father-in-law of the nation

Chapter 756 Spring Festival
Time passed, and it was New Year's Eve in a blink of an eye.

Due to the need to participate in the Spring Festival Gala this year, Wang Shen cannot stay at home to celebrate the New Year with his family.

In fact, the purpose of Wang Shen's plan to buy a house in the capital is to make it easier for him to finish his work on the Spring Festival Gala, and then return home to have a happy new year with his family. However, due to some hard reasons, the layout or facilities in the villa he bought are not good enough. He didn't achieve the desired effect, and the two elders also didn't want to go all the way to a strange place, so they gave up this idea.

Furthermore, on this Spring Festival day, Wang Shen's parents still wanted to go back to their hometown to have a look.

Although Jianghai is a well-developed international metropolis, what the two elders still miss is the small house and the free life in their hometown.

It's not that they are not free in Jianghai, but that the two elders are used to life in the countryside, and they are not very familiar and not used to it when they come to the city.

For example, when we were in the countryside, we often went from house to house, went to the market together, and so on.

In the city, instead of going around the house, you either go to the vegetable market or the supermarket to buy groceries.

Although they all go shopping, there is always a difference from the kind of market in the countryside.

The most critical difference is that the two elders go to the market in the countryside, and they are more relaxed.

While visiting vegetable markets and supermarkets in the city, it is not so stretched.

Moreover, after living in the countryside for so many years, no matter where you go in the nearby areas, you know the way and don't worry about anything.

But when you come to Jianghai, you can't do that.

It can only be said that everything has a process.

When the two elders are familiar with life in the city, they will find that it is the same everywhere.

The speed of familiarity depends on many factors.

Wang Shen's parents didn't have any education, and they don't understand many modern things, so they can't keep up with the times like young people, and they are slower to adapt or get familiar with life in the city.

This is also one of the reasons why Wang Shen took over Du Sui's mother and daughter to buy a house for him and help solve various problems.

Today's Wang Shen is not short of that little money.

What he did was not only to repay the kindness of dripping water, but also to let the two elders have a companion, so that they could visit each other on weekdays, or go out with a companion.

In fact, even though Wang Shen was absent from the New Year's Eve dinner, his family was happy and harmonious.

Du Sui's mother and daughter lived nearby, so they celebrated the New Year together.

With two more people, the family suddenly became lively.

In addition, Du Sui's daughter is very sensible, and earnestly completes the tasks assigned to her by Wang Shen. On New Year's Eve, she is still supervising and tutoring Wang Xiaoying to do her homework.

Therefore, Wang Xiaoying needs to finish her homework for the day before she can play.
In the living room, the TV was turned on, and Wang Dali was sitting on the sofa watching TV alone.Du Sui and Wang Shen's mother was preparing the ingredients for the New Year's Eve dinner in the kitchen. The whole family did not plan to go to the restaurant to solve the reunion dinner, but to make enough food and clothing by themselves.

Although it does save time, worry and effort to book a table in a restaurant, for some people, that approach lacks the flavor of the New Year.

In their eyes, for Chinese New Year, they have to prepare a sumptuous dinner by themselves and live a good new year. This is the reunion dinner of Chinese New Year.

Because, the process of preparing the reunion dinner is a manifestation of the taste of the year.

If you go directly to the hotel to book a table, you must skip this process.

Of course, these things vary from person to person.

Some people think that the reunion dinner on New Year's Eve is a good way for the family to get together and have enough food and clothing.

Some people think that it is equally good to go directly to the hotel to book a table.

Different people have different viewpoints.

Anyway, as long as you are happy.

Wang Dali watched TV, watching the Huaxia Variety Channel, and the content broadcasted was the warm-up program before the Spring Festival Gala.

"Turn on the mobile phone and shake it on WeChat to receive a cash red envelope. Every hour, a New Year's red envelope will be distributed by shaking WeChat. You can get up to 888 cash prizes."

"You only need to download WeChat, and use the shake function on time every hour to grab the red envelopes distributed by WeChat."

"In addition, there is also a WeChat collection of blessings. Collect all five blessings, five blessings come to the door, and share 3 million cash prizes."

"At ten o'clock tonight, the lucky draw will be drawn on time."

"Also, in today's Spring Festival Gala, after each program ends, WeChat will distribute a red envelope. At that time, you only need to scan the QR code that appears at the bottom of the screen to participate in the draw of the red envelope prize."

"The highest activity is 1888 yuan prize."

"Thanks to WeChat, the chief partner of this Spring Festival Gala, for its strong support for the gala."

"Thank you!"

With the arrival of the Spring Festival, WeChat's advertisements on the Spring Festival Gala have also begun to be officially launched.

I have to say that Huaxia TV is worthy of being Huaxia TV, and the Spring Festival Gala program is indeed the most popular Spring Festival Gala in China.

