No regrets ninety-two

Chapter 929 Countdown to Opening

After finishing the meal and arranging Wen Boya to the karaoke hall, Wu Xiaozheng was still thinking about Estee Lauder.

Indeed, Wen Boya showed him the professional demeanor of a professional manager of a major international brand, which is not possessed by most domestic practitioners for the time being.

This is also one of the reasons why Wu Xiaozheng is actively introducing international brands in advance.

When big international brands come in, they bring not only excellent products and advanced technology, but also successful management experience and professional standards. Chinese people can learn a lot after working for these big brands.

In later generations, quite a few successful entrepreneurs have long-term experience in internationally renowned companies. They successfully apply what they have learned from international companies to their own businesses, and thus are more likely to succeed than others.

And conversely, they can use their excellent national brands to compete with international brands, so that a large number of national brands will rise in later generations.

Therefore, Wu Xiaozheng became more and more certain that what he did should be right.

But he always reminds himself one thing, that is, don't regard international brands as saviors.

He clearly knows that the reason why international brands are interested in China is that they are looking at the huge market potential of China and the huge wealth that the Chinese market can bring them.

From the conversation with Wen Boya, Wu Xiaozheng can conclude that Estee Lauder's various products will definitely set high prices, which will be much more expensive than the United States, and will also be more expensive than Hong Kong, Singapore, Japan, South Korea and other places. high.

This is the arrogance of international brands.

In their eyes, China at this time is still a backward country, consumers are ignorant, blind, and can be slaughtered at will.

Because of the lack of competition from local excellent national brands, they can do whatever they want.

This is not what Wu Xiaozheng wants to see.

Therefore, he immediately ordered the silence who was still with him: "Our Grandview Plaza has set an unwritten rule, that is, to do everything possible to support excellent national brands."

The reason why it is not written is because Grandview Plaza is a carrier of a large number of brands, and its system must treat all brands equally in order to comply with the business rules that must be followed.

But in terms of specific operations, shopping malls can actually have certain tendencies, such as specific location arrangements, or promotions in shopping malls.

The support Wu Xiaozheng mentioned is to use the resources of Grandview Plaza itself to support national brands to a certain extent.

Silence nodded.

Regarding Wu Xiaozheng's words, he has always carried them out to the letter.

Wu Xiaozheng asked a very crucial question: "How is the preparation for the opening of Grandview Plaza?"

This is indeed the most critical question.

According to Grandview's plan, the official opening time of Grandview Plaza will be May [-]st.

There are many things to do for such a large store to become popular if it wants to open.

The first is the traffic problem.

In this era when private cars are not yet popular, Grandview Plaza is no matter how attractive it is, if the transportation is inconvenient, it is useless, and consumers will not be able to come even if they want to.

Fortunately, Wu Xiaozheng had already anticipated this situation. As early as the beginning of the project, he had communicated with the relevant departments on this issue, and then the relevant departments and the bus company coordinated.

"The traffic problem has basically been solved. From next month, all bus routes passing through Wuyi Square will be detoured to Grandview Plaza. In addition, the bus company will open eight routes leading to the outlying areas of Changshi from the week before the opening. shopping line."

"The ferry company has also set up a berth at the newly built Zhengjia Wharf."

Silence gave Wu Xiaozheng a reassurance.

In fact, as long as this problem is thought of, it is not difficult to solve it.

As the only super hypermarket in the entire city in this era, and as the new landmark of the city, bus companies and ferry companies are also salivating at this spot, because the large flow of people here means a lot of income for them.

Therefore, despite repeated communication and negotiation, this problem has already had a clear and proper solution.

The second is the issue of publicity and promotion.

Wu Xiaozheng was not too worried about this issue.

Now in Changshi, whether it is bus advertisements, TV broadcasts or newspapers, there are advertisements for Grandview Plaza everywhere.

Even Wu Xiaozheng, at school, often heard students talking about the upcoming Grandview Plaza, saying that they must find a chance to go shopping as soon as possible.

"From April [-]st, the countdown to the opening will be launched, and the advertisements on CCTV will also be launched. One week before the opening, the promotional plan for special discounts will also be launched. There will be no mistakes in this regard."

Silence gave Wu Xiaozheng another reassurance.

In terms of publicity, Grandview Plaza is definitely a big deal.

Needless to say, the local propaganda in Changshi City, after the Chinese New Year, it is basically an overwhelming propaganda bombardment.

And starting from April [-]st, CCTV's advertising promotion plan will also start, and then it will use the domestic and international well-known brands as a selling point for long-term publicity.

In this era when CCTV has not yet started to be the king, CCTV's advertising fees are actually not too expensive.

As for the special discount promotion plan, it was proposed by Wu Xiaozheng based on the experience of later generations.

After Grandview opened, every week or even every day, some special products and discount coupons will be launched, and these discount discount information will appear on the shopping guide printed and provided by Grandview itself for free.

Only people like Wu Xiaozheng who have experienced it know how attractive special prices and discounts are to consumers.

"I have also discussed with Pangpang about the performance in the square. He will choose some suitable songs and dances to ensure that the atmosphere of the scene is lively enough."

Silence reveals another message.

This is the advantage of Wu's enterprise with many industries.

When other shopping malls opened, the performance team had to search everywhere, but Zhengjia Plaza could guarantee that there would be performances representing the best performances of the folk song and dance industry in Changzhou every day.

In this way, coupled with the promotional activities in the square, the atmosphere on the spot can be guaranteed to be lively enough.

That's how popularity gathers.

"So, as long as these international brands settle in, there will be no major problems in the opening of Grandview Plaza?"

Nodded silently: "Even if some international brands settle in later, it will not affect the opening of the plaza."

Wu Xiaozheng felt relieved.

As long as Grandview Plaza opens smoothly, the boulder in his heart can be put down again.

Shen Mo said, "I've already been notified that I have to go to the capital to attend the two sessions next week, I don't know..."

Wu Xiaozheng: "..."

Before you know it, the landmark two sessions of the 90s are coming.

Just as he expected, Mo Mo, as a representative of Wu's enterprises, and also as a representative of the private business community in Hunan Province, was successfully elected as a member of the National Committee of the Chinese People's Political Consultative Conference.

Is this the country's recognition of the achievements of Wu's enterprise?
Wu Xiaozheng replied calmly: "You can arrange it yourself."

(End of this chapter)