Road to Rebirth

Chapter 393
"For example, Li Caimian, you like pearl milk tea and want to buy pudding milk tea, what should you do?" Gu Xiaoqing asked.

"Then, then I'll buy the one I like the most."

"What if we launched this family portrait milk tea? Although the price is definitely a little more expensive than any of them, which one would you buy?"

The Li sisters opened their eyes wide, the answer goes without saying, if they really like both, they will naturally choose the family portrait!

For example, it is not unacceptable to charge fifty cents to one yuan on the original basis.

Gu Xiaoqing was reborn, and she had experienced it in her previous life.There is room for profit in milk tea itself, and the raw materials are not as expensive as imagined.In the later milk tea shops, there were also many milk teas similar to Family Portrait, which were a few dollars more expensive than normal milk tea.

But that's the price in the future!
Just talking about the purchasing power of one yuan of vegetables on weekdays today is not the same as that of one yuan in the future.

Now one yuan can buy a Chinese cabbage, and even watermelon was less than ten cents a catty when it was the cheapest.

But what about the future?
She remembered that no matter how cheap watermelon was in 2015, it was at least 6 cents a catty.Cucumbers, cabbage, nothing that costs 1 cents a catty.In the vegetable market for daily consumption, the price of most vegetables is generally more than 1 yuan per catty.

Thinking that the family portrait milk tea on the market will be so expensive in the future, there will be a lot of people who don't care about the expensive money.

Now. Calculated according to the approximate ratio, people can accept the extra expensive price, which should be between one yuan and fifty cents.

If it costs another dollar, I'm afraid people will think about it.

"There is another advantage. This kind of family portrait milk tea is also a kind of signature. I think you have also met some people who came here to buy milk tea for the first time. How did they react?"

Gu Xiaoqing asked the two sisters.

The Li sisters raised their heads, looked back, and then replied: "Generally, people who have never had a drink will be dazzled by our dazzling menu. They often ask us what tastes good, and what kind of drink is popular, and what kind of drink they will buy. milk tea."

"Well, yes, at this time you can only recommend based on what customers like in the past. What if someone takes a sip and thinks it's not good? Customers will think that you are cheating them, and they will not come again. In this way, we You lost a lot of potential customers."

Gu Xiaoqing didn't intend to launch such a milk tea, but hoped that the Li sisters could think differently from a certain angle.

Don't keep thinking about joining, joining, training, training. The franchised stores will gradually become saturated within one or two years.

They should change their thinking and turn the backbone of milk tea shops to user experience.

Thinking more about users is thinking about the "life" of the milk tea shop.

Gu Xiaoqing came from rebirth, and knows too well the impact this market will receive in the future.People haven't recovered yet, but soon someone will be operating in the same way.

They use cheap raw materials and cheap industrial additives to make cheap milk tea that suits people's taste buds recklessly. At that time, her milk tea shop will be hit hard and face a brutal price war.

However, raw materials and craftsmanship determine the price of milk tea, so people who don't know the truth will abandon expensive milk tea and choose cheap milk tea with similar taste.

But at this time, the market will also be chaotic during the years of high economic development. It will not be until the Internet gradually spreads all over the country in the future and enters the era of national informationization that this kind of defrauding behavior will be restrained.

Gu Xiaoqing will not deceive people, so her only means is to constantly introduce new ones, so as to attract the attention of consumers and keep herself on the cusp of the times.

"That's how it is. In this way, once there are first-time guests who don't know what kind of milk tea to choose, we can recommend family portrait milk tea to them."

The Li sisters are very smart, and they immediately understood what Gu Xiaoqing meant.

This is indeed a good way, which not only increases the income of milk tea, but also avoids the loss of potential customers.

"Well, I'm just giving an example, I just hope you can think more about it. I think we can invest more in advertising for franchising, and take this opportunity to establish our brand. However, you need to do more research on the specific new menu, such as cost control, The ratio of various additions in the family portrait and so on.”

"Yeah, I got it."

The two sisters looked at Gu Xiaoqing admiringly. They wished they had such a brain, even if they had half of their own boss.

"Also, I think in summer, we can get some ice cream."

"Ice cream? Is it the kind of ice cream bought on the street?"

Sister Li asked.

"No, the ice cream I want is the one in McDonald's." Gu Xiaoqing said with recollection.

In this era, ice cream is not uncommon, but in comparison, the taste of KFC sundaes and McDonald's Xindi is definitely better than the traditional popsicles on the street.

Popsicles give people the feeling of drinking cold water, but the milky taste of the sundae definitely makes Gu Xiaoqing have endless aftertaste.Because it was the first time she ate a sundae in her previous life, she could tell at one bite that it was far from the popsicles sold on the street.

In the future, that milky flavor will be available in many places, but popsicles are still commonly available in the market now.

"You two, you need to go to the streets more, observe a lot, and learn. Knowledge is the best weapon to arm people's minds, but knowledge is not just in textbooks. Fundamentally speaking, any knowledge is obtained from the accumulation of experience in daily life. of."

The Li sisters listened in a cloud of fog, and basically didn't understand a single word.Anyway, they understood, and their boss asked them to observe more and learn from each other's strengths.

"Well, we, we will definitely work hard."

The Li sisters admire Gu Xiaoqing more and more. In their eyes, daily life is like that.Going to and from school, going to and from get off work, nothing?
But the boss is the boss, who can find the extraordinary from the ordinary, this is a capable person!
Of course, Gu Xiaoqing was still thinking about various ideas, such as a machine for adding fried yogurt.But this thing can only be icing on the cake, and it is not realistic to expect it to play a decisive advantage.

Of course, when hot pot develops to a certain extent, it will encounter bottlenecks, but it is unlikely that it will be hit as hard as milk tea shops.

On the contrary, she still has an idea that she has not come up with. This idea is just to reverse the situation, or to add icing on the cake.

"After a period of time when the heat is overwhelming, the hot pot competition is not only about the base ingredients, but also the freshness of the ingredients and the quality of the meat."

The bottom material determines the success or failure of hot pot, but the ingredients will widen the gap between this success and failure.Why did Haidilao taste delicious in the previous life?
Not only the bottom material of Haidilao, but also the meat of Haidilao, all kinds of slippery, are several grades better than ordinary roadside hot pot restaurants.

What kind of secret beef, what kind of shredded lamb. The premise must be a good source of goods.

(End of this chapter)