Fortune fortune

Chapter 677
Xu Fang's eyelashes are so evil that they are hollow, how could Liu Chan's desire to agree, how could he not be aware of it?
When the little scholar met the old Jianghu, he basically gave away his head.

Just when Liu Chan was about to say yes, Xu Fang said at the right time: "Director Yang, your 'Cuishi' brand is very big, and your business covers many provinces. Not only is it well-known in Shu Province, but also in the whole country.

The boss of such a big company like you, let's make some profit on the purchase price. "

Yang Runwu hurriedly waved his hands: "We are also a small factory, so it's not as exaggerated as you said."

Xu Fang said slowly: "I have paid attention to your company, and the business is indeed quite big. The bamboo shoot snacks made with the exclusive formula have been loved by Shu Province and surrounding provinces.

In a few years, you have infiltrated the southern market.

This year you started to lay out the market in the north, but the revenue has not improved. Obviously, the advertisements have been done, and the distributors are relatively strong, but why the market feedback is not good?This is also the doubt of Director Yang, right? "

At first Yang Runwu didn't care about Xu Fang, thinking he was just Liu Chan's subordinate.

But Xu Fang's analysis touched Yang Runwu's heart, aroused his interest completely, raised his eyebrows and asked, "Do you know the reason?"

"Actually, the problem is not complicated. It's because Director Yang thought it complicated. The advertising was in place, and the distributors also promoted it for a period of time. However, the market response was far from reaching the expected rate of return. There are two reasons. One is bamboo shoots. This kind of food is not so popular in the north. Secondly, it is because of the taste.

Your red oil and spicy bamboo shoots are indeed a must, but this is not the taste that northerners like to eat.Northerners like to eat lo-mei, and they are sloppy with spicy flavors.If you want to win the market in the north, you might as well put more effort into the taste. "Xu Fang generously mentioned Yang Runwu.

Yang Runwu's eyes widened instantly, and he looked at Xu Fang in disbelief.

At this moment, he had a feeling of seeing the blue sky through the clouds and mists.

This young man's gaze is very vicious!

Suppressing the excitement in his heart, Yang Runwu clapped his hands and praised: "Brother Xu is a great idea, let me catch the core in one go, I will try it later. If you can succeed, you will be a nobleman of our factory!"

Hearing the conversation between the two, Liu Chan was secretly anxious.

Xu Fang, Xu Fang, you are too stupid, such a good bargaining chip, why did you just say it outright?
What a waste!How do you make your business bigger like this!

Xu Fang didn't know what Liu Chan was thinking, so he smiled slightly, looked at Yang Runwu and said, "Director Yang, you are welcome, your factory can actually go further."

"I don't know if there are any other good ideas?" Yang Runwu put on an attitude of listening attentively.

"Director Yang's vision is still very long-term. Faced with different consumer groups, you have divided your products into grades. Among them, the most high-end bamboo shoot product is called 'Bamboo Shoots', right?"

"Yes, it's our best product."

"The taste of this product is quite good, but the sales volume has not increased. Does Director Yang know the reason?" Xu Fang hung on Yang Runwu's appetite.

"I don't know, Brother Xu knows?" Yang Runwu looked at Xu Fang in surprise.

At this time, Xu Fang finally offered a condition: "The taste problem I mentioned just now should be able to help Director Yang, right? I can also tell you about the problem of 'the top of the bamboo shoot', but the price of the bamboo shoots..."

Yang Runwu was not angry.

Just a few words from Xu Fang pointed out the crux of his northern market, which is enough to see that Xu Fang is a very insightful person.

He believed that Xu Fang could really give him very useful advice on the issue of 'on the top of the bamboo shoots'.

Compared with the development of the company, the purchase money for the bamboo shoots in Xiushui Village is not worth mentioning.

Without thinking too much, he said: "Brother Xu, Liu Zhishu, the price of bamboo shoots with skins is actually not very high. I give it to the best partner, and the price is only one yuan and four. So, if Brother Xu suggests If it really works, I’ll buy it at a price of 1.5 yuan per catty. If it doesn’t work, let’s go at a price of 1.3 yuan, okay?”

Liu Chan's heart began to beat wildly.

It is a great surprise that the price can rise to one yuan per catty. I did not expect that the price can reach at least one yuan and three now.

As expected of Boss Xu!As expected of a man who can make me take the initiative!Sure enough!
Liu Chan praised Xu Fang vigorously in her heart, completely forgetting that she was complaining that Xu Fang was a fool just now.

Xu Fang smiled and explained the problem: "For this product, in order to reduce the cost, two-thirds of the bamboo shoots used by Mr. Yang are high-quality goods, and one-third are old-fashioned bamboo shoots.

But for such expensive bamboo shoots, the target users are middle- and high-income people. They don’t care about the price of a bamboo shoot, but care more about the taste.The high-quality bamboo shoots are delicious, but the taste of one-third of the old bamboo shoots is a bit inferior, which reduces their love to a certain extent, and feels that your products are flawed.

For such a relatively picky group, a defective product is very fatal.

I suggest replacing all of them with high-quality bamboo shoots, and try again! "

Yang Runwu was completely stunned!

He is not stupid, but very smart.Xu Fang only made a little mention, and he realized the seriousness of the problem.

A question that I hadn't even figured out before, was actually answered by an outsider!
"Okay, that's great! My old Yang met a nobleman today!" Yang Runwu laughed out loud without hiding his joy.

"The price?" Xu Fang asked in a drawn out voice.

"One piece and five!" Yang Runwu made a final decision.

"Factory Manager Yang is refreshing!" Xu Fang nodded in satisfaction, "We will deliver the goods tomorrow afternoon, is there any problem?"

"It has to be delivered before six o'clock, otherwise the warehouse staff will be off work." Yang Runwu reminded.

"No problem, happy cooperation! Then we won't bother you any more, see you tomorrow!" Seeing that the cooperation chat was over, Xu Fang didn't plan to stay any longer.

"It's almost noon, let's go back after lunch!" Yang Runwu warmly invited.

"No, we villagers are still waiting for our good news, thank you Director Yang for your kindness!" Xu Fang politely refused.

"Then we'll talk when we have a chance." Yang Runwu didn't force it, he was thinking about Xu Fang's proposal, and he was also anxious to correct the company's problems at the moment.

Xu Fang and Liu Chan bid farewell to Yang Runwu and left the factory. Xu Fang drove her back.

After the car started, Liu Chan, who was sitting in the co-pilot, shouted excitedly: "Xu Fang, you are so handsome. I almost agreed to raise the price so much at once! You are really my lucky star. Now the villagers Have a good time!"

Xu Fang asked smoothly: "What are you going to do when you go back?"

Liu Chan thought for a while, then replied: "Gather the villagers and tell everyone that we buy bamboo shoots, and those who are interested can dig them up and sell them. I believe the villagers are willing to make money."

"How much do you plan to charge?"

"One piece and five!" Liu Chan replied without hesitation.

Yeah, that's silly...

But he couldn't just watch Liu Chan act stupid, and taught her earnestly: "You give the villagers one yuan and five, and your efforts are in vain? You pay for the freight and labor costs? The money falls into the pockets of the villagers. Do you still repair the road?"

Hearing Xu Fang's questioning, Liu Chan instantly realized that she had thought about this matter hastily.

(End of this chapter)