The spiritual spring of rebirth is a little field

Chapter 359

Half an hour later, Liang Lixia and Lu Weiwei met at a dessert shop on the commercial street.

Because it was the weekend, she didn't have to worry as much as she did in school, so Lu Weiwei dressed up meticulously, her beautiful long hair was permed in a big curl, her bangs must have been permed on purpose, and she had the airy bangs of later generations.

Mid-April is neither hot nor cold, which is a good time to wear clothes. After matching them through her eyes, they are completely special and fashionable. Walking on the street is the kind of object that has a 100% return rate.

Although Liang Lixia didn't dress plainly, but had some serious collocations, but standing with her, the two of them were completely a literary and artistic girl, and the other was a trendy and stylish girl.

As soon as they met, Lu Weiwei tugged at the ponytail she had tied up for convenience, and said, "How nice it is, your hair color and volume are just right, you don't need to straighten it, you can tie it up and you can do anything." out of sight."

It was Gu Chang'an who told her this last time. This time, Liang Lixia didn't react much. She pulled the end of her hair and threw it behind her head, and said, "What's the matter with not having hair now... I also talked to you on the phone. You said, bring things over and see, we'd better get it all done today, and then we can move on to the next step next week."

"Here?" Lu Weiwei looked around, then shook her head decisively and said, "Let's change to another place!"

After speaking, he stood up, pulled Liang Lixia up and left.

The two shuttled through the weekend afternoon crowd like this, and after receiving countless looks, they stopped at a three-way intersection, and then walked into the nearby Starbucks.

After ordering two cups of coffee, Lu Weiwei dragged Liang Lixia to a seat along the street.

This Starbucks is at the entrance of a large shopping mall. Because they still need to go up a few steps, they have a faint condescending feeling from their position, especially at this busy time, they sit leisurely. On the side, it's a stark contrast.

But this is not quiet at all. The noise of the crowd, as well as the music and even the hawking of various shops on the street, are all accurately transmitted here.

Liang Lixia couldn't help but slightly frowned and asked, "Why are you here?"

There were not many people in that dessert shop just now. Although it was also on the street, it was indoors and quiet enough, which was much better than here.

Lu Weiwei looked at her with raised eyebrows: "Is it impossible to calm down like this?"

"No." Liang Lixia shook his head first, then looked at the street on the left, then at the entrance of the shopping mall on the right, and suddenly understood what Lu Weiwei meant, she withdrew her eyes and said hesitantly, "Are you planning to find inspiration on the spot? "

"Half and half," Lu Weiwei opened her backpack and took out something from the inside, "I have thought about several styles, but Lu Xun said that I have no sense of reality, and I am still not familiar with actual production, so one is to choose Read more, and second, learn more from you."

"Huh?" Unexpectedly, Lu Xun actually started pointing at Lu Weiwei, Liang Lixia couldn't help asking in surprise, "When did you say that? Did you show him your thoughts?"

Lu Weiwei shook her head and said: "Not yet, it's all said before, you haven't seen this yet, how dare I show it to him."

There is no reason to dare to do this, most of it is because you are afraid of losing face in front of the person you like.

Liang Lixia shook his head with a smile, then he first collected his thoughts and took a rough look at the drawing she put on the table.

Lu Weiwei was very serious about this task, not only thought of several styles, but also drew a series of pictures, very similar to the homework assigned by her teacher when she was still in school.

After flipping through everything, she still didn't say anything, just looked at the drawing thoughtfully, and then turned to flip through her backpack.

Seeing this, Lu Weiwei couldn't help but said in frustration: "No way, no way?"

"Huh?" Liang Lixia took out the basic comic books in his bag and the papers he wrote and drew in Gu Chang'an's office yesterday, then raised his eyes to look at the opposite side, and said with a smile after a while, "Actually, this is just a piece of paper." Little homework, no matter if it works or not, you won't be able to use it practically."

"Ah...?" Lu Weiwei was completely dumbfounded, "Then my work was wasted?"

Liang Lixia shook his head and said, "Of course not, at least it will let you understand that there is still a lot of room for improvement."

It's the same as saying nothing. Lu Weiwei naturally knows that she still needs to work harder to improve, but the results of her hard work are useless at all, and she is somewhat unhappy.

Looking at her expression, Liang Lixia also knew what she was thinking. After shaking his head and smiling, he was not in a hurry to say anything, but just found a few useful pieces of paper and spread them out on the table.

"Do you know what brand vision is?"

