Black Technology Editor

Chapter 13 Offline Promotion
Putting down the photocopy of Miracle Continental's copyright, Li Jun's face flushed red.

"sorry!"

He bowed deeply to Lu Chen and Zhang Mingbo, "I was too reckless just now, anyway, I'm very sorry."

Li Jun was apologetic.

He really couldn't figure out how a company that could produce such a masterpiece of games would face a situation where the promotion fee was less than 100 million.

Even if the company has no money, can't it find capital financing?
There are too many puzzles in my heart, but these words are obviously not suitable for asking.

Seeing Li Jun's apologetic expression, Lu Chen waved his hand with a smile and said, "It's okay, at least I can see that Li is always a man of love."

What Lu Chen said made Li Jun blush again.

After everyone sat down again, Li Jun's attitude changed drastically this time.

"To tell you the truth, I originally thought that what your company asked us to promote was a small-scale mobile game, but I didn't expect it to be such a masterpiece."

Hearing this, Lu Chen frowned and said, "Is there any difference between the two?"

"Hi!"

Li Jun sighed and said with a wry smile: "Mr. Lu, to tell you the truth, the reason why our small-scale promotion companies have low promotion costs is because the promotion methods are really not on the table."

"for example?"

"Ahem, I think you should have seen rogue software before?"

Hearing this, Lu Chen completely understood.

The so-called rogue software is software that is forcibly downloaded and installed by users when browsing certain web pages.

It is conceivable that this feeling of being forcibly downloaded software is as uncomfortable as eating Xiang, and is deeply disgusted by the majority of mobile phone users.

But because of the existence of interests, this kind of rogue software can hardly be banned, and has been wandering in a gray area.

When Lu Chen heard this, his expression couldn't help but change.

so close!

If this guy is allowed to promote Miracle Continent as rogue software, then the reputation of Miracle Continent will be rotten.

Once reputation is stinky, it is difficult to clean it up, or the cost of cleaning it up is too high, far from being affordable for a small game like Chensheng.

Seeing Lu Chen's complexion, Li Jun hurriedly said: "Mr. Lu, don't worry, I won't use this method to promote this game even if I'm killed now."

After hearing this, Lu Chen's face became a little better.

"Mr. Lu, to put it a bit hypocritically, the reason why I choose to become a gamer is that I still love games more or less in my bones, so no matter what, I will not insult such an excellent game."

Seeing Li Jun's sincere eyes, Lu Chen nodded slightly and said, "Then how are you going to promote it?"

Hearing this, Li Jun regained his spirits: "I think in your company's situation, the way of Internet promotion may not be the most appropriate."

Lu Chen stretched out his hand: "I would like to hear the details."

"Mr. Lu, what do you think is the largest group of people who play games?"

"young people?"

"That's right!"

Li Jun nodded, "The place where the most young people are concentrated is the university."

Li Jun's promotion plan is offline promotion.

In fact, as long as the user group is identified, whether it is online promotion or offline promotion, it is effective.

The main target of Li Jun's offline promotion is the college students who stay in school during the summer vacation.

Different from staying in school during the winter vacation, the proportion of students staying in school during the summer vacation is very high. For Pengda University alone, it is about one-ninth to one-tenth.

Pengda has a total of nearly 4 teachers and students, that is to say, there are 5000 students staying in the school.

There are 5000 people in one school, and there are more than a dozen colleges and universities in the entire Nanshan University City, which has 8 to [-] people. What about the entire Pengcheng?Plus those colleges and universities?
It is not necessary to take down all these people, as long as some of them are taken down, the word-of-mouth effect Li Jun mentioned can be exerted.

You must know that any form of promotion is not as effective as spontaneous recommendations between players.

No matter how many advertisements you bombard, it is not as good as a friend saying that a certain game is fun.

Of course, to do this, the game must be of really high quality.

Why have other companies never used this promotion method, because this promotion method is too inefficient for large companies, and for small companies, the retention rate is too low, and there will be no word-of-mouth effect, and the gains outweigh the losses.

Only games like Miracle Continent, which are obviously the top game masterpieces, do not have the corresponding promotional strength.

So Li Jun put forward this kind of promotion plan straight to the point.

After the promotion plan is determined, the rest is the specific implementation.

It has to be said that when Lu Chen saw Li Jun's specific operations, he realized how far a professional promotion and salesperson was from people with technical backgrounds like them.

The method Li Jun adopts is to cooperate with the work-study department of the university and hire college students from the school to promote it in the school.

What's more, he specially asked girls to go to the boys' dormitory to promote.

Just imagine, during the summer vacation, all your roommates go home, and you are the only one in the dormitory. At this time, a girl comes to promote a game to you, and also gives you a small gift.

Can you refuse to give it a try?

Normally, the vast majority of male compatriots will not refuse, especially the student group, which is relatively simple.

in the next days.

Li Jun mobilized all his employees, went to various colleges and universities, found their work-study departments, and discussed cooperation issues.

In the end, at the price of [-] yuan per day per person, we negotiated cooperation with the work-study centers of major universities.

Li Jun and others are mainly responsible for training these temporary workers in promotion techniques, mainly sales speech skills.

Lu Chen and the others were in charge of buying small gifts.

Three days later, everything was ready.

An undercurrent surged silently among the major colleges and universities in Nanshan District.

Pengda male dormitory.

"dong dong dong"

There was a knock on the door.

The door opened, and a shirtless boy in big underpants stood in the dormitory.

Seeing a sweet-looking girl standing outside the door, the boy's face turned red.

"Is there a problem?"

While talking, the boy covered his body with the dormitory door, and quickly put on his T-shirt.

"Hi, I'm from Chensheng Game Company."

10 minute later.

The boy no longer cared about what Meng Xiaowan was talking about, and devoted himself to the game.

"Then I wish you a happy game, goodbye!"

"Oh, oh, oh, good!"

Only then did the boy come to his senses, raised his head in confusion, responded casually, and then continued to lower his head.

As the dormitory door closed, Meng Xiaowan didn't know whether to cry or laugh, so she said angrily, "You deserve to be single!"

(End of this chapter)