No regrets ninety-two

Chapter 15 The Power of the Shanzhai

The Wu family's pickled radish business has done well for another two days, and the shipment volume in these two days has reached nearly 300 bottles a day.

But this is almost the limit, because even if the whole family is busy from morning to night, they can do so much in one day. After all, nearly 300 catties of radishes have to be pulled out of the ground every day, and then washed, peeled, and pickled , and then put the marinated one or two days ago into cans.

In addition, there is a shortage of raw materials.

Within a few days, the Wu family ran out of their own chopped peppers, because it was not the season to produce peppers, so Wu Changhe had to buy from other houses.

However, the two old people are already very satisfied. In just a few days, the most troublesome financial problem of the Wu family has been solved, and there is still enough surplus, which will make the operation of the Wu family very easy in the coming year.

Of course, money is not too much. Taking advantage of the fact that pickled radishes are selling well now, the entire Wu family has not relaxed and is still busy every day.

Things are going a little bit wrong.

When the grandfather and grandson rushed to the market that day, they found that the business was not as hot as it was a few days ago.

The reason was soon discovered.

"Chef Xiao Wu, can you sell your pickled radish for [-] cents a bottle?"

Someone actually started bargaining with me?what's the situation?
But Wu Xiaozheng replied in his usual style: "Sorry, no bargaining."

"Now you are not the only one selling pickled radishes. Others only sell [-] cents a bottle. If you don't lower the price, I will buy other people's pickled radishes!"

That's it!

It seems that the cottage version of pickled radish has come out.

This was something Wu Xiaozheng expected, but he didn't expect the counterfeit products to come out so quickly.

But think about it, the ability of Chinese copycats is very strong, and Wu Xiaozheng has a deep understanding of this in his previous life.Just a joke, as long as there are things that fly in the sky, things that walk on the ground, and things that swim in the water, there is no Chinese who can't copy them, let alone pickled radishes that don't have much technical content.

There is never a shortage of caring people in this world.

Now the streets are full of radishes, and they still can’t be sold at a price. The pickled radishes produced by Wu Xiaozheng are selling so well, and the profits are still so high. Naturally, some people immediately start imitating them. It is normal for counterfeit products to appear so quickly.

Wu Xiaozheng estimates that in a few days, there will only be more counterfeit products and more intense competition.

"Why don't we also lower the price, and we can earn a lot at 8 cents a bottle."

Wu Changhe tugged at Wu Xiaozheng's sleeve, and said softly to Wu Xiaozheng.

In Wu Changhe's view, the radishes are grown in his own field, and the bottle costs only a few cents each. The cost of other chopped peppers, salt, vinegar, etc. is not high, and the cost of a bottle adds up to 2 cents. Even including the cost of radish, the cost of a bottle is only about 3 cents, so selling 8 cents a bottle is still profitable.

Wu Xiaozheng didn't think so.

Raw materials are cost, labor is also cost, the real cost should be around 4 cents after conversion, and if sales cost is included, it should be around 5 cents.

That's not the most important thing.

For doing business, price war is a double-edged sword. Although price reduction may increase sales, it will lose profits.The most important thing is that the price reduction will make customers think that your products are profitable, and the quality of your products is equal to those of counterfeit products.

Moreover, the price war is endless.Wu Xiaozheng believed that as soon as he lowered the price, those pickled radishes with inferior quality and taste would follow suit. What should he do then?Continue to follow?
This is not what Wu Xiaozheng wants, especially for him who wants to start his own brand.

So he said resolutely: "I'm sorry, the prices of the products produced by Chef Wu will not be reduced."

The customer who reduced the price turned around and was about to leave, but another customer next to him said something fair: "I have tried the cheap one, and the taste is still worse than Chef Xiao Wu's."

The customer hesitated for a moment, then turned around and left.

Wu Xiaozheng was not surprised by this either.

This is the power of counterfeit products, they can attract customers through a certain price advantage.

Again, there is no harm if there is no comparison. Customers are easily moved by the price difference before they compare the real quality difference. It is also a common consumer psychology of Chinese people to seek small and cheap products.

But to Wu Xiaozheng's relief, there are quite a lot of repeat customers who recognize him as Chef Wu. Although the selling speed is not as fast as the previous few days, his pickled radishes are still sold out in a short time. After all, the market is so big, and His daily shipments are not many.

Wu Xiaozheng was not careless.After his own pickled radishes were sold out, he went shopping in the market again.

He quickly discovered the counterfeit products, and the stall owner was a little familiar. Wu Xiaozheng remembered that he had bought his own pickled radishes, and bought several bottles at a time.

"Hey, why is Chef Xiao Wu here? Welcome."

The stall owner said with a smile, he is not usually thick-skinned.

"You've also started selling pickled radishes, how does it taste? Give me a taste." Wu Xiaozheng said calmly.

The stall owner quickly handed over the samples.

Wu Xiaozheng took it and looked at it first.

Well, the radish is not peeled. The owner of this stall probably thinks that peeling the radish is unnecessary.

Then Wu Xiaozheng ate another piece.

Well, the taste is not much different, but the texture is almost, not so crispy.

Wu Xiaozheng knew it all.

There is still a difference between counterfeit products and authentic products produced by Chef Wu.

The first is the difference in taste.

How to maintain the crispness of pickled radishes has a certain technical content. There are high requirements for the temperature and pH of the water added during pickling, which is difficult for ordinary people to grasp.

Then there is the taste difference of pickled radish.

When this cottage pickled radish has just been pickled for a day or two, the texture and taste are not too far from his home's.But after a long time, the bitterness of the radish skin will be soaked out, seriously affecting the taste, the acidity will become more and more sour, affecting the entrance, and the radish will become soft...

"How about it, Chef Wu, give me some advice, how can I make this pickled radish as delicious as yours?"

The owner of this stall is still self-aware, knowing that his pickled radishes are not as good as Wu's, so he has the cheek to ask for advice.

But this face is really too thick!

"The apprentice of the church will starve the master to death, I will not do this."

Wu Xiaozheng shook his head, and left with his hands behind his back.

Wu Xiaozheng has no control over others copying his own products. After all, this is not his own patented product, and anyone has the right to make it. Put up a sign.

If Wu Xiaozheng wants to be engaged in the food processing industry for a long time, he must ultimately rely on brand, quality and word of mouth to win. It is indeed time to formally establish a brand.

(End of this chapter)