Quan Shao's new wife

Chapter 10 Gentle Boss
Those loves, I will never have them.

"I bought your favorite peony color for the cheongsam. I think it suits your temperament very well. I'll bring it to you after the meeting." Xu Nuo took the coffee and took a big sip, then made an OK gesture to Lin Yuner , holding the computer and hurriedly trotting all the way to the No. 3 meeting room.

Looking at her calm but hasty back, the smile on the corner of Lin Yun'er's mouth slowly subsided, her slightly narrowed eyes were full of thoughtful emotions.

"Anna, Eric." Xu Nuo hugged the folder, gently pushed open the door of meeting room 3, and subconsciously looked at Morian first.

"Promise, sit." Morian gave her an encouraging smile, motioning for her to sit next to Anna, implying that she had already communicated with this noble VP about the advertising budget: "About the execution of this advertisement, Anna wants to hear your opinion."

"Okay." Seeing Morian's encouraging eyes, Xu Nuo felt quite at ease, and then turned to look at the company's legendary old beauty Anna—an emerald green silk shirt with a pair of The black wrap skirt looks very majestic.A head of light brown hair, neatly tied behind her head, coupled with an overly tense face, made her look even more unapproachable.

All of this made Xu Nuo feel nervous.

"Shine (promised English name), I appreciate your masterpiece this time, I'm sorry for not being able to get more budget, but in the Chinese market, we should have more ways to win over our opponents, you said What?" Anna's words were not as serious as her facial expression, but the pressure of the Chinese marketing department was still more or less heavy.

To put it bluntly, it was on the heads of Morian and Xu Nuo.

"Yes, I am very grateful for your support." Xu Nuo saw that Anna's attitude was not bad, and the mentality he had been carrying was slowly let go.

"5000 million is not a small amount, and this time the budget was directly approved by the marketing headquarters, bypassing Lynn, the general manager of the Greater China region, but the expected advertising time was not obtained. Lynn has already written an E to the headquarters about this matter. —mail, put forward suggestions on the modification of the marketing fee review process and the adjustment of the marketing department’s reporting line. This result is something we don’t want to see, so, Shine, your next performance is for the future of the marketing department and your own future. Both are important."

After the simple opening remarks, Anna's tone and voice became severe - once this matter is not resolved, the company will sacrifice her to keep the marketing department's independence and expense approval authority in the Chinese market.

Hearing this, the stubborn Xu Nuo's face sank—although she proposed to increase the budget, she also made a comprehensive analysis and evaluation as required, and finally passed the approval layer by layer. She has to bear the responsibility alone!

"Anna, let's listen to Shine's thoughts on implementing the plan first." Morian, who is familiar with Xu Nuo's temper, saw that she was about to explode, reached out and patted the back of her hand on the table, and motioned her to calm down: "Shine, still What are you doing there? Headquarters and Anna are not concerned about our ability to spend money, but our ability to make money."

"Yes." Xu Nuo turned to look at Morian's indifferent eyes, took a deep breath, and slowly calmed down the anger in her heart - no matter how dissatisfied she was, she couldn't make it difficult for Morian.

"Let's get started." Morian nodded slightly towards her.

Xu Nuo's heart warmed slightly, she lowered her head and turned on the computer, and quickly opened the whole plan - in front of Morian, she was never willful or lost her temper.

"When applying for a budget increase, Eric and I discussed the effectiveness of advertising communication, so although we didn't get the first advertising space, this year's market is not without opportunities." Promising while adjusting the PPT page, Bian said confidently.

"Factors that affect the effectiveness of advertising communication, in addition to the communication carrier, the time of communication, and the most important factor is the frequency of communication."

"Appropriately increasing the frequency of communication can allow the audience to receive information stimulation repeatedly, so as to deepen the audience's impression, achieve familiarity, generate purchase desire, and finally generate purchase behavior. So my suggestion is: in the second advertising position of TV Y, I suggest giving up, we use this ad space in exchange for more frequent playbacks in other time periods."

"In addition, according to the data, the ratings of TV Y during the prime time period have been divided by M Satellite TV by nearly one-third. The audience of Y TV is mainly people over 28 years old who live a regular life; the audience of M Satellite TV It is mainly for people over 15 years old who like to live an entertaining life; so I want to place our commercial at the same time as Gu's "Make Up" and broadcast it on the three major TVs except Y TV at the same time, so that we can There is a tendency to encircle the products with Gu's."

"At the same time, Gu's advertisements only bought out TV time slots, but not online time slots. According to statistics, there are only 35 ordinary TV users now??? Internet TV users exceed 70??? In my opinion It's a much more worthwhile time than prime TV."

"The impact of satellite TV at the same time period, multi-frequency broadcasting at other time periods, supplementation of network channels, and the joint efforts of the three parties will definitely put pressure on Gu's company. More importantly, when consumers make consumption choices, information-rich The product must be the first reaction; coupled with our brand effect, there is no big problem with this year's market indicators."

As Xu Nuo said, he played the percentage table of the ratings of each channel - Xu Yan has always been a master of industry data, and always prepared it properly for her when she needed it.

"This also means increasing investment, is that what it means?" Anna looked at the promised channel decomposition and distribution calculations, and it was indeed an implementation plan with an absolute chance of winning - Gu's prime-time advertisements would be covered by Zhuoya Satellite TV. Surrounded by advertisements and other time and network channels, the king of bids immediately felt trapped.

However, with such an overwhelming frequency, the cost is naturally inevitable.

"The advertising budget for this year in the Greater China region is shared by the three products of 'Zhuo Si', 'Zhuo Lian' and 'Zhuo Quan'. 'Zhuo Lian' is a series for young mature women. I suggest putting it in the V circle for promotion. , firstly, the cost is low, and secondly, the customer group is highly targeted." He promised to turn the PPT to the next page, and push the promotion plan and budget of 'Zhuolian' to Anna and Morian.

"The cost of 'Zhuolian' must be guaranteed." Anna categorically rejected the plan to promise to embezzle the cost of the sister brand.

"But……"

"No, but, I have no opinion on the frequency and method of launching 'Zhuosi'. As for the cost, I'm sorry I can't do anything about it. It's impossible for the headquarters to add any additional fees to the marketing department this year."

(End of this chapter)