuits as an entry point to attract new users, and complete user promotion..."

Looking at Lu Min who was looking at him eagerly, Zhang Yida smiled and said:

"Mr. Lu, do you know that Ruixiang Jinke Group has invested in a start-up company similar to your Miaofenqi, called Lefenqi."

Lu Min looked normal, nodded and said:
"Ruixiang has invested in Lefenqi, and it is not contradictory to invest in our Miaofenqi.

The campus market is large enough to accommodate two companies.

The campus e-commerce installment market has been opened, and a steady stream of new companies will spring up like mushrooms after rain.

After investing in Lefen Installment, invest in Miaofen Installment as a risk hedge.

In the future, no matter who wins or loses between the two, you are sure to win. "

Zhang Yida said noncommittally: "What you said is very reasonable, let's talk about Miaofen's valuation and financing amount."

Lu Min looked happy, rubbed his hands together and said:

"At present, our company is a start-up, and the product is not yet ready, so we need a round of angel round investment.

We don’t need a lot of money, as long as we can support us in making products and promoting them to universities in the capital.

We need 500 million RMB, which can dilute 10% of the shares. "

Zhang Yida lit a cigarette, exhaled a puff of smoke, and said slowly:

"Tell me how the current 5000 million Miaofen installment valuation was obtained."

Lu Min was a little embarrassed. The company had just been registered, and several former colleagues were recruited to develop software, and the business had not yet officially started.

Calling for a valuation of 5000 million is also a last resort. After all, after a preliminary calculation, the angel round financing needs at least 500 million to support the completion of software development and the initial development of the Beijing campus market.

At the same time, he doesn't want to dilute too much shares, 10% is more appropriate.

Bite the bullet and said: "I need at least 500 million to make the software and complete the initial market development."

Zhang Yida stared at Lu Min with blazing eyes and said word by word:
"I'll give you 800 million, 20% of the shares."

Lu Min didn't speak, and lowered his head to think.

Zhang Yida didn't urge him, and smoked leisurely on the sidelines.

A few minutes later, Lu Min raised his head, looked at Zhang Yida and said:
"Okay, 800 million, 20% of the shares, I agree.

Happy cooperation! "

Zhang Yida shook hands with Lu Min, and called the staff of the company's strategic investment department and legal counsel.

Draw up an investment plan with Lu Min, sign it, and deposit money!

Lu Min is very happy. With the 800 million in hand, he can realize his entrepreneurial dream step by step.

Zhang Yida thinks further. He values ​​Miaofenqi, a campus e-commerce installment installment platform, more than the considerable returns from equity investment.

Use Miaofenqi as the wheel of the forward-moving chariot to crush the campus market.

For example, Ruixiang’s Mobao Pay can use this tentacles to harvest tens of millions of college student payment users.

……

For Jingrui Wealth, with the promotion fee of 100 million, users ushered in a wave of skyrocketing.

Wang Qihang retrieved the data from the background, drew it into a graphic report, and submitted it to He Shenghua.

He Shenghua looked at the beautiful upward curve on the report and asked happily:
"Qihang, our Jingrui Wealth Platform has cooperated with Huasi Chuanghang to increase tens of thousands of investment users in just over a week.

Tell me, what is the effect of this cooperation?Do you want to increase your investment? "

Wang Qihang raised his thumb and said: "Mr. He, this promotion is very effective, and the turnover of our Jingrui will definitely increase in the future.

The step of cooperating with Huasi Chuangxing is really wonderful, and it is still your clever move!
I think it is necessary to increase advertising investment.

At present, our platform has only made some achievements, and we need to strike while the iron is hot, continue to improve our reputation, and start our brand. "

He Shenghua nodded, and said with emotion:

"But the advertising fee is still too expensive! We burned out the 100 million yuan, and only made a turnover of 435 million yuan. The investment is still a one-month target.

Let me think about it again! "

Wang Qihang rolled his eyes and hurriedly said:

"Mr. He, look. Our 100 million is worth it.

Registered users first, and we added 3 people.

The number of users who invested 100 yuan reached 8000.

The number of users who invested 200-1000 yuan reached 1500.

