No regrets ninety-two

Chapter 926
Wen Boya once again embarked on a journey to China.

But this time is different from before, his destination is no longer Shanghai, but changed to Changshi.

This time, he will go to Changshi City to inspect Grandview Plaza in person, and then decide Estee Lauder's strategy and strength to enter China based on the inspection results.

To this day, he still remembers that young man named Jacky Wu and the three reasons he gave him.

He said that Chanel, Gucci, LV, L'Oreal, Dior, Shiseido and other well-known international brands will all appear in their supermarkets.

He said that if Estee Lauder opened its counter in Grand View Plaza, it would be more than three times better than opening a business in Shanghai.

He also said that Grandview Plaza will soon appear in big cities such as Guangzhou, Shanghai, BJ, and Shenzhen.

Wen Boya did not expect that two of these three reasons will soon become a reality after just over a month, and the remaining one will not be confirmed until Grandview in Changshi opens.

Wen Boya even believes that the second reason will soon become a reality. The reason is very simple. If you are not optimistic about the future of Grandview Plaza, brands such as Chanel and L'Oreal will not choose to settle there.

The same is true for Estee Lauder. If it is not optimistic about Grandview Plaza, Wenboya will not come to Changshi so soon.

But Wen Boya also has something curious.

This time in Hong Kong, what he saw was not the Jacky Wu who could talk back, but the Evin who he met last time but didn't speak.

He asked Evin a lot about Jacky Wu, but Evin refused to say anything, just told him with a smile that as long as he arrived in Changshi, he could see the miraculous Jacky Wu again.

That's right, Evin used the word magic, which made Wen Boya even more curious about the eloquent young man.

There are other curious things about Wenboya.

He clearly remembered that when he was in New York last time, Grandview Plaza was only one point in Changshi, but this time Evin told him that there were four more points in one go, and it was a first-tier city in mainland China, which was really fast Stunning, he wondered how it was done.

But what Wenboya is most curious about is the Chinese market.

To be honest, he was really not very optimistic about the Chinese market. He believed that with Estee Lauder's high-end positioning, Chinese consumers generally did not have the ability to consume it.

Therefore, although he suggested to Estee Lauder to explore the Chinese market, he was not very optimistic about the results.

But the appearance of Zhengjia Group made him shake his original judgment.

Therefore, he now feels that the Chinese market seems to be separated by a layer of fog, which makes him a little unclear.

This is something that has never been done before.

He couldn't help but think back to his own upbringing in the cosmetics industry.

In the summer of 1985, he originally wanted to be a pilot, but by chance he got an internship opportunity in L'Oreal Canada Branch, and broke into the cosmetics industry from then on.

It was also this opportunity that allowed him to understand what he loved.

After the internship, he returned to the United States, entered the local cosmetics company Estee Lauder, and was soon sent to the Asian market.

In the past years, he has successfully expanded the markets in Hong Kong, Singapore, South Korea, Japan and other places, and accumulated very rich market experience.

In terms of market judgment, he already has enough confidence, but now facing the Chinese market, he is a bit confused.

He hopes that this trip to China will allow him to find an accurate answer.

The plane soon arrived in Changshi.

"Evin, why is it you again, what about Jacky Wu?"

After getting off the plane, Wen Boya found that the person who came to pick him up was Evin who had returned to Changshi one day earlier.

He had learned that Evin was also from New York, so the conversation between him and her had become much more casual.

"Jacky said, let you visit Grandview Plaza first. If you are satisfied, he will treat you to a big meal at night. If you are not satisfied, he will not bother to see you."

Zhuang Ningwen made another little joke with him.

Wen Boya, whose appetite had been sapped, shook his head helplessly, and he joked, "It's very unkind of him to do this."

He became more and more curious about Jacky Wu's identity.

In his opinion, Evin's position as the key account director of Grandview Group is high enough, but Jacky Wu's status seems to be higher than her, which makes him really curious.

But no matter how curious he was, he had to wait patiently until night, because Wu Xiaozheng was still in school at this time.

Wu Xiaozheng knew about Wen Boya's trip to China.

He also knows that in the next few days, many heads of the Asia-Pacific region of international brands will come to Changsha, or come to inspect, or come to sign settlement agreements.

As for the people in charge of other brands, Wu Xiaozheng would not bother to meet them if it was not necessary. Silence and Zhuang Ningwen's presence would be enough for these matters.

But he wanted to meet Wen Boya.

As for the reason for meeting him, on the one hand, Estee Lauder is a client he personally expanded, and Wen Boya also wanted to meet him; factory.

He promised the old man that he would find a way to keep a few of these internationally renowned brands and localize them in Hunan Province.

Wu Xiaozheng first aimed at Estee Lauder.

In his impression, in later generations, major cosmetics international brands such as Estee Lauder and L'Oreal have either opened production plants in China, or moved their Asian headquarters to China.

If such a big brand can keep a few in Hunan Province, it will have a great role in promoting the economy of Hunan Province.

Wu Xiaozheng felt that if he had the ability and the opportunity, he should try to fight for it. As for whether it will succeed, he can only resign himself to fate.

Soon it will be school time.

Wu Xiaozheng first called Zhuang Ningwen: "How is it? Is Wenboya satisfied with the inspection of Grandview Plaza?"

"It must be satisfied. He can't wait to sign the settlement agreement, but he still wants to see you more urgently now."

This was what Wu Xiaozheng expected.

With the current conditions of Grandview Plaza, as long as those big brands are interested in the Chinese market, and as long as they come to visit the site, they will definitely not be able to resist the temptation here.

On this point, Wu Xiaozheng is quite confident.

"Okay then, take him to my office, I'll be right back."

After giving orders to Zhuang Ningwen, he started to walk to the office, thinking as he walked, how can I keep Estee Lauder in Changshi?

This is not ordinary difficult.

In Wu Xiaozheng's memory, Estee Lauder's Asian headquarters in his previous life was in Shanghai.

Compared with Shanghai, the temptation of Changshi to international brands is not a little bit worse. At the very least, the current Changshi does not even have direct international flights to New York. How can this attract those big brands? hit?
Wu Xiaozheng believes that if he had to choose, he would choose a metropolis like Shanghai BJ.

Alas, it seems that this is a problem for myself!

However, how could Wu Xiaozheng be satisfied if he didn't take a bite of the fat meat delivered to his door?
(End of this chapter)