game trailblazer

Chapter 237 Zhao Haiguang's Worries

After Yan Yuanchao, Bao Yueqiao and others left, Zhang Lexing and Chen Zishan lost the interest to continue eating and drinking. They added two freshly fried box lunches, and then paid the bill and left. They continued their previous plan and planned to go to the supermarket to buy some New Year's supplies.Walking out of the restaurant, after Zhang Lexing and Chen Zishan got into the car first, Ma Guanghai came to the car behind, handed the two boxes of lunch to the bodyguards who stayed behind, opened the door and got into the car, and then the two cars went to the nearby supermarket one after another. drove off.

According to Chen Zishan, the supermarket her friend introduced seems to be called "Makron", and you have to be a member to buy things. Zhang Lexing has seen such a supermarket before, a bit like Pricesmart and Sam's Club.Originally, Zhang Lexing was worried that it would be troublesome to apply for a membership card. Unexpectedly, Chen Zishan had inquired about it a long time ago. As long as she brought her ID card, she could apply for the card immediately. Although she couldn't use it immediately, she had already borrowed a friend's membership card, so don't worry about it today. It will be shut down.

The snow in the sky has never stopped. Although it is not big, a thin layer of snow has slowly fallen on both sides of the street. The traffic on the road has already been crushed and the falling snow has long been crushed. The road was slippery everywhere, so Zhang Lexing had no choice but to slow down and pay attention to the road conditions carefully.Fortunately, the Makro supermarket was not far away. After more than ten minutes, Zhang Lexing's car finally drove into the free parking lot next to the supermarket, leaving a bodyguard to watch the car. Ma Guanghai and another bodyguard accompanied Zhang Lexing He and Chen Zishan walked towards the entrance of the supermarket.

After showing the membership card, Zhang Lexing and his party walked into the Makro supermarket smoothly.Zhang Lexing chose a shopping cart at random, pushed the cart and Chen Zishan walked slowly into the supermarket, while Ma Guanghai and another bodyguard kept a reasonable distance from the left and right sides, so as not to spoil Zhang Lexing and Chen Zishan's interest in shopping. It will not affect the performance of their responsibilities.Maybe it was cloudy and snowy, maybe it was a few days before the Spring Festival, or maybe even the impact of the financial crisis. Zhang Lexing pushed the car all the way here, and found that there were not many people shopping in the supermarket, and it seemed relatively quiet. The faint background music floated in the air, the tune was very familiar, it seemed to be sung by a female singer named Faye Wong.

"Look at the Wangwang snow cake here, it's much cheaper than other stores." Chen Zishan was very happy holding a large bundle of Wangwang snow cake tied together with tape, and then frowned again: "But once you buy it, it's just like this." Too much, the two of us probably can't finish it."

Zhang Lexing looked up at the large bundle of Wangwang Snow Cakes, and quickly came up with a solution: "It's okay, just buy it and give it to relatives and friends."

Chen Zishan's brows immediately relaxed, and she continued to look happily along the shelves...

Pushing the cart quietly, watching Chen Zishan happily choose snacks and drinks that are not too rich in variety, watching her happily put bags of food and bottles of drinks into the cart, Zhang Lexing couldn't help feeling a faint warmth, a feeling he hadn't seen for a long time.Before rebirth, this kind of ordinary life may be what Zhang Lexing pursued all his life, but unfortunately, no one can share it with him. After rebirth, Zhang Lexing found someone who can share his life with him, but because of the change of identity and environment, I don't have the chance to enjoy this kind of ordinary life, and things like today's random wandering in the supermarket can be done occasionally at best.

Walking along a shelf to the end, Zhang Lexing was pushing the car and was about to turn around when he suddenly noticed a man and a woman approaching him affectionately pushing a car and just turning around, and the man among them was very familiar.

"Brother Zhao (brother)!" Zhang Lexing and Chen Zishan exclaimed in unison.

The man opposite also reacted at this time, and greeted with a smile: "Sister, Le Xing, why do you two come here when you have time?"

It turned out that the man pushing the cart was Chen Zishan's brother, Zhao Haiguang, the president of the China Game Industry Association, but the woman next to him, Zhang Lexing, had never seen him before, and judging from Chen Zishan's expression, it was obviously the first time she had met him. .

"Brother Zhao, is this sister-in-law?" Zhang Lexing asked cautiously.

Zhao Haiguang laughed, and the woman next to him blushed slightly, and said shyly, "It's not so fast yet."

"This is my girlfriend Qiao Xiaohui," Zhao Haiguang introduced to both parties: "This is my sister Chen Zishan and brother-in-law Zhang Lexing."

