rebirth happy life

Chapter 66 Advertising Effect
The next day Xu Hanwen still came to the company to work on time. Due to the tight schedule yesterday, there were still many areas that needed to be improved. Today, some details have to be considered and improved.

"Sister Xu, sister Xu, look!" As soon as he entered the office, Secretary Xiao Cui excitedly handed over a newspaper.

"Well, it's not bad! I just don't know how effective it is?" Xu Hanwen took the newspaper, looked at the entire advertisement in front of her, and said calmly.

"Sister Xu, this is the first time our company has used such a space to advertise. I believe that Sister Xu, our company will definitely gain a lot this time. Sister Xu, you are amazing!" Xiao Cui looked admiringly. Looking at Xu Hanwen.

Xu Hanwen's heart twitched, she admired it, and in a few years, such advertisements would abound, and it was just because she lived ten years ahead of them.

"Xiao Cui, what are the arrangements for the Spring Festival?" Xu Hanwen looked at the youthful Cui who was only in his early twenties, and an idea popped up.

"There are no plans. Every Spring Festival is so boring. Every day I either eat, sleep, or hang out on the Internet. Sister Xu, is there any good activity, can I bring Xiao Cui?" Xiao Cui pulled Xu Hanwen's arm and shook it back and forth She said, leaning her head on Xu Hanwen's shoulder, with a hint of coquettishness.

"It just so happens that I have a task I want to give you, but don't blame sister Xu for exploiting your rest time."

"Okay, okay, as long as I don't let me be so boring!" After this day, Xiao Cui has already regarded Xu Hanwen as his idol.

"Our planning is based on the Spring Festival holiday. The company has its own arrangements for other personnel, but it lacks a person who specializes in collecting customer information. Originally, I planned to do it myself. I have to do it in the third and fourth grades It’s just that I want to send my daughter to Beijing on the fifth day of the new year, so I wonder if you can help sister Xu with the work after the fifth day of the new year?” Xu Hanwen looked at Xiao Cui and expressed her thoughts.

"Okay, I can also come over in the third and fourth grades of junior high school. Let's see how Sister Xu does it. Then I will know what to collect and how to do it." Xiao Cui readily agreed.

"How about this, you should do a customer survey first. In addition to collecting customers' requirements for transportation, environment, room type, room distance, greening, property and other aspects of our residential projects, this customer information survey should also collect some customer information. The personal information can be in the form of a form, or in the form of questions and answers or multiple choice questions." Xu Hanwen gave Xiao Cui a work task.

"Sister Xu, some things have already been formed, is it useful to collect them again? Will customers tell us his personal information?" Xiao Cui was a little puzzled.

"Formed things can also be changed. Sometimes a casual opinion from a customer, if used well, may prevent the company from inappropriate development, or bring huge benefits to the company. And collect and sort out these feedback opinions at that time It will be of greater help to our future development projects." Xu Hanwen explained Xiao Cui's doubts.

"As for the customer's personal information, we don't need the customer's name, phone number or anything else. We only need to count the nature of work and income of the visitor. This will guide our future real estate development."

"I see. I'll make tea for Sister Xu first, and I'll get this customer opinion collection form right away." It seems that Xiao Cui already has some ideas in his heart.

Xu Hanwen sat down in her office, picked up the newspaper and looked at the company's advertisement seriously again. The advertisement was well done and basically reached her vision. There were pictures of the company, pictures of the project site, and the project The effect picture of the whole page is eye-catching.

Coupled with the advertising words of the propaganda department, it makes people feel that advertising can be so interesting.What Xu Hanwen didn't expect was that before she got off work yesterday, she inadvertently said to Fang Jialing: "I can prepare some small gifts properly at that time." Now in the advertisement, it has become that there will be surprises at the event site on the first floor of the company gift.

This is not fun, the company only arranges a small number of people, if there are too many people, it will be counterproductive if there is an accident, don't make any mistakes during the Chinese New Year, and it will be bad if good things turn bad.

Xu Hanwen sorted out her thoughts, printed out some details on the computer, and was about to communicate with Lin Yu when secretary Xiao Cui came in.

"Sister Xu, Boss Lin asked you to go to his office."

"Okay, I'm going upstairs to find him." Xu Hanwen raised the documents in her hand.

"Xiao Xu, come in and sit down. Xiao Song, bring a cup of hot tea to Director Xu." Lin Yu was anxiously waiting for Xu Hanwen to appear.

"Did you read today's newspaper? Any thoughts?"

"Well, I see. Mr. Lin, I think the company needs to arrange more people. This so-called surprise makes me very curious. I'm afraid that it's not that we are unpopular, but that there will be too many people, and we will not be able to handle it by ourselves." Xu Hanwen gave Lin Yu the information in her hand.

"I also think there are some problems with this advertisement, and the publicity department didn't take it seriously. After reading your materials now, it's really because the publicity department didn't consider it properly." Lin Yu kept nodding while looking at the materials Xu Hanwen gave him, Transferring Xu Hanwen into the company by myself is a treasure.

