game trailblazer

Chapter 289
Just when the Four Leaf Clover Studio was quietly established, Chen Jingyi, who was in charge of the sales of the "Fantasy Treasure Box" game console in the mainland, encountered a new challenge. It's because her superiors have arranged new tasks for her. It can also be said that new things are happening again after the old things are unfinished.

"...The group plans to organize a worldwide electronic sports competition WCG next year, which will be divided into two types: computer platform and game console platform. It is initially determined that computer games include "Three Kingdoms 3", "StarCraft", "Special Warriors", "FIFA99", etc. The game console platform is mainly "Football 4" and "Street Fighter Zero 3" on the "Fantasy Box". The final competition will be divided into divisions based on the number of participants, and the final final will be held in the lobby on the first floor of BJ's "Video Game History Museum"...During the final period, there will also be an exhibition competition, the main items include the dancing machine competition, etc...Registration in China Your company will be responsible for the work and trials, this work is related to the group's future development strategy, please hurry up..."

Looking at the kindly worded email on the screen, Chen Jingyi couldn't help frowning. In order to do a good job in the marketing of the "Fantasy Treasure Box" game console, she has almost let out all her staff. Only gradually recovered a part, and now this WCG e-sports competition is coming again, she is about to vomit blood, it can be foreseen, the next period will be a difficult day, fortunately, her human resources manager is very foresight Famous people searched for a lot of reserve talents, so that they couldn't find anyone to fill the hole at all. Although there was still some lack of experience, these reserve talents were still somewhat capable.

Thinking of this, Chen Jingyi picked up the phone and dialed two numbers, and called Du Beibei, the manager of the human resources department, and Lin Musen, the person in charge of the Fengyun Game Club, to discuss the task ahead.Because Lin Musen was preparing for an event related to the "Dream Treasure Box", Lin Musen happened to go to the club venue and would not be able to come back for a while, so Chen Jingyi had to talk to Du Beibei about staff deployment.

Seeing Du Beibei walk into her office, Chen Jingyi turned her monitor over, pointed to the screen and said, "Beibei, please read this email first."

Du Beibei nodded, sat on a chair opposite Chen Jingyi, and carefully read the mail on the screen.During the phone call just now, Chen Jingyi didn't explain what was going on. Although she was a little confused, she still understood one thing. The general manager couldn't find her in personnel matters.After reading the email on the computer, she became clearer. It seems that the general manager is planning to start a reserve of talents.

"Sister Chen, it seems that the company is going to make a big move, do you need me to arrange some people to try it?" Du Beibei sat upright and asked with a smile.

"Well, that's right." Chen Jingyi nodded, and replied: "The headquarters plans to start the e-sports competition project. Given the current situation of the company, it is imminent to replenish manpower."

Du Beibei suggested: "Sister Chen, I don't know much about this e-sports, but judging from the introduction in the email, it is a bit like some game competitions held by the club in the past, but with a larger scale and scope, so I think that starting For this project, the main manpower may have to be deployed from the club, which should be the most appropriate."

Chen Jingyi was silent for a while. It is true that as Du Beibei said, Fengyun Game Club has held many small-scale game competitions over the years, such as the "FIFA" Football Challenge, Need for Speed ​​Race, and the Supreme Vigilance Championship. Well, if someone is transferred over there, there should be no big problem in terms of experience, and Lin Musen has a wide network of contacts, maybe he can invite some influential guests to help out.

Although from the experience point of view, the staff of Fengyun Game Club is definitely suitable, but Chen Jingyi also has her worries: "However, in order to promote the 'Fantasy Treasure Box' game console, I even launched Fengyun Game Club, if now What kind of e-sports competition should they have, in terms of manpower..."

"Sister Chen, don't worry, I can solve the problem of manpower. I will arrange some people to come to interview in the near future, and select some suitable people to study for a period of time. In this way, after one or two months, even We can't find very suitable candidates, and we can at least have some temporary candidates, which I believe will not adversely affect our daily work."

"Okay, I'll leave the selection to you, and then arrange the interview as soon as possible. As for the club, I'll talk to their manager Lin directly." After finishing speaking, Chen Jingyi leaned back Leaning back, he looked straight at Du Beibei who was separated by a desk.

Du Beibei stood up knowingly, and said: "Sister Chen, if there is nothing else, I will go to work first."