The number of users who invested 1100-5000 yuan reached 300.

There are 5100 users who invested 1-180 yuan.

There are also 1 users who have invested more than 20 yuan. "

Wang Qihang glanced at He Shenghua, saw his pensive expression, and continued to analyze:
"This data is still very good. With these tens of thousands of users, when we promote the platform, we can shout out the slogan of going online for one month and breaking 10 registered users!
In addition, at present, most users only invest one or two hundred yuan, or several hundred yuan.

Why is this?

Because you are still not familiar with our platform, of course you dare not invest too much for the first time?
At this time, we send telephone customer service, increase follow-up efforts, and gradually convert these users, making them active users and large investors.

Mr. He, if you think about it, we have 3 registered users, and each of us invests 1 yuan, which is 3 million yuan.

At present, there are still nearly 2 users who have not invested, but they have registered on our platform, which means that they have financial intentions, but they have not yet invested due to various reasons.

It may be because you don't know our platform.

There is also the possibility that you have registered an account, quit halfway and forgot.

For these users, I will ask the customer service department to call one by one to activate them and let them complete the investment. "

He Shenghua doesn't know much about the Internet, and he doesn't know the way of it.

He has been deeply attracted by the blueprint drawn by Wang Qihang. If Jingrui Wealth has a capital of 3 million, then he can go out of the capital and develop his business to the whole country step by step.

First catch up with Xu Zhiyun's footsteps, and then overtake him.

Let Xu Zhiyun understand that he will always be better than him.

Thinking of this, He Shenghua instantly felt ambitious, waved his big hand and said:

"Then send another 500 million to Huasi Chuangxing, so that they can start the second phase of promotion immediately."

A smile flashed across Wang Qihang's eyes, and he asked for instructions:
"Mr. He, with the rapid increase in the number of customers, our current operating manpower is insufficient, especially the telephone customer service department. We need to quickly replenish manpower, and we have to rely on them to complete further customer conversion."

He Shenghua leaned on the leather seat, looked into the distance, and said firmly:
"If you don't have enough manpower, you can recruit, and you can't lose the chain at critical times.

Whether Jingrui can take off this time depends entirely on you. "

Wang Qihang also greeted with a smile: "I believe that under the leadership of Mr. He, we, Jingrui, will definitely gain a reputation in the entire industry this time and usher in better development."

……

Wang Qihang called Director Liu and said coldly:
"Director Liu, if you cheat, you have to improve the technical content a little bit!

The users you promoted get the registered mobile phone numbers from the background to call, and all the batches that have not invested can't get through.

Users who have invested can get through the phone.However, most of them did not make any additional investment, and the conversion effect was almost zero.

They are all zombie customers, are you trying to embarrass me? "

Director Liu was not angry when he was scolded by Wang Qihang, he said with a smile:
"Mr. Wang! This is commonplace in the promotion industry, just get used to it."

Wang Qihang laughed anxiously: "Are you playing around with me?
How can I deal with your rotten data?

Wanna see me get fired? "

Wang Qihang felt that he was deceived. The first phase of cooperation with Huasi Chuanghong looked good at the time.

But as time went by, the customer service department began to call for secondary development.

It was only after I made a call that I found out that there are a large number of empty numbers registered in the background.

The part that can get through is also all iron cocks, and few of them will make additional investment.

The post-transformation work was difficult to carry out, and the customer service department began to complain.

Wang Qihang relied on the authority of his own operations director to suppress these voices, otherwise he didn't know what would happen if it reached He Shenghua's ears.

Therefore, Wang Qihang called Director Liu, planning to seek an explanation from him.

Director Liu also said in a blunt tone:

"Don't be damned to blame me now, I gave you 5 for the first time, and why didn't you find fault when I gave you 25 for the second time?"

Wang Qihang felt a chill down his spine, knowing that he had already boarded a boat with them, and this was threatening him.

Adjusting his tone, he said as gently as possible:

"Then you can't make such a fake data, can you?
Tens of thousands of registration numbers can be seen at a glance.

Investors should all be found wool parties! "

(End of this chapter)