Rebirth of Entertainment Global

Chapter 453 Blueberry Taiwan Seeking Cooperation!

"Where are you going, Dad" became popular all over the country, setting off an unprecedented storm of cute babies. In an instant, the value of dads and cute babies doubled, and they suddenly became the darlings of advertisers.

Also at this time, the brick experts jumped out one after another, analyzing why "Where are we going, Dad" is unprecedentedly popular?
First, "Where Are We Going, Dad" is the world's first parent-child outdoor reality show, and of course it has become the first parent-child outdoor reality show that eats crabs.

Second, people nowadays live in a fast-paced society of "natural selection", coupled with the traditional concept of "men dominate the outside, women dominate the inside", which makes the communication between fathers and children less and less, and " The purpose of "Where Are We Going, Dad" is not to show the life gossip of "star dad" and "star second generation", but to show young parents an encyclopedia of life education.

Don't look at "Where Are We Going, Dad" is a "star reality show" in name, but in fact it cannot avoid topics such as "parenting" and "parenting", and the program team has carefully set up a lot of interactions for star dads and cute babies The link not only shows the innocence of the children, but also reflects the warm communication between father and son/father and daughter, which also subtly brings the audience into the family they live in.

Third, the program "Where Are We Going, Dad" is very sincere. Dads and cute babies behave naturally in the program, neither exaggerating the advantages nor covering up the disadvantages. The program brings joy to the audience and also brings reflection , or even change!
According to the incomplete statistics of the "Student Parents Meeting" held by grades and classes in a certain elementary school, half of the parents who came to the parent meeting were grandparents or grandparents, and more than half of the remaining parents were almost mothers. Dads held the parent meeting. There are very few of them, and it seems more appropriate to call the "Parents' Association" the "Old People's Association" or "Mother's Association".

Since the broadcast of "Where Are We Going, Dad", the teachers suddenly found that more and more fathers came to the school to attend parent-teacher meetings, and the time that fathers spend with their children seems to have gradually increased, and everything is changing subtly.

Fourth, "Where Are We Going, Dad" is a parent-child growth program. Careful viewers can find that fathers and children are "growing up" in the third episode of the program compared to the first episode.

Fifth, the audience of "Where Are We Going, Dad" is for all age groups, that is, it is suitable for all ages!

Based on the above five points, if "Where Are We Going, Dad" is not popular, it is really unreasonable.

With the popularity of "Where Are We Going, Dad", it is no problem to form a series of its own. In other words, this program can bring at least 20 billion (after tax) profits to the studio every year.

"Where Are We Going, Dad" became popular in parent-child shows, and "Dad Is Back" can also be put on the studio's shooting schedule for the second half of the year. Lin Tianbao understands this truth by striking while the iron is hot.

In fact, Lin Tianbao is not the only one who understands this truth. "Where Are We Going, Dad" has attracted 22.8 billion yuan in advertising, which has already made various TV stations and entertainment companies jealous. It is destined to be borrowed and imitated. It is foreseeable that parent-child programs in Shenzhou will occupy half of all variety shows in the second half of the year.

Shenzhou has a strong sense of copyright, and Lin Tianbao is not afraid that the program will be imitated, anyway, he has never been surpassed.

He Weixiang has a dog's nose, and immediately smelled the business opportunities of "Where Are We Going, Dad?" No, the adaptation of "Where Are We Going, Dad" has also been put on the agenda.

All in all, "Where Are We Going, Dad" is a hen that can lay golden eggs, and many IPs will be derived one after another in the future.

"Master Lu, hello!"

On this day, Lin Tianbao received a call from Lu Weidong, director of Blueberry Channel. Ever since "Legend of the New White Snake", no, it should be said that since the small production "Love Apartment", it turned out as a super dark horse and was invincible all over the time. Since then, Lin Tianbao has often received "harassing calls" from the directors of major TV stations, which are actually "calls seeking cooperation".

Before the counterattack of Apple Channel, Blueberry Channel has always been the second brother of the local TV station. Occasionally, it will be blown up by Emperor Capital TV and Tomato TV, but it doesn't hurt.

At that time, Mango TV was still the boss of the local TV station, and the goal of Blueberry TV station was to pull down Mango TV station and take over by itself!
Just when Blueberry Channel was catching up and wanted to pull Mango Channel down, it never expected that Apple Channel, which is a "Diaosi TV station", would stage a "Counter Attack" and pull down Mango TV one step ahead of Blueberry Channel , Sitting firmly in the position of the leading brother.

In the final analysis, Lin Tianbao's contribution is indispensable for Apple Taiwan's counterattack. Love Apartment", "Mao Lie", "Meteor Garden", "Wulin Biography"...

The broadcasting of the above on Apple Channel has attracted a lot of regular viewers for Apple Channel, and the ratings have increased, and the advertising space has naturally become tighter, and the supply exceeds demand. No, Apple Channel has entered a virtuous cycle, just two and a half years , from a TV station ranked in the middle and lower reaches to the throne of the leader.

To be honest, Lu Weidong is very envious of Wang Xudong. If Wang Xudong hadn't taken advantage of a "near water tower", how could it be Apple TV's turn to turn around?

Sigh~ After all, Lin Tianbao is not from Zhejiang Province, and that kid is also a person who misses his hometown and old love very much.

However, "Legend of the New White Snake" cast by Young Marshal's Studio last year was won by China Satellite TV, and "I Have a Date with a Zombie" was won by Mango TV. The program "Very 6+1", which made Lu Weidong's mind active again.

According to Lu Weidong's knowledge, what the Young Marshal's studio is most in short of right now is manpower, and the Blueberry Station doesn't have many others, so manpower is enough.

No, Lu Weidong intends to take a two-pronged approach. On the one hand, follow the trend of "Where are we going, Dad?"On the other hand, it cooperates with Young Marshal Studio to launch a variety show as the signature of Blueberry Channel.

Compared with TV series, Lu Weidong is more optimistic about variety shows. Take the "Boys and Girls Go Forward" series as an example. Now that people mention "Boys and Girls Go Forward", who would think of Apple TV?
I believe it won't be long before "Where Are We Going, Dad" will also be linked to Apple TV.

"Legend of the New White Snake" is hot enough?But when people mentioned "Legend of the New White Snake", they would not link it with China TV. This is the gap between TV dramas and variety shows.

"Tianbao, calling me 'Taiwan Chief' is too strange, and we are not outsiders, so you can call me 'Uncle Lu' from now on." Lu Weidong said with a smile.

On the other end of the phone, Lin Tianbao rolled his eyes and said, do they know each other that well?
Well, the first time he was born, the second time he was acquainted, during the past year or so, Lin Tianbao received more than a dozen calls from Lu Weidong at least.

Lu Weidong, as a master with a lot of work, naturally would not call him for no reason. Lin Tianbao thought with his toes and knew that the problem was with "Where are we going, Dad?" I am afraid that Director Lu called this time to ask for cooperation?
(End of this chapter)