The Godfather of Greenery

Chapter 642 Self Subversion
What is disruptive innovation.

According to the remarks of some economists, it can basically be summarized into several aspects.

The first is non-competitiveness, that is to say, it does not compete with the current mainstream market for users. The famous Harvard Business School professor and founder of disruptive innovation theory Clayton Christensen once said that disruptive A very important feature of innovation is to target customer groups that are not served by existing products, thereby generating new markets.

This is what Ye Qiu once mentioned, starting from the marginal market.

This is the second aspect, low-end, from the bottom-level market ignored by the mainstream market, and then through penetration from bottom to top, and finally replace the existing mainstream market.

Another point, and the most important point at the same time, is simplicity. Through simplicity, the price of the product will be lower, so that more people can afford it, and at the same time, the potential customer market will become wider. This is also a disruptive innovation. The most important aspect is also one that many innovators ignore.

Nowadays, almost all enterprises, no matter how big or small, are focusing on innovation. Christensen believes that the innovation of enterprises is generally divided into two aspects. One is disruptive innovation, which can increase employment and is a positive energy for society. The other is efficiency innovation, which will reduce the pressure on enterprises, but also reduce employment, which is a negative energy for society.

Christensen also believes that although many companies are superficially chanting the slogan of innovation or perish, they are all clamoring for innovation and revolution, but on the other hand, they realize that innovation has great significance. Risk is also very difficult, and it is a huge damage to the existing enterprise system, so while they are shouting for innovation, they are also trying their best to avoid those threats to enterprise stability.

From this theory, the companies with the best management are often the ones with the least innovation. Even if they seem to have a reasonable corporate structure and full of efficiency, they have lost the source of innovation.

The most famous thing about Clayton Christensen is not that after he came up with a slogan, he let it go. At the same time, he also put forward a brand-new enterprise management thinking. He believes that a good enterprise manager should do two things well at the same time.

That is to mobilize more resources to pay attention to those breakthrough technologies that may eventually cause the company to go downhill while ensuring the healthy operation of the company, but the latter should be to create a new independent organization around disruptive technologies.

Ye Qiu reads a lot of books, including the coaching development system, including real paper books, and even e-books on the Internet. He has read many, many books, but basically he never blindly believes what is in these books. As he said, he will read it, but at the same time he will also think about it, is this really the case?

He admires Christensen's remarks very much, so he resolutely carried out major reforms on Leaf Technology and Tottenham Hotspur, especially Leaf Technology. The courage required to reform Leaf Technology is really not ordinary. , if one is not careful, it may even lead to the complete collapse of this company.

The same is true for Tottenham Hotspur. Ye Qiu intends to reorganize the team's entire midfield, but you must know that in the past few seasons, Ye Qiu sold the most attacking players in the frontcourt, or players in the backcourt. Defenders and midfielders have always maintained a relatively stable framework.

But this time, he not only made up his mind to make a move, but also wanted to make a special move, and directly came to a bone-shattering reform.

According to some of Ye Qiu's own ideas from reading the book, the so-called disruptive innovation means that you have to try things that make you feel uncomfortable, especially those attempts that make you want to go crazy.

Leaving aside Tottenham Hotspur, Leaf Technology is basically taking two steps now. One is to maintain the existing business structure, that is, to continue the concept of the smart ecosystem that Leaf Technology has drawn up from the beginning, and continue to Go forward and further improve your product chain through various continuous innovations.

For example, the next-generation Zeus mobile phone will add a fingerprint reader, but this is only a small innovation. The real big innovation is still being researched internally, and the 3D sensing transcendence technology is applied to the mobile phone to make the mobile phone smart. sense the surrounding three-dimensional environment.

There is no doubt that if successful, this will undoubtedly push the intelligence of mobile phones a step further.

In addition to mobile phones, the layout of Leaf Technology's smart ecosystem is also making steady progress, which has also led to more and more research projects and R&D personnel of Leaf Technology. After that, a large number of engineers were poached from each participating team.

Not only that, Leaf Technology also extended its poaching hand into the US Department of Defense, and directly poached Regina Dugan, the head of the important research institution of the US Department of Defense in charge of this robot challenge, and gave her full authority Responsible for the disruptive innovation department of Leaf Technology, X!

And Regina Dugan also reciprocated. Through her own relationship, she recruited a group of high-level professionals and acquisitions for Leaf Technology. One of the acquisitions played a key role in the future development of Leaf Technology, and that was Pittsburgh. Disney Research Laboratories.

Don't get me wrong, this is not Disney's industry. It's a startup company called Disney Research. They developed a touch technology based on reading devices for the blind, which can turn the surface of any object into a touch screen and recognize finger touch. , and respond similar to a touch screen on a mobile phone.

This technology has just started from the perspective of research and development, but its future development potential is very large, especially for the concept of intelligent ecosystem of Leaf Technology, it can almost be said to be a huge boost. More importantly, this company The laboratory also has another patented technology, that is, they can provide touch screens with a tactile feel similar to physical buttons.

