wolf road

Chapter 19 Wolf-like qualities (9)
Of course, the water sellers in the Internet war also include those application software development companies.Whether you use a computer or a mobile phone to surf the Internet, perhaps more and more people will use the TV to surf the Internet in the future, all of which are inseparable from the support of relevant application software.The surge in Internet users will certainly expand the customer base for buying water, and it is only natural for water sellers to make a fortune.Water sellers also include operators of cable television networks.From the perspective of the number of users, my country has the largest cable TV network in the world. Since the cable TV network directly communicates with users, owning a cable TV network means owning network resources. Ten times, hundreds of times faster.At present, due to departmental ownership and other reasons, we still cannot use cable TV to connect to the Internet, but the integration of three networks is what people want after all, and it is the direction of technological development in the world. I believe that the networking of cable TV, computer networks and telephone networks will soon will be realized in China.At that time, even if only 1/3 to 1/2 of the cable TV network users go online, it will bring considerable value-added service fee income to the cable TV network operators.

The most ironic selling of water is traditional media. When the website economy was the most frenzied, some people claimed that the emergence of the Internet was the terminator of traditional media.However, during the Internet frenzy in 2000, various websites advertised heavily on traditional media in order to expand their popularity and increase click-through rates, and finally became a new growth point for traditional media advertising revenue.

Surprisingly Win
Wolves are often surprisingly successful in catching prey.Hunters, researchers, and others who have been fortunate enough to witness wolf predation often say that when fate already has its own way, there is not much need for words.An observer observed through a telescope and found that a few days ago, the wolves seemed to be aimlessly following the herd. Suddenly, the weak wolves became very aggressive in an instant, and became a cooperative, active group. A strong, united team, each wolf also knows the strategic plan and the tasks he must perform.Even wolves use strategy to achieve their goals.

The wolf's tricks are sometimes frighteningly shocking.

There is such a true story:

The zoo is culling a pair of 25-year-old wolves. A 25-year-old wolf is a very old wolf.According to the old rules of the zoo, the method of elimination is as follows: half open the hanging door on the cage, when the wolf pokes its head out, suddenly lower the hanging door, clamp the wolf's head, and hit the wolf's head with an iron rod, the wolf will die.

After the film studio learned of this information, they immediately sent people to contact the zoo and signed a contract.It turned out that this film studio just happened to be shooting a film called "The Story of the Wolf", and these two old wolves were just in use.Of course, we will no longer use the old method to kill wolves, and everything must be done according to the contract.The pair of old wolves were transferred to a movable iron cage, and the cage was moved to the middle of a grass field.The meadow is surrounded by some bushes beyond which there is a barbed wire fence.It was originally a place where kangaroos were kept in captivity.The director was going to shoot the finale of that movie here: Death of the Old Wolf.When it was time to start filming, the iron cage was removed.When the pair of old wolves appeared on the screen, they were as real as they were in the wilderness.Such manipulation did not arouse the resentment of the two old wolves.The wolves have been in captivity for nearly 20 years and probably don't care much about anything.However, this time they couldn't care less, because according to the script, the pair of wolves had to be starved to death.

At about seven o'clock in the morning, the old wolf saw the administrator pushing a small cart full of food appearing over the bushes, and immediately stood up.Their sensitive noses already picked up the aroma of raw meat.They can get a small piece of delicious raw meat and some bad food from the caretaker every day.This time, the caretaker did not bring water and food, and the cart creaked away, disappeared, and never appeared again for a whole day.The two wolves howled loudly in the cage.The cry was at first a call sign, as if to remind the caretaker not to forget them.The later howling is a roar, protesting to people.Later, the cry turned into a moan, which was terribly shrill.They sprinted and sprinted about in the cage, and finally fell down weakly.Until the evening, the director of the film studio and an expert from the zoo came to the cage.

The director asked the zoologist to estimate how long the pair of old wolves could survive without food and water, and when the cages could be removed and the wolves would no longer pose a threat to the film crew.

The conclusion of the zoologist is three days.Even with regular feeding, the lifespan of the pair of old wolves is only a few dozen days.After all, this pair of old wolves have dealt with people for 20 years. Although they can't understand people's words, they can roughly guess people's intentions.They understand that humans are going to execute them.A wolf is an animal that is not afraid of death, and at the same time it is the animal that is most unwilling to die easily.If the cage hadn't been made of iron for the bottom, they would surely have burrowed and escaped overnight.That night, the old wolf, hungry and thirsty, lay down on his stomach and tried his best to squeeze his beak out of the gap in the cage to eat the green grass beside the cage.Eating grass can at least alleviate the pain of thirst a little.

