The legend of rebirth

Chapter 433
Universal Overseas Records, Irwin Building, Los Angeles, [-]:[-] a.m.

The first official working meeting this year was held in the meeting room. There were not many people attending the meeting, only the three giants of the company's decision-making team: Overseas President Song Yan, Domestic President Chen Tianhua, Overseas Vice President and Music Director Ye Luo.

As a company's decision-making meeting, it is not the case that Ye Luo can come up with a song or two and the world will be peaceful.

What song to use first, how to position it, what is the promotion channel, what is the current market situation, all aspects must be considered, which requires a mature plan.

Just as Ye Luo sat firmly on the conference table, he took a sip slowly while holding the teacup in his hand. When he put down the teacup, he found that Song Yan and Chen Tianhua were staring at him intently.

With that posture, it seemed that Ye Luo could come up with the plan with a slap on the head.

Ye Luo smiled: "You two, I'm not a god. I'm new here, my eyes are darkened, and I don't understand the situation at all. You are staring at me like this, I am under a lot of pressure."

Chen Tianhua also smiled: "I thought you were omnipotent."

"Can the shares I gave you be returned?" Song Yan asked anxiously.

"Don't make trouble." Ye Luo waved to Song Yan, turned to Chen Tianhua and said, "Mr. Chen, you have been here for more than a year, and you know the situation best, so I have to ask you first."

"I don't dare to ask for advice, Mr. Ye, please tell me." Chen Tianhua said politely.

"What's the difference between the music market in America and China?" Ye Luo asked.

"Hehe." Chen Tianhua smiled, "Boss Ye has a big problem. I can't explain a few sentences clearly. All I can say is that the difference is very big.

The biggest difference is the ratio of promotion and quality.

Popular music in China, including the whole of Asia, is more about promotion than quality.Promotion and marketing operations are the first priority, but the quality of the music itself is actually not so important.

This year, that is to say, the personal ability of this group of musicians is too strong, which leads to the overall good quality of music.In the past few years, it was really unlistenable, so I couldn't stay any longer. Making music in China was too impetuous.

In the United States, quality is greater than promotion.

No matter what kind of music, if you want to be promoted, the quality must first be high.And the evaluation of this kind of quality is not just a matter of one or two people agreeing, but it has to go through layers of screening and testing. "

"Oh." Ye Luo nodded, he was not surprised by the answer, and then he asked, "Then how does American commercial music work?"

Chen Tianhua took a sip of tea, moistened his throat, and continued to speak slowly: "American music education basically has no market training.

Because of their school music education and family music education, the overall level is very high.The musical soil is fertile, and informal performance opportunities abound.

Therefore, many music lovers, or those who are talented in music, although they have not signed a record company, but because of the many performance opportunities, they are already professional musicians and can rely on music for a living.

Then small-label record companies, that is, studio-level small record companies, will send out scouts to play and listen everywhere.

If the scout thinks that a certain musician is good, he will bring it back to his small company and try to make a few pieces of music with the musicians in the small company.

If the music has reached a very high standard after being recognized by the masters in the small company, then the record will be released.

The music produced by these small studio-level labels is regarded as raw materials, and of course they can release their own records to test some small local markets.

Then the larger record companies, we call them medium labels in our jargon, they select a small part of the music with good performance from small labels, and use more advanced operation methods to further invest in the promotion of larger markets, usually the state-level music market , such as the entire state of California.

On top of the medium-sized brands, there are also big-name brands, such as EMI, which invests in China.The scope of their marketing is at least several states, or even the entire United States.A very small part of their music is made by their own elite musicians, and most of them are music that is well-run by selected labels in the state market, and then promoted on a larger scale.

Finally, the parent-level record giants, that is, the current four giant-level record companies: Warner, Rolling Hours, Li Yin, and Magic Music.

They then select major labels to promote the best in music.Each giant may only pick three or four records a year, spend money on them, and carry out worldwide, major media channels, involving the entire entertainment industry, and overwhelming promotion.

Therefore, once they reach the last level, the three or four albums that can be promoted globally are all the best of the best, and they will not be popular. "

"Oh." Ye Luo nodded after listening, "Fertile soil, coupled with a stepped market, these are the characteristics of American pop music."

"That's right." Chen Tianhua said, "This is also related to the political system of the United States. The United States is a federal country. States and cities, cities and cities are relatively independent in terms of law and culture."

"Then..." Ye Luo asked again, "What is the current level of our record industry in the United States?"

"Studio level, small label." Chen Tianhua smiled wryly, "That is the most basic record publishing unit.

There are 23 record companies in this building, including Garbo Records next door to us. Although these companies vary in size, they are all of this level.The scope of distribution is in Los Angeles, and the larger ones may also include some lower-level cities. "

"Mai Ruina's private studio is also of this level." Song Yan added, "It's just that she has already become famous, and she can directly cooperate with a record giant like Li Yin, so there is no need to worry about the operation."

"No wonder, when Mai Ruina recommended me to Liyin, she couldn't push me up." Ye Luo smiled, "Because my music has not passed the tests of the American music market. Americans are more reasonable."

"It's a good thing." Chen Tianhua laughed, "That's why you came to Universal. There are no cheap Americans."

Ye Luo thought for a while, and said, "That is to say, if Universal Overseas is to grow, apart from music quality, it also needs to make efforts in the field of capital.

Otherwise, the market ladder cannot be crossed, and no matter how good the music is, you can only work for a big company. Is this what you mean? "

"Yeah." Song Yan nodded slightly, and then there was some worry between her brows, "In the field of capital, I was going to make a big move.

First push your image out, and then the capital will follow up, eat up all the record companies in this building, and take all the musicians here for your use.Then turn the entire Irwin Building into the headquarters of Global Overseas.

The channels for record distribution should also be expanded, and the market must cover at least the entire state of California. In this way, we can be regarded as a mid-level label.

To achieve this step, I calculated, as long as one billion US dollars is enough. "

"So bold!" Ye Luo gave a thumbs up, "And then?"

"And then my dad choked my funds."

"why?"

"Because I killed you first and sold the shares to you." Song Yan looked at Ye Luo pitifully, which meant that you were the culprit.

Ye Luo didn't know whether to laugh or cry for a while, and after a moment of silence, he said, "Then how is the company's financial situation now?"

"Three billboards were erected in Times Square, and local newspapers in Los Angeles reported on your deeds for two weeks, and after buying that villa for you." Song Yan wrung her fingers and counted for Ye Luo, "Uncle Chen saved it last year. I have basically ruined all of my family fortune."

Chen Tianhua nodded with a smile, confirming Song Yan's statement: "Mr. Chen is not very capable. He has worked hard for more than a year, but it is not enough for the second lady to spend a month. It seems that our overseas company really needs to hire someone else."

Ye Luo rolled his eyes, and asked again: "How much money does the company have?"

"About a hundred thousand dollars."

"So you are poorer than me now." Ye Luo sighed.

"I'm just waiting for you to save the world, otherwise why would I rush you to come here in such a hurry." Song Yan gave Ye Luo a white look.

"One hundred thousand dollars..." Ye Luo knocked on the table slowly and asked, "Is it enough to release a record here?"

"Enough is enough." Chen Tianhua nodded, "The equipment is ready-made, singers are also available, and the production cost can basically be ignored. It's just that in terms of promotion, it can only be promoted in the local market in Los Angeles, and the intensity will not be too great."

"It's okay." Ye Luo breathed a sigh of relief, "That will help."

(End of this chapter)