The world of film and television

Chapter 196 Acquisition of ATV
At the same time, the entire Hong Kong film and television industry got the news that Wang Xuan wanted to sponsor a fashion show, not only providing money, but also providing costumes and props, but the premise was that there must be big stars and big productions.

The placement of movie advertisements in Hong Kong is relatively new. The first movie that was slightly successful was Chow Yun-fat's God of Gamblers. Not many businessmen are willing to place advertisements in movies.

Wang Xuan had this idea, and people in the film industry naturally welcomed it.

On the other hand, Wang Xuan approached Sir Shao. He is not the same as when he begged Fang Yihua, that dead old woman. Now the dead old woman regrets that she should have kept Wang Xuan alone.

In fact, Fang Yihua can make a decision on the placement of advertisements in TVB TV programs, but Wang Xuan wanted to meet Lord Shao, and Fang Yihua was disgusted at the same time.

Of course, Wang Xuan definitely didn't think he was narrow-minded!

As for the advertising fee, Wang Xuan didn't haggle over the price, and Lord Shao opened his mouth. This status and status can't do such a shameful thing.

After everything was settled, Wang Xuan started a super-large-scale propaganda bombardment. At the same time, all the TV stations in Southeast Asia, and the programs of each main time period can see the advertisements shot by the top ten actresses. The version, coupled with the endless propaganda in the newspapers, detonated Southeast Asia in a short period of time.

This kind of explosive publicity method is not available in this era, and the investment is too large. Most companies still pay attention to the era of word-of-mouth. Wang Xuan's eyeball economy has not yet been recognized by people.

However, that beautiful advertisement is deeply imprinted in everyone's heart.

Although the brand under Wang Xuan is still too immature among the real upper-class people, at least among ordinary people, it is an absolutely famous brand.

In a short period of time, the sales volume ushered in a volcanic eruption-like growth, and the garment factory started to work overtime to start production.

Just when everyone thought that Wang Xuan was focusing on legitimate business, he began to arrange for his veterans to monitor every move of all the bosses in Dongxing.

Annexation of East Star is a must. Only by annexing them can Wang Xuan be regarded as the number one in Hong Kong Island, a real boss!
After setting up these things, Wang Xuan didn't care anymore. Looking back, he focused on conquering the Qiu family.

The past two years have been difficult for the Qiu family. The old man has always been fond of TV and movies, but his children object to continuing to waste time and money on it.

What's more, the real estate market has been turbulent recently, and even the Qiu family's bank has suffered heavy losses. After repeated blows, Mr. Qiu is ready to sell ATV.

Wang Xuan first contacted Mr. Qiu through Boss Zou's introduction, and visited him directly.

At this time, Wang Xuan was far from Qiu Lao in terms of social value and social status, and Wang Xuan still seemed more respectful.

"Old Qiu, hello!"

"Sit down, old man, I won't get up, my body is getting worse and worse."

"Old Qiu, you're being polite. There's nothing wrong with your body. You'll be fine in a few decades."

"I don't dare to think about it. I heard from Zou Wenhuai that you want to buy my ATV shares?"

"Old Qiu, the importance I attach to the media industry is beyond imagination. In my plan, the media industry will be the center of my future development, so he is the first real multinational enterprise in my hands."

"The security business is just the foundation of our foothold. My investment in the media industry will be greater in the future. In my prediction, ATV will not be limited to Hong Kong in the future, but satellite TV should radiate to Asia, at least covering the entire Southeast Asia!"

"I know Mr. Qiu himself has feelings for the film and television industry, so I won't say how much money I have to impress Mr. Qiu. I hope to impress you with my sincerity."

After all, Mr. Qiu is an old Jianghu, so he won't be fooled by Wang Xuan's casual words, but asked with a smile: "Tell me what you think."

"Going to the stars is for sure. With the population of Hong Kong, it is impossible to support a really large TV station!"

"The other thing is focus. I don't think TV stations should be large and comprehensive. The Chinese population in Southeast Asia is limited, and the market is also limited."

"Too many channels and too many channels will not expand the market. In my prediction, three channels are enough, one comprehensive channel, one entertainment channel, and one English channel."

"Separate entertainment channel?" Old Qiu interrupted Wang Xuan and asked curiously.

"Yes, alone!"

"I think people's lives are already under a lot of pressure now, and they don't have much time to watch TV. In the limited time, the audience should relax and relieve stress. Therefore, entertainment is more important!"

After Wang Xuan finished speaking, Mr. Qiu fell into deep thought. Wang Xuan's philosophy is different from his. In his perception, TV is a platform for the common people to obtain information, domestic and international events, policies related to him, etc. News is the foundation of a TV station's survival.

However, it has to be said that the ratings of the news period have dropped significantly compared to before, while TV dramas have become the real prime time.

In recent years, the reason why ATV has been able to make profits is inseparable from the breakthroughs in TV dramas and the success of the Miss Asia beauty pageant, and these two programs can be planned into entertainment, so maybe what the young man in front of him said is the right one. That's right!
To be honest, selling the TV station in exchange for cash flow is one aspect. At the same time, Mr. Qiu does not want the TV station that he has worked so hard to repeat the same mistakes again. The name ATV itself places his expectations on the TV station.

Be an Asian TV station!

"Okay, how are you going to buy it?"

"All cash acquisition! Acquire all the shares in Mr. Qiu's hands!" Although Wang Xuan's property is not much, his worth is more than ten times worse than these tycoons, but compared to cash, Wang Xuan is really no less than anyone else !

Whether it is an entertainment company or a small business in Huayuan Street, it can bring a lot of cash flow every day.

What's more, once the acquisition of ATV is completed, the stock price of Wang Xuan's Kingdom Group will immediately rise sharply. At that time, some stocks will be sold, and the cash flow can make up for the current shortfall.

I dare not say too much, Wang Xuan can take out 3 million cash at any time!
"Good! I hope you will do what you say, and make ATV truly an Asian TV station!"

"I will work hard. Please rest assured Mr. Qiu. Once the acquisition is completed, Mr. Qiu will be able to see my actions!"

Now that an agreement has been reached with Mr. Qiu, Wang Xuan doesn't need to worry about the remaining details. Naturally, there will be discussions between the teams of the two parties. At this time, it is still in the confidentiality stage, and Wang Xuan doesn't want to cause extra problems.

Because he clearly knows that the Lin family has always wanted to fully control ATV, especially Lin's son, Lin Jianyue, who is just in his early 30s, and he is not a stable person. In vain!
(End of this chapter)