Rebirth of Entertainment Global

Chapter 433 Record-breaking advertising fee!
Yang Le followed the prestige and found that it was the Mengniu Group who raised the placard to ask for the price.

The title fee of "Where Are We Going, Dad" starts at 1 million yuan, which can't scare the sponsors present. You must know that there are many variety shows in China with the title fee far exceeding 1 million yuan, such as Mango TV's "The Strongest Girl" (a bit Similar to Supergirl in the original world) for example, the naming fee reached a staggering 5.5 million last year, breaking the previous record of the highest naming fee. "Yiyi Dairy" quickly entered people's sight with its "rich and powerful", and became a typical one. "People are stupid and have a lot of money."

Is Yiyi Dairy stupid?People who don't know the truth naturally think that Yiyi Dairy is surprisingly stupid. They really have nowhere to spend their money. Only competitors can deeply understand how much market share Yiyi Dairy seized last year. There is no second", when the common people are rushing for the same brand of dairy products, this brand is the well-deserved number one brand in the minds of the common people.

Mengniu Group has always been the leader in dairy products in China, but last year it was fully overtaken and suppressed by Yiyi Dairy Industry. They don’t steam buns to compete. So this time, Mengniu Group is determined to win the naming rights of "Where Are We Going, Dad"!

No, the representative of Mengniu who came to participate in the China Merchants Fair suddenly raised the bidding price by 5000 million. The purpose was to let the peers see the confidence of Mengniu Group. 1.5 million is just the beginning.

Indeed, 1.5 million is just the beginning, and it is only 1.5 million. How can it be possible for the companies present to quit?
"2.1 million." The peers met each other, and they were extremely jealous. Yiyi Dairy will not destroy its prestige. As the saying goes, "You don't lose if you lose." Mengniu Group raised the price by 5000 million, and Yiyi Dairy raised the price by 6000 million.

Wow~ Yang Le was slightly startled. Advertisers raised the naming fee of "Where Are We Going, Dad" from the starting price of 1 million to 2.1 million in just two bids? How much will the final naming fee of "Where Are We Going, Dad" be? ?

So far, the only variety show that Apple TV can sell is the series "Boys and Girls Rush Forward", and all the advertising costs of this show can only exceed [-] million. This is the gap.

"2.2 million." This time it was Haifeng Motor who asked for the price.

To popularize science, Haifeng Motor is a well-known automobile brand in the world, and its reputation in the automobile industry is probably similar to that of BMW in the original world.

"2.3 billion."

"2.4 billion."

"2.5 billion."

Title title, since it is titled and broadcast, after the naming right of "Where Are We Going, Dad" is auctioned by Blast Motors, the same industry will automatically withdraw from the competition for other advertising spots of "Where Are We Going, Dad".

Because of this, the other three auto brands that came to the investment promotion meeting couldn't sit still, and raised their placards to ask for prices. However, compared with Mengniu Group and Yiyi Dairy, these auto companies are a bit stingy.

How much is a can of milk?How much is a car?Although both are consumables, but people can drink milk every day, can they change their cars every day?It’s not that some car companies are stingy, but that cars are a “luxury” in Diaosi’s mind. If the naming fee is too high, the car brand can only give up. Buy it, otherwise the audience will only be greedy.

"3 million." Corn, a famous mobile phone brand in China, showed its power and raised the price by 5000 million in one go.

"3.2 billion."

"3.5 billion."

"3.8 billion."

"4 billion."

In the blink of an eye, Huachuang, Huaxin, Jiji, and Xinli, four well-known mobile phone brands at home and abroad, raised the naming fee of "Where Are We Going, Dad" to a high price of 4 million.

4 million, this number also made some companies present give up the naming rights dispute.

Seeing that the merchants stopped bidding, Yang Le asked, "Xinli bid 4 million, is there any company that wants to increase the price?"

As soon as the words fell, the representative of Le Tesco held up a sign to increase the price: "4.1 million."

"4.2 billion."

"4.5 billion."

Yitao.com and Letao.com, which are both e-commerce companies, couldn't sit still for a while and bid successively. The purpose of these two companies is very pure, that is, they don't want the naming rights of "Where Are We Going, Dad" to fall into the hands of their peers.

