game trailblazer

Chapter 232 The Bandai of Tragedy

Ueno Kazunori took over the post of Bandai President half a year ago. Before he came to power, he was a member who firmly opposed the merger plan with Sega. It was not until he became the president with great ambitions that he realized that the action he had participated in had actually been cut off. Wandai's livelihood has been ruined, and the Wandai in his hands is already precarious, and it may be drained almost at any time.Originally Ueno Kazunori thought it would be good if Bandai could persist for two or three months, but he didn't expect that he was lucky enough to survive until now, but he also knew that Bandai's days were almost coming to an end, and the reasons for this had to be from three Speaking of months ago.

In late August, when international speculators temporarily withdraw from Southeast Asia, Bandai is basically on the verge of bankruptcy. Various ideas have been tried, but there has been no improvement. In fact, some companies have proposed acquisition intentions, but even Sega The merger would be opposed, and the veterans who were acquired would be even less likely to agree. In desperation, Ueno Kazunori had no choice but to hold an emergency countermeasure meeting, hoping that someone could come up with a new method.

Ueno Kazunori looked at the people sitting at the conference table, and said solemnly: "Everyone, Bandai has reached the critical point of life and death. I hope that you can work together to come up with a way out of the current predicament."

After finishing speaking, Ueno Kazunori looked at everyone one by one, but no one spoke. In fact, this can't be blamed on everyone. Countermeasure seminars like this have been held many times. Almost everything has been said during these three months, but none of them have been effective, and it has not alleviated Bandai's plight at all, and many people have given up.

The meeting room was very quiet, except for the sound of people breathing one after another, there was no other sound. Ueno Kazunori, who was sitting withered, sighed. It seemed that Bandai was really hopeless. Just when he was about to announce the end of the meeting, suddenly a The director named Yamaki Teru stood up and said: "President Ueno, I have an idea, maybe it can save Bandai."

"Yamaki-kun, please tell me!" Ueno Kazunori didn't have much hope. After all, in the past three months, he had heard a lot of ideas, but none of them succeeded. He was almost numb, but this Yamaki After all, he still has a heart, so he just listened to it for the time being. Anyway, it doesn't matter whether it succeeds or fails.

Teru Yamaki bowed slightly and said, "President Ueno, I think we must develop new products in order to reverse the current decline!"

As soon as Shan Muhui's voice fell, the conference room was full of murmurs immediately. Many people laughed at Shan Muhui, thinking that what he said was useless. Who didn't know that new products were going to be developed. It's not that they haven't tried it before, and it's not the same. Success, and some even accused Yamaki Teru of being a waste of everyone's time.

Ueno Kazunori stretched out his hand and pressed down, motioning everyone to be quiet, and then said to Yamaki Teru: "Yamaki-san, we have tried to develop new products before, but failed. I don't know what type of new product you are talking about?"

The excitement just now did not make Shan Muhui flinch, he still stood there with his head held high, and after hearing the president's question, he continued: "Now there is a very popular gadget on the market, called Tamagotchi, which is popular among children. It's very popular, and even a lot of white-collar people like it. I understand that our researchers have worked on a similar Tamagotchi, but for some reason it was abolished, and I think it's time to bring it back."

As soon as Shan Muhui's words fell, people immediately stood up and objected: "Impossible, the researcher's so-called achievements are actually just plagiarizing other people's products, and it is impossible to sell them on the market."

"Actually, it's not impossible." Shan Muhui glanced at the person who raised the objection, and said with a smile: "We just need to make certain modifications to it. In fact, it's not like we haven't done similar things before. At that time We, RB, are lagging behind in many aspects, we have not succeeded in relying on imitation, learning and innovation, why can’t we do the same now?”

Yamaki Teru’s words resonated with many people who have experienced that era. Yes, RB was just starting out at the beginning. It didn’t just imitate other people’s products everywhere. Later, it gradually improved and innovated on the basis of mastery, and even did a good job. The original creator is even better, why not try it this time.

Kazunori Ueno also felt his eyes light up, so he slightly modified the tamagotchi whether the researcher was plagiarized or original, as long as it wasn't obviously the same as that kind of Tamagotchi, I believe it wouldn't cause any trouble, no matter how bad Bandai was. That's it, if it succeeds, maybe it can turn around.

