The Godfather of Greenery

Chapter 796 The Last Straw That Broke the Camel's Camel

At dawn, a Boeing plane flying from the south caused commotion at Heathrow Airport.

"It's the team plane, I saw Messi!"

On the top floor of the Skyline Hotel opposite Heathrow Airport, many fans are holding binoculars and looking at the plane that is about to land. After seeing the spray paint on the plane, many people excitedly look at the ground floor of the hotel Shouted, and the fans at the bottom level were all excited when they heard it.

Soon, when the plane slowly landed on the runway of Heathrow Airport with the screeching sound of tires rubbing against the concrete road, the whole airport was already frantically flooded by Tottenham Surrounded by Tottenham fans.

Everyone just knows that the team will rush back to London overnight after the game to prepare for the Christmas Devil's schedule and participate in the team's Christmas carnival at the same time, but no one tells them when the team's plane will fly and when So, this group of cute guys just waited outside the airport foolishly.

When they saw Tottenham Hotspur walking up and down the airport gate, there was a burst of cheers from the audience. Many fans pulled out banners and shouted slogans to welcome the team back with honor.

When everyone saw them, they were stunned for a while, and then moved.

Many people probably didn't sleep all night. It can be seen from the smell of alcohol on their bodies and the bloodshot eyes. This should be a very sloppy image at ordinary times, but this time it gives people a very close feeling.

Ye Qiu walked in the front, holding in his hand the suitcase that his wife Huang Chu would prepare for him every time he went on an away trip. There were some things in it that he must use every day, so he always held on tightly, but When approaching these fans, he shifted the suitcase to his left hand, stretched out his right hand, and shook hands with the fans in front of him one by one.

"Thank you!" Ye Qiu sincerely thanked the fans.

"Well done, world champions!"

"Keep going, you are the best!"

"We are world champions, keep working hard!"

Tottenham Hotspur fans shook hands with Ye Qiu and the players, and some even hugged tightly, especially when they saw captain Thiago Silva walking out holding the Club World Cup trophy At that time, the whole audience burst into cheers.

But it's strange that no one wants to rush up to touch it, or to touch it.

Because they feel that this is a trophy representing the world championship, and they are afraid that it will be accidentally broken.

Therefore, everyone is far away, looking at it from a distance, and some take out their mobile phones and cameras to take pictures, but no one wants to rush up. This is a very, very rare scene.

The team walked out of the departure hall of Heathrow Airport, and the team's bus was already waiting outside.

It is a domineering Scania ultra-luxury bus with a very conspicuous Tottenham Hotspur logo on the body. No matter where it goes to any place in the world, it is amazing. .

After getting on the bus, everyone in the team was still discussing the fans' madness and praising the fans for their support for the team, but the bus didn't stop because of this.

After leaving Heathrow Airport, the team went to Stratford Stadium together.

As early as the opening of Stratford Stadium, all the facilities of the stadium, including shops, including a series of advanced equipment of the stadium, have all been put into use, but there is one thing that is holding back, that is, the fans' salon.

The former Tottenham Hotspur fan shop was converted from a gas station in the Tottenham area, which is next to the White Hart Lane Stadium. It is the favorite place for all North London fans. The area is not It is very big, but although the sparrow is small, it has all kinds of internal organs. It is simply an ordinary department store with everything in it.

At Theobald's training base, Tottenham Hotspur also has an official fan store, which is so large that it should no longer be called a store. Perhaps it is more appropriate to call it a fan supermarket.

From star dolls and wax figures, to various sports equipment of the sponsor Adidas, to all kinds of gifts from BMW, there are a lot of gadgets, such as notepads, pencil cases, alarm clocks, wallets, and even children's favorite drinks There are everything from food, candy and the like, which can be described as varied.

The official fan store at Stratford Stadium has been in operation before the season, but that is only a part of the entire fan area. Because of time, it is more just selling some daily commodities for fans, which looks more It was like a copy of Theobald's store.

But in Peter Kenyon and Ron Gurley's plans, Stratford Stadium will become an interactive venue between Tottenham Hotspur and its major sponsors, as well as the huge fan crowd. platform.

It has been several months since the team entered Stratford Stadium, and in the past few months, more than 20 people have gathered around Stratford Stadium every matchday, and on weekdays, every day The average number of people received is about [-], and a large part of them are tourists from all over the world with excellent spending power.

Among other things, the data cloud of Leaf Technology alone receives more than 400 million tourists a year, and has become one of the must-see tourist attractions for tourists from all over the world when they come to London.

Although the area composed of Stratford Stadium, Zhenhua Hotel and Data Cloud is far inferior to London's number one commercial center for the time being, regardless of the number of tourists it receives or consumption power. The neighborhood Oxford Street or Regent Street, or even Chinatown can't compare, but the potential here is amazing.

