36 Strategies Vernacular Full Translation

Chapter 38
After learning that the suppression had failed again, the furious Roman ruler quickly appointed Crassus as the commander and led the troops to Mount Vesuvius to intercept the rebel army.The cunning Crassus dug a long trench in the narrow part of the peninsula where the rebel army must pass, and built a tall protective wall by the river, and set up heavy guards in an attempt to trap the rebel army to death on the peninsula.

On a snowy night, Spartacus led the insurgents close to the ditch, lit a bonfire, and kept playing flute, drumming and dancing beside the bonfire.According to the customs at the time, such entertainment activities were only carried out when the slaves were dying.The rebel army used this move to deceive the Roman army, making them mistakenly think that the rebel army had given up resistance and resigned to their fate.Just when the Roman army relaxed its vigilance and vigilance and was exhausted, Spartacus commanded the rebel army to quickly fill up the trenches with the wood and frozen soil they carried with them, and miraculously broke out of the blockade and saved the day.

It is not difficult to see that for military commanders, not only must they have the skills to attack, but also to have the skills to retreat.Spartacus, who is good at strategy, used the "golden cicada escape shell" strategy many times to break out of the encirclement when the rebel army was in trouble repeatedly.It can be seen that "Golden Cicada Escape Shell" is a technique to cleverly get rid of the enemy, successfully transfer or retreat, the effect is remarkable, and it must be used.

Boeing turns cocoon into butterfly
In the business war, there are countless people who have successfully used the strategy of "getting out of the shell of the golden cicada" to get out of the predicament of business operation and then develop and grow.The Boeing Company of the United States is an example.

The Boeing Company, built in the early 20th century, developed from the manufacture of metal furniture, and only later turned to specialize in the production of military supplies.During World War I, the Boeing Company designed and built the С-type seaplane.This model has the dual functions of patrol boat and trainer aircraft, and 50 of them were bought by the United States, which is favored by the US Navy.As a result, Boeing, which had just started to engage in military production, became a very important role in the aircraft manufacturing industry.

The good times didn't last long. After the end of World War I, the U.S. Navy immediately canceled all orders that had not yet been delivered, paralyzing the entire U.S. aircraft manufacturing industry, and Boeing fell into a "death flight." In 1920, the Boeing Company lost $20, causing some employees of the company to return to their old jobs and make a living by making metal furniture.

Facing the "death flight", Boeing executives made a deep reflection and realized that one of the important reasons for the company's troubles was due to its over-reliance on the military.Therefore, the company "escaped its golden cicada", resolutely adjusted its business direction, and took corresponding remedial measures: on the one hand, continue to maintain contact with the military, keep abreast of the development trend of military aircraft and military requirements, so as to deploy production in time, and prevent other Aircraft manufacturers jumped in.On the other hand, considering that the military will not have new orders for the time being, the company decided to spend its main human and financial resources to develop civilian commercial aircraft.The commercial aircraft market is an extremely competitive battlefield. Only first-class talents, first-class technology, first-class design, first-class management and first-class products can adapt and win.As a result, Boeing set about absorbing and cultivating high-level talents, granting them sufficient powers to invest the main force in the development of civil aircraft.

The economic recovery after the war stimulated the market demand for civil aircraft.The Model 40 commercial transport aircraft and the Boeing 707 and 727 passenger planes launched by Boeing Company lived up to expectations and helped Boeing break out of the "death flight".Since then, Boeing has successively developed Boeing 737, 747, 757, and 767. At the same time, it has designed and manufactured various trainers, destroyers, reconnaissance aircraft, torpedo aircraft, patrol bombers and long-range heavy bombers for the Army, Navy, and Marine Corps. , and finally grow stronger day by day.

The "golden cicada escape shell" strategy is a strategy to achieve safe evacuation in a disadvantaged situation, and even achieve the purpose of detour or another battle to win.In modern commercial warfare, it can also be said to be an effective strategy to adapt to changes in the situation.That's why Boeing was able to get out of trouble and go strong.

Revere's design "preserves its shape"

The Revere Copper and Copper Company in Maryland, USA, had long coveted the rich bauxite mines in Jamaica, the West Indies. Therefore, in 1967, when the Labor Party was in power for the first time in the country, they signed a 25-year contract with them. "Sole proprietorship franchise agreement", trying to grab huge profits from it.

