Rebirth of Entertainment Global

Chapter 399 Pulling the Banner to Celebrate

Imperial Capital, Shenzhou TV Station.

Cao Yi watched the ratings of "Legend of the New White Lady" keep soaring, and his little heart beat "Putong", "Putong". When the ratings of the first episode of "New White" broke through the 15% mark, He couldn't help biting his tongue, the purpose was to confirm if he was dreaming?Or is it blinding?

Ouch, it hurts!

Dare to feel that everything is true, he is not dreaming, nor is he delusional, the highest ratings of the first episode of "New White" really broke through the 15% mark, and the average ratings are as high as 13.412%!

God, how could there be such a god-defying drama these days?

Cao Yi deals with ratings every day. How could he not know what the average ratings of 13.412% mean?This sky-defying ratings mean a lot of money!
Although it is vulgar to say this, it is an indisputable fact. If the TV station has no ratings, then the employees will wait to drink the northwest wind!
As for the leaders?That's even worse, wait to step down!
With the continuous development of society, the most indispensable thing these years is entertainment programs, and the TV drama market is even more varied and flourishing. Therefore, as long as there is a TV drama that can break through the 5% rating this year, then this TV drama will be a big hit. For example, "Meteor Garden" and "Wulin Biography" aired on Apple Channel last year. It is not an exaggeration for the two dramas to be called "phenomenal dramas".

Now, when "New White" comes out, who will compete with it?Even the hit dramas "Meteor Garden" and "Wulin Biography" in the second half of last year had to be overshadowed by "New White".

"New White" was won by Shenzhou TV at a sky-high price of 1200 million yuan per episode. I dare not say that this is a big gamble by Shenzhou TV. At least in Cao Yi's view, it seems that Shenzhou TV didn't take much advantage this time. , and perhaps a small loss.

The advertising price of each channel of China TV is different in each time period. For example, the advertising fee of China TV is calculated in seconds, starting at 2 per second, and the price is adjusted according to different ratings.

Under normal circumstances, the ratings of China 1's prime time is between 2% and 2%.

If the audience rating is higher than 2% and lower than 3%, the advertising price is about 2.5 per second; if it is higher than 3% and lower than 4%, the advertising fee is about 3 per second; About 4 per second.

The ratings of 5% is a threshold, if the ratings can break through this threshold, the advertising price is a slap - 5 per second.

Cao Yi never doubted that the ratings of "New White" could not break through to 5%, because "New White" is the main drama of the year produced by Shaoshuai Studio!
The advertising fee of "New White" is calculated at 5 per second. The first 60 seconds of "New White" is definitely the golden time, and there are 180 seconds of advertisements in the middle of each episode. Few viewers will switch TV stations, which can also be regarded as golden time. There should be more viewers who turn to the channel after the song, and come back before the next episode starts. In this way, the golden commercial segment of two simultaneous episodes every day is 480 seconds, 480 seconds * 25 days * 5 = 6 million.

Don't look at the advertising fee of Shenzhou TV and the price of winning "Xinbai", but what about the tax? "New White" costs 1200 million per episode after tax, not to mention that the more time the merchant spends on advertising, the greater the discounts given by China TV. No matter how you calculate it, China TV should not be able to make money this time, right?
Of course, you can't be so philistine, you only care about money, Shenzhou TV is the leader of all the TV stations in China, it doesn't look good to be slapped in the face by younger brothers all the time, right?
Because of this, Cao Yi believes that the director won the premiere rights of "Xinbai" this time not for money, but for face!

Cao Yi knew that "Xinbai" would be popular, but he never expected that "Xinbai" would be so against the sky. Before "Xinbai" was officially launched, the ratings easily pierced through the 5% paper. An episode aired for 7 minutes, and the ratings reached an astonishing 10%. The highest ratings and average ratings also created the highest TV drama records in the past 15 years. The only thing that can suppress the ratings of "New White" is the annual The Shenzhou Spring Festival Gala is here.