Lu Weiwei took a long time to calm down before she calmed down. Hearing this, she said lazily, "Isn't it just to make a brand? For example, the one opposite us, from the store name to the facade to the inside The decoration and even the clothing of the shop assistants must conform to the brand positioning. Of course, the most important thing is the specific style of the brand and the audience, as well as some other details, such as fabric accessories.”

"Well," Liang Lixia nodded in satisfaction, "So although you are useless, they can serve as an auxiliary existence and help us make a correct positioning."

"Huh?" Lu Weiwei regained some energy now, "And then?"

Liang Lixia smiled, took a pen and drew circles on the paper: "The two of us are very consistent in facing the crowd. We are both in the age group of twenty to thirty. In fact, girls in Duan Duan are unlikely to spend too much money on clothing, so the price must be a suitable point, not falsely high, but also not low. In summary, we can set our future brand for the time being. The style positioning of the store is young and diverse, moderately priced, and top-notch fabrics, and the location of the store is probably such a storefront facing the street, without the idea of ​​a shopping mall.”

"Again, brand characteristics are more important. There must be a point that allows customers to easily remember the brand. Whether it is the brand name or trademark, or color system or design style, there must be one," Liang Lixia paused, then said, "But I think these points are too common, and many brands choose to highlight one of them. Do you have any better ideas?"

Her words were very comfortable and instructive. When Lu Weiwei heard the words, she thought positively and seriously for a while, and then tried to say: "How about making a special exclusive pattern? It doesn't have to be too obvious, and it can ensure that each style is unique." I can digest and adapt to that very well. Then I can think of our brand when I see this pattern, sometimes it is not obvious, and maybe I will look for it on purpose.”

Hearing this, Liang Lixia's eyes lit up first, and then he said with a smile: "This difficulty is relatively high, you can consider it temporarily, and see if the implementation rate is high in the future."

As he said that, he still wrote down six words of special and exclusive patterns on the paper, which made Lu Weiwei on the opposite side very proud.

Seeing it in his eyes, Liang Lixia just smiled and said nothing, thought for a while and then continued: "That's a bit too simple, do you have anything else to add?"

Lu Weiwei was still waiting for her to continue, but when she heard the words, she said in a daze, "Is it gone? I thought you still had something to say."

"Yeah, I thought a lot too," Liang Lixia twirled his pen boredly, looked at the messy but not chaotic handwriting on the paper, and smiled helplessly, "Actually, it turns out that I thought too much, so I got myself into it." In a strange circle."

that's all?Lu Weiwei blinked and looked at her, and then smiled and said after a while: "Don't you need to determine the specific style? There are also things like color system, by the way, and the most important brand names and trademarks... You mentioned these just now , why didn't you continue?"

Liang Lixia smiled and said: "Why do I need to decide these? Of course, the future design director or designer will decide. I just need to tell him the direction I want, and then walk in that direction."

"..." Lu Weiwei was a little dumbfounded, "So you are throwing this problem back to Lu Xun?"

"Otherwise?" Liang Lixia looked at her with a smile, "Do you think that we two rookies can come up with a mature brand idea? It will only make a joke out of it."

It's true that she is a rookie, but she didn't expect Liang Lixia to say that about herself, Lu Weiwei was stunned, and then said: "Then what does Lu Xun say?"

"Well, tidy up all these and make a neater plan before showing it to him." Liang Lixia said very lightly, without the serious expression mentioned before.

Lu Weiwei couldn't help but leaned over and touched her forehead: "Aren't you talking nonsense? Or did you go to S City, what happened that made you change your mind?"

Pushing away her hand, Liang Lixia laughed, then put away the messy papers and sketches on the table, and said, "That's all for now. I will discuss the other details with Lu Xun in detail. If it doesn't work out, I have no choice but to shelve this project temporarily." It's planned."

This is completely broken. Lu Weiwei thought about it, but she didn't say anything. She just put her drawing back in her bag, and after drinking coffee, she remembered, "Then should we ask?" Ask him if we can have dinner together tonight?"

Liang Lixia glanced at his watch, nodded and said, "That's fine, I'll call and ask."

It was also a coincidence that Lu Xun happened to have nothing to do all day today, so when he received Liang Lixia's call, he responded quickly, and before dinner time, he went to the commercial street to find the two of them.

After hanging up the phone, seeing Lu Weiwei clutching the coffee cup nervously, Liang Lixia couldn't help laughing and said, "Relax, it's not about going to the guillotine."

Lu Weiwei glanced at her speechlessly: "It's okay if you don't say it, but now...why do I feel like we're going to be cut with a click later?"

As she said that, Lu Weiwei raised her hand and made a gesture, which made Liang Lixia dumbfounded.

No matter what the result is, try your best.

(End of this chapter)