Pirated Ronaldo

Chapter 417

Italy, Manpuloo, a suburb of Milan, Product Marketing and Planning Department of Armani Fashion Design Company.

In the spacious conference room, a middle-aged man in a brown narrow-collar casual suit was talking to the screen hanging on the wall, scrolling and displaying simulated photos.

"I chose a name for this advertising campaign: Fame in the fashion industry! In January this year, in order to cater for the 2006 World Cup in Germany, Mr. Mike Jeffries launched one of his football trilogy, "Fame by a Goal" ", which the media called the greatest film in the history of football, is about to be born! Because it is unique in history, even if there are more imaginative football films on the market in the future, it will not be able to shake that film. The film's place in football history."

"So, why don't we go out and do the first-ever commercial where situational football meets ready-to-wear clothing design?"

"Ladies! Gentlemen!... This is my "Fashion World Fame"! A young player from a small European country, after meeting the girl he loves, works hard to help her achieve his wish! From a An unknown young player has grown into a Premier League star! And together with his beloved girl, he has become the spokesperson of the Armani denim sports series clothing! This is a beautiful love story! This is a moving story full of inspiration !..."

The person who is talking about it is Armani product marketing planning director, Giovanni Armani, this shameless Italian, is desperately advocating his "immortal" advertising plan.

Ronando, who was sitting under the stage, was already drenched in cold sweat!
The Italian man in front of him, Giovanni Armani, is definitely a master of product planning. This guy got inspiration from Mike Jeffries' "Fame" and is going to shoot his own "Fame". It's what Giovanni Armani called "single fame in the fashion world".

The protagonist of the movie "Fame", the boy Santiago Nunez, with a football and a broken World Cup photo, started in Los Angeles, USA, and then came to England and joined Newcastle United. The story runs through the major leagues of the United States , the Premier League, the foothold is the World Cup, and the Newcastle United team selected in the film is a very distinctive Premier League team, because the fans of that club are known for their support and piety, and Newcastle United used to create miracles club.

Giovanni? Armani chose Ronando, which has the same effect. First, Ronando is a young man from Portugal, a small country in Western Europe, on an Atlantic island. Won the unprecedented honor of the European Triple Crown. Once again, Manchester United where Ronaldo is located is superior to Newcastle United in terms of history and status quo.

Undoubtedly, when Armani's advertising film is released, with the help of the 2006 World Cup in Germany and the movie "Fame", the Armani denim sports series clothing will definitely be sought after!

Among Armani's many clothing categories, the denim sports series is not the main event, the most important are underwear, suits, coats and other series. The advertising and marketing of those series has always been the most important thing for Armani, who can become the spokesperson of those clothing series. , is definitely the biggest star in the world, such as Armani underwear: England captain David Beckham, Armani coat: Portuguese champion coach Jose Mourinho...

Compared with Beckham and Mourinho, the current Ronando is just a small star, not up to the mark at all. For him, if he can become the leading actor in this commercial, he will definitely benefit a lot.

but!Giovanni Armani, director of marketing and planning for Armani? Armani is not an idiot. What he is talking about now is the prospect of this commercial, and Ronando can really become the protagonist of this commercial, which comes with very harsh conditions. .

First, Ronando must be in the top three in this year's selection of the European Golden Boy Awards, that is, to become one of the "future superstars" recognized by football.

Second, Ronando must immediately sign an advertising contract with Armani, and Armani paid Ronando an extremely low advertising endorsement fee, which is determined according to Ronando's current net worth, which is even lower than that of ordinary brands. Ronando's fee as a spokesperson, that is: 100 million euros in the first year.

Third, Ronando must promise that if Armani needs to shoot the sequel of "Fashion World Fame" in the next three years, Ronando must not refuse to continue to be the leading actor in the commercial, but his endorsement fee will not According to his worth at that time, but only according to the first-year endorsement fee, the annual increase is 30%.

That is to say, what Giovanni Armani provided to Ronando was an advertising contract like a bond, so that Ronando must serve Armani at a low price in the next four years!

Of course, things have to be looked at from two sides. This advertising plan is not completely beneficial to Ronando, because the part other than the endorsement fee is open to the public. That is to say, once Ronando enters this year If he is among the top three in the European Golden Boy Awards, he will immediately become a man of the moment in the European player advertising market, and become the advertising spokesperson and image spokesperson of Armani, a giant clothing brand in the world at the same time as Beckham and Mourinho!
Just imagine, not to mention Ronando, who has just entered professional football for a year, even Rooney, the most amazing active striker in England, can he get this treatment?
In fact, Ronando's attitude towards money is not too eager. One million euros a year is indeed less, but he can still accept it... There are other reasons that really make him a dilemma!

