As soon as I speak, I can convince everyone

Chapter 24 Always speak in unexpected ways (3)
The reason Jack Ma is so popular is because he keeps talking about the future.He told the employees what the company would look like in the future, so the employees were willing to accept him, because he painted a picture of everyone struggling together.He tells the audience what the future will be like, and the audience will accept him because he describes the common life of everyone.This is a way of telling that can enter the heart of others, and it can make people have more aftertaste.Because as long as they think about their future, they will think of what you once said.

It is indeed a good topic to talk about the future, especially if two people who are not particularly familiar with each other can instantly draw closer to each other.

Talking about the past can make us experience more sweetness, but talking about the future can make us integrate with everyone present.Try to tell others more about the future in the process of speaking, that will make us more popular.

Few words, every time can speak just right

In many cases, it is very difficult to tell a truth.Many nouns need to be explained, and the relevant background environment needs to be introduced. After these introductions, the audience may have lost the patience to continue listening.Moreover, when the narrator introduces these, he will also feel dull, and thus lose the passion to continue.In this way, the whole conversation will become lifeless, and the conversation will not be of much use.

I believe that everyone has had a similar experience. It is a thing that we think is very interesting, but when it comes out of our mouths, it becomes boring.In this case, it is mostly because there are too many things to explain, but we did not explain clearly, or we chose a short introduction and did not grasp the essence.These are all poor communication caused by poor expression.

If you want to chat well with friends, colleagues or clients, you need to have strong expressive skills.Not only should you tell the interesting things to the desired effect, but also learn to tell the boring things to the effect.Of course, the most important thing is that when explaining the background of an event to others, use the shortest way that the other party can understand, and make sure that every sentence you say is useful.At this time, it is a good way to borrow some well-known allusions.

Many people are also familiar with the importance of inserting allusions in the conversation, but they still don't know how to do it, and the result is worse.Let’s take a look at one of Jack Ma’s speeches at the Ningbo member meeting:
At the most difficult time for the Internet, Alibaba returned to China and withdrew its headquarters from Shanghai to Hangzhou to do real things.So far, Alibaba has laid off employees for the first time. I solemnly told members that some American engineers were laid off in 2000. If it was half a year late, the company might have disappeared.It's not that we are smart, but that there is no way.When we implemented the "return to China" strategy in China, we didn't tell the outside world.It’s just that Alibaba has been exploring overseas markets. Some competitors went to overseas markets, but they closed their doors after they went, and they couldn’t come back.

What keeps Alibaba alive?What made Alibaba come to the present?We compared the things we did back home to the first "Yan'an Rectification Movement", the second to "Establishing an Anti-Japanese Military and Political University", and the third to "Nanniwan Land reclamation".

This is what Ma Yun said when he introduced his company to others.Introducing one of your own ideas or experiences to others is actually quite difficult, because it involves a lot of background introductions.But Ma Yun's approach is very simple, only citing a few nouns.

Everyone knows the history of the party's growth, and it is introduced in detail in middle school history textbooks.Ma Yun compared the several stages of his company with the growth history of the party, and solved many problems at once.Because people are familiar with that period of history, when the experience of the company is compared, the other party will also know what happened in their company.In this way, there is no need to explain too much.The advantage of doing this is that it saves time, can make the conversation more compact, and is clear, so that the other party can understand it as soon as they hear it.

When we are speaking, we must learn from Ma Yun's approach, use well-known allusions, and bring everyone to that scene at once, which will save us a lot of trouble.

If no suitable allusion is available, it is a matter of language.We must have a clear understanding that every word we say has a purpose, serves the result we want, and is really needed.Don't keep talking about irrelevant words.To do this, we may have said a lot, but every sentence is useful, so that's good.

Explanation is something that many people don't want to hear, and even some people don't want to do it.But none of us seem to be able to completely escape explanation.We always have to clarify some things with others, and introduce some truths or new things to others.In this process, we must be clear, so that we can solve more problems with the least amount of time.

Cherish words like gold is a kind of brevity, but it is also a kind of brevity to ensure that every word you say is useful.

Rigidity and softness, domineering exposed

If a person wants to be the focus of everyone, he must have a strong temperament.However, many people can't figure out what the temperament of a strongman is, thinking that as long as they are arrogant enough, it will be fine.As a result, not only did it not become the focus of everyone, but it became a joke in people's mouths.

Ma Yun is a very confident and very strong person.This is not only reflected in his style of doing things, but also in his speaking style.Ma Yun is crazy in his words, but he is crazy. Therefore, although a few people don't like his publicity, most people recognize him very much.This is knowing what a strong man's temperament is, and knowing how to express a strong man's temperament in words.

When Ma Yun was a guest on the "Dialogue" column, he had a lot of communication with the audience and guest guests. Here is a short excerpt to experience Ma Yun's speech style:

Lu Benfu: Is it a feeling that a single flower is not spring?Ali is very good, but is the entire e-commerce industry healthy?What does Mr. Ma think, Alibaba makes money, but everyone loses?
Ma Yun: This is a good question. I don’t think I am a lion, nor can I be a lion.The difference between lions and antelopes is the difference between species. If a lion eats an antelope, don't hate it. 700 million sellers, these young enterprises, these young people's desire and hope for the future, and the realization of their dreams, this force is an impact on the tradition, which has the ambition of a lion.Just like me 10 years ago, I never imagined that one day this fire would be so powerful.

