Datang Imperial Physician

Chapter 35 The Highest Realm of Tea Merchants

Chinese tea is divided into green tea, black tea, yellow tea, white tea, dark tea, and green tea according to different production techniques.Back then, Wei Zhi went to play at a classmate's house, and that classmate's house was in the south of the Yangtze River, where the famous Biluochun and Longjing teas are produced. Biluochun and Longjing tea are the best green teas.At that time, Wei Chi also asked a silly question. He asked if the tea trees in the south of the Yangtze River were only grown for green tea and not black tea trees, so they only made green tea and not black tea.

This mentally handicapped problem almost made his classmate laugh to death.It was a kind tea factory worker who told him that black tea and green tea are only made in different techniques, but there is no difference in tea leaves.However, the quality of tea leaves differs depending on the location and variety. Green tea is top-notch with Biluochun and Longjing, while black tea is "Qihong" from Qimen County, Anhui. In northern Fujian, black tea is the famous Yunnan Pu'er tea, and green tea is also called oolong tea. The best oolong tea is produced in Wuyi Mountain, Fujian.

It was because of the shame of Yixue being laughed at by his classmates that Wei Chi went out of his way to learn about the production techniques of various teas. Unexpectedly, the momentary behavior can be used now. The world is impermanent, nothing less than this.Wei Chi was a little emotional and a little complacent.

For several days, Wei Zhi went to the tea garden to discuss tea-making techniques with a group of craftsmen. Not to mention anything else, he tried to complete the craftsmanship of green tea, black tea, yellow tea, white tea, and green tea, and went to the venues of famous teas. The whole small tea garden.Forget about Pu’er tea. In Tang Dynasty, it was still Nanzhao’s territory, and it didn’t belong to China yet.We don't compete with those big tea merchants with deep foundations. We only take the high-tech route. We don't want to be big, but only to be expensive. In modern words, we take the brand route, we want to be the Ferrari of cars, and the Remy Martin.

After working in the tea garden for half a month, with the theoretical guidance of Wei Zhi, and the hands-on operation of experienced craftsmen, he finally researched the craftsmanship and can enter the production process. However, when packaging, Wei Zhi despised it for a while. Ah, the ancients were too ignorant of publicity awareness. They just bought a bag casually, and they didn't know how to classify it, and they didn't know how to go down the boutique route.

Gathering the four stewards of the tea garden together, Wei Chi was going to give a teaching lecture.Today, the management of tea gardens is divided into four links by Wei Chi, picking, production, packaging, and sales. One of the four managers manages each link. If there is a problem in any link, he will be called. The rights and responsibilities are clear, and the system is clear. Anyway, Wei Chi is Integrating modern enterprise management into it, although I am not a professional enterprise manager, I have never eaten pork, and I have seen pigs walk. It is enough to manage these Tang Dynasty people who are relatively simple and simple compared to modern people.

"What are you talking about? Wine is not afraid of deep alleys! Wrong! Big mistake! First, what we sell is tea, not wine. Secondly, wine is not afraid of deep alleys. It can only attract people who like to drink. We sell things. The highest level is to find people who don’t like to drink and buy it! It would be even better if they can come to buy it on their own initiative! Publicity and packaging are the means to achieve it!”

"Everyone in charge, a good product should have good packaging. Exquisite packaging can bring the icing on the cake. Have you heard the story of buying the box and returning the pearl? Have you heard it? That's good. Our packaging is just We must strive to match this standard!"

"What? Do business with integrity? Of course, are our teas fake or shoddy? Isn't it? What's wrong with good things packed in good utensils? If you go to buy a Dongzhu, are you willing to buy it? Dongzhu in a sandalwood box, or would you like to buy Dongzhu wrapped in weeds? It’s better to add the best, that’s better! Yours, understand?”

"What kind of packaging? Do you need to ask? What is tea? Have you read the "Tea Classic"? Oh, no, that's right, it hasn't been written yet! Let me recite two paragraphs for you. The tea maker, the fine wood in the south, is one or two feet, or even tens of feet. There are two people hugging in the Bashan Gorge, and they are cut down. The trees are like melons, the leaves are like gardenias, and the flowers are like white roses. It is like a palm tree, its leaves are like cloves, and its roots are like walnuts. Its characters are either from grass, or from wood, or from a combination of grass and trees. The wild ones are the top, the gardens are second; the sun cliffs and forests are purple, and the green ones are the second; The teeth are the second; the leaves are on the top, and the leaves are the second. Those on the hills and valleys are unbearable to pick, the nature is stagnant, and the disease is stagnant. Tea is used, the taste is cold, and it is most suitable for drinking. , dullness, brain pain, astringent eyes, restless four branches, uncomfortable joints, chatting for four or five sips, and contending with nectar and nectar. Untimely harvesting, poor production, mixed with flowers, reckless drinking will cause illness, and tea will be tired Also. It is also like ginseng, the upper one gives birth to Shangdang, the middle one gives birth to Baekje and Silla, and the lower one gives birth to Korea. There are those who give birth to Zezhou, Yizhou, Youzhou, and Tanzhou, which are ineffective for medicine, let alone this one! If you take marmosets, the six diseases will not be cured. If you know that ginseng is tired, you will be tired of tea."

"It's such a good thing, and we have such a good craftsmanship. Wouldn't it be the best to give it a good packaging and make it better? Listen, tea is elegant and beneficial, not an ordinary pickle Comparable, the packaging we use should also be tasteful and artistic. Bambooware, pottery, porcelain, etc. are classified into grades. The top tea is made of porcelain, followed by pottery, and then bamboo, and there is no more. We only produce good ones. Tea, don't make it crudely!"

……

Wei Jia talked dryly, and he insisted on re-establishing the awareness of propaganda for several stewards. He said something cracklingly, and the four stewards looked at Wei Chi, which was called reverence and admiration. Chi stopped him, and almost knelt down and kowtowed to his master.

After "training", Hua Guanshi, who was in charge of publicity, went to porcelain workshops, pottery workshops and other workshops to order a batch of utensils specially used to hold tea.Later, Wei Jia told them the benefits of the brand and established brand awareness for them. However, Wei Jia was despised when he named the product. The name he chose was very creative and not elegant!The name is directly called Nanshan, black tea is called Nanshan black tea, and green tea is called Nanshan green tea.

The four stewards finally regained their mental balance at this moment, man, it really isn't perfect!Wei Jia, who gave them lectures, was full of talent and knowledge, and when he was named... Forget it, I couldn't bear to say it, for fear of hitting Wei Jia's young heart.

In the end, the name was chosen by a scholar. However, Wei Jia did not give up the name of the top tea leaves. Instead, he wrapped a small can of each tea and presented it to His Majesty Li Er, waiting for His Majesty Li Er to name it. .Hehe, the tea leaves that His Majesty Taizong personally named, if they don't sell well in the future, he is willing to twist his head off by himself.

The facts were as Wei Chi expected. After the tea leaves were presented, His Majesty Li Er was very satisfied. With a wave of his imperial pen, he gave the names: the green tea is named Nenrui; the black tea is named Calyx; the yellow tea is named Jinxia; the white tea is named Yun. Snow; the green tea is called Wufang.

After hearing this, Wei Jia complained to Xie Jiu in private, thinking that His Majesty Li Er's ability to name names is really not good, and his level is not as good as him.Xie Jiu believes that excluding the factor of Wei Chi's jealousy, from the perspective of a bystander, the two people are just laughing at each other, but they are actually about the same level.However, His Majesty Li Er is the emperor, so if he chooses a random name, it will be extraordinary!
(End of this chapter)