According to Giovanni Armani's design, the heroine of this commercial has been determined, that is the beautiful Russian girl and model Irina Shayk!
The original plot of the moving love story mentioned by Giovanni Armani refers to the fact that before Ronando became famous, he met Irina by chance. In order to help Irina become a well-known advertising model, the two met and became Armani's advertisements together in the future. Spokesperson, help Irina achieve her ideals... This story is real, and it is a real event that happened to the young couple Ronando and Irina.

but!Once this commercial is broadcast, what will Carolina do?What about Yang Xiaotong?
Now that Irina is already Ronando's dream lover, and Ronando worked so hard at Benfica and Manchester United for her, then, what about the two girls, Carolina and Yang Xiaotong, they are completely thrown out On the other hand, it is conceivable that Ronando will offend those two girls to death, or make them sad to death!
※※※

"Mr. Armani... I have a question. Excuse me, must the heroine be Ms. Irina Shayk? Can it be someone else?" Ronando's voice became dry.

other people?The question Ronando raised at this time was not about the endorsement fee, but about the heroine?
The meeting room fell silent for a moment.

Attending this meeting, in addition to the employees of Armani, that is, Ronando and his agent Jorge Mendes, there is also a blond woman who is Russian Ekater Lina, she is Irina's agent, a capable woman with a very professional smile and a charming smile.

At this moment, the smile on Ekaterina's face had completely stiffened, as if she had been put on a mask.

"I object!"

Ekaterina called out loudly, her tone very angry: "Mr. Mendes! You have made a statement on behalf of your players, as long as Ms. Irina Shayk is also the spokesperson of the Armani brand, all other conditions It's all within your limits! We are very grateful to you and your players for your generosity! ... Mr. Armani will never forget this!"

Hearing Irina's manager, Ekaterina, shout, Ronando's face turned red.

Ekaterina is right. When Ronando entrusted Mendes with this "difficult" task, he instructed Mendes in this way, and Mendes completed the task well. His eloquence moved Giovanni Armani, who, after careful research, made a crazy plan of "becoming famous in the fashion industry".

At this point in the matter, Ronando himself wanted to repent, but of course Ekaterina was not happy!

"Ahem! Miss Ekaterina...I think my players must have some unavoidable difficulties...Mr. Armani, can you give us a few minutes?" Jorge Mendes had a bad first look , immediately jumped out to smooth things over, and he asked Giovanni Armani to give him and Ronan a few more minutes to discuss.

"Then, all right!...Mr. Mendez, I need to remind you that we have signed a letter of intent for cooperation!" Giovanni Armani's face was a bit unkind.

In other words, once the "Fashion World Fame" plan is implemented, it will be of great benefit to promoting the fame of the young couple, Ronando and Irina, but at the same time, the Armani denim series department where Giovanni Armani belongs However, the benefit is the biggest, and maybe it can catch up with the department of underwear, coats and other series of clothing to a large extent. Therefore, when Giovanni Armani saw that Ronando had the intention of repenting, he unceremoniously "threatened " said a sentence.

"Mr. Ronando! Ms. Irina Shayk has also come to Milan, and now she is resting in the next room! I will inform her immediately, please give her some time to communicate with you!"

Ekaterina is obviously a shrewd woman. She knew that no matter how much she said at this moment, it would not be as convincing as what Irina herself said. She said something in a hurry, stood up immediately, and hurriedly walked out the door Obviously, he wanted to find Irina immediately, and let the beautiful girl Irina personally persuade Ronando to accept Armani's plan.

Since Ronando was willing to give up his own interests and let Mendes come to negotiate with Armani, then Ronando must have "love" for Irina!
If it wasn't because of his admiration for Irina, how could Ronando take the initiative to make such unfavorable demands to Armani?

Therefore, the person who tied the bell needs to be untied. Although Ekaterina didn't understand why Ronando would go back on his word, but only when Irina himself came forward, Ronando would take back his previous opinion and obediently choose to cooperate with Armani Now, Irina will be able to join the production of this announcement film as a little-known model as she wished, and thus begin to reap her first pot of gold in the European advertising industry.

Irina herself has come to Milan and is nearby?Ronando felt his head hurt more and more.

From the beginning to the end, Ronando has only met Irina twice in this world. It was when Ronando went to Moscow when he participated in the competition. Na took the initiative to come to him, but it would be absolutely nonsense to say that there was already a relationship between the two of them!

