36 Strategies Vernacular Full Translation

Chapter 17
The reason why the Nongfu Orchard, which quickly attacked after "watching the fire from the other side", can continue to win is also due to its unremitting internal strength cultivation.As a mixed drink, Nongfu Orchard's selection of raw materials can be described as excellence.Oranges come from Brazil, where the soil is fertile, with plenty of sunshine and rainfall throughout the year, and the best planting and harvesting equipment in the world; tomatoes and carrots come from the temperature inversion zone on the northern slope of the Tianshan Mountains, which are irrigated with snow water from the Tianshan Mountains and are pollution-free; mangoes , pineapples and pomegranates come from ecological agriculture demonstration zones in Hainan, Guangdong and Fujian, and all use organic fertilizers, which are safe and healthy, with unique flavors; One of the top five high-quality apple producing areas.

Diversified selection of sources of use value, passed to the end of the product value chain, is an effective lock for consumers.Due to the unique quality of the selected fruits and vegetables, it is reflected in the finished products after processing, which creates the uniqueness of Nongfu Orchard and the positioning of specific consumer groups.

Compared with 100% fruit juice, the 30% juice concentration of Nongfu Orchard tastes more refreshing; compared with 10% fruit juice content drinks, 30% mixed juice is more nutritious and has a stronger taste.This "forward-looking and backward-looking" content combination has successfully combined the habits of teenagers who prefer high-concentration fruit juices and middle-aged and elderly people who prefer light-tasting fruit juices, thereby extending their target customers in two directions and creating their own for Nongfu Orchard. The high price advantage laid the groundwork.

Nongfu Orchard's practice of internal strength can be described as meticulous, which is not only reflected in the composition of the juice, but also in the design concept of the juice bottle.Generally speaking, the tip of the tongue senses sweet tastes, the sides of the tongue sense sour tastes, and the base of the tongue senses bitter tastes.The 38mm large bottle mouth that Nongfu Orchard tailor-made for itself allows consumers to soak their entire mouth with juice at the same moment when tasting Nongfu Orchard. Therefore, the tongue can fully feel the original taste of the juice, which is much better than the 28mm bottle of ordinary juice. Beverage bottle mouth.This point fully demonstrates the connotation of Nongfu Orchard's extremely humanized products.

From the case of Nongfu Orchard, we can see that: under the situation of fierce competition in domestic and foreign markets, when an enterprise conducts marketing, if it adopts a wait-and-see market attitude at the beginning, and waits to use marketing methods to create opportunities or seize the opportunities vacated by the market Opportunity to join in one fell swoop, it is easier to open up your own world.The success of the Nongfu Orchard reminds us that the use of "watching the fire from the other side" should not be a passive wait and wait and see in marketing tactics, but to fully avoid the market competition of peers in the process of implementation, practice internal skills hard, and grasp the psychology of consumers , to achieve long-term occupation of the market by creating a state of direct sensory and ideological experience for consumers.

Indira sits firmly on the Diaoyutai
Sometimes political struggles can be as intense as military ones.However, in order to defeat opponents with weak strength in a political circle full of experts, it is necessary to use some clever strategies, such as "watching the fire from the other side" and watching the changes quietly, but the results can often be unexpected.

Indira

In January 1966, Indian Prime Minister Shastri died suddenly.As soon as the news came out, all factions in the Indian political arena were ready to move, and without exception, they wanted to defeat their opponents in one fell swoop when they were competing for the position of the new prime minister, and achieved great success.

At that time, the favorite candidates for the post of prime minister were Congress Party's most senior Desai and acting prime minister Nanda.Indira expressed her determination to run for the prime ministership to her staff.But in terms of her political strength, how can Indira be no match for the powerful Desai and Nanda, how can she realize her long-cherished wish to enter the political arena?

After some calm analysis, Indira decided not to jump into the game too early, but to wait until the political opponents were both at risk before attacking.After making up her mind, she put on a carefree appearance on the surface, as if she had no intention of participating in the competition, but secretly she was watching the changes in the situation and patiently waiting for the opportunity to come.

The development of the situation is exactly as Indira expected.Arrogant and stubborn, Desai regards himself as the only candidate everywhere and is unwilling to share power with others.His performance has disappointed people and hurt the feelings of the syndicates in the party in particular.The Syndicate faction was dissatisfied and decided to prevent Desai from coming to power, so they began to secretly search for and support new candidates.The acting prime minister at the time, Nanda, was also not to be outdone, running around, wagging his lips and fighting with other political opponents for his promotion to the official prime minister.All of a sudden, the factions fought more fiercely, attacking each other and refusing to give in.

As Indira, who was watching quietly, did not take any action prematurely, all parties in the political circle thought that she had no intention to care about this matter, so they did not attack her.Therefore, in the eyes of the public, she has always maintained the modesty that a politician should have.Subsequently, when the various factions were struggling and the situation was about to become clear, Indira lost no time in taking action.Relying on her special status as the daughter of the famous Nehru, and the factions in the party and public opinion favoring her and other favorable conditions, she quickly displayed her outstanding political talent and persuaded the Syndicate faction and others who were worried about Desai. People who came to power, and successfully gained their support.Then, she used political tactics to gather most members of the Congress Party into the camp that supports her ruling.In the end, through the dredging of the syndicate faction, the 10 major chief ministers of the Congress Party expressed their willingness to support Indira.