Both technologies were developed based on devices for the blind, but if they were only applied to devices for the blind, it would undoubtedly be overqualified, so Leaf Technology directly packaged up this Disney research laboratory, and recruited three researchers into it at the same time. Leave Leaf Technology, let them continue to study this project.

Regina Dugan's vision is undoubtedly very good. This 48-year-old middle-aged woman is a typical technology pioneer and a very important technical talent of the US Department of Defense. After joining Leaf Technology, she brought Leaf Technology Huge change.

For example, Ye Qiu once heard the report from Eliza Moon. When Regina Dugan came to the X department in an independent office building away from the headquarters of Leaf Technology, the first thing she did was to ask Leaf Technology to provide the largest and most A tricky list of projects, and then pick one out of them as her first step into Leaf Technology.

At the same time, she also adjusted her team and changed the company's management model, almost completely dismantling the original framework structure, leaving the entire department with almost no management at all.

But she is also very clear that it is difficult to be efficient without management, so she creates a sense of tension and uses various means and methods to motivate her employees, such as asking them to find out from the project list of Leaf Technology. Projects that make Leaf Technology feel very uncomfortable, and then research on these aspects by yourself.

On the second day after Regina Dugan came to Leaf Technology, this woman from Italy proposed an acquisition case for Eliza, buying the mobile phone patent of mobile phone manufacturer MODU from Israel at a price of 400 million euros. And the patented technology of this mobile phone manufacturer is modularization.

As we all know, Zeus mobile phone is famous for its rigorous system and high efficiency. The rigorous mobile phone system, integrated body, non-removable battery, non-expandable storage capacity, and even mobile phone accessories are specially customized, which can be described as extreme autocracy.

After acquiring MODU's mobile phone patent, Regina Dugan put forward her idea at an internal high-level meeting. She wanted to completely overthrow the existing model of mobile phones and make mobile phones similar to computer DIY. The user's own choice, free to change their mobile phone components and configuration.

This was immediately criticized by most of the management of Leaf Technology, thinking that this would be a major blow to Leaf Technology, because once the mobile phone can be modularized and users can DIY, then the Zeus mobile phone will lose a large part user.

Of course, there are still many people who think that Regina Dugan’s research is just a dream, because in today’s increasingly highly integrated mobile phone products, if you want to achieve modularity, you almost want to rebuild the mobile phone into a piece. Bricks, similar to Big Brother.

But this Italian woman is also very strong. Faced with all the doubts at the meeting, she just smiled with satisfaction, and then said: "Very well, the more nervous and angry you are, the more it proves that my choice is right. !"

On the second day, Eliza's desk was full of anger and accusations from various departments, but there were also some insightful department heads who remained silent, and at the same time gave full cooperation to Department X, and this department also An acquisition was quickly completed. They acquired an NK laboratory from Massachusetts, and at the same time kept recruiting and poaching externally.

"When we have a hard technical problem, you help me find the best people in the world to solve it!"

This is Regina Dugan's request to Eliza, and the latter readily helped her achieve it. In the past six months or so, Leaf Technology has recruited more than [-] professionals in various fields. They come from [-] different companies, six universities and five countries.

But just half a year later, they not only made a detailed plan for the whole project, but also drew up a set of standard specifications for modular mobile phones, according to three standards of small size, medium size and large size. The size is determined by the aluminum frame.

At present, the entire project team is actively investing in related research, and will create a set of prototypes in the shortest possible time, and further improve this set of standards. At the same time, they have also applied for corresponding patented technologies.

Ye Qiu came to the headquarters of Leaf Technology in Silicon Valley. In addition to inspecting and visiting various departments, he also paid more attention to the X department. It not only subverted Leaf Technology in terms of hardware, but also planned to attack in terms of software. , but after all, it has only been half a year, and the effect is not yet visible.

But looking at it as a whole, everyone in Leaf Science and Technology is indeed respectful and awed by the department directly under the jurisdiction of Ye Qiu, Eliza Moon and Shirley Sandberg. At the same time, there are many disadvantages. Voices, such as thinking that their modular mobile phone is simply impossible, at least no manufacturer is willing to provide this kind of standardized hardware.

For such remarks, Ye Qiu could only chuckle, after all, they were too small.

As Ye Qiu, Eliza Moon, and Regina Dugan said during the conversation, if the modular mobile phone is really launched, it will not only change the life of Leaf Technology, but also the entire mobile phone industry. The chain, from the top end to the bottom end, even including retail terminals, is a complete reshuffle.

After the reorganization, the standards of the entire industry will be formulated by Leaf Technology!
Of course, the future model may be the same as the current PC computer. There are not only Lenovo, HP, Dell and other brand manufacturers, but also DIY manufacturers. The competition between the two coexists, and consumers can choose what they want.

