The Godfather of Greenery

Chapter 471

There was a time when Ye Qiu would think about a question like this, in the current environment of such an information age, what exactly is a wealthy family?What is the difference between the giants and the civilian teams?
He felt that he had to understand this issue, because only by understanding him could he clearly know what direction he should lead Tottenham Hotspur, and then he could clearly understand that Tottenham Hotspur What exactly is the pursuit.

Champion?Just a champion?
Ye Qiu thinks it's not, and it's not enough!

Some people say it is the background, but the question is, there are a lot of teams with the background are lying in the coffin. If the background is really effective, why are they declining?
Or, some people say that results are very important, but don’t forget that over the years, Arsenal have never achieved the same results as the giants. Although Wenger’s team has won the championship, it is the Premier League champion , He has never won the Champions League, but it does not affect others to regard Arsenal as a wealthy team.

It wasn't until Ye Qiu discussed this issue with Eliza and Peter Kenyon at dinner, that he discovered something very important from Eliza's and Kenyon's answers. s things.

Perhaps it would be more vivid to use an example to describe it, which is the Zeus mobile phone.

Some people say that the Zeus mobile phone of Leaf Technology is making huge profits, because the same product, the same configuration, and the same Android system, if it is made by other manufacturers, the price may be one-third cheaper. Why is the product sold by Leaf Technology so expensive? expensive?

The marketing department of Leaf Technology has never answered this kind of question. Naturally, someone from the outside world will take the initiative to help answer it. For example, many consumers will say that it is because the Zeus mobile phone is fashionable, and it is a face to take it out, or they think it is easy to use, etc. .

In the final analysis, some people call it brand added value!
The same product, how much others buy, I sell twice as much as them, just because I put my brand and label on it, what is the reason?The reason is that my brand has enough added value, but you can't do it at all!
Is the same for the giants?
Two players with the same outstanding strength, one plays for a wealthy team and the other plays for a mid-range team, but why are the two people's influence and popularity in the hearts of fans around the world so different?
It is because playing for a wealthy team has sufficient exposure, sufficient media attention, and sufficient brand added value, so playing for a wealthy team is equivalent to a gold plating. After a trip, the value is different.

Therefore, those super-high-priced transfers will always only appear in the mutual poaching between the wealthy, and it is impossible to appear between the wealthy and the civilian teams, because the players from the civilian teams do not have such high added value.

Ye Qiu thought of the same two employees. They both had strong working abilities, but one of them went to an ordinary small company, while the other went to a well-known big company. , The difference in treatment, benefits, and office environment between the two people, if you want to change jobs and leave, there is no doubt that this employee who goes to a big company will be more popular, and this is a kind of gold plating.

The reason why rich teams are able to make players flock to them is not only because of their high salaries. In fact, the salaries of many rich teams may not be higher than other teams, but the problem is that rich teams have such strong brand value. In addition to providing players with the best environment and better game performance, it can also help players improve their influence and popularity.

Just like Real Madrid, at least in terms of brand building, Real Madrid has been quite successful. Florentino has successfully created a golden signboard of Real Madrid, slowly changing a concept by poaching superstars, that is, from Real Madrid only digs superstars, and subtly gives all fans an illusion that all those who come to Real Madrid are superstars.

And looking at Real Madrid, the club has a car sponsor Audi every season to provide players with cars, sponsorships for the planes they go out to make, clothes they wear, shoes on the road, and even suits, drinks, drinks, etc. Everything in the pile is sponsored, and players can not only get actual benefits from the sponsorship of these international big brands, but also use the activities of big brands to increase their influence.

Everyone, whether they are Chinese or foreigners, wants to save face and pursue honor. When you wear a piece of clothing to go out, you want others to praise you for being beautiful and for wearing a famous brand. When you play football in a football team, you also want others to listen to you. When you come to your team, give it a thumbs up and say, wow, big.

Human nature has always been like this, in ancient and modern times, at home and abroad, there is no exception!
From this, Ye Qiu thought about the future of Tottenham Hotspur. A sound sponsor system is the foundation of a wealthy team, but handling the relationship with the media is also an important cornerstone of a wealthy team. Sometimes he even has to I don't admit it, but in the process of building a giant, grades are not the most important thing, it is a question of bonus points.

Therefore, in the late stage of Real Madrid Galaxy Battleship, the results were extremely bad, but the commercial influence of this team has been greatly improved, and even attracted superstars to join one after another. This is the reason!
This is the current professional football, no one, no team can change it, you can only adapt to it!
Because of this, Ye Qiu recruited Robert Milson, the head of the news department of the team, who has incomparably rich media experience. He is very good at public relations and media cooperation, ensuring Tottenham Hotspur's media attention. degree and exposure.

