wolf road

Chapter 51 The Wolf Enterprise (7)
In fact, for anyone who has just set foot in the mall, as long as they learn to know themselves and the enemy, understanding their customers' needs will be a compulsory course, and it is also an important bargaining chip for these people to succeed in business in the future. How many people dream of doing this There is no danger in a hundred battles.

Know the enemy first, then know yourself, and finally know yourself and the enemy, and win a hundred battles.For example:
After understanding the buyer's risks, Chen Rixiang insisted on continuous innovation in the practice process, designing and formulating a personalized export credit insurance plan for each customer, advocating standardized business management and detailed data analysis before applying for large quotas.By underwriting the company's first deep-processing export carry-forward business, the domestic export credit insurance company has reached a new level in the research on processing trade and three-in-one-subsidy underwriting.

An overseas buyer of Guangdong Midea Group owed more than US$50 in payment due to a business dispute. After learning about the case, Chen Rixiang went to the company immediately and worked out a recovery plan with the company.In just two weeks, the company successfully recovered the payment of more than 50 US dollars, and assisted in resolving the business disputes between the buyer and the seller, effectively maintaining the continued cooperation relationship between the export company and the buyer.Guangdong Kelong Electric Co., Ltd. has achieved an export value of 2003 million US dollars since it purchased the insurance in 2, a year-on-year increase of 5 times; Shunde Xinghui Electric Products Co., Ltd. is a small private enterprise, and its business hovered at the annual export value before purchasing the insurance About 1 million U.S. dollars, after the insurance, in 63, the export value was 300 million U.S. dollars.

Remember, if you know yourself and the enemy, you will never be imperiled in a hundred battles.In the increasingly fierce economic society of modern competition, the key is how to learn and apply it flexibly.

The fifth principle of wolf nature: team spirit
Employees must understand that by respecting and encouraging other employees to express themselves, the whole group will become stronger and more awesome.This is the team spirit of the enterprise.Wolves are animals with a very strong team spirit.

However, in today's society where business competition is very fierce, it is not only the competition between enterprises, but also the competition of talents. The competition of talents is also the competition of wisdom.At present, the three major standards for evaluating talents are: personality, creativity, and team spirit. The competition of talents is also a contest of corporate cohesion.In fact, in the final analysis, it is the competition of people-oriented corporate culture.However, the tenacious corporate team spirit in the enterprise is the basic condition for the great success of the enterprise.To unite tens of thousands of employees in an enterprise, money alone is not enough. The enterprise must have common values, goals and beliefs.The recognition of common values ​​will make employees have a stable sense of belonging, thereby attracting and retaining talents.Facts have proved that only when an enterprise has formed an excellent corporate culture can it create an invincible workforce.For corporate culture to play its due role, it is necessary to form consistent values ​​within the company.The enterprise is people-oriented and pays attention to the improvement of people's quality, mainly focusing on the promotion of people's value concept, and paying more attention to the display of individual talents.

But what is the core competitiveness of the enterprise?The core competitiveness of an enterprise has five characteristics:
It cannot be stolen, bought, opened, taken away or lost.This is the opinion of Professor Zhang Weiying from Guanghua School of Management, Peking University.The excellent team spirit is the real core competitiveness of the enterprise.If an enterprise has no team spirit, it will become a mess; if a nation has no team spirit, it will be useless.However, as long as an enterprise has a team spirit, it will certainly be able to produce a synergistic effect in which the whole is greater than the sum of its parts.At the same time, an excellent team can also create a mechanism and organizational atmosphere to enable team members to maximize their potential and generate the power of one against ten.

But what is team spirit, some people do not know.In fact, team spirit refers to the reflection of the common values ​​and moral concepts of an organization in the corporate culture.Team spirit is the soul of an enterprise.If a group cannot form a team, it is a mess; a team without common values ​​will not have a unified will and action, and of course there will be no combat effectiveness; an enterprise without a soul will not have the vitality of life.Therefore, we can think of it like this:

([-]) Team spirit is the spiritual support for enterprise development

Team spirit is manifested as a cultural atmosphere, a spiritual outlook, and a visible and perceivable spiritual atmosphere; the soul of an enterprise is an invisible and intangible charm.Such as a person's temperament, charm and so on.A second-rate painter can only draw objects with similar shapes, while a first-rate painter can use his magic pen to endow the objects with life and soul.