On the evening of the third day, the director came again.He planned to take away the iron cage at night and prepare to shoot the scene of the old wolf dying.The two old wolves hadn't eaten or drank for three days. They were crouching in the cage, their eyelids drooping, their tongues limply at the corners of their mouths, their muscles slack, and they seemed to be dying.The director tried to approach the male wolf's head slowly with a small wooden stick.When the little stick approached, the male wolf opened one eye.The director saw the wolf's hatred, cunning and remaining vitality in this eye.The director gave up the idea of ​​shooting that night again.

After the director left, a big yellow cat came out from the bushes.This yellow cat who lived in the zoo since he was a child is very human. He guessed that something interesting is about to happen here, and he came to join in the fun and watch it.The yellow cat sneaked around the iron cage, and suddenly yelped loudly at the wolf.The two wolves only moved the tips of their ears slightly, but didn't even open their eyes.The yellow cat was very happy when he saw that the wolf was dying, and wanted to play tricks on the dying wolf.But it couldn't think of any tricks for a while, and left after turning around a few times.Although it is a dying wolf, the smell of wolf still makes the yellow cat feel uneasy.

On the fourth day, the director came again.He still used the small wooden stick to test the old wolf.This time, the two wolves had become numb. Except for the occasional heaving of the abdomen, it was difficult to find any signs of life on the wolves.The director decided to withdraw the cage and start filming that night.If the wolf does die, the filming plan will fall through.As soon as the director left, the yellow cat that gloated at other people's misfortune came to the cage again.This time, he had already thought of a way to tease the wolf.It wants to climb to the top of the cage to shit and pee on the old wolf.It was holding back a lot of urine, intending to play tricks on the old wolf.The yellow cat began to climb up the cage wall.This is a cat's forte.

But at this moment, the male wolf's eyes suddenly showed a slit, suddenly raised his head, and suddenly rushed towards the yellow cat.This is something the yellow cat never expected.The male wolf wanted to bite the cat's paw, but its extreme weakness made its movements no longer accurate. In the end, it only bit the yellow cat's tail.

The yellow cat screamed miserably, and desperately grabbed the iron bars to prevent the wolf from pulling it into the cage.In fact, the male wolf almost used up all his strength in this pounce, and he no longer had the strength to pull the cat into the cage.The male wolf's teeth were shaking.The she-wolf struggled to open her eyes.The scene in front of him strongly stimulated it.It raised its head vigorously, struggling to help the male wolf.

But it failed to do this in the end. It was weaker than the male wolf and couldn't even lift its paws.The panic-stricken yellow cat had already pissed off, spraying hot urine on the male wolf's head.

It was this urine that saved the life of the yellow cat.The extremely thirsty male wolf hastily let go of the biting cat's tail, and licked the water that came from nowhere.The yellow cat escaped from the iron cage in embarrassment, fled to the roof, licked the tail that was bitten off by the wolf, and shook for a long time.From now on, it will be scared out of its body when it sees wolf skin.At this moment, the director brought his film crew to the grass.The director sent someone to remove the iron cage, let the two old wolves lie down on the grass, and asked someone to feed the two wolves a little water, so that the wolves could recover a little bit of vitality.

The male wolf opened his eyes first, with a terrifying green light shining in his eyes, full of hatred and murderous aura, and stared at the camera facing him.The female wolf also opened her eyes, but turned to the male wolf.The male wolf noticed the behavior of the female wolf, lowered his head to look at the female wolf, and made a hoarse sound with difficulty in his throat.The female wolf moved her body and rested her head on the front paws of the male wolf.The male wolf whimpered and touched the cheek of the female wolf with a sharp kiss... The director was very satisfied with the performance of the pair of old wolves.

The script of the movie is written like this: A pair of old wolves who have gone through hardships depend on each other, lying peacefully in the wilderness, gradually losing their vitality... The director said excitedly: It's wonderful!So touching!Under the mercury lamp, the two old wolves rested their heads on their heads and slowly closed their eyes, without even a little movement.Everyone thought they were really dead.It was late at night when the shooting ended, and the director took people away.The zoo management staff went back to sleep because they were sleepy and did not deal with the dead wolf in time.The director returned to his place of residence, lying on the bed, still thinking about the pair of old wolves who were starving to death.It is impossible for these two old wolves to live long, but if it were not for the filming, they would not have been imprisoned in a cage for 20 long years, living a very painful life, and the director is really a person with rich feelings. How can not sleep.Early the next morning, the director rushed to the zoo.Don't know what to do with a pair of dead old wolves.According to the contract, the film crew was also responsible for handling the dead wolf. When the director walked into the barbed wire, walked through the bushes, and cast his eyes on the dead wolf, his hair stood on end.The male wolf miraculously came back to life, and stood proudly, with a faint fierce light in his eyes, and the corners of his mouth were covered with purple blood clots.The she-wolf disappeared, leaving only a pile of gray-white fur and gnawed bones.Afterwards, the male wolf jumped out of the barbed wire fence and disappeared into the night. Since then, no one has seen the wolf again.