Now it was Chen Zishan's turn to blush, she curled her lips and said, "Brother, you just know how to make fun of me!"

Qiao Xiaohui came up to hold Chen Zishan's hand with a smile, and said affectionately: "When I first met your brother, he said that he had a beautiful younger sister. When I saw her today, she is even prettier in real life."

"Miss Xiaohui, don't make fun of me." Despite what Chen Zishan said, the expression on her face was very happy. It was obvious that what Qiao Xiaohui said touched her heart.

In less than 3 minutes, the two women were as affectionate as sisters, and they joined hands to pick and choose. After the two men who stayed behind looked at each other, they had no choice but to push the shopping cart and follow, otherwise the consequences would be terrible. It's going to be serious.

Zhao Haiguang pushed the shopping cart and said casually: "Le Xing, you and my sister have known each other for three or four years."

"Well, it's been more than three years, and it will be four years in two months." Zhang Lexing nodded and said.

"Hey, I said, why don't you propose to my sister?" Zhao Haiguang joked, "Le Xing, you are not embarrassed, are you?"

"Of course not. In fact, I was thinking about how to make this marriage proposal more romantic." Zhang Lexing explained.

"Oh, then if you need help at that time, just ask." Zhao Haiguang said generously.

This is because the two women in front obviously found something good, stood there and waved, the two men had no choice but to push the cart to catch up, and then several large bags of snacks were thrown into the shopping cart, and then the two women continued to move forward seriously. After studying, the two men had no choice but to push the cart and continue to follow.

"Brother Zhao, when did you know your sister-in-law? It seems like you haven't heard of it at the developer conference last time." Zhang Lexing asked curiously.

"Hey, it hasn't been long. We met almost two months ago. How come you have a good eye, haha." After Zhao Haiguang finished speaking, he showed a very manly smile.

"Well, Brother Zhao, you have a pretty good eye." Zhang Lexing replied with a smile.

"Hey..." Zhao Haiguang suddenly sighed for no reason.

"What's the matter, Brother Zhao, what's bothering you?" Zhang Lexing asked.

"Hey..." Zhao Haiguang sighed again, shook his head and said, "The domestic game industry is not doing well recently. Originally, I planned to hold a game expo like E3 this year, but now I don't know if it can be done." down."

"Oh, brother Zhao, can you tell me the specific situation?"

"Lexing, maybe you don't know yet, Jinpan Electronics is about to withdraw."

"Oh, Brother Zhao, I remember that Jinpan Electronics was quite prosperous last year. Games were released one after another, and news about them appeared in newspapers and magazines from time to time. Why did they quit all of a sudden?"

"It's not that the loss is too serious. I heard that they invested 200 million in the development of "The Opium War" and didn't even return half of the money last year. The sales of other "Bayi War Eagle" are also very average, so..."

"Hey, it seems that the game is not as easy as before." Zhang Lexing sighed.

"Yeah, piracy is much stronger now than it was in the past two years. Some companies even didn't pay attention. Piracy followed the game as soon as it was released, so it's getting harder and harder. By the way, I heard that Tengtu Software seems to be I can’t hold on any longer, the Octopus studio under them seems to be planning to go it alone, not to mention the situation of some smaller companies, maybe a large number of them will fall down in the first half of this year.” Zhao Haiguang couldn't help shaking his head while speaking.

"Hey..." Zhang Lexing couldn't help sighing. He remembered that in 1998, there were indeed a large number of game companies that couldn't hold on and collapsed, such as Jinpan Electronics, Tengtu Software, and even the largest leading company at that time. The company couldn't sustain it, and even the stand-alone game development company didn't recover until many years later, but I didn't expect to make so many preparations. In this new year of 1998, the same thing happened. There is a big difference, but it seems that some of the previous efforts have not brought much effect, and he thinks that maybe he has to think of other ways.

Zhao Haiguang suddenly praised Zhang Lexing's game company: "Your company, Lexing, can do it. I heard that the creative workshop has opened several branches in other places, and the Fengyun Interactive that was established later is also wonderful. Self-produced, The imported and released games are all high-quality products, without you, the domestic game industry does not know what it would be like."

Zhang Lexing immediately guessed Zhao Haiguang's meaning, shook his head and said, "Brother Zhao, if you have anything to say, you should just say it directly."

"Le Xing, there are many companies that can't survive now. You can see if the dream fund has relaxed the review conditions a little bit, so that some better companies can get supplementary funds. Otherwise, our association will be afraid. It can't be done for a long time." When Zhao Haiguang spoke, his expression was very serious, and it seemed that the situation had reached a very serious point.