"But the ad came out, so we have to do what the ad says. Fortunately, there is a sentence in the ad that the right of interpretation rests with the company." Xu Hanwen pointed to the words on the ad.

"I personally think that the company needs to deploy more staff on the first day, including me and Xiao Cui. In addition, the company's security department and leadership should also deploy additional staff to prevent accidents."

"Mr. Lin, the city TV station is calling and asking you to be interviewed today." Xiao Song, secretary to the general manager, got up and reported.

"Interview? I'm so busy that I'm so busy, what kind of interview do I still have the energy for?" Lin Yu refused without even thinking about it.

"Mr. Lin, please accept this interview. During the interview, you can explain this surprise a little bit, so as to prevent someone from coming here just for this surprise and causing trouble." Xu Hanwen heard the TV station's request for an interview, just as she expected yesterday, It can be said that it is exactly what he wanted, and he quickly suggested it.

"That's it, okay then! Xiao Song, you make an appointment with the TV station, try to put it in the afternoon. In addition, notify several vice presidents to have a meeting in the conference room on the 10th floor after [-] minutes." Lin Yu told the secretary.

"Xiao Xu, I heard from Lao Fang that you didn't agree to go to the TV station to arrange an advertisement yesterday. Did you already know that the TV station would ask for an interview?" After Lin Yu ordered the secretary, she turned to Xu Hanwen and asked her doubts.

"Hehe, our company's Spring Festival housing sales activity, if I'm not wrong, has taken the No. The first time a real estate company announced that it would continue to inspect and sell houses without rest during the Spring Festival; the first time a real estate company offered discounts when selling real estate... There was such good news, how could the TV station let it go, so I didn't ask Mr. Fang to send someone to contact Wouldn't it be better to have free advertisements for TV stations?" Xu Hanwen was a little embarrassed, feeling that she was a little petty.

When Lin Yu brought Xu Hanwen into the venue, several bosses had already gathered in the conference room.

"Everyone has read today's newspaper. If you have any opinions or suggestions, you might as well tell them." Lin Yu looked at the vice presidents.

"It's only at the beginning of the year that we have made such a large advertisement, will this year's advertising expenses exceed the budget?" Vice President Wang, who is in charge of finance, is a little worried.

"Yeah, everyone has worked hard for a year. For the New Year's Eve, we have to arrange both personnel and vehicles. If no one comes to see it, it will be a waste of life and money. The loss outweighs the gain." Vice President Han, who is in charge of personnel and logistics Dislike this event.

"Isn't this a surprise arrangement? Someone will come." Fang Jialing's tone was not firm, she was still afraid that no one would come to see the house.

"Old Geng, what do you think? Don't be bored if you have anything to say." Lin Yu glanced at Vice President Geng who was silent.

"I have no other opinions. Of course, I would be the happiest if this activity can bring new customers to the company. But the company should arrange more manpower, so as not to fight an unprepared battle." It seems that Vice President Geng has already agreed in his heart this activity.

"I know that everyone has various opinions on this plan. The advertisement in the newspaper today is the largest newspaper advertisement ever made by our company, and it should be the first in N City, although it cost some money. , but everyone should have seen the effect. The city TV station has already made an interview appointment, which is equivalent to another free advertisement on the TV station." Lin Yu announced the TV station's appointment interview, and the faces of several vice presidents showed surprise color.

"The following is the specific arrangement of the plan. Director Xu Hanwen, the planner of this plan, will assign tasks to everyone. Please cooperate fully to fight this battle well." Lin Yu asked Xu Hanwen to make the specific arrangements for the Spring Festival event.

"Leaders, since Mr. Lin has entrusted me with the arrangement of this event, I will not hesitate to assign tasks to you directly. Please cooperate with the leaders." Since Lin Yu had already communicated with Xu Hanwen before coming to the conference room , so Xu Hanwen began to arrange various tasks, time waits for no one, tomorrow is New Year's Eve, and the time for everyone is today and tomorrow.

"The sales department arranges two salespersons to serve as the reception of the exhibition hall every day, responsible for receiving customers, introducing the real estate and answering sales inquiries; The arrangement of vehicles and drivers must ensure that there is one vehicle per person every day, and before the festival, the hall on the first floor should be arranged as a real estate exhibition hall; the planning and publicity department will arrange one person every day to collect opinions from customers..." Xu Hanwen calmly arranged the arrangements for various departments At work, she is calm and introverted at this time, exuding intellectual light all over her body.

Soon the entire company headquarters became busy with the housing sales activities during the Spring Festival. In the past two days, Xu Hanwen left early and returned late. By noon on New Year's Eve, the first floor of the company took on a new look and became a real estate display center integrating several major properties of the company. .

In the past two days, the number of phone calls from the company's sales department has almost doubled compared to before, all of which are to inquire about sales during the Spring Festival, which makes the whole company have greater expectations for the success of this plan.

(End of this chapter)