I don't think we have one flower alone. I started doing it in 1995 and started working on Alibaba again in 1999. It has been almost 1999 years since 14, and the tuition we paid is unimaginable for countless companies.So we actually went through it and persisted. Most of the e-commerce companies that come out today only take two or three years.You wish you could have that many blooms, and there probably aren't.

The second thing I saw was that Wang Jianlin said that 4800 of the 4799 e-commerce companies in China are losing money, and only Taobao is making money.I don't know where the number of 4800 companies comes from. First, there are definitely more than 4800 companies. Second, the e-commerce companies that live on Taobao are doing very well.Today, most of our e-commerce companies are not doing well. To be honest, I knew they had lost the moment they were born. That is because they live in the traditional imagination of e-commerce.Traditionally imagined B2C, they think that this is e-commerce, and these companies themselves deserve to die.Comparing a platform with Alibaba and imitating us is very tiring. Some people are bound to die when they are constantly swinging between the platform and e-commerce.Alibaba is not an e-commerce company. We help others to do e-commerce. We help countless people who want to start their own businesses and are already doing business. This is the difference.

This is Ma Yun's strong temperament, when he should be crazy, he should be crazy, and when he should be low-key, he should be low-key.Through this passage, we can see that Jack Ma's positioning for himself is very simple. He is not a lion in this world, but a lion in the industry.Alibaba may not be the greatest company in the world, but it is definitely the leader in e-commerce.

This way of expression not only shows his domineering, but also won't be offensive.Domineering lies in believing that he is definitely the king of the industry, and not being offensive lies in fully affirming the achievements of others, not saying that he is omnipotent.Moreover, Ma Yun's achievements are there, he is indeed a leader in the industry.

This is Ma Yun's way of speaking, there is both publicity and restraint, when it should be publicized, it should be publicized, and when it should be restrained, it is reserved, unlike some people who don't understand the changes in the environment and roles, and become no matter what the occasion is, no matter what the issue is. , all blindly show off; or no matter what the occasion, no matter what issues are discussed, they are blindly restrained.

Speech must be aimed at the environment. If what you say under what conditions cannot be integrated with the environment, then naturally you will not get the effect you want.

However, no matter what kind of environment you are in, there is always nothing wrong with standing out.Of course, the key point is to grasp the speed, don't turn flamboyant personality into bragging, and don't let highlighting yourself become arrogance.

Firmly control the rhythm and express your feelings accurately
In the eyes of many people, those who are able to talk in a big way and have endless topics to talk about are the real eloquent people, but this is not the case.A real master does not lie in always speaking, but in being able to express the most profound truth with the least amount of language.Simplicity always comes first.

However, it is not enough to be concise. In fact, we also need to make our speech have a lively rhythm.It is also about the same thing, one speaks with a clear rhythm and a certain degree of relaxation; the other is boring and slightly procrastinated, the former must be more popular.

Ma Yun has a strong sense of rhythm in his speech.To do this, you must know what you want to express, what the other party wants to hear, and then speak in a targeted manner.Speak more of what the other party wants to hear and that is good for communication. As for the transitional things, you should try to be as brief as possible.In this way, the speech can have a lively rhythm and be more attractive.That kind of sloppy expression is unacceptable.

Let's look at the following passages:

When talking about why we should persevere, Jack Ma said: "I always believe that as long as we never give up, we still have a chance. In the end, we still firmly believe that as long as there are dreams in this world, as long as we keep working hard, as long as we keep learning, It doesn't matter what you look like, one way or another, and a man's looks are often inversely proportional to his talent. Today is cruel, tomorrow is crueler, the day after tomorrow is beautiful, but most of them die tomorrow night, so everyone Don't give up on today."

When summarizing that many people only have ideas but no actions, Ma Yun said: "Think about a thousand ways at night, and get up in the morning and walk the same way."

Ma Yun also said: "I want to throw firecrackers and bombs. Throwing firecrackers is to attract the attention of others and confuse the enemy; throwing bombs is my real purpose. However, I will not tell you when I throw firecrackers , when to throw the bomb. The game is to have fun in the virtual world. If you feel painful in the game, it means that you have chosen the wrong way to play."

When explaining the concept of CEO, Ma Yun said: "Seeing 10 rabbits, which one do you catch? Some people catch this rabbit for a while, and then catch that rabbit for a while, and they may not be able to catch any of them in the end. CEO's The main task is not to look for opportunities but to say no to opportunities. There are too many opportunities, and I can only catch one. I can only catch one rabbit. If I catch too many, everything will be lost.”

The words are short, punchy, articulate, and more importantly, fast-paced.If you read it repeatedly, you will find that Jack Ma also uses parallelism in these words, but his parallelism not only does not make people feel wordy, but makes people feel powerful.This is the reason why Ma Yun knows how to control the rhythm. He knows what topics can most impress the listeners, so on such topics, he does not hesitate to say a few more words, and briefly mentions those that are slightly less important.This distinct rhythm is the best way to infect others.

People who procrastinate in doing things are unpopular, and likewise, people who procrastinate in speaking are also unpopular.In the process of speaking, we must master the rhythm well, talk when it should be long-winded, and be concise when it should be concise.Only by grasping this sense of rhythm well can one's speaking ability be improved to a higher level.

(End of this chapter)