The chief player of the film and television world

Chapter 53 Entering the 70th Generation
Broadcasting Road, TVB Headquarters.

Sitting on the sofa in the office, Li Xiaohe pointed to the newspaper in his hand and said, "Zhang Jin, a young man, is really capable. No wonder he dared to make such a gambling agreement back then!"

Sitting on the office chair, Run Run Shaw looked at the report in his hand and on the table, and said with emotion: "I really did not judge the wrong person. It is worthy of being a golden idea in the film industry. Even if it enters the TV industry, it can shine. Li Sheng, don't look at his current glory." , In fact, in the final analysis, we took advantage of it, and the audience he brought will eventually be the audience of our unlimited TV."

"I also know this, but I'm not convinced that hundreds of people in the whole company were defeated by him alone! As the director of the TV station's main program creation, you are not unwilling at all?" Li Xiaohe asked.

"Of course I'm not reconciled. Once his TV series came out, the ratings of my "Dream of Love" were cut in half, and I almost couldn't make it anymore. But what can I do? I can only keep learning and hope that one day I can surpass my opponent. I have asked the production department under him to study and study the TV series and programs he launched, and we must learn from them."

Run Run Shaw looked at the report in his hand. The market share and the number of viewers had almost exploded. In just over a month, it was worth the increase of the whole year of last year.

Li Xiaohe said: "But when it comes to his program, it's really good. All the servants in my family know about the millionaire guessing program. Today I came to the company by car, and I heard ten pedestrians shouting at the red light a few times. Five or six are discussing this program."

"One million is nothing to us, but to most Xiangjiang citizens, it is indeed an astronomical amount of wealth, which is of course attractive. I heard from the person in charge of the department below that the number of applicants for this program has exceeded 100 Ten thousand people, one hundred registration fees per person, he earned 5 million from this alone!" Said Run Run Shaw.

"That's 500 million? I don't understand the current world. Everyone wants to get rich overnight. How can such a good thing happen? Pie in the sky!" Li Xiaohe shook his head.

Run Run Shaw said with a smile: "There will be no pies in the sky, but 500 million will be dropped in the show. There are many smart people in Xiangjiang, and there are more people who think they are smart. Zhang Jin just caught the psychology of these people."

"Don't talk about these idiots, have you watched his TV series Long Teng Universal?"

"I've seen it. It's Chinatown in the United States. In fact, they were all filmed on the Clear Water Bay set. The gang of ghosts were all actors recruited locally. Only a few cutscenes were set outside the United States, but most of them never. He has been abroad, and the audience can't tell if it's true or not." Run Run Shaw said, "But his storyline is really exciting, the plot develops compactly, and the contradictions and conflicts of the characters erupt fiercely. Using the narrative technique of suppressing first and then raising, it is easy to mobilize the audience's interest. Emotions. At the end of each episode, there is something exciting or suspenseful, which attracts the audience to keep watching."

Speaking of this, Run Run Shaw couldn't help laughing, "Watching this drama feels like chasing after Boss Zha's martial arts novels, but what attracted me to Boss Cha's novels was the characters, and what attracted me to this drama was the plot."

Li Xiaohe nodded and said: "I feel the same as you. I only remember the protagonist who can fight justice enough, the funny fat man next to him, and all kinds of women who throw themselves into his arms. Oh, Zhong You's song The opening song "Yellow Race" has good lyrics, good music, and good singing, and I'm already old enough to still be able to hear it."

"Who isn't? I am the same!" Run Run Shaw laughed loudly, "It's been a long time since I've watched such a wonderful film and television show. Do you regret rejecting him at the beginning? This kind of talent is rare in a hundred years. It's a pity to let him go!"

Li Xiaohe shook his head and said, "I know you cherish talents. When Li Hanxiang left Shaw Brothers for Taiwan, you still left him a way out and allowed him to return to Shaw Brothers. But Zhang Jin is different from Li Hanxiang. This young man is more ambitious. I'm afraid that if he joins the company, he will turn into a customer in the future, and the doves will occupy the magpie's nest!"

"Why didn't I see that he was ambitious?"

"You've been in the film industry, so of course you don't know." Li Xiaohe lit a cigar, leaned on the sofa, and puffed, "The family history and background of this young man are far from being as simple as he makes out on the surface."

……

Relying on the experience of later generations, Zhang Jin has successfully made a name for himself on TVB Jade Channel. The TV theaters and variety shows broadcast under the title of Yongsheng Movies have become the things that Xiangjiang audiences talk about the most.

During the six months since the broadcast of "Dragon World" and "Who Is a Millionaire", he successively released professional or down-to-earth programs such as current affairs interviews, citizens' help, and tonight's food.

Even after half a year, the first TV talent show "Miss Xiangjiang Contest" was launched, which immediately aroused huge repercussions, and the level of social discussion was comparable to that of "Who Is a Millionaire" when it was broadcast.

The number of people participating in the Miss Hong Kong Contest exceeds 600. Although it is not a fraction of the number of millionaires participating, the social influence is even better.

After all, there are swimsuits in the competition, how can such a link make the audience feel itchy!
In addition to the reward of [-] Hong Kong dollars, the winner also has a princess crown made of sterling silver and matched with pearls and gemstones. It is very valuable and is almost every woman's dream prize.

The Miss Xiangjiang Contest is still going on, and the heat has not dissipated. Zhang Jin made a new move, announcing that the new talent show "The Voice of Xiangjiang" is officially accepting entries from outsiders.This program focused on selecting singers. Although the discussion was not as hot as Miss Xiangjiang, it was not much less attractive.

Throughout 1969, under the bombardment of Zhang Jin's various TV programs, not only did other programs on the same TVB TVB show poor ratings, but also squeezed the old rival Li Yingsheng to the verge of bankruptcy, and the audience all ran to watch Jade TV. It's good-looking and can be prostituted for nothing. Idiots know how to choose.

Driven by entertainment programs, Zhang Jin's other current affairs and people's livelihood programs have also received a lot of attention. The slogan of telling the truth and doing practical things once became the talk of Xiangjiang citizens after dinner.

The joint report between the TV program and the Hong Kong Times also boosted the sales of the Hong Kong Times, making it one of the newspapers with the largest sales in Hong Kong.

At the end of 1969, the major newspapers in Xiangjiang looked back at this year’s major events in Xiangjiang, and they all called this year the year of entertainment. The news of revolutionary activities can't even make a splash in the face of this wave of entertainment.

Time to enter the 70s.

On January 1970, [-], Yongsheng Films and TVB held a New Year's Gala together, inviting movie stars, singers, top ten contestants of Miss Xiangjiang and the champion, runner-up and third runner-up of The Voice of Hong Kong to perform on stage.

Although the performance was a little monotonous, and there were no skits or magic tricks in the whole song and dance, the audience in front of the TV still had a good time watching it. The discussion on this party even surpassed that of Christmas Eve a few days ago, which was under the British rule. The Xiangjiang River is a rare sight.

The song "Yellow Race", which was originally only popular among fans of "Dragon Universe", became a household name after being promoted on the stage of the party!
The next day, Ta Kung Pao’s editorial page headlines——Look at the event to celebrate New Year’s Day, the yellow race welcomes the new sun, and it’s finally my turn to play in 5000 years!
(End of this chapter)