Veteran never die

Chapter 389 The Past and Present of Ray-Ban Sunglasses and Coca-Cola

0393 The past and present of Ray-Ban sunglasses and Coca-Cola

Tracing back to the source, Wang Liang introduced this in detail: "Actually, Ray-Ban sunglasses originated from the distress of an American Air Force lieutenant."

It turned out that in the mid-20s, when a US lieutenant was flying a small plane across the Atlantic Ocean, due to the strong sunlight, he experienced nausea, headache, dizziness and other adverse reactions after returning to the base.

For a long period of time, other pilots who performed flying missions during the day also had this situation, which aroused great attention from the Air Force.

Subsequently, Bausch & Lomb began to develop Ray-Ban sunglasses that can absorb the most sunlight, emit the least heat, and maintain good and clear vision.

"A few years later, the world's first pair of sunglasses with green lenses was born. This kind of glasses can prevent glare and ultraviolet rays, and its shape design highlights the rough and heroic military temperament, so it is very popular among pilots. "Wang Liang said.

It soon entered the 40s, and Ray-Ban's products were constantly updated.

Ray-Ban produced sunglasses with inclined mirrors for the U.S. Air Force, providing users with maximum vision protection.

During the Second World War, American pilots wearing leather jackets and novelty Ray-Ban sunglasses appeared all over the world. Their chic and heroic image can be said to have helped this product to do effective publicity and promotion, which greatly Raised the popularity of Ray-Ban sunglasses around the world.

"At that time, even MacArthur, the five-star general who was defeated by my volunteers on the Korean battlefield, often wore Ray-Ban sunglasses." Wang Liang joked.

Therefore, like the ZIPPO lighter, Ray-Ban sunglasses, which experienced World War II, became one of the symbols of the US military, and became popular all over the world as a fashion product after the war.

For a while, it became the object of pursuit of young and middle-aged people in capitalist countries.

Wang Liang also bought a pair when he was on mission in England.

At that time, Ray-Ban sunglasses had already produced a series of women's sunglasses.

Wang Liang met his wife Su Xiao in London. Wang Liang will never forget that the two of them wore sunglasses, holding hands, and walked on an exotic country road.

Time flies so fast, in the blink of an eye.

It's all old.

When returning to China, Wang Liang locked up those two sunglasses. Due to special historical reasons, they were not able to see the sun again until the mid-80s.

Witnessed youth, witnessed love, and witnessed those glorious years.

Perhaps, this is why Wang Liang thinks Ray-Ban sunglasses are worth mentioning.

Many young people watching the live broadcast may not wait now, but when they are 80 or [-] years old, they will look back and see old things such as radios, desktop TVs, stoves, and earthen kangs, and they will inevitably germinate. I feel the same as Wang Liang at this time.

Perhaps this is the charm of time.

What Wang Liang popularized was not only history and military knowledge, but also philosophy of life to some extent.

People in the 34s would not have foreseen what China would look like in the 21st century.

In the same way, people today cannot accurately predict what China will look like in 70 or [-] years.

Therefore, no one has any reason to be tired of life.

Countless possibilities inspire everyone to move forward bravely.

If you don't move forward, you will eventually be obliterated by the long river of history.

"Huh—" Wang Liang sighed.

I hope someone can understand these principles.

Wang Liang moved on to the next question: "Speaking of Coca-Cola, I have to introduce its history."

In 1885, a guy named Pemberton invented a dark syrup called Pemberton French Liquor Coke.

Because of its good taste, it refreshes the mind after drinking, and is also quite effective against colds. Therefore, this wine has been well received in the local area and has become popular.

But the good times didn't last long. Almost that year, the US government issued a ban on alcohol.

Pemberton French Coke, which contains alcohol, is naturally on the banned list.

The U.S. government issued a ban on alcohol, and almost at the same time

So Pemberton invented non-alcoholic Coke.

One day, Pemberton was stirring the prepared drink and found that it had a refreshing, calming effect and relieved headaches.

He added this liquid to syrup and water, then added ice cubes, tasted it, and it was delicious.

But when pouring the second glass, his assistant accidentally added soda water, which tasted even better.

Wang Liang shrugged: "Coca-Cola was born in such a dramatic way by chance and coincidence."

The selling price is five cents.

Innovate new business model operations.

Specialized syrup supply, trademark, advertisement, bottling system.

Coca-Cola factories are everywhere.

"At first, Coca-Cola was sold in pharmacies, and later it was sold at train stations. As a result, the range of sales became wider and wider. It didn't take long for stores and gas stations to provide bottled Coca-Cola in refrigerators with top openings, and then the first one was launched. Coin vending machines came into being." Wang Liang said.

Wang Liang went on to introduce the story of Coca-Cola in China.

In the 20s, Coca-Cola entered the Chinese market.

What's funny is the name of Coca-Cola when it first landed in China. At that time, there were only a handful of people in China who really understood foreign languages.

As a result, Coca-Cola was translated into 'taddles chewing wax'.

"Fortunately, the embarrassment is not lost. The name was replaced by 'Coca-Cola' translated by Professor Jiang Yi not long after. It has also become the brand name that has been recognized as the best translated brand name by the advertising industry so far." Wang Liang was helpless. smiled.

The tan liquid, sweet and bitter taste, and the bubbles filled after opening the bottle cap made many people feel curious and interesting.

The odd flavor, coupled with the odd name, naturally sold the drink rather poorly.

In 1949, with the withdrawal of the US embassy, ​​Coca-Cola also withdrew from the Chinese mainland market.

In the 30 years since then, there has never been a drink that tastes like traditional Chinese medicine on the Chinese mainland market.

Speaking of it now, Wang Liang even remembers some details of the return of Coca-Cola back then.

Wang Liang realized that he had strayed from the topic, and quickly connected Coca-Cola with World War II: "Coca-Cola actively develops international business, and the main channel for international business is export."

"With the outbreak of World War II, the Coca-Cola Company heeded General Eisenwell's call to guarantee that every American soldier could get a bottle of Coca-Cola for five cents anywhere, no matter what the cost .”

(End of this chapter)