Especially as the renovation of the Olympic Park is about to be completed and it will be reopened to the public in 2014, it is bound to attract more foreign tourists and local residents of London. The area around Ratford Stadium will become a new commercial district in London.

At least because of such a huge consumer group driven by football, and the attraction of Tottenham Hotspur to tourists from all over the world after the rise of Tottenham Hotspur, it is impossible for all commercial investors to ignore it.

Therefore, under such circumstances, Tottenham Hotspur has made two preparations. One is to build a fan salon around the ground-floor shops of Stratford Stadium, which will attract brand-name sponsors including BMW and Adidas. Lord, BMW will build their largest showroom in London at Stratford Stadium.

The most striking thing is that they will open a whole new set of user experience exhibition area to display a series of experiences of smart cars and hybrid cars that BMW cooperates with Leaf Technology, including those beautiful concept cars. The most interesting thing in the car is the intelligent power-assisted bicycle designed by Andy Rubin.

Back then, Ye Qiu decided to support Andy Rubin's design, and as a result, he really tossed out some gadgets, which also attracted BMW's interest, so the two hit it off, after all, BMW has its own bicycle and motorcycle products.

In addition, there are other sponsors who have expressed their interest in entering the Stratford Stadium, and the team has also formulated a set of promotional plans, such as holding a charity auction every week. Auction some collections of teams and players or documents, or small things like photos to attract more people to gather.

Outside of Stratford Stadium, Tottenham Hotspur have already obtained a development license from the Olympic Park Heritage Company, which will use the iron triangle of Stratford Stadium, Data Cloud and Zhenhua Hotel , to develop a commercial street about one kilometer long, extending to the southeast.

You know, long before Tottenham Hotspur got the Stratford Stadium, Westfield Retail Group had acquired a piece of land in the northeast corner of the Olympic Park at a high price to build a shopping center. Ratford City happens to be stuck at the key point of the two major stations of London Olympic Park. Whether it is an international station or a local station, including subway stations and bus stations, after arriving at the Olympic Park, they must first pass through Stratford City shopping center.

So with the rise of Stratford Stadium, this shopping center has also made a lot of money, attracting more than [-] retail stores and two major department stores. In addition, they also have an eleven-story building High hotel.

But Tottenham Hotspur has its own commercial considerations, so the team decided to expand to the southeast under the condition that the opponent sits on the Stratford Stadium and has convenient transportation, because there is a subway about 300 meters to the southeast. station exit, and can request new bus routes and stops to arrive here.

The business opportunities brought by the development of this area, and Tottenham Hotspur’s commitment to build a pedestrian-vehicle elevated bridge across the entire subway line will greatly improve the traffic in the south of the Olympic Park, which makes the Olympic Games Legacy was so tempted that it not only gave the green light, but promised to move half of the bus stops to the south.

In this way, the northeast represented by Stratford City and the southeast centered on Stratford Stadium are separated by two rivers and will be separated by a large wetland park area. Come on, this will be a nightmare for Stratford City, but for Tottenham Hotspur, there are many benefits, because the most attractive part of the entire wetland park is the South Park.

The South District Park is centered on the Iron Triangle of Stratford Stadium, Zhenhua Building and Data Cloud, and was designed by the field operation office of the famous London designer James Corner.

After Tottenham Hotspur entered the Stratford Stadium, it brought huge foot traffic and tourists, but these were cheap Stratford City, and Tottenham Hotspur themselves did not get How many benefits, plus Stratford City has no intention of cooperating with Tottenham Hotspur, so building a commercial district by itself has become the best choice for Tottenham Hotspur.

Therefore, after more than half a year of preparation, Tottenham Hotspur officially launched this plan.

Taking advantage of Tottenham Hotspur's return from Morocco, the arrival of the Christmas carnival, and the grand opening of the fans' salon at Stratford Stadium, Tottenham Hotspur threw out plans for a commercial district.

After Tottenham Hotspur arrived at Stratford from Heathrow, the team took a break before starting to send the Club World Cup trophy into Stratford Afterwards, everyone walked out of the stadium in unison to attend a press conference on the ring-shaped landscape boulevard outside the stadium, which is called the main axis of the Olympic Park.

This arc-shaped landscape avenue is called the space trajectory by London citizens and tourists. Together with Data Cloud, the Sky City of Zhenhua Building, and the Eye of God at Stratford Stadium, it is called the Olympic Park Stadium. Attractive sights.

In addition to Tottenham Hotspur, there are nearly [-] Tottenham Hotspur fans who have heard the news, as well as countless media and reporters. At the same time, there are many tourists who come here, including Baker. Ham couple and other celebrities from all walks of life.

