Fortune fortune

Chapter 45
Although he already knew that Wang Zilian had sales talent, Xu Fang was still shocked when he first heard about her achievements.

"Zilian has done a good job, reward what should be rewarded, but don't put the responsibility on her." Xu Fang reminded.

"I'm not stupid, how can I be willing to wrong her for such a talent!" After Xu Fang, Meng Tian's eyes on Wang Zilian recently are also like looking at a walking cash cow.

"How did Yibao target us?" Xu Fang asked about the business.

"Two methods have been adopted. One is to increase advertising in Yunhai City to increase brand awareness. The other is to post comments that discredit our brand on the Internet, and then recruit trolls to hype it up." Speaking of this, Meng Tian was a little bit distressed.

"Send me their slanderous remarks." Xu Fang said.

"it is good."

Not long after hanging up the phone, Meng Tian sent Xu Fang a few webpage links on Huixin.

After clicking on it, Xu Fang began to browse the content of the post.

Almost all the posts say that plain mineral water is of mediocre quality and even contains harmful substances. Long-term drinking will seriously affect people's health and increase the chance of terminal illness.

Afterwards, Meng Tian sent a few more messages, all of which were Yibao Mineral Water's recent advertisements in Yunhai City.The strength is great, and the brand awareness has been improved by more than one level.

The result of this is that if there are several mineral waters in the same row in a convenience store, customers will choose Yibao first!

For legitimate business competition, Xu Fang is willing to gamble and admit defeat.

However, Xu Fang was extremely dissatisfied with the malicious smearing of Subai Mineral Water.

After thinking for a while, Xu Fang called Meng Tian back.

After the call was connected, Xu Fang made arrangements: "Sister Tian, ​​you do this. Register an official badge and public account for our company, and then make it clear on it that our water quality is not only fine, but also very good. "

After pondering for a moment, Xu Fang said again: "It is a disaster for us that Yibao wantonly smears us, but in fact, we can also use this to strengthen our reputation."

Meng Tian was a little surprised and asked, "How?"

"Yibao is a big brand of water. Compared with them, we have almost no reputation. As long as we can tie our brand with Yibao, we can quickly expand our popularity."

"How about you, prepare some soft articles. The main content of the soft article is to write about the two major mineral water wars between 'Yibao' and 'Subai'. Unhealthy remarks suddenly breed, and in this state, Subai’s market share is still increasing. When this soft article is published, people will subconsciously think that Subai’s water quality is better than Yibao’s.”

"People like to read this kind of gossip about company wars, and they will even take the initiative to forward it. Let's spend some money to find a local marketing account to publish these soft articles. I believe that our reputation will not decrease but increase!" Xu Fang finished in one breath own plan.

Meng Tian is very smart, his eyes lit up when he heard this.

She understands what Xu Fang means by "brand bundling". For example, Yibao is like a superstar-level singer, while Su Bai is like an unknown singer.As long as people keep comparing the two, or even touting that the newcomer sings better than the Heavenly King, then the reputation of this unknown singer will rise rapidly.

This method of "borrowing momentum" is not uncommon in commercial competitions, but Meng Tian can't help but feel that Xu Fang is really amazing when he can use it so flexibly.

Before making the phone call, she was still extremely confused and didn't know what to do, but at this moment, she suddenly became extremely clear about what to do.

"Xu Fang, I really have you!" Meng Tian praised sincerely: "In terms of insidiousness, you put it second, and no one dares to say it first!"

puff!
Xu Fang almost spat out a mouthful of old blood, and said speechlessly, "Are you boasting!"

"This is my most sincere compliment!" Meng Tian giggled, then thought of a question, and asked again: "By the way, do you think people from Yibao will poach Wang Zilian with a high salary? It’s a big company, and it’s more respectable to work there.”

Xu Fang was not worried about this, and analyzed with Meng Tian: "Let's not talk about it, just this month's performance alone is at least [-]. In our water plant, as long as Wang Zilian works hard, as time accumulates, a monthly commission will be paid. It can even break a million. What kind of position in Yibao can offer her such a high salary? I guess everyone in Yibao may have contacted Wang Zilian, but she directly rejected it."

Meng Tian let out a long sigh of relief, and laughed, "It's possible that the salaries of their executives are not as much as Zilian's."

"That's the truth!" Xu Fang said firmly.

"Okay, I'll prepare the press release first, and start fighting back today!" Meng Tian relaxed.

"When the soft article is released, remember to send it to Wang Zilian, and ask Wang Zilian to convey it to the partner and tell them to rest assured that our water is absolutely fine." Xu Fang added.

"You're still thoughtful!" Meng Tian couldn't help feeling that Xu Fang was really thoughtful in doing things.

Now that the business of the water plant is getting better and better, the company's funds are not so tight, so it is better to invest more in brand promotion.

After Xu Fang left, Meng Tian immediately started the public opinion counterattack work.

……

Yibao Pure Water Yunhai Branch, [-]:[-] p.m.

In a conference room, there are many people sitting at the moment.

Feng Wen is the person in charge of the Yunhai City branch.

In her early thirties this year, she is tall and slender, but she feels very powerful. She looks like a strong woman at first glance.

Sitting in this position at a young age is inseparable from her outstanding ability.

When she came to Yunhai City four years ago, Yibao's market share was only 30%. She took Yibao along the way to secure her position as the overlord.

Looking around, Feng Wen's penetrating voice spread: "Everyone, we are in Yunhai City. It is not easy to work hard to get our current position. The market is changing rapidly, and we will be overtaken if we are not careful. Recently, a company called In less than a week, Subai's water plant has bitten off the bottled water resources of [-] of our companies, and as of today, the momentum is still unabated."

"Although the opponent's scale is small, the potential has surpassed all our opponents. We have already had a meeting in the morning. I wonder how everyone is handling things?" Feng Wen asked seriously.

In the morning, they held an emergency meeting.

At the meeting, everyone got a good idea of ​​Su Bai's situation.The main reason for being able to quickly swallow the bottled water market is that "Subai Water Factory" has a very strong sales, and the second reason is that their water quality is good.

In response to these two points, they also discussed a solution.

A man with "Mediterranean" hair said first at this moment: "Mr. Feng, I have already begun to implement it. This quarter, I have invested an additional 200 million in advertising fees. It is expected that the sales of our various products will increase to a certain extent. For plain water factory, we invested 80 yuan to let the marketing account attack them, this strength can completely kill them with a stick!"

Feng Wen's frosty face melted a little at this moment, and she said gently: "Good job, where is Mr. Zhou?"

A man with a crew cut said with a wry smile: "Mr. Feng, I contacted this woman named Wang Zilian. This woman doesn't get paid, and she doesn't get any benefits."

"What are the conditions?" Feng Wen asked.

Zhou Kai told the truth about the process: "I first said that the monthly salary is about [-] yuan, and she hung up the phone directly. I then called and emphasized to her that if the probation period performs well, it can be raised to [-] yuan, and she hung up the phone again."

After a pause, Zhou Kai said again: "I called again and asked her to put forward conditions directly. She said that our factory is too small and not suitable for her."

(End of this chapter)