Soon, Nanda withdrew from the election seeing that there was no hope of ruling the political arena, and Desai was bent on fighting Indira to the death.So he abused and insulted Indira wantonly, trying to seize the flaws that Indira revealed when he fought back and made a big fuss.But Desai was greatly disappointed by Indira's modest demeanor, which earned him great public admiration.In the end, Indira lived up to expectations and was elected Prime Minister of India with a clear advantage.

When the opponent is strong and it is difficult for one's own strength to compete with it, acting blindly may backfire.Indira waited with great concentration, waited for the opportunity, turned the tide and won the victory of this struggle.Therefore, "watching the fire from the other side" is not waiting for nothing, let alone going into battle recklessly on a whim and getting burned.Instead, we should sit firmly on the Diaoyutai, wait for the enemy's army to be in a state of confusion, and then move with the camera to get what we need.

Han Qi neutralizes embarrassment

In daily life, you often encounter situations where people around you are arguing over a trivial matter, and you are caught in the middle.How to do it?Han Qi in the Song Dynasty provided us with a good solution.

Han Qi once advocated the implementation of the New Deal together with Fan Zhongyan. During the Northern Song Dynasty, he served as the prime minister for a long time and was a heroic general who killed the enemy on the battlefield.When resisting Xixia, there was a reputation that "there is one Han in the army, and the enemy will be terrified when they hear it".And in dealing with others, he can also be able to forbear and become proficient.

One year, he and his colleagues Wang Gongchen, Ye Dingji and others presided over the imperial examination in Kaifeng. Turn a blind eye, sit at the table and concentrate on judging the papers.

Unexpectedly, the tree wanted to be quiet but the wind kept blowing. Wang Gongchen saw that people with the same surname as Ye were arguing like this, but Han Qi could sit peacefully as if nothing happened. He was very angry and ran over to Han Qi to yell. Said: "I said you are practicing tolerance here?"

After hearing this thorny remark, Han Qi not only didn't get angry, but hurriedly apologized: "I'm really sorry, I didn't listen to it just now, I don't know what you are arguing about!"

Being in the same room, the two were arguing loudly, it was impossible for Han Qi not to hear.But when you're both arguing, which side do you go for?No matter who you turn to, the other party will be very unhappy.No, Han Qi wanted to stay out of it and pretended he didn't hear anything, but Wang Gongchen jumped out and blew his beard and stared at him.

What is admirable is that Han Qi turned around and apologized to those who had nothing to do.In this way, Wang Gongchen had nothing to say.The two people who were arguing with red faces at the moment felt that it was meaningless to continue arguing, so they stopped talking.Afterwards, everyone lost their anger, and Han Qi patiently did the work of the two of them, and the matter was easily resolved.

In history, when people commented on Han Qi, they said that he was "extraordinary, simple and kind by nature, and didn't care about small things like bumps... No matter what the situation, he could handle it calmly and not be led away by other things." .In this matter, how did Han Qi deal with it calmly?

That is to remain neutral.That's right, when you are in this kind of gap, when there is a difference between left and right, staying neutral and watching the fire from the other side is the best self-defense strategy at this time.

Make moves against alienation

In the TV series "Prime Minister Liu Luoguo", the reason why the war between Hekun and Liu Luoguo is not over until death is because the emperor adopted the method of "watching the fire from the other side", which has become a typical case in the workplace.

Some narrow-minded leaders are most afraid of subordinates uniting to oppose him.Therefore, in order to achieve the goal of weakening others and strengthening themselves, they will always do everything possible to stir up troubles among their subordinates, and then sit on the mountain and watch the tigers fight, controlling from left to right, so that everyone is at his mercy, and no one can act independently without him.

There is a girl named Xiao Yang in Hubei who works in an office in a public institution.She has strong working ability, good popularity, and has a harmonious relationship with her immediate superior and colleagues.Later, a new colleague came to the unit, and the office faced the problem of reassigning work.So, the director talked to Xiao Yang about this matter, and wanted the new colleague to share part of her work.

A week later, the director officially announced the work distribution plan.As a result, Xiao Yang not only had to continue to do simple tasks such as answering the phone and distributing newspapers, but also added work content such as document drafting.The workload has increased and the tasks have become heavier, and she is very dissatisfied with this matter.

The director's explanation was that the new colleague had connections at the top, and it was inconvenient to assign too many tasks to her.So Xiao Yang blamed that colleague for the unbalanced division of labor. After that, the two had continuous disputes, and the director would comment on them from time to time.Once, the director was on a business trip for a month and asked Xiao Yang to act as his agent.In order to ease the conflict with that new colleague, Xiao Yang arranged a heart-to-heart conversation for the two of them.At this time, they finally realized that it was the director who planned the conflict between the two of them behind the scenes, and the new colleague had nothing to do with it.The purpose of the director is nothing more than to make everyone turn to him, rely on him, and let him command through the discord among his subordinates.So, they decided to unite and deal with the director together, and this open and secret struggle lasted until Xiao Yang was transferred to the administrative department before it was considered over.

In the workplace, in order to crack the conspiracy of individual leaders "watching the fire from the other side", we must learn to deal with colleagues rationally, strengthen cooperation, and make rational moves without affecting work without being controlled by others.Only in this way can we work freely and live happily.

(End of this chapter)