The ratings of "New White" are really amazing. It is estimated that the only one who can break the record of "New White" is "New White".

is not that right? The first episode of "New White" ended, and its ratings dropped by less than two percentage points during the commercial time. Are such statistics not against the sky?
Posted it, the TV station really posted it this time, his old uncle is really wise, compared with the ratings set by "New White", 6 million won the premiere rights of "New White" is really a bargain!
Oops!

Cao Yi suddenly realized a very important problem, that is, he seemed to have forgotten to report the ratings of "New White" to his old uncle.

This can't be blamed on Cao Yi, he was kept in shock for an hour before and after the broadcast of "New White". If his heart function was not good, he should have been sent to the hospital for emergency treatment by now.

Just when Cao Yi was about to call his old uncle, the impatient Cao Tianlu called Cao Yi's cell phone first, and asked, "Have the ratings of "Legend of the New White Snake" been calculated?"

Although Cao Tianlugui is the top leader of Shenzhou TV, 6 million is by no means a small amount. I believe he is not the only one. The whole station is staring at the ratings of "Xinbai". , which will have a blow to his reputation.

After dinner, Cao Tianlu also contributed to the ratings of "Xinbai", watching "Xinbai" together with his wife and children in front of the TV. He still watched it with relish, forgetting the passage of time for a moment.

It wasn't until the end of the first episode that Cao Tianlu remembered that his nephew hadn't called to report the ratings of "New White" to him.

Why didn't the nephew report the ratings to him?Is it possible that the ratings of "New White" are not satisfactory and it is hard to say?
Even if it is hard to agree, judging from the overwhelming response of the wife and children to "Xinbai", "Xinbai" should still be in line with the taste of the public. How could the ratings be unsatisfactory?
Cao Tianlu couldn't figure it out, so he called his nephew directly to ask.

Cao Yi hurriedly replied: "It has been calculated. The ratings of the first episode of "New White" is 13.412%.

13.412% and 15.071%, Cao Tianlu subconsciously ignored the first 10, because the data was too unreal.

Cao Tianlu couldn't hide his disappointment and said, "Why is the average audience rating only 3.412%?"

Cao Tianlu has high expectations for "New White", the ratings start from 5%, and the ratings of 3% are really shocking.

3.412%?What he just said is obviously 13.412%, okay?
Cao Yi corrected: "Uncle, it's not 3.412%, but 13.412%!"

13.412%?

When Cao Tianlu heard the words, he couldn't help but widen his eyes, and his face was full of shock, "Say it again, what are the ratings?"

"13.412%!"

"Really 13.412%?"

"Well, it's 13.412%!"

"You bastard, why didn't you report to me when the ratings broke 10%?"

Cao Tianlu really wanted to give Cao Yi a slap in the head. When the ratings of "Xinbai" broke through the important 10% threshold, his nephew should report to him immediately. If he didn't report, he would mistakenly think it was "Xinbai". The ratings of "New White" are not satisfactory.

Cao Yi said weakly: "Didn't I be stunned at the time? When I came back to my senses and wanted to report to Uncle, Uncle had already called."

"So, I can't hold my breath?"

"No, no, it's all my fault that I wasn't calm. I was suddenly stunned by the ratings of "New White"."

"Many people are staring at our TV station right now, waiting for the ratings results of the first episode of "New White", so hurry up and pull up a banner on the official website to celebrate!"

Cao Tianlu had a look of joy. Fortunately, he was willing to put down his face and grab the premiere rights of "Xinbai", otherwise they would be slapped in the face by the local TV station again this time.

Speaking of face-slapping, when the young commander-in-chief boasted that the ratings of "Xinbai" started at 10%, even he felt that the young commander-in-chief was a little arrogant this time, who knows...

In any case, this is a good thing for Shenzhou TV. I really sympathize with those who doubt it. I'm afraid their faces will be swollen this time, right?
　I am very grateful to "Wei Yu" for the 100 rewards, "freeman007" for a monthly ticket, and "Fengling Pipa" for a monthly ticket.

　　
　
(End of this chapter)