At the same time, Ye Qiu recruited Peter Kenyon and Ron Gourley in terms of marketing. These two golden partners let go and drew up a very A detailed sponsor system, and promote Tottenham Hotspur to visit Asia this summer to participate in the Premier League Asia preseason, which is also a round of marketing and promotion.

However, as the chairman and head coach of the team, Ye Qiu also has to take care to prevent the team from repeating the mistakes of the Galaxy Battleships. Therefore, he insists on equal emphasis on sports and business, and walks on two legs, and must walk very steadily and powerfully. , promote each other, promote each other.

At least, this year's team won the Champions League, which is bound to bring a huge stimulus to business.

But the more this is the case, the more cautious Ye Qiu is, walking on thin ice, because he knows very well that Tottenham Hotspur is now a big business, the reputation of the players has been revealed, the influence of the team has been revealed, and many things are being ruled out. With countless pairs of eyes staring at him, many things that were originally ordinary will become complicated because of this.

At the very least, Ye Qiu didn't ask anything about Cesc Fabregas and Messi's private contact with Barcelona. Instead, he pretended not to know about it. Because the players didn't express anything to him, he didn't ask.

Because sometimes asking, on the contrary represents a kind of distrust!

But while not asking, the team has put their salary increase on the agenda again, which also shows the sincerity of the team.

And with the contract deadline, Ye Qiu is not at all worried that they will be poached away. Even if Barcelona really wanted to poach them, at least they would have to spit out a lot of blood, because even if they sell people, Tottenham Hotspur will also sell them. The price tag of a wealthy star!

So, it depends on the skills!

After returning to London, after finishing the high-level meeting in the afternoon, Ye Qiu hid in his office at White Hart Lane, thinking wildly, while waiting for the team parade to arrive at White Hart Lane.

According to the news from the south, it is estimated that it will be the evening at the earliest, and there is still a lot of time.

While Ye Qiu was thinking about it, Peter Dewissel knocked on the door of Ye Qiu's office.

The Dutch old man always gives people a feeling of being very thin and frail, but as long as you look into his eyes, you can feel a kind of enthusiasm from it. It is his enthusiasm for football that he has persisted in all his life, even if it is Up to now, he is still honored by digging the players the club needs.

In his words, this is his greatest joy as a scout.

"Ha, Peter!" Ye Qiu smiled and called Devisel to sit down in front of him.

There are three Peters in the management of Tottenham Hotspur, namely CEO Peter Kenyon, then Peter Brandt, the director of the research and analysis center, and finally the one in front of Ye Qiu, the chief scout of the Netherlands Peter Dewissel.

So, sometimes, when three people get together, it's really hard to call people.

"Is there any result?" Ye Qiu asked with concern.

Peter DeVissel reached out and handed over a thick report, which had been streamlined by the scouting department.

Ye Qiu wanted a midfield ball handler, that is, a tandem player who could help the team complete the dribbling from the center to the front line, and then let the scouting department investigate and draw up plans, and the list was changed from the original More than a dozen, gradually shrinking to the current two.

They are Diego from Werder Bremen and David Silva from Valencia.

Originally, Ye Qiu wanted to focus on recommending another player, Mesut Ozil, but Peter de Wiesel went to Germany to inspect this player for two games, and after that, he completely persuaded Ye Qiu to give up. idea.

"Unless you can get the team to space the frontcourt for him, or you are willing to drag the defense back and let him play the threat in the transition from defense to offense, otherwise, he can't play what you want in your team. role!"

In Peter Dewissel's evaluation, Ozil has a very serious problem, that is, his style of play is soft. Once he encounters oppression and pressing, his technical movements are a bit lacking in stability. This is caused by many reasons. , including that he is a little afraid of physical confrontation, and Ozil's organizational skills are not good. He is best at two things, running without the ball and making the last pass.

But in terms of the ability to run without the ball, there are also differences. For example, the best runners without the ball should belong to the kind of overall running that drives and integrates into the team. To drill the space created by teammates, but also to be able to create space for teammates to run, the latter is more important than the former.

Davies and Scholes are undoubtedly the latter, so they are the best off the ball.

And if you only have the former ability, then there must be a prerequisite for you to play your role. There must be a teammate to open up space for you and let you drill. At that time, the effect was very poor, which is like Cristiano Ronaldo of Manchester United now.

As for the last pass, Tottenham Hotspur has Cesc Fabregas in this aspect, and Messi's last pass ability is also quite good, so there is no shortage. If Ozil is only introduced for this point, That's a little too much.

Diego and David Silva are two midfielders that Peter de Vissel is very optimistic about.

For Diego, de Vissel believes that both his ability with the ball and his ability without the ball are excellent, his basic skills are very solid, his physical fitness is good, and he does not have the fancy of Brazilian players, but his movements are similar to Kaka, which is a bit simple Practical feeling, and his passing and deep advancement can make up for the weakness of Tottenham Hotspur's lack of central advancement ability within 30 meters of the opponent's goal.