Thinking of this, Ueno Kazunori said: "What Yamaki-kun said is very reasonable. As long as we handle it well, it may really be an opportunity. Let's vote next, and please raise your hand if you oppose Yamaki-kun's proposal."

Only three sparse people in the meeting room raised their hands. After one of them raised his hand, he looked around for a while, then put his hand away again.

"Okay," Ueno Kazunori said happily: "Since there are only two people who object, then everyone else should agree. I announce that starting today, the Tamagotchi project will be restarted..."

At the same time, in the chairman's office on the top floor of the Bandai Building, Makoto Yamashina was sitting on the executive chair behind the desk, listening to his secretary Miko Asayama report on the internal situation.Makoto Yamashiko has always been unwilling to be forced to resign. The development of Bandai during this period has proved how wise his decision was at the beginning, but the people who knew how to shout against him are now honest, and they don’t even Would like to mention him and his original proposal to merge with Sega again.

I heard from Asayama that those people held an emergency countermeasure meeting downstairs today, and Makoto Yamashina didn't even care about it. Bandai's problem is already very serious, and it can't be easily reversed by just thinking of some countermeasures. With the help of external forces, Bandai can stand up again, but those guys are unwilling to face up to this.Whenever he thinks of this, Shan Kecheng can't help but curse: "These bastards..."

But now Shan Kecheng can only think about it. After experiencing the last turmoil, he no longer has any real power. The only person who can command is his secretary, Ms. Asayama. Even if he is full of the current situation of Bandai There is no room for ambition, and there are even few opportunities to instruct the secretary to do things.Usually, I just sit in the office with my secretary, Ms. Asayama, and stare at each other, or study what I can do together. In short, it is extremely boring.

Just when Chairman Makoto Yamashina finished listening to the report and was conducting in-depth research with his secretary, Ms. Asayama, the meeting downstairs had already broken up. Teru Yamaki, who was still impassioned at the meeting just now, did not return to his office, but came by the elevator When I went downstairs, I found a relatively secluded public phone booth and got in after confirming that no one else was trailing behind me.After closing the door, Shan Muhui dialed the number according to the memory, the bell rang three times, and the other party's phone was connected.

"Mr. Cai, I have already said as you requested. President Ueno has agreed to restart the Tamagotchi project. Then what you promised..." Shan Muhui said flatteringly, his appearance was almost the same as when he was in the conference room before worlds apart.

A very vicissitudes of life came from the microphone, speaking in Japanese, Shan Muhui listened for a while, and a smile slowly appeared on his face, and it became brighter and brighter. It was obvious that there was good news on the phone , at least good news for him.

"Okay, Mr. Cai, don't worry. I will continue to pay attention to this matter. This is helping myself! If there is any news, I will inform you in time. Goodbye!"

Shan Muhui said the last few words, then hung up the phone and walked out of the public phone booth.He stood by the side of the road, looking at the Bandai Building not far away, with a smug smile on his face...

Under the impetus of Ueno Kazunori's supporters, Bandai's Tamagotchi project was launched. In order to occupy the market faster, he also asked his researchers to collect all versions of Tamagotchi from the market, and disassembled them for careful analysis. Then compared with the electronic chicken of our own company, the shortcomings of the Bandai electronic chicken were modified according to the Tamagotchi. Finally, a week later, the researchers came up with an improved version of the Bandai electronic chicken, which was almost the same as the Tamagotchi except for the appearance. Same with Tamagotchi, there's no way anyone made Tamagotchi too popular.

Two weeks later, the first batch of "Bandai Eggs" (the name of Bandai's electronic chicken products) produced by Bandai went on the market. In order to avoid competitors' discovery, Ueno Kazunori asked the following people to make full use of Bandai's own sales system and try their best to sell as soon as possible. Development in underdeveloped areas of Tamagotchi.The development of the situation was as expected by Kazunori Ueno. Under the ingenious operation of Bandai’s sales department, the competitors seemed to have not discovered Bandai’s little tricks. Similar operations and similar pictures made “Bandai Egg” among children soon It became popular, and Bandai finally started to make money.Everyone in Bandai Company heaved a sigh of relief. The bet in front of him was obviously the right one. Bandai had hope. For a while, the whole company continued to sing praises to Ueno and Dian.

