No regrets ninety-two

Chapter 239 Smart Sales

Wu Xiaozheng believes that for the rise of an enterprise, in addition to excellent product quality and competitiveness, a strong and efficient marketing team is the key to the rise of the enterprise.

In order to build such a strong marketing team, he decided to spend more time in this area.

But now I still have to answer Liu Zhijun's question first.

"To answer this question, let me tell you an embarrassing thing. In fact, before our company license was approved, we had already made some money, but strictly speaking, the money was earned by selling three-no products."

Everyone burst into laughter immediately.

This is indeed an embarrassment.

Wu Xiaozheng has already told you about the concept of “three-no” products. Speaking of which, we were indeed selling “three-no” products before, which is strictly speaking illegal.

Well now, the company's license and permission documents have been obtained, because the proprietary 300ml grenade-shaped glass bottle has also been finalized, and the product will soon be replaced with a new package with a complete trademark, factory address, and shelf life. Say goodbye to the history of three no products.

"That's one of the reasons why I buy pickled radishes in the market, because the inspection of Sanwu products is not strict there. Let me ask everyone, if I want to sell Sanwu products in regular stores, is it possible?"

Everyone laughed again.

It is indeed impossible to sell Sanwu products in regular stores.

However, Liu Zhijun noticed that what Wu Xiaozheng said was one of the reasons.

"Then what else is there?" he asked.

"There is another reason, which is why I said before that we should consider the sales method in combination with the product. I would like to ask you another question. Since the positioning of the food series is the dining table of the common people, where is the place closest to the dining table of the common people? ?”

"Of course it's the vegetable market. Everyone buys their food every day at the vegetable market." Soon someone gave the answer.

Wu Xiaozheng's answer is self-evident.

After answering Liu Zhijun's question, Wu Xiaozheng followed this line of thought.

"Now do you know why I don't approve of your advancing to County L so quickly?"

Wu Xiaozheng looked at Liu Zhijun very seriously, hoping to get an accurate answer to this question from him.

"Understood, because the points in our county are far from being rolled out."

Wu Xiaozheng seemed dissatisfied with Liu Zhijun's answer.

He turned to the others and asked, "Anyone else have any other answers?"

No one answered.

Everyone was at a loss.

According to what Wu Xiaozheng said just now, the goal is to make Chef Wu's food available in any place that sells oil, salt, soy sauce and vinegar in Xiangshui County, so that the sales channels can be considered to be truly expanded.

In that case, Liu Zhijun's answer is correct!

Because no one understands the modern marketing of later generations, no one can give the correct answer.

Wu Xiaozheng still had no choice but to sing a one-man show.

"Because we used the most stupid, inefficient, and least cost-effective channel promotion method before."

Wu Xiaozheng first gave an answer that surprised everyone.

This is a total denial.

What is the right promotion method?

Everyone continued to listen with this question in mind.

"Let's consider two more questions."

"The first one, if all the stores and grocery stores in the county are to be equipped with our products, how long will it take for everyone here to push them?"

"Secondly, just with the dozens of consignment outlets now, our delivery is already overwhelmed. If we need to deliver to the entire county, how many people do we need to be busy? So many , Will there be any mistakes in the delivery?"

These are two very well-asked questions, which made everyone look at each other in dismay.

Everyone seemed to understand what Wu Xiaozheng meant.

Not to mention anything else, just talk about the large and small shops and grocery stores in Xiangshui County, not to mention the many, there are always thousands of them. .

No wonder Wu Xiaozheng said that the previous promotion method was the most stupid and inefficient method.

Then there's delivery, which is indeed a big problem.If thousands of sales points deliver together, how many people will be required to deliver it?How do you know which one is out of stock?

This is indeed a big problem.

So what is the correct way to promote it?

We still have no answer.

"The correct way is to do publicity, promotion, and channel development." Wu Xiaozheng gave the correct answer.

Then he began to explain: "Through publicity and promotion to increase the popularity of the product, cultivate the habit of users to use and consume, and then contact the commodity wholesaler before the sale, do a good job after the sale, and leave the delivery to the wholesaler, or sell the product. Click to buy by yourself."

Everyone suddenly realized.

Wu Xiaozheng's method is tantamount to giving away part of the profits to the intermediate wholesalers, using their channels to develop the retail network, and handing over the delivery work as well.

In this way, although the food processing factory gave up part of the profits, it accelerated the speed of promotion and reduced the cost of promotion and distribution, which is indeed much better than the previous method.

In fact, in this era, most of the products are distributed through this channel promotion model, but everyone here doesn't understand it.Even if he knew it, he would not be able to consider it so comprehensively. He would not know how to use publicity and promotion to improve the popularity of the product like Wu Xiaozheng did.

In this era, Wu Xiaozheng's sales method can be regarded as a relatively comprehensive, three-dimensional and smart method.

There are still some people who are not enlightened.

"If you push it like this, you have to give up part of the profits to the wholesalers. Isn't it worthwhile? It's better to hire more salespeople to promote it yourself."

It was Li Wei who said this.

Now he wants to join a food company, so he is also actively thinking about the problem, but he just didn't think of it.

Because this was a mistake made by inexperience, Wu Xiaozheng did not criticize him.

He patiently explained: "The market we are targeting is not just Xiangshui County, nor just the southern Hunan region, not just Hunan Province, but the whole of China. Under such circumstances, sacrificing profits to exchange channels, exchange The speed is worth it."

Wu Xiaozheng made the final summary.

"Now I understand why I launched a publicity storm!"

"Our sales model can be summed up in one sentence, which is to publicize and lead the way, to be a pioneer before sales, to provide services after sales, and to deliver products."

"And, once this model is successfully implemented in Xiangshui County, it can be quickly replicated to neighboring counties, and then to regions, provinces, and the whole country."

"Therefore, everyone must first fully understand the operation of this model in Xiangshui County."

At this point in the meeting, a complete and smart sales plan has been formed.

(End of this chapter)