But the standard is unified!
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With the growing scale of Leaf Technology, especially the more and more best-selling products, Ye Qiu, the titular boss, has fewer things in charge, not only him, but also Eliza Munn. , She runs back to London almost every week to rest for a day or two before running back.

After all, standing at their height, the focus is more on the strategic level, and there are people in charge of specific matters.

After inspecting various departments, Ye Qiu, Eliza Moon, Sheryl Sandberg, and a group of high-level executives of the company held a meeting in the conference room. One of the highlights of this meeting was Leaf Technology's acquisition of Nokia!
"Nokia has basically agreed to the price we offered, and they have basically agreed. According to our acquisition plan, including Nokia headquarters park, mobile phone and equipment business, map business, patent and advanced technology research and development department, we will A professional team will be formed to go to Finland to conduct investigations and negotiations, and after each item is negotiated, the final contract will be signed.”

You know, this is an acquisition that will shock the whole world, and it is also the largest acquisition since the establishment of Leaf Technology. Once the negotiation is completed, according to the estimation of the financial department, the entire acquisition price is expected to exceed 150 billion US dollars.

Moreover, during the entire acquisition, agreements covering patents, trademarks, mobile phone business, map business, etc., for example, Nokia requested to continue to use the Nokia trademark and brand in its own network communication company, and at the same time they have the right to use part of the patents, etc. These need to go through repeated negotiations.

"Can we negotiate before September?" Of course Ye Qiu knew that this couldn't be done in a short period of time.

It's going to be June soon, and there are still three months until September, and it will be considered very fast if it can be completed.

"There should be no problem!" Sandberg is very confident about this.

But everyone knows that after the acquisition is completed and signed by both parties, this is only the beginning, because it will face anti-monopoly investigations from the European Union, the United States, and even around the world, although Leaf Technology has already done enough in this regard Preparatory work took a lot of lobbying and public relations, and a lot of money was spent, but it was always a hidden danger.

Then there is more important, that is business integration.

Fortunately, the map business is not a big problem in terms of patents, but the integration of the mobile phone business is more troublesome, which requires the cooperation of various departments, and this is also a time-consuming project. In time, it is still a question of whether Nokia can be thoroughly understood.

"We all feel that we should continue to maintain mobile phone brands such as Nokia and Lumia, and then reorganize the business. In the future, Nokia will take the low-end and mid-range route, while our Zeus mobile phone will fully focus on high-end. As for other Android system partners, We will be committed to non-discriminatory treatment, as we have always done in the past."

Ye Qiu does not have much say in the company's entire product line and brand strategy. After all, Leaf Technology has professionals in this field, and they are basically top figures in this field. Ye Qiu doesn't need too much involvement in the Nokia business.

But anyone can clearly realize that once Leaf Technology completes the acquisition of Nokia, this company will completely become a patent leader in the high-tech field, and even far surpass RIM in the field of mobile device-related patents. Because the latter's patents in the field of mobile devices are similar to those of Nokia, which is much higher than that of companies such as Motorola, Microsoft, and Qualcomm.

It has to be mentioned that Ye Qiu bought the patents of Nortel Networks at a price of [-] million U.S. dollars. Looking back now, you will find that this was a deal that was so cheap that it was almost free, because according to Leaf Technology If the patent licensing fee of companies such as HTC and Samsung is calculated at five dollars, a huge profit is obtained from this every year.

Even Intel, which provides chips for Leaf Technology's ultrabooks, needs to use Leaf Technology's patents in many key technologies of mobile devices, and Qualcomm also needs to pay part of the patent fees from Nortel Networks, so the current Leaf Technology is no longer just a mobile phone manufacturer and producer, but a truly leading company in mobile devices. If it is not listed, the market value is estimated to be so high.

However, as the saying goes, a big tree attracts the wind, and the scale of Leaf Technology has grown, so there have been more attacks against Leaf Technology.

For example, many newspapers and media disclosed that Leaf Technology looks more like a Chinese company, because it is using American talents, equipment, and innovation capabilities to make money from Americans and the world, but it is helping China develop high-end industries. , such as semiconductors.

With the independent research and development and manufacturing of chips and many sensors for Zeus mobile phones, tablets and other products, Leaf Technology has become a well-known semiconductor company in the world, and it has established the largest semiconductor factory and R&D center in China, directly helping China's semiconductor technology to develop rapidly. progress and improvement.

However, Leaf Technology has always denied all kinds of accusations from the outside world, saying that everything is out of profit considerations, and it consciously guides many accusations, making people think that it is because Ye Qiu is Chinese This is why there is such a prejudice because of his identity, which obviously deviates from the consistent style of the United States.

At the same time, Leaf Technology is also spending a lot of money to hire those lobbying companies at the foot of Capitol Hill to conduct all kinds of government public relations and lobbying. At the very least, it must ensure that neither the Democratic Party nor the Republican Party will target Leaf Technology.

In fact, one sentence is true.

The troubles that money can solve will never be troubles!

(End of this chapter)