A good enterprise should first be a team.A team must have a distinct team spirit.A positive, vigorous and spirited enterprise spirit is very important for modern enterprises.

Many people understand that shopping malls are like battlefields.Today, when enterprises are increasingly becoming the main body of market competition, the competitiveness and combat effectiveness of enterprises determine the survival of enterprises.If an enterprise has a good team and a good team spirit, it will be like a charging horn, motivating employees to go forward bravely, striving to be the first, constantly defeating opponents, and winning the competition!

Everyone needs a little spirit.However, enterprises also need spirit.The common values ​​of the team are the spiritual pillar of an enterprise.Without this spiritual pillar, the enterprise is a pool of stagnant water, a zombie, with no vitality and no competitiveness at all.Therefore, in this sense, team spirit is the spiritual pillar of an enterprise.

([-]) Team spirit is the banner of cultivating enterprise cohesion
The ancients said: Things of a feather flock together, and people are divided into groups.To cultivate the cohesion of the enterprise, among other conditions, a good team spirit becomes a banner, which calls on all people who agree with the team spirit of the enterprise to voluntarily gather under this banner and strive to achieve the goals of the enterprise and individuals.

A person's world outlook and values ​​can only be gradually formed through the accumulation of years of education and training and life practice.Building team spirit is not a one-day effort.

The world outlook, outlook on life, values, interests, happiness, etc. of the leadership team of an enterprise, especially the top leaders, play a decisive role in building team spirit.Whatever spiritual pursuit and value orientation the president, general manager, and leadership team of the enterprise have, the team they lead will have similar or similar common values, that is, team spirit.As Professor He said: Entrepreneurs are the soul of the team.

Grasp the pulse of the times, refine the spirit of the times, and shape the corporate culture with the characteristics of the times.The era we live in is an era of rapid change and rapid transformation, from a backward agricultural country to an advanced industrial country.Entrepreneurs must not only keep up with the pace of the times, but also be at the forefront of the times, stand at the height of history, grasp the pulse of the times, summarize and refine the great enthusiasm and good spirit of the Chinese people in the modernization drive of the current era, Combining the characteristics of our own team, and accurately predicting the future development trend, we will start from scratch and carefully shape a corporate culture with unique charm, so as to form our own team spirit.

Guide and explore the positive factors in the employee group, and take steps such as correction, cultivation, promotion, and promotion to make them consistent with the company's development strategy and development goals.It is undeniable that in our workforce, the mainstream ideology is good and positive.As long as we are good at discovering and guiding, and cultivate it with enough patience and perseverance, it can become an integral part of the entrepreneurial spirit.For those negative and backward ideologies, we must resolutely correct them!The so-called irregular wind means irregular heart.

Modern enterprises can be divided into large, medium and small types in terms of extension, and can be divided into four levels in terms of connotation: the first level: forming a team; the second level: forming a team and having a scientific organizational system; The third gear: to create a team spirit; the fourth gear: to form a charming corporate soul.This is the highest state of enterprise development.

Team spirit is a reflection of group values ​​and is part of corporate culture.The soul of the enterprise is hidden in the enterprise body, which is difficult to observe intuitively, but can be perceived by people; it is difficult to capture and describe in words, but it is radiant and moving An inner charm of the human heart.It is not just a brand, an advertisement, or an object, but a sense of trust, security, and satisfaction that externalizes into consumers.When consumers mention it, they have a pleasant psychological feeling and a great psychological identification with their products and corporate image.For example, Mercedes-Benz in Germany, McDonald's in the United States, Boeing, Panasonic, Shell and so on.

However, if an entrepreneur wants to lead the company to such a level, it is definitely not a day's work or a year's work!Therefore, perhaps because of this, it will show its infinite charm and great challenge, and induce countless entrepreneurs to strive for it all their lives!

Because of the unity of wolves, their strength will be strong.On the African grasslands, even lions dare not provoke wolves, because they are united.And our company is the same, as long as the employees in the company are united, then we are not afraid of other companies to defeat us, because we have the strength of unity and we have self-confidence.

(End of this chapter)