Tottenham Hotspur CEO Peter Kenyon went to the stage to announce the investment plan of Tottenham Hotspur, and the famous architect Fei Mousavi was responsible for the design of the entire business district and the viaduct, Includes a subway station and bus station.

Fei Mousavi is a strong woman, an Iranian, known as a heterogeneous in the field of architecture, and her Spanish ex-husband E Zaela Polo established the world-famous FOA Architects in London, the most famous The work is Yokohama International Passenger Ship Terminal in Japan. In 2009, the two divorced and dissolved FOA. However, Fei Mousavi independently designed the Montpellier Garden apartment building in France, which won the praise of countless professionals and architecture lovers. and sure.

What she is best at is not creating the plane or three-dimensional design of traditional buildings, but how to connect the building with the surrounding environment into a whole landscape field, which is also an important reason why Tottenham Hotspur chose her to be in charge of the design reason.

Because according to Tottenham Hotspur's vision, the Audio-Technica should be integrated with the entire business district in the southeast in addition to being connected to the Olympic Park, so Fei Mousavi will not only design the layout of the business district and elevated skybridges, and will also design every building in the business district, even tailor-made for some brands that are ready to settle in.

At present, world brands including BMW, Adidas, KFC, and Versace have decided to settle in. In addition, the Beckhams are also planning to open a flagship store here. Branded clothing, underwear, accessories, eyewear, fragrances, and more.

Tottenham Hotspur is now throwing out this plan, which is mainly to attract more investors and operators to join. What is particularly striking is that the plan also includes a plan for a shopping mall, which has attracted the UK's largest The retail group Tesco has strong interest.

Headquartered in Hertford, the UK's largest retail company and the world's three major retail companies not only hope to enter this business district, get rid of Stratford City, the rival Westfield Retail Group, but also hope to be able to follow Tottenham Hotspur launched a more comprehensive cooperation, because the focus of their future development is in Southeast Asia.

And in this area, Tottenham Hotspur has an invincible influence!
This is the biggest advantage of Tottenham Hotspur now. With a huge flow of people and appeal, there is no need to worry about the lack of business opportunities, because the current business model has long been separated from the original traditional business model. Now it is a world of people. Whoever owns and masters more people will be able to create business opportunities.

Quoting the comments of many British newspapers, "Seeing the huge business plan of Tottenham Hotspur, Westfield Retail Group must feel overwhelmed with pain, because they missed a god-sent opportunity in vain for petty profits. Tottenham Hotspur are in the top spot, but now they have to seriously think about how long they can maintain the largest shopping mall in Europe with a total investment of more than 15 billion pounds?"

There are also media reports that on the day Tottenham Hotspur announced the launch of the plan to develop the commercial area south of the Olympic Park, the stock price of Westfield Retail Group fell 3% in response, and plunged 5% again the next day, forcing Westfield Turfield Retail Group had to go out quickly to refute the rumors, saying that Tottenham Hotspur's plan would not affect the company.

But everyone knows that the company's recent situation has not been ideal.

In 2005, it was undoubtedly the peak period of Westfield Company. They rushed into the top 250 companies in the world in one breath, with a market value of more than 200 billion euros. But now, the company's sales in the first half The amount is only a pitiful less than [-] million, and Stratford City in London is undoubtedly very key, and they had to sell half of the equity in six shopping malls in the United States in March for a sum of [-] billion of working capital.

Therefore, this plan of Tottenham Hotspur, for Westfield, is likely to become the last straw that crushes their camel.

Although Ye Qiu doesn't like to play with this kind of business method too much, he is very supportive of Peter Kenyon and the real estate company's approach. The reason is very simple. He feels that he is at a disadvantage because Tottenham Hotspur Entering Stratford Stadium has brought huge business opportunities for Westfield's shopping center, but Tottenham Hotspur themselves have gained nothing.

So Ye Qiu supports their approach. Since Westfield is not willing to cooperate, they will split up and see who is more unlucky. No matter from which point of view, Tottenham Hotspur have no reason to worry. and necessary.

This is also thanks to Ye Qiu's strong support for the work of the Olympic Park Heritage Company in the past two years, coupled with his strong support for some policies of the London City Government, and earned a good reputation for English football and London football, so Tottenham is hot. Regarding the matter of stabbing, the door of convenience is wide open in all aspects.

And Ye Qiu was even thinking that if the Westfield Retail Group really couldn't stand it and was forced to resell the assets, he would also be interested in buying Stratford City. After all, to be honest, the location there is indeed is great.

As for what to do after the acquisition, that is a matter for the future, and we will talk about it after taking it down.

Now Ye Qiu's plan is very clear, he is in London just to rob money, land, rob...

You can't grab women, two are enough!
(End of this chapter)