Once the WeChat advertisement was launched, the number of users increased steadily. In just a few hours, hundreds of millions of users have been added.

Moreover, these hundreds of millions of users are all groups who do not have frequent access to the Internet.

how to say?

WeChat has been online for some time. After Wang Shen's publicity and various operations, many groups who often contact the Internet have already joined the army of WeChat users.

As for other groups that are not often exposed to the Internet, if they do not place advertisements on TV, they cannot be included in the user group in a short time.

Therefore, Wang Shen chose to promote WeChat on the stage of the Spring Festival Gala, and his purpose was to serve this part of the user group.

Take buckle for example.

It is undeniable that there are indeed many user groups for Koukou.

However, most of them are young people, and many middle-aged and elderly people do not have a button number, let alone use it.

Therefore, many middle-aged and elderly people have not started to use instant messaging software.

Regarding this point, Wang Shen's team has already investigated it clearly.

In addition, this situation is not much different from the situation before WeChat appeared in his previous life memory. Also under the large-scale data, there are not many middle-aged and elderly people using Koukou.

On the contrary, it was the birth of WeChat, which ate this piece of cake, and further became the most mainstream instant messaging software.

Therefore, the purpose of Wang Shen spending so much money to promote WeChat in the Spring Festival Gala is obvious.

He will use various methods to take the lead in seizing the middle-aged and elderly market, and then copy the successful path of WeChat in his previous life, using the middle-aged and elderly market to force more young people to join or get used to using WeChat.

Of course, in order to maintain the simple operation style of WeChat, all kinds of businesses added later will be placed together in the payment icon.

As long as you don't click to use it, you won't see those things on the main page, and it won't affect the clear communication style of the main page.

In the memory of Wang Shen's previous life, WeChat was able to occupy the mainstream market, and its biggest feature was simplicity and uncomplicated.

Compared with all kinds of bells and whistles in Koukou, the WeChat homepage is simply a fool's operation.

In the eyes of young people, no matter how much content there is in Koukou, it is simple and unnecessary.

However, this is only for young people who grow up with the times.

They are in daily contact with the Internet, or things related to the Internet, so naturally they don't feel that the button operation is complicated.

For many middle-aged and elderly people who can't even turn on a computer, only WeChat's clear interface is more suitable for them.

Furthermore, although the operation interface of WeChat is extremely simple, there are still many middle-aged and elderly people who do not know how to use it.

Therefore, if Wang Shen makes WeChat as complicated as Koukou, it will violate the positioning of WeChat entering the market.

That way is undoubtedly following behind Koukou's ass.

Since he was following behind and lacked confidence, how could he surpass him?

Different from Koukou, when Koukou is already very practical, if it is simpler and more practical, it may surpass Koukou.

Besides, although there are many instant messaging software nowadays, only Koukou dominates in the end.

It is not good for the vast number of users to be dominated by one family.

Therefore, Wang Shen's launch of WeChat can be regarded as a response to the situation.

Through this promotion, combined with other aspects of publicity and operation, WeChat has become a mainstream software in one fell swoop, which is already an unstoppable thing.

In China, many apps use this method to enter the public eye.

It's all about using money to open the way.

An APP, if its normal level is guaranteed, as long as the advertisement is loud enough, and as long as the publicity is wide enough, it can instantly rank among the mainstream list in the country.

After all, there are many kinds of apps, and for the general public, there is basically no difference.

Therefore, which APP's advertising or promotion is in place, and that APP can become mainstream software.

Don't talk about this world, just talk about the e-commerce platform that Wang Shen remembered from his previous life.

At the beginning, the e-commerce field was basically divided up by platforms such as Taobao, Tmall, JD.com, and Suning.

Just when many people think that the field of e-commerce will only be dominated by these few platforms.

A wave of strong advertisements struck, Vipshop was born and became a well-known e-commerce platform.

Another wave of advertisements came, and Pinduoduo also ranked among the top.

In addition, there are second-most popular platforms such as Yihaodian.

All in all, as long as the advertisement is loud enough, combined with the characteristics of the APP itself that distinguishes other similar platforms, even if the market seems to have been divided by existing large platforms, it can still tear a large piece of meat.

Therefore, Wang Shen is not too worried about WeChat hitting the street.

This is because WeChat does have advantages that distinguish it from other similar apps.

Coupled with strong publicity.

It is reasonable to become a well-known APP in one fell swoop.

As for whether he can surpass Koukou, Wang Shen can't guarantee it.

However, he believes that from now on, Koukou will no longer dominate the field of instant messaging.

WeChat will officially step onto the stage of history.

WeChat is a way of life!
And this way of life is just a starting point.

As time goes by, WeChat will be the gateway to the colorful world.

(End of this chapter)