The core of the strategic thinking of winning by surprise is to look at the relationship between odd and right dialectically. Don’t think that a surprise trick wins, and think that this trick will always be strange; It is to change the strange and positive tactics as the situation changes, so as to achieve the superb state of being changed into strange, strange into right, odd and right.

The strategy of winning by surprise is widely used, and has been endowed with new connotations. It is not only reflected in the ingenuity in the field of marketing, but also in the innovation and invention in the field of product advertising.There are countless wonderful battles in this regard.

In the 20s, a doll that needed to be adopted became popular all over the United States.

Psychologists believe that this toy helps to cultivate children's love and sense of responsibility; toy experts believe that this toy represents the development trend of the European and American toy industry; marketing scholars believe that the successful promotion of this toy proves that the era of market creation has passed. advent.

The Cabbage Doll is a kind of adopted doll manufactured and launched by Clark Company in the United States. It is not placed on the shelf like other dolls, but placed in a small crib with a birth certificate , with name, gender, date of birth, and place written on it.Children who are interested in adopting must go through the formalities before they can take their children home. In 1983, as soon as it was put on the market, it won the favor of consumers. In less than 6 months, this kind of doll sold 300 million at once. The leading role, and even become synonymous with love and success.

The reason why the promotional activities of Cabbage Dolls achieved such a great success is that, on the one hand, the public relations personnel of Klein Company, through in-depth investigation and research, have understood the public psychology and grasped the market dynamics, so that the publicity work can be carried out in the form of Li instead of Tao. At the same time, because the company is good at using the news media to expand its influence, during the whole promotional activity, Clerk sent more than 50 text and picture reports to major telecommunication networks, reports and picture syndicates, which were broadcast on TV. There are more than 50 TV programs about cabbage dolls broadcast on the Internet, thus achieving the goal of winning by surprise.

The strategy of winning by surprise has been widely used in the field of enterprise training new employees.

Creating people, that is to say, creating the most suitable talents for the company, unique and effective training methods are often the trick for famous companies to win by surprise.

For example, in Hewlett-Packard China, new employees will receive on-site training within 3 months of entering the company. This is a 3-day training provided by the Human Resources Department.One of the days is Outward Bound Training, which is done by Outward Bound School.Through outward bound training, let employees understand what is HP-WAY (the Way of HP).The company requires the expansion school to carry out some screening and transformation of the training activities.There used to be such a game in the training program of "Dialogue", that is, the president Sun Zhenyao stood on a high place and fell backwards, and the employees at the bottom followed. This is also a project in the outward bound training, which is to trust your colleagues and not be afraid.Although it is a fun project, it also contains a lot of philosophy.

In the next two days, new employees will be introduced to Hewlett-Packard and its corporate culture, and will be introduced one by one the organizational structure, tasks and strategic position of each major department in the company, its business strategies and processes; There are human resources department, finance department and administration department to introduce the company's financial reimbursement system, human resources policies, salary and benefits, etc.In this way, new employees will have a more comprehensive understanding of the company after entering the company, and they will be able to clearly distinguish their own positions, responsibilities, and the relationship between top, bottom, left, and right.

Within one year, new employees will also have some other training, such as the expression and speech training that every employee of HP must participate in.For example, a topic is proposed, and employees are asked to prepare for a 5-minute speech, and record it for everyone to see, and then everyone will comment on which areas are well done and which areas are not well done.

The method of recruiting new employees of Japan's Mitsui Corporation is also unique.In order to relatively reduce training costs, Mitsui will focus on examining the comprehensive knowledge structure of candidates when recruiting employees, and try to select those with reasonable professional background knowledge to enter the company.The company's training programs are basically carried out according to the needs of the business department.When new laws and regulations related to business appear, the company will specially invite experts from relevant departments to come to the company to give lectures, and all relevant personnel in the company will come to listen; Apply for the opportunity to listen to lectures and participate in training outside, and the expenses will be reimbursed by the company.After the training, employees should submit a training achievement report to the company.In addition, the company assigns topics to employees every year according to business needs. In order to complete these topics, employees must study. Therefore, while completing the topics, employees have also completed a business training.Mitsui believes that this kind of learning method with practical problems will be more effective, which has also become an economical and affordable training method unique to its company.

In addition, some knowledge is very closely related to the company's business, but the company does not have such specialized talents, so the company sends employees to relevant units to participate in the work and learn through practical work.For example, the company's business is related to transportation and customs. The company sends employees to work in a brother company for half a year. The salary is completely paid by the company. After they come back, they become experts in transportation and customs business.The help of this training method to the work is very obvious.

(End of this chapter)