In the eyes of others, it may be that Ronando was moved by Irina's beauty and fell in love at first sight.

but!Actually not!
In Ronando's mind, Irina is "C Ronaldo's real girlfriend". Luo, it must be very difficult for Irina to become a supermodel. Under such circumstances, when Ronando met Irina by chance, he felt a little guilty for this girl from the bottom of his heart, and he wanted to "save" that girl. Girl, I don't want Irina to become an underwear model, so there is a story behind it.

If there were no Carolina and Yang Xiaotong, Ronando would not have any worries. In this world, Irina is still young and beautiful, and she is not someone's girlfriend. She has not become an underwear model that Ronando dislikes. A girl in love is a result of choice.

"Miss Ekaterina! Please stay!..."

Ronando said in a hurry, but Ekaterina didn't take this at all, she didn't stop at all, she ran straight to the door and ran out...

※※※

Manchester United's Portuguese teenager Cristiano Ronaldo, accompanied by his agent, entered the headquarters of Armani in Milan, Italy!

This kind of news cannot be hidden from anyone. Besides, Armani Company does not want to hide it from others. It is best to have as many guesses as possible. The more hype the media follows suit, the more it is in the best interest of Armani Company!

At this time, in European football, with the release of the 40-man squad for the European Golden Boy Awards, outstanding young people from major leagues have attracted media attention. These players rank higher to earn face for their home league.

Of course, in this 40-man roster, some people have different status, the most obvious is Barcelona's Leo Messi, and Manchester United's two young men.

The so-called trickery, when every media touts the young people in their own league, they will also choose those convincing candidates to introduce, so as to improve the status of the players in their own league. The subtext is: look Bar!Our players are competing for the Golden Boy Award with those extremely good players. Our players are as good as those young people!

Leo Messi, Rooney, and Ronaldo are the "sheep's heads" who have been chosen the most. They have gradually opened up the gap with other competitors, and they are faintly leading the way.

La Liga competes with the Premier League, which is also a new trend in European football in recent years. After the gradual decline of Serie A, La Liga and the Premier League represent the highest level of European football. These two major leagues have the most outstanding players. The number of clubs in the European League The record is also the best. Naturally, the selection of awards in European football should also be closely related to these two major leagues.

It's just that the two teenagers from Manchester United appear at the same time, which somewhat makes people feel "beautiful and bright".

The selection of the Golden Boy Award is not about playing games, the more people there are, the more advantage it has. On the contrary, because Manchester United has two newcomers competing for the Golden Boy Award, the support of both fans and the media has been thinned out in the same proportion!

For example, fans and media who support La Liga and Barcelona will basically support Leo Messi overwhelmingly in the selection of the Golden Boy Award, but conversely, fans who support the Premier League and Manchester United will be very contradictory. You must choose one between Rooney and Ronaldo as the first candidate you support, and the other person will be put in the second place.

In such a situation, the friendship between Rooney and Ronando has a faint crack, no one else!They are also competitive!

Wayne Rooney is recognized by the English media as the main force representing the Premier League to compete for the Golden Boy Award. Another rising star of Manchester United, Ronando, is one of the central points for other fans and the media. He is majestic, but compared with Rooney, he is At best, his ranking will be much higher than that of Gerard Pique and Giuseppe Rossi who entered the squad at the same time.

In the selection of the Golden Boy Award, it is not an exaggeration to say that Ronando is Rooney's backup tire!
※※※

At the same time, the major European leagues are in full swing, and the teams of young people who have entered the 40-man roster are all desperately squeezed out of the field to allow the team's young players to appear on the field.

The sensational effect caused by the appearance at this time is ten times stronger than usual.hundred times……

On October 10th, Manchester United's last game in October is also the fifth game in a consecutive week of double matches after the national team match day in October!

Before this game, Manchester United's record in October was remarkable, including three consecutive victories in the league, 3:2 victory over Fulham, 3:1 victory over Sunderland, 3:2 victory over Tottenham, in the Champions League. In the group stage they beat Werder Bremen 3:1 and in the English League Cup they beat Crystal Palace 2:1.

The only thing I'm not happy about is that the number of goals conceded is a bit too much. I conceded 7 goals in five games, and none of the games was a clean sheet!
But so what?Manchester United has played a five-game winning streak in October. This is the first time this season that such a winning streak has won. In October, there were several games in which Manchester United finally overtook after falling behind at the start. Has the Vietnam War become more mature?

As the saying goes, there are no permanent victors on the football field. A team can turn defeat into victory, which just shows the tenacity of this team...

(End of this chapter)