Zhang Lexing pondered for a while, then shook his head and said: "Dream Fund has set the corresponding rules and ways of doing things since its establishment. Naturally, there will be a professional committee responsible for approving funds to those companies and projects. I think we should not It’s better to intervene at will. Moreover, blood transfusion alone cannot fundamentally solve the survival problem of game companies, the key is to find suitable profit channels for them, only when good games can get good returns, this is a virtuous circle.”

Zhao Haiguang asked puzzledly: "But the current market environment is not ideal. On the one hand, the competition is fierce. On the other hand, it is squeezed by piracy. Many companies have worked so hard to develop games that cannot even be returned. , how can they persevere without external funding to help them.”

"Brother Zhao, fierce competition will never become an obstacle to the company's growth. On the contrary, only game companies that have grown up in a fiercely competitive environment can face the international market. After all, if you always focus on the domestic market, the pressure to survive is indeed too great. .”

"Lexing, do you mean to let those companies develop overseas markets?"

"Yes, this is a way of survival." Zhang Lexing nodded and said: "Of course this is only a way of survival. After all, it also requires strong technical strength and creative ability. Domestic companies that can meet such standards are now There are not many, and it is impossible for us to make all the games according to the tastes of foreign players, which would be unfair to domestic players and gradually lose our own game style.”

"Well, what you said seems quite reasonable, but how to solve the problem of piracy, although the country is also working hard to crack down, but the effect does not seem to be obvious."

"Brother Zhao, let me tell you something that offends people. In fact, many domestic games are not even eligible to be pirated, and other pirates still look down on them. Therefore, piracy must be cracked down, and it must be cracked down. But game companies need to find out more from themselves. Find the reason, after all, only if your game really touches the hearts of the players will people come back to buy it, otherwise just talking about supporting domestic games will only bring more harm to the players.”

"Le Xing, from what you said so clearly, it seems that you should have a solution to these problems?"

"Brother Zhao, you can't say that. In fact, I just have some immature ideas. To be honest, I haven't tried it yet. I don't know if it will be effective."

"It's okay, I'm not afraid to try, I'm afraid there is no way, as long as there is a way." Zhao Haiguang's face was a little more happy: "Besides, Le Xing, every time you came up with a good idea, Zhao Haiguang Brother, I believe in you!"

"Brother Zhao, what are you going to do next?"

"Well, I want to hold a 'Domestic Game Development Trend Seminar' after the Spring Festival, and invite as many game companies as possible to participate. The time is set at the end of February or early March, but I may trouble you to attend it. Please help me, let’s see how to go in the future. How about it, is there enough time?"

"It will definitely not work at the end of February. Our company's annual meeting has been postponed due to the Spring Festival. It happens to be at the end of next month. If it is the beginning of March, it should be fine. But the time has been fixed. It is best to inform me earlier so that I can Arrange some."

"Alright, the key point is that you have to come to participate, otherwise our group of people will not be able to discuss anything."

"By the way, Brother Zhao, since you want to contact those game companies, can you do me a favor?"

"Whatever, just say it."

"Brother Zhao, can you help me contact Yang Nanzheng of Jinpan Electronics to see if he is willing to continue to engage in game development, and Tengtu Software will also help me ask to see if he really wants to quit game development. Do any of those studios in their company want to stay?"

"Ah, why don't you contact them directly for this kind of thing?" Zhao Haiguang asked puzzled.

"If I contact him directly, it will become a public poaching. If the other party is unwilling, it will not be a shame, ha ha." Zhang Lexing said with a smile.

"Lexing, it turns out that you have always looked down on Jinpan Electronics, why are you suddenly interested in their people again?"

"The game they made is honestly not very good, but Yang Nanzheng is still a talent. I would like to invite him to participate in a game research project."

"Him? It doesn't seem like much. Didn't he 'plan' those games?"

"Brother Zhao, have you read the monograph "Soldiers and Chess" published in the "Liberation Army Daily"?"

""Soldiers and Chess"?" Zhao Haiguang shook his head blankly, and said, "What is that about?"

"It was an article introducing the principles of wargames and the history of war applications. I have been thinking about how the AI ​​in the game can be more intelligent. Later, I found that the principles of wargame deduction seem to be of great reference value. I have always planned to start such a project. Yang Nanzheng Maybe he is one of the few people in China who studies war games, at least I have heard of him, so..."

"Oh, I understand. Don't worry, Brother Zhao will help you with this matter. Anyway, Jinpan Electronics doesn't plan to engage in game development anymore. It's a waste to keep people." Zhao Haiguang patted his chest and assured.

At this time, another voice came from the front: "Le Xing (Brother Guang), come and have a look at this, it looks very good."

Zhang Lexing and Zhao Haiguang immediately responded, and rushed forward pushing the shopping cart...

(End of this chapter)