Strengthen the technology system

Chapter 58 Short Video Mode

Li Sha looked at Ding Jie with great admiration, "Mr. Ding, the little angel became the spokesperson and shot a video, which became as popular on the Internet as the famous Internet celebrity for a long time! Previously, Super Meitu took advantage of the popularity of the most beautiful angel pictures , users increased by 50!"

"This time, thanks to the popularity of the video, the number of users has increased even more fiercely. In these three days, the number of users has increased by 150 million! The total number of users has reached 200 million!"

She admired Ding Jie's eyes more and more, and made the little angel the spokesperson of Super Meitu. A video became popular all over the Internet, and it skyrocketed to 150 million users in an instant. This is definitely a proud achievement.

"These 200 million users are just the beginning!" Ding Jie's vision is far-sighted. Although the current number of users has increased a lot, it is still far from his goal.

"The next step is to formulate further publicity plans, and use the Data Master platform to promote two-way! The current number of users of Data Master is 1600 million, and many of them have never used Super Meitu. This is a loss."

Wondershare Technology already has a huge user base, which is the users owned by Data Master.Ding Jie can use these users to carry out a wave of publicity, so that the users of Data Master will become users of Super Meitu.

"Mr. Ding, what method do you plan to use to convert Data Master users into Super Meitu users?" Li Sha felt that if the user group of Data Masters were converted into Super Meitu users, it would make Super Meitu users surge again.

Ding Jie has already thought of a way, and it is also a very effective way, "This is very simple. Currently, Data Master charges a fee. We can set a red envelope task. As long as Data Master users log in to Meitu for 3 consecutive days, Just give a 5 yuan activation code red envelope, which can be used to activate Data Master! If the user signs in Meitu for 7 consecutive days, a 10 yuan red envelope will be given!"

Using red envelopes to encourage users to use Super Meitu is very tempting, and the probability of converting users is also very high.

Although it seems that the user is taking advantage of the red envelope, as long as he buys the activation code, it is Ding Jie who makes money.No matter how much it costs to buy an activation code, as long as you buy it, you will earn money.

Data Master users log in to Super Meitu every day, and they will see some things in Meitu. After a few days in a row, more or less will be converted into Meitu users.

In this way, Data Master can achieve the effect of drainage, guiding its own users to Meitu.

"Mr. Ding, your idea is great! Data Master will definitely be able to convert many users for Meitu! Our Meitu works so well, and it is the most lethal to girls. As long as there are few girls who have used it I don’t like it. Now I am also a loyal user of Meitu!” Li Sha agrees with Ding Jie’s idea, which is definitely a good publicity strategy.

"Well, there are still a few users of Data Master at present. When we can become the leader in the cleaning industry, that will be a real success." Ding Jie's goal is very ambitious, and he hopes that Data Master will become stronger and stronger. The number of users is far from meeting their own requirements.

For example, the cleaning master of 365 Group has a user base of 4 million, while the data master has only 1600 million. There is still a big gap between the two.

What he hopes is to create an industrial chain like the Penguin Group, and to get involved in every aspect of the Internet field. That is the peak moment of an enterprise.

Now Wondershare Technology is just a start, and there is still a long way to go before this goal.

"The user base has reached 200 million, and the charging classification of special effects pictures has been completed. The next step is to start the charging mode." Ding Jie is ready to update Super Meitu tomorrow, and then start the charging mode.

"President Ding, I'll ask the publicity department to formulate some slogans to let users know the benefits of this update!" Li Sha can be said to be conscientious, and she thinks about everything very well.

Ding Jie nodded and said, "Okay, thank you for your hard work!"

"This is what I should do." Li Sha suddenly remembered another thing, "Mr. Ding, I heard that the Meitu program will soon be compatible with the short video mode. I don't know when it will be launched? I want to say hello to the publicity department." , prepare in advance."

Ding Jie picked up the teacup and took a sip. Although the taste was bitter, there was a fragrance, "It is estimated that within ten days, the compatible module of the short video will be completed! You can ask the Propaganda Department to disclose some information in Meitu in advance. The degree of user acceptance will definitely be higher!"

This time the compatibility module is handled by the development team, and it is also an opportunity to exercise their abilities.It is actually very simple to add a short video module in Meitu. Meitu itself comes with a video library function. It only needs to create an intelligent database, automatically match the user's preferences, and push the user's favorite videos.

After the short video mode is turned on, there will be an additional mode in the Meitu interface. After the user clicks in, the short video can be randomly refreshed to watch.If the user likes the short video, they can click to follow it, or they can like it.

Meitu's own video library is all short videos shot by users using special effects images. These short videos will be categorized and intelligently pushed to the past according to the user's preferences.

"Mr. Ding, I have investigated the market. Since the beginning of this year, short videos have gradually entered the field of view of users, and more and more users have come into contact with short videos. Among them, two short video platforms are the most popular. Kuaishou Video, which was established in [-], and Douyin Video, which just appeared in January this year.”

"Well, you did a good job! We have collected more information about these two companies in the past few days, and we have a fierce battle to fight!" Ding Jie had already known about these two short video companies, and combined Meitu into a compatible short video The platform is also inspired by these two companies.

Short videos were not popular in the past few years, but at the beginning of 2016, they swept the entire Internet like a storm.The entry threshold for short videos is low, and everyone can become an Internet celebrity. The form of expression is more intuitive than words and pictures, and it is not new to become popular.

Douyin appeared in January 2016 and signed a contract with a group of Internet celebrities. With the popularity of short videos, it also took advantage of the 4G network era to rise rapidly.

"The popularity of short videos is by no means accidental, but an inevitable phenomenon." What Ding Jie wants to do now is to get a share of the popularity of short videos.

This time, we will use the advantages of Meitu, and at the same time absorb the advantages of other platforms to create short videos of Meitu.

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(End of this chapter)