However, the boss of Levell chose the wrong investment direction and used the wrong business model from the very beginning.Although the company's aluminum ore reserves are abundant, the quality of bauxite is very poor, which means that not only excess fuel is consumed, but also excessive wear and tear on equipment, resulting in high production costs and rising year by year .Knowing this, Revere's boss still took the risk of operating at a loss in order to give the appearance of vitality to the company.

It turned out that the boss of Revere was secretly implementing the strategy of "preserving his appearance" so that the host country government and competitors would not be suspicious, and he took the opportunity to plan to escape.

At this time, the Jamaican People's Party defeated the Democratic Party and came to power.Immediately after taking office, the new leader, Michael Manley, introduced a series of new policies, including raising the tax on aluminum to 20% of gross domestic product.This standard quickly overwhelmed Revere's company, and the boss, at his wit's end, decided to find an excuse to slip away.

He first complained to the Supreme Court of Jamaica that the Manly government had violated the contract, with the purpose of inducing the court to confirm the facts and forcing Prime Minister Manly to defend himself publicly.Then cleverly used the other party's excuses to designate it as "an act of expropriation".Then, on the grounds of "risk of expropriation", it filed a claim with the United States Agency for International Development for compensation.In the end, because the UNDP tried its best to refuse the compensation, the boss of Revell sent the UNDP to the dock of the commercial arbitration tribunal.

After a lot of deliberate contests, the boss of Revere finally moved the arbitration court and won a compensation of 5 million US dollars.However, the boss of Revere was not satisfied with this result, and continued to ask for the book value as the compensation parameter, but was caught by the UNDP, which led to the final judgment that surprised the boss of Revere.Excluding the depreciation of the company's equipment and production facilities and the tax-free benefits, Revere finally received only US$500 million in compensation.

Although he was taken advantage of by his opponent at the last moment, Boss Revere still successfully completed the escape plan and avoided the end of nothing.

In market competition, the plan of "golden cicada escapes its shell" can lure opponents into the game, and retreat can preserve vitality and seek opportunities for development.While maintaining the status quo of production and organizing capital expansion, Revere secretly planned his withdrawal and successfully realized his plan.

It can be seen that in the business war, it is important to build momentum, but the attitude of withdrawing should be more resolute.

Young House Slave's Magical Solution
"Escape the golden cicada's shell" is an effective strategy to adapt to changes in the situation.In life, if you skillfully preserve the form and change the essence, you can be a "golden cicada" with vitality.

Mr. Gu, who has not graduated from university for a few years, bought his own house a year ago.With a loan of 60 yuan, the monthly mortgage repayment alone is as high as 3 yuan.Including property management, water, electricity, and parking fees, Mr. Gu's "fixed expenses" alone amounted to more than 800 yuan in one month.

Such a large expenditure is really a big burden for Mr. Gu whose monthly salary is less than 10 yuan.Coupled with the fact that the girlfriend's income is very small, after the monthly account balance of the two is balanced, they are almost reduced to "moonlight clan", and the more important marriage expenses are nowhere in sight.After a few months of hard work, Mr. Gu and his girlfriend weighed repeatedly and resolutely decided to move out of the new house and resume the life of renting a house.

Therefore, Mr. Gu re-rented a two-bedroom apartment at a monthly rent of 1 yuan.Then he rented out his own house, with a monthly income of 600 yuan. If the two are offset, Mr. Gu can still earn a net monthly income of 3 yuan.At the same time, because the property management, water, electricity and parking fees of the newly rented house are relatively low, it can save more than 000 yuan per month.This entry and exit allowed Mr. Gu to increase his monthly income by 1 yuan.

It is not difficult to find that most of the people who take out loans to buy houses are young people who have not been working for a few years.In addition to buying a house, they also have to deal with various other expenses, such as getting married, raising children, supporting their parents, buying insurance and so on.Therefore, if the purchase of a house exceeds one's financial ability, it is easy to be stretched when faced with other problems in the future.

For those house slaves who have already bought a house, if they find that the funds for self-housing are significantly higher than the rent of ordinary houses, they may wish to consider "escape the shell of the golden cicada", the form is still there, but the content has changed.Renting out the house like Mr. Gu, temporarily sacrificing the life of a "white-collar worker", can exchange for a broader space for future enrichment.

(End of this chapter)