Perfection of Rebirth

Chapter 72 Three Eagles with One Arrow

After dinner, the two came to the library wall for self-study.Jiang Hui started to toss about the website that he had left behind for several days.

Counting back and forth, Jiang Hui has been tossing about for nearly a month, and the website is finally a bit decent, and the beta version can be launched in about a full hour. It is time to consider recruiting, after all, you can't always rely on yourself.

Jiang Hui looked at the computer and thought about the promotion of Xiaonei. In his previous life, including Xiaonei, the promotion strategies adopted by the websites that were closely related to students were similar: setting up stalls on campus, putting up a roll-up banner, recruiting The school liaison officer finds a few college students to wear uniform T-shirts, gives small gifts at the registration site, or writes down their names and goes to the cafeteria to get chicken legs. The difference is not very big.Some relatively low-end ones also adopt the strategy of posting small advertisements on desks or even in toilets.

In fact, these strategies can indeed help these scattered websites attract many new registered users, but how to keep users on the website is another issue that needs to be considered.

In the early days of the website’s establishment, there was not much word-of-mouth. The best way was to lure a group of people to register with lures, and then rely on the strength of the website itself to retain customers, and even let customers take the initiative to promote the website. In the previous life, everyone in Jiang Hui’s class registered. The Xiaonei website is only a matter of a few days, and the penetration rate has almost reached [-]%. That is because some students recommended this website from the bottom of their hearts, and the students who accepted the recommendation gave the school a favorable comment after using it, which accelerated the entry of new registered users. speed.

Jiang Hui thought of the "six degrees of separation" theory. In 1967, Stanley Milgram, a professor of psychology at Harvard University, wanted to describe a network of human connections that connected people and communities.I did a chain letter experiment and found the phenomenon of "six degrees of separation".To put it simply: there will be no more than six people between you and any stranger, that is to say, you can know any stranger through at most six people. "Six Degrees of Separation" illustrates the "weak ties" that are prevalent in society, yet play a very strong role.

If you can make full use of this ubiquitous "weak bond" when promoting Xiaonei. very "close".

Others can register to send chicken legs and small gifts, so Jiang Hui can do it too, but these are actually burning money for promotion. I have [-] down jackets on hand, can I think of a way to put the What about combining the initial promotion with the promotion of down jackets?

These down jackets were bought at an ultra-low price of [-] yuan a piece, and the cost of a single piece would not be higher than [-] yuan after including various storage costs.Although the current price is not high, if you go to the mall to buy a branded down jacket, you can’t do it without a few hundred yuan. Even the low-quality down jackets at the roadside stalls cost more than a hundred yuan each.

Boss Zhao didn't lie to himself. The materials and workmanship of this batch of goods are really good. Normally, the retail price in the market will not be less than two hundred yuan, and the wholesale price will not be lower than seventy-eight yuan.If I can sell this batch of down jackets to students at a price of around 80 yuan, and at the same time use hunger marketing techniques to organically link the purchase of down jackets with registration on the school intranet, there must be many registered users in the early stage.As long as you register and have users, Jiang Hui has full confidence to put everyone on the Xiaonei network. It may be difficult for others to come up with a trick to increase user stickiness, but for Jiang Hui, it is Have as much as you want.

Jiang Hui made a preliminary plan on the computer. He registered on the Xiaonei website by himself and bought a down jacket for 80 yuan; if one person registers, it will be reduced by 60 yuan, and until 55 people are registered, it only costs 50 yuan; You can buy one piece for 50 yuan for registration, and 20 yuan for ten people registration.In this way, many people must hope that they can buy one for [-] yuan, so that they will mobilize people around them to register together, which will play a geometric role.It is estimated that only [-] down jackets can drive more than [-] registered users, basically covering most of the universities in the imperial capital.

What needs to be considered now is how to implement this plan. No matter how good the idea is, if it is not implemented, it will be of no use.

Self-study in the evening and walk on the school road.The weather is getting cooler, Bai Xue is wearing a pair of cropped jeans and casual shoes today, revealing a section of white calf, and wearing a black T-shirt and casual shirt on her upper body.The original length of the T-shirt is just right, but because the middle part bulges too much and takes up a lot of space, it looks a bit short, and the little belly button is exposed when you move it a little, which is a different kind of sexy.

Jiang Hui and Bai Xue talked about the plan, and wanted to hear her opinion on how to implement the plan would be better.

"If you want to carry out promotional activities in the school, you must find the student union of the school. They are local snakes and deal with various departments of the school. They are also a student organization. It would be the best if you can get rid of them," Bai Xue said.

Jiang Hui really didn't think about such a simple problem. He has always looked at solving problems from the perspective of a social person and the workplace, but he forgot to think from the perspective of a student.

The student unions of each school work under the leadership of the party committee and the guidance of the youth league committee. Although it is a mass organization of students' self-management, self-education, and self-service, it has played a role of bridge and link between the school and the students.

The student union can basically help with the on-campus procedures for promotional activities, and they have a lot of staff, so I just need to find a few more people to cooperate with them.

The most important thing is that in Jiang Hui's plan, the low-priced and high-quality down jackets that students can afford are at least [-] yuan cheaper than similar products outside, which really saves money for Guangfa students. This kind of thing that saves students money It is very appropriate for the student union to come forward and organize together, and it can also be regarded as an achievement of the school's student union.Then, if Jiang Hui, on behalf of Xiaonei, promised to sponsor some activities of the student union in the future, it is estimated that the enthusiasm of the student union of the school will be even higher.

The students get benefits, the student union gets political achievements and sponsorships, maybe there are also students' praise, and Jiang Hui realizes the sales of his down jackets on Xiaonei.com, no one's interests are harmed, and the three parties are all beneficiaries. Much smaller, it can be said to be a plan that kills three birds with one stone.

(End of this chapter)