Of course, if the naming rights of "Where Are We Going, Dad" can be auctioned at a price of less than 5 million yuan, the representatives of the three major e-commerce companies are also very happy, but with the current development trend, the naming fee of "Where Are We Going, Dad" exceeds 5 million is absolutely appropriate.

"Letao.com bid 4.5 million yuan. Are there any companies that want to increase the price? If not..."

Before Yang Le finished speaking, the merchants present launched a new round of price increases, but this time it was a melee among major enterprises!
"4.6 billion."

"4.8 billion."

"5 billion."

"5.1 billion."

"6 billion."

When the representative of Mengniu shouted the astonishing price of "6 million", the media on the scene couldn't help but boil over. The 6 million naming fee broke the record for the highest naming fee created by Mango TV's "The Strongest Female Voice" last year.

Sure enough, records are meant to be broken!

"7 million!" Representative Yiyi immediately raised the price by 1 million when she saw that Mengniu's representative had instantly become the darling of the media.

7 million?Except for Mengniu Group, all the merchants present gasped. The advertising cost is too high, and everyone can't compete.

7 million. As a conscientious enterprise, the annual turnover must reach at least 50 billion to earn back the 7 million. For some high-cost enterprises, the annual turnover must exceed at least 100 billion to earn back 7 million in advertising fees. Why do you feel busy? It's been a year, like working for "Where Are We Going, Dad"?

In this way, only Mengniu and Yiyi are left to compete.

"7.5 million." The representative of Mengniu hesitated a little, and called out with a sign.

"8 million!" Representative Yiyi gritted his teeth and called out the company's ultra-limit advertising price!

Yang Le took a deep breath and asked, "Yiyi Dairy has offered 8 million yuan, is there a higher price?"

The representative of Mengniu held up a sign and shouted: "8.1 million."

Compared with Yiyi Dairy's 8 million upper limit advertising price, Mengniu Group can be said to go all out this time. 10 billion is their real bottom line. However, Mengniu's representative sees that Yiyi Dairy has no power to parry and only increases the price according to the regulations. 1000 million.

Even if it's only 1000 million, it's actually enough for Mengniu Group's heartache. After all, the group's money didn't come from a strong wind. If they don't steam buns to fight for their breath, Mengniu just doesn't want to lose to Yiyi.

8.1 million, Yang Le felt that he would not be able to earn this much money in ten lifetimes.

Yang Le asked as usual: "Mengniu Group bid 8.1 million, is there any other company bidding?"

The result was just as Yang Le expected, 8.1 million was already a sky-high naming fee, and no company was willing to raise the price.

Yang Le repeated it three times. Seeing that there was no company bidding, he announced in public: "Congratulations to Mengniu Group for winning the naming rights of "Where Are We Going, Dad" for 8.1 million yuan!"

"Clap clap clap..."

When the naming rights were settled, Lin Tianbao took the lead in applauding. The 8.1 million naming fee far exceeded his psychological value. It seems that Lin Tianbao still underestimated "Where Are We Going, Dad", no, it should be said that he underestimated himself.

After the titled advertising space is a special broadcast advertising space. Since the naming right of "Where Are We Going, Dad" was won by Mengniu Group, similar companies are not allowed to participate in the bidding for other advertising spaces.

Finally, "Where Are We Going, Dad" special advertising spot was taken by Corn Technology for 4.2 million!
As the time passed by, the "Where Are We Going, Dad" commercial investment meeting was successfully concluded. Seven commercials, including the title broadcast and special broadcast, were auctioned for an astonishing price of 22.8 billion, which also exceeded all the media present. And the imagination of advertisers, my God, is it so easy to make money?
I believe that "Where Are We Going, Dad" will attract more money than that, because there will be TV and Internet exclusive broadcast fees in the follow-up. If "Where Are We Going, Dad" can become a hit, then "Where Are We Going, Dad" will become a giant industrial chain!

At that time, the copyright of "Where Are We Going, Dad" can be sold abroad. On the one hand, it can win glory for the country, and on the other hand, it can make a lot of money from foreigners!

　Thank you very much for the 2 monthly tickets of "Crazy, Bandit Yi", the 2 monthly tickets of "Dream-seeking Child", and the 1350.763 monthly tickets of "cys2".

　　
　
(End of this chapter)