Wanli 1592

Chapter 1337 Chinese Life
As a very accomplished king, Henry IV's achievements are unquestionable. Of course, there are also common faults of some very accomplished and aggressive rulers.

It's not a big deal to talk about pomp or something, is it?
The king who vowed to let every French farmer have a chicken in his pot obviously couldn't accept that he lost to the vampires in Genoa in terms of fashion and ostentation, so he also sent people to China to find suitable candidates and buy suitable ones. furniture, he also needs a Chinese restaurant in the Chinese house and a teacher who is familiar with Chinese etiquette.

And as the saying goes, good deeds follow the actions of the superiors, and the subordinates must follow what is good. As a ruler in power, people will see every word and deed, and he will keenly follow the ruler's hobbies to dress himself up and act as a pleasing person. role, thereby gaining political and economic benefits.

Of course, this kind of thing will often bring more people to follow blindly. It is obviously impossible to get political and economic benefits, but it does not prevent them from being arty.

Henry IV learned that the governor of Genoa used chopsticks to eat rice and Chinese food bought from China, bought Chinese wine, and planted rice seeds from China on their land, so that he could always eat rice in the future. He immediately ordered his men to do the same.

Find Chinese tableware, find a Chinese chef to serve him privately, then learn to use chopsticks, learn to eat rice and Chinese food, and high-end liquor brewed in China, and then learn how the Governor of Genoa holds banquets in his Chinese banquet hall show off.

He was the only one who had mastered the use of chopsticks and cutlery, as well as the method of eating Chinese food. The nobles watched him do it and then learned it clumsily, which gave him great satisfaction.

As a result, the French nobles also began to follow their king's example, pursuing Chinese-style living customs and Chinese products, just as the Roman nobles were proud of wearing Chinese silk clothes a long time ago, the French nobles began Advocating the Chinese way of life.

Wearing silk costumes, long boots, holding a folding fan, drinking green tea, eating rice and Chinese stir-fried vegetables, and drinking Chinese liquor, you are proud of it.

The rich and colorful Chinese food preparation methods and various rich and colorful seasonings greatly surprised these European nobles.

Italian cuisine, which has reemerged in Italy since the Renaissance, and French cuisine, which began to emerge in the mid-sixteenth century, are still in a relatively early state.

It is quite different from the Chinese cuisine that flourished since the Song Dynasty and was further promoted in the Ming Dynasty. Coupled with the pursuit of the upper class, it is naturally recognized as a high-end diet.

As a result, the French nobles began to eat Chinese food, drink Chinese wine, and drink Chinese tea as a fashionable and elegant taste. The demand for Chinese goods increased greatly, and it almost reached the Chinese store "Shenglong" under the leadership of the Daqin Huangzhuang system in Paris. 』Empty the inventory can not meet the point.

Further opening more shops has become an urgent need.

Fortunately, it is Xiao Ruxun's established plan to open more stores, and the relevant preparations are almost done. Xiao Ruxun's plan is to build the earliest Chinese brand chain group in Genoa and France. The name of the group is "Sheng Long".

Right now, it is a hodgepodge similar to a department store and a supermarket. After all the preparations are complete, they will be separated.

Those who sell silk fabrics, ready-made clothes, tea, porcelain, Chinese gold, silver and jewelry, iron cooking utensils, wine and food, and handicrafts all have to be set up.

The original group must have been established under the leadership of Xiao's Royal Manor, and all income was included in the internal funds. If there are capable people in the folk who can do it, Xiao Ruxun will not fail to help.

Europeans' money should be earned by everyone.

This business plan is fully supported by Genoa and France. The upper classes of the two countries welcome it very much. They can't wait to deepen their ties with China and hope to know more about China. Some French nobles have even proposed it. I came up with the idea of ​​traveling to China to increase my knowledge.

Xiao Ruxun welcomes this. There are countless places of interest and historic sites in China for them to come to, countless delicacies for them to try, as well as hygiene standards and infrastructure that far exceed those in Europe, ensuring that they will linger and forget to return.

As long as they have enough guts and money, let them.

In this way, Xiao Ruxun can add a tourism group to the Huangzhuang system, which is responsible for receiving foreign tourists and undertaking the business that the wealthy people in the country want to go out for.

All in all, Xiao Ruxun needs a lot of money. In addition to the thriving financial income, extra money is also very necessary. His own internal funds also need to maintain sufficient income all the time.

Although the various benefits are customized every year, in addition to these benefits, a large number of additional rewards have to go out of internal funds, and the national treasury is not responsible for such additional rewards and welfare expenditures.

Just undertaking all kinds of construction tasks makes the national treasury, which cannot support it even if the income is greatly increased, feel very embarrassed. If these incomes are increased, the Ministry of Finance will have a relationship with Xiao Ruxun.

Therefore, Xiao Ruxun found that the domestic demand has been pulled to the peak for the time being, and it is impossible to reduce expenditure, so it is necessary to greatly expand the market and increase revenue.

If Europe, a treasure land that has absorbed the blood of America and Africa for 200 years, does not develop it, I will really feel sorry for Emperor Xiao, who has worked so hard to rebel and succeeded.

France and Genoa were the earliest experiment sites. The experiments in these two sites were successful. Xiao Ruxun also plans to establish diplomatic relations with some other European countries, such as the Netherlands and the United Kingdom.

So far, the lab has been very successful.

After Genoa nobles and wealthy merchants led the Mediterranean fashion trend, the behavior of French nobles also led to the European folk trend.

The shops and hotels opened in Paris are full every day. Fortunately, they have been prepared and launched a reservation system to ensure the quietness, high-end and cleanliness of the shops, meeting the needs of nobles and wealthy businessmen.

Because at present, only Paris and Genoa have Chinese stores in Europe, and the number of stores is still small.

These shops cannot meet the huge demand. The upper classes in Europe are frantically pursuing Chinese-style aristocratic life. The demand for Chinese goods has not decreased but increased, and it has become more enthusiastic.

Nobles from all over the world are looking for Chinese goods. If you can’t buy them through official channels, you can buy them from black market channels. They would rather pay many times the price to save face in front of their colleagues. That is really very important.

The price of Chinese products, which are already very expensive, has become more expensive, and the business opportunities have become more prominent.

(End of this chapter)