"Okay, go get busy first!" Chen Jingyi waved her hand, Du Beibei nodded with a smile, turned and left.

Looking at Du Beibei's leaving figure, Chen Jingyi heaved a sigh of relief, she's done with one side, and now it's time to look at Lin Musen's side.Of course, she wasn't worried that the other party would not agree. After all, the direct jurisdiction of Fengyun Game Club was with Fengyun Interactive, and it had the support of the group headquarters. She just couldn't see the significance of the headquarters' move.

After so many years, Chen Jingyi has basically understood the positioning of herself and the company. In the entire group, Fengyun Interactive should be built according to the comprehensive sales channels of games in the mainland. The acquisition of Lianbang Software is for this purpose. The 8848 website was spun off for this reason, and even the Fengyun Game Club was established for this reason, obviously to cultivate user loyalty.As for the group's new move, Chen Jingyi doesn't know how much impact it will have on the game sales in the mainland.

The so-called e-sports competition, according to Chen Jingyi's understanding, is the enlarged version of the game competition held by Fengyun Game Club in recent years. If it is said to help game sales, it should still be a little bit. After all, it can be regarded as a form of advertising. It can be included in the news column of a magazine or newspaper by the way, but that's all. At least according to the statistics of these years, there are very few people who buy games because they see the news of the game competition.However, Chen Jingyi will not ignore the tasks arranged by the headquarters because of this. After all, everyone stands at different heights, and the scope of consideration is also very different.

……

After waiting in the office for over an hour, Lin Musen finally rushed back from the outside in a hurry.As soon as he entered the office, he couldn't even catch his breath, so he couldn't wait to ask: "Sister Chen, it was too noisy on the other end of the phone just now, and I couldn't hear you clearly. Why are you asking me to come over in such a hurry? It's important."

"Manager Lin, don't be so anxious. Seeing that you are out of breath, drink a glass of water first."

"It's okay, Sister Chen, let's talk about things first."

"Well, the thing is like this..." Chen Jingyi turned her monitor to Lin Musen while explaining, and said, "You will understand after reading this email."

"Oh." Lin Musen responded, turned his eyes to the computer screen, and looked carefully.

After a while, Chen Jingyi reckoned that Lin Musen should have finished reading, so she tapped on the desk lightly with her hand, and asked, "Why, Manager Lin, what do you think?"

"Well, Sister Chen, I basically understand." Lin Musen now understood why Chen Jingyi was in a hurry to find him. Only they can play e-sports competitions, so let's change to a novice who doesn't know how to do it. After organizing the competition, I might not even know how to arrange the venue and which games to install on the computer.

"Then how do you think we should organize this competition?" Chen Jingyi asked again.

"Sister Chen, I think the most urgent task is to set up the event organizing committee, and then make a preliminary budget plan. Only when there is money can the follow-up work be carried out."

"Manager Lin, you misunderstood." Chen Jingyi shook her head and said, "I mean how the game works and what aspects need to be involved. Can you be more specific."

"Actually, it's the first time I've come into contact with this kind of e-sports competition, and I can only answer you with my experience in holding computer game competitions." Lin Musen said modestly, and then began to explain: "Sister Chen, like this kind of competition The main purpose of the game competition is nothing more than a few points..."

After listening to Lin Musen's explanation, Chen Jingyi realized that the seemingly simple game competition is actually not simple at all.In other words, the purpose of holding the competition is not just to increase the exposure of the game and promote the sales of the game as she thinks, it is actually more complicated.From the perspective of Fengyun Interactive, or from the perspective of the entire group, holding game competitions does have exposure and sales considerations, but the more important thing is to build a brand, to create a well-known brand of games, to let people Equal a good game with this brand, so as to occupy the game market longer and more effectively.

In addition, there are sponsors' considerations. Without their support, no matter how exciting the event is, it will only become mediocre in the process of constantly burning money.Only by creating a well-known stage, sponsors will be willing to take out the checkbook, only with sponsorship can they provide attractive bonuses, and the game competition can continue to operate for a long time.

In short, according to Lin Musen, everything must be a win-win, or even a multi-win goal, in order to bind event organizers, sponsors, and contestants together for common development and growth.