But just a few days later, the financial turmoil started again, not only raging in Southeast Asia, but even South Korea and RB. Many people's wallets shrunk sharply in an instant, and it became popular. The "Bandai Eggs" also began to fall into slow sales. The people in the sales department looked at the "Bandai Eggs" piled up in the warehouse every day and frowned, and the voice of praise in the company disappeared.

But this is not the worst. At the beginning of November, the company that produced Tamagotchi suddenly sued Bandai in the Tokyo District Court, saying that "Bandai Egg" copied Tamagotchi and violated the relevant patent rights.Ueno Kazunori thought it was no big deal at first, and it would be nothing if he procrastinated, but he did not expect that the other party actually produced very detailed evidence, even including key materials such as the minutes of the meeting to restart the electronic chicken project, and related reports on the improvement of electronic chickens. Anyway, Bandai can't escape this time. Not only will he spit out the money he earned in the past two months, but he will also lose a lot of money.If this is the case, there is only one way left for Bandai, which is bankruptcy.

The news of Bandai being sued was quickly spread through newspapers and the Internet. Banks began to call for payment, and even the owners of Bandai’s warehouses came to demand rent, as if Bandai was going to go bankrupt tomorrow.Up to now, even though Ueno Kazunori is unwilling, he can only lower his proud head and look around for a savior who is willing to help Wandai.It's a pity that the failure of the merger between Sega and Bandai in the first half of the year is still deeply imprinted in the minds of many people. There is no news about Bandai's company, and Bandai's hope seems to be really gone.

At the end of November, when Kazunori Ueno took the stage for half a year, he did not receive applause or flowers, but he received news that the court had lost the lawsuit. Bandai Company wanted to pay 11 million US dollars in compensation. Yes, the other party specified that the settlement should be settled in US dollars. Coupled with the weak yen, this huge sum of money will almost exhaust Bandai's last sliver of vitality.The court's verdict was placed on the desk, and Ueno Kazunori was left with nothing but chaos in his mind. He stood by the window and looked out. The sun in the distance was slowly setting to the west, as if it was now Bandai, the sun has set.

Suddenly the phone on the desk rang, Ueno Kazuori sighed, walked over to pick up the receiver and put it to his ear, a hurried voice came from the phone: "President Ueno, that company has been contacted, but the other party said , under the current circumstances, the purchase price will drop by 20%..."

"Bastard!" Ueno Kazun became angry when he heard it. Wasn't this a disaster, but then he remembered that now it's not others who are begging Wandai, but Wandai is asking others, and this may even be the last straw to save his life. The tone dropped again: "Talk to the other party again, the resources owned by Bandai are actually very rich, and there should be more than that price..."

Three weeks later, the negotiations between Orient Holdings and Bandai failed. Soon after, Bandai also failed in its appeal and had to enter the bankruptcy process, becoming a piece of fat in the eyes of many companies.With that compensation, Camry Toys preemptively took over many toy factories, design centers and distribution channels under Bandai. The next part was immediately divided up, and the Yamashina family, which was once prominent in RB, had to withdraw sadly.

Dongfang Industrial Group became the biggest beneficiary of this Bandai bankruptcy, and Camry Toys also established its position in Asia. Kunpeng Group also obtained the development rights of a series of animations and derivatives including Gundam.However, Bandai is not the only target of Dongfang Industrial Group. It originally planned to take advantage of Sega’s business downturn to acquire Sega. Unfortunately, due to the intervention of its parent company CSK, it even made a decision to integrate Sega AM2 into CSK Group. In this way, Dongfang Industrial Group, which covets the technical strength of Sega AM2 R&D, lost the desire to continue to acquire.Although the acquisition failed, the two parties did not become enemies. Dongfang Industrial Group also promoted the cooperation between Sega Corporation and VisualSystem Group, which led to the joint development of the next-generation game console by Sega Corporation and VisualSystem Group. The system is not an embedded system from the Hong Kong Research Institute, but a CE system from the Raymont Research Park.

Of course, this is not because Zhang Lexing is so kind as to help Sega, but because he knows that the "Demon Knife" is not someone else, but Sega itself, and it is because of the disastrous defeat in "Demon Knife", that Sega will completely withdraw from home games. In the mobile phone market, what Zhang Lexing is doing now is just to let Sega go on the path it should go.

(End of this chapter)