David Silva is also a type with excellent ability to run without the ball and with the ball. He and Diego have the same ability to advance the ball in depth, whether it is passing the ball or driving the ball with their own ball-handling ability. There is no big problem, De Vissel even believes that David Silva's ability is not inferior to Iniesta.

However, a very important reason for the performance gap between the two players lies in the strength of the surrounding teammates. It is also a player, whether the passing of the surrounding teammates is good or not, whether it is comfortable or not, directly affects the next action of the player, and even many Sometimes, such as Harvey's escape, you should look at how the teammates passed him before he escaped.

Or you can put it another way, why didn't Harvey show such a strong ability to get rid of it in the past few years, but it did in the next few years?There must be Harvey's own progress, but isn't the team's style and the ability of his teammates also helping him to play this feature?
It can be said that the performance of a player is inseparable from the cooperation of the team as a whole and the surrounding teammates. It is absolutely unfair and unfair to comment on individuals alone. Therefore, take Iniesta and David Silva It is meaningless to compare, because the environments in which the two are located are fundamentally different, and there is no comparison.

"Of these two players, Diego is physically stronger, but David Silva is more flexible, and he is very good at using his body to attack and defend, so judging from the performance of the game, the difference between the two is not very big , and Diego’s scoring ability is stronger, and David Silva is more comfortable in dense defense because of his height and low center of gravity.”

After Ye Qiu heard this, he chuckled and found it interesting that the two had two different choices.

"Peter, what do you think personally?" Ye Qiu asked again.

"I would recommend David? Silva!" De Vissel said.

Ye Qiu was noncommittal, "Let's hear it."

"Mainly because he is cheaper. At present, Valencia is heavily in debt. The team is in trouble. It is not a secret to sell stars. It is easier to poach corners. And unless David Silva performs very well in the European Cup, otherwise , his value is generally not too high, if it is shot before the European Cup, I estimate it will be around 2000 million euros."

Ye Qiu nodded, but still didn't speak, and continued to listen.

"Diego performed very well in the Bundesliga last season and attracted a lot of attention. Now it is conservatively estimated that Werder Bremen's asking price for him will at least not be lower than David Silva, or even higher , because his contract is still very long, and David Silva has reached the time when he must renew his contract, the latter is more convenient for us to put pressure on Valencia."

"David Silva's salary is relatively cheap. What's more, from the performance of the Spanish national team, I think David Silva is a sub-core, or that kind of midfield lubricant. Quite excellent, this is what Diego does not have, so, considering the above factors, I recommend David Silva."

While Peter Dewissel was analyzing, Ye Qiu was seriously looking at the report he submitted. Although it was streamlined, it was still a very detailed player report, especially when compared with each other. The advantages and disadvantages of David Silva and Diego are discussed.

If Diego is a midfielder with both traditional and modern football styles, then David Silva is a typical built-in winger, who looks like a traditional midfielder Plus the attributes of the winger, and has a strong ability to organize, penetrate and cooperate, and pass the threatening ball.

From this point of view, David Silva is indeed more in line with the needs of Tottenham Hotspur.

"But David? Silva is also facing a strong competition, that is Barcelona!" De Vissel said with a smile.

"How?" Ye Qiu asked concerned.

"After Barcelona sold Ronaldinho, their technical department made an assessment of David Silva and believed that he is the best player in today's football to perfectly fill the vacancy left by Ronaldinho. Players, it’s just that Barcelona doesn’t seem to have any specific actions yet, and they may have to wait until after the European Cup.”

"In addition, your deadly enemy, Rafael Benitez has also taken a fancy to him!"

Ye Qiu was taken aback when he heard this, and then smiled wryly. David Silva can play multiple positions in the midfield, and his versatility ensures that he can perform very well, so it is not unreasonable for Benitez to follow him. strangeness.

"However, according to my opinion, the players don't seem to like Benitez, so you still have a chance!" Devisell showed a rare smile, but there was no lack of encouragement in his tone, obviously he was also very optimistic about David? Silva.

"Has the Spanish national team trained yet?" Ye Qiu asked after thinking for a while.

Devisel had expected that Ye Qiu would ask, "Not yet, we have to wait until May 5th, but he should be in his hometown, the Canary Islands, maybe you should consider taking a trip there , take a look at the scenery!"

After hearing this, Ye Qiu was quite happy, "It's a great place, a paradise for vacation, do you want to go together?"

"No, no, no!" Devisel shook his head vigorously, "I still have something to do, you should take your family there, shouldn't you?"

Ye Qiu didn't say any more, he knew very well that at Devissel's age, if it wasn't necessary or required by work, he would prefer to stay at home instead of running around.

(End of this chapter)