"...Usually, it can be divided into six stages, including preparatory stage, negotiation and communication stage, event preparation stage, event publicity stage, event implementation stage, and event result display stage. Now it belongs to the preparatory stage, what we have to do It is to set up the organizing committee, prepare the materials needed for the following stages, do some preliminary publicity, test the reaction, etc... The negotiation and communication stage is mainly to communicate with those potential sponsors and the media, and it is related to the company's internal Coordinate with the departments..." Lin Musen continued to explain: "Event preparation stage...event publicity stage...event implementation stage...event result display stage..."

"So, we need to set up the WCG China Preparatory Committee first, right?" Chen Jingyi asked.

"That's right, Sister Chen, this is a top priority!"

"In this case, Manager Lin, on behalf of the headquarters, I authorize you to be in charge of the preparations for this WCG China competition. I hope you can make good results!"

"This is not a big problem, but Sister Chen, I am currently preparing for the 'Dream Night' event, and the club's end-of-month event is approaching, I simply can't find anyone else to do this!" Lin Mu With a bitter look on Sen's face, he cried poorly there, of course what he said was actually the truth.

"Don't worry, I have arranged for Manager Du to solve the manpower problem. I believe the current difficulties are only short-lived."

"Okay, Sister Chen, let me work hard, first find a way to figure out the preliminary budget and personnel requirements."

"Thank you for your hard work. If you still have any difficulties, please let me know at any time, and I will come to find a solution."

……

According to Lin Musen and Chen Jingyi, about two weeks after the discussion, this morning, Zhao Xu, who had nothing to do, took a copy of the latest game newspaper "Life in a Game" from a colleague, and opened it casually to waste time, who knows As soon as he opened the first page, he froze.

About one-third of the lower part of the first edition of "Game of Life" is occupied by an advertisement. Against the red background, several white characters can be clearly seen "China's Game No. 1 for Millions of Prizes".Zhao Xu watched it carefully, and it turned out that it was an advertisement for Fengyun Interactive to hold the national competition. Not only the familiar games on the computer platform, but also the games on the latest "Dream Treasure Box" game console were included. What is more eye-catching is that if you can reach the top two, you will have the opportunity to win high bonuses or prizes, and even stand on the world stage to meet the challenges of masters from all over the world.

Zhao Xu used to be engaged in game development, but the strength of his company was mediocre. It managed to survive until the end of last year and finally closed down. It didn't even finish paying the wages in arrears. Fortunately, his friend introduced a new job , went to work in a not-so-established Internet company (that is, a website), not only the salary is higher than before, but the work is also very leisurely. This gave him a lot of opportunities to play games this year, but he never thought about it. You can also earn money by playing games.

Thanks to the current Internet company, Zhao Xu can already comfortably play "Pro Evolution Soccer 4" on the "Fantasy Box" at home alone. With his background in playing football games before, he can now play football games over and over again. He abused the most difficult computer over and over again, but he still couldn't find someone in the same way to learn from it. Occasionally, a colleague went to play, but he was also a rookie who couldn't be better at it.

When this advertisement appeared in front of him, Zhao Xu realized that this might be an opportunity for himself. No matter whether he could win the final victory or not, he could at least have more opportunities to communicate with others, so he might be able to find something to discuss with others. friends, so he decided that he must participate in this game, and he chose "Pro Evolution Soccer 4".

The same thing is happening in many parts of the country. Many players have seen advertisements for the national poker contest from newspapers or websites. , There are even some people who are purely for the fun.A large number of registration forms gradually gathered in the hands of the WCG China Division Organizing Committee organized by Lin Musen from all over the country, so that he had to temporarily dispatch full-time staff to handle letters. There has been a breakthrough in the negotiations. Not only have the venues and facilities for the competitions in various regions been settled, but even the prize money for the finals in China has also been settled incidentally.

The official website and cooperative media of the WCG China competition area also appeared at this time, and began to spread bits and pieces related to it. Of course, the most important news is the release of the five competition areas of BJ, Shanghai, Wuhan, Guangzhou, and Chengdu, as well as the September The news that the sub-station will start from BJ on the 9th.

At the same time, many game masters around the world have also received WCG hero posts. Under the temptation of high bonuses, they are all making their own preparations, planning to welcome the opening of the competitions in their divisions.

The prelude to the World Electronic Sports Competition (WCG) has gradually begun, and a new era of electronic sports